The Smart Cube

Case Study – Data Analytics

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Case Study

Smart Bank, a well known banking services firm, provides credit cards to its existing customers at zero cost. The bank
realizes that credit default has been a major challenge for them as it endangers their system and poses a chance of
losses that might be hard to revert. Credit defaulters are on the rise too

Smart Bank has approached your team with a historical dataset of 30,000 credit card holders and would like you to
come up with a model that predicts which of their customers are going to default in the future along with insights in
this area

In order to help them make the appropriate decisions, please share your response for these questions (next slide)

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Questions
 What approach/technique will you use to plug missing data points?
 Identify outliers and suggest appropriate treatment, if required
 Share some key insights based on exploratory data analysis
 Suggest modeling techniques that can be used to predict the solution in this particular case
 Also, mention how will you validate your model

Use the data dictionary to understand the data shared

Expected Output
 Model results
 Response to above questions
 Final insights/summary presented in an MS PowerPoint presentation

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The Smart Cube is a global provider of research and analytics solutions,
primarily serving the CPG, financial services, retail, life sciences, energy and
industrials sectors.

Addressing the needs of businesses in the intelligence age, our customised solutions provide
a truly connected approach, delivered by talented minds and strengthened by Amplifi, our organizational
intelligence platform, rich with knowledge, cutting edge tools and advanced analytics.

We work with a third of companies in the Fortune 100, helping them make smarter decisions, accelerate value and gain a compet itive edge.

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info@thesmartcube.com

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