Professional Documents
Culture Documents
241-248, 1994
~ ) Pergamon Copyright © 1994 Elsevier Science Ltd.
Printed in Great Britain. All rights reserved
0360-1323/'94 $6.00+0.00
G A R Y D. HOLT*
PAUL O. OLOMOLAIYE*
F R A N K C. HARRIS*
This paper presents the findings o f a survey o f 53 major U.K. construction client organizations,
which revealed their perceived importance o f factors influencing their choice o f contractors.
Utilizing the relative index ranking technique and taking into account eaeh factors" frequency as
being the perceived cause Of clients' dissati.~faction with contractors" performance, a weighting
index was determined for each o f the factors. Results indicate the five most important factors are :
contractors' current workload, contractors'past experience in terms of size of projects completed,
contractors' management resource in terms t~f--formal training regime, time o f year--weather
and contractors' past experience in terms o f catchment, i.e. national or local. It wouM seem
prudent therefore, that these most important Jktctors be considered when selecting a contractor
likely to perform to the satisfaction o f the client on construction projects.
Contractors
Desirous to Tender.
'Hierarchy' of P1 scores
1 ......
2 ......
n .............
Invitation to tender
~!:ii!i!i!i!i!!!i~EN~ER!::!i!i!:i!!!!ii!i!~ Tenders;
Estimates and
subsequent
bids
£ bids
scores
Chosen contractor
Fig. 1.
Figure 1 illustrates this alternative framework. use of a final ranking (P3) for all tenderers. P3 score is a
The prequalification element (P1), evaluates a given quantitative amalgam of P2 score and tender sum.
contractor in the context of several discriminating factors For this proposed framework to mature into a fully
based on the Multi Attribute Analysis (MAA) technique functional model requires : (a) confirmation of the con-
[9]. The secondary investigative element (P2) which is tractor selection criteria to be employed, (b) relative
applied to contractors invited to tender also employs weighting indices for each, as a means of nullifying sub-
MAA, but additionally introduces 'utility' in line with jectivity and, (c) criteria scores for the given contractor
the Multi Attribute Utility Theory [9, 10, 11]. This allows under assessment, attained via predetermined quan-
the owner's assessment of performance dimensions to be titative measures of previous performance.
attached to each discriminating factor, thereby influ- The method of acquiring (c) is the subject of current
encing the factor's level of importance [11]. This renders work by the authors. Hence, the prime purpose of this
the proposed selection framework dynamic, by respond- paper is to present the findings of a recent survey of
ing to the specific circumstances pertaining to a given construction clients, which confirms and ranks the
project--and a client's perception of a successful factors they consider in contractor selection, i.e. (a) and
outcome. To aid final selection, the practitioner makes (b) above.
Factors Influencin9 Choice of Contractors 243
Table 1. Composition of the survey sample industry's work during this recession. This figure equates
to 4,255 contracts each worth an average value of £782,000
No %
awarded by each respondent for the period.
Project managers 58 26 It is also worth noting, that while 47% of sample
Q.S. practices 50 22 population were public sector clients they were respon-
Architectural practices 11 5 sible for only 15% of the value of work done. This is
Public Sector (LA etc.) 106 47
because the private sector projects were much larger.
Totals 225 100 However, the public sector awarded 70% of the work in
terms of number of contracts. Thus the survey encom-
passed a broad sample of contractor selection prac-
DATA COLLECTION
titioners, i.e. those awarding many low value jobs and
Discriminating criteria are referred to herein as factors those awarding fewer but higher value projects. Discussion
[generic title attributed to a given set of criteria of a of the results later in this paper highlights some of the
like subject e.g. 'financial stability'] and variables [given differences between public and private sector clients.
criterion under a particular factor e.g. 'turnover history']. Participants were invited from England, Scotland and
Variables presented to the construction sector for Wales. The randomly chosen client group was forwarded
confirmation of significance were initially established a letter introducing them to the theme of the research
through literature search and investigation of current area. The letter also explained why they had been chosen
methods as being important or essential in contractor to take part and offered the opportunity to notify the
selection. writer if they felt they were unsuitable or did not wish to
A structured questionnaire was employed. This contribute. No refusal was received within the 2 weeks
included introductory questions for data classification prior to mailing the enquiry and a total of 53 completed
purposes and an intermediate section which sought questionnaires were returned, which represented 23% of
to establish clients' reliance on their modes of pre- those surveyed.
qualification, levels of satisfaction with in-house selection
methods and contractors' performance. The principal
section of the questionnaire was for ranking factors and ANALYSIS OF THE SURVEY DATA
variables, i.e. potential P1 and P2 discriminating criteria.
Here respondents were invited to : (a) delete any variables The fundamental aim of data analysis was to establish
from those presented that were considered irrelevant, i.e. a weighting index for each variable, which is repre-
sentative of its overall significance in the context of
those that would not influence their choice of contractor,
(b) add further variables not already listed that they selecting a contractor. Such an index may be debated on
considered important, i.e. those that would influence their the basis that no established scale or datum exists at this
choice, (c) rank their perception of importance for the time for a comparative analysis. However, validation of
suggested variables [and those in (b) above where appli- the indices will be achieved by application of the weighted
cable] on a 3 point scale and (d) finally indicate the variables to new alternative selection techniques, to case
studies of projects awarded in the recent past. Com-
number of times that any criterion in (c) was judged to
have been the cause for their dissatisfaction with con- parison of contractors' P scores with their relevant past
tractors' performance during the period. In view of the (project) performance, will ascertain whether the dis-
general downturn in construction activity of late it was criminating power for any given variable needs to be
decided that the period should span the last two years. adjusted.
A pilot survey was conducted to test the questionnaire Determination of the final weighting index (W) for
before an industry-wide survey was launched. This con- each variable consists of two elements : the importance
firmed that the data collected would be comprehensible response (IR) and the problem frequence response (PR).
and established the most productive form of data analy-
sis. Following minor cosmetic refinements to the ques- The importance response (IR )
tionnaire, the main survey was initiated. This survey IR represents practitioners' perceived importance of
sample was made up as in Table 1. The prime aim in each variable. This was measured by inviting respondents
the composition of the sample, was to achieve a reason- to rank each variable on a scale of 1-3. The response was
ably balanced blend of private and public sector con- scored : critical importance : 3, some importance : 2 and
tractor selection procedures. These were represented as no importance : 1, the latter being the same as deleting a
53% and 47% respectively. variable which was therefore also classified as 1.
Table 2 provides the number and value of contracts Using the relative index ranking technique [12], the
awarded by the respondents. The total amount of work aggregate response for each variable was converted to
awarded of £3,327,000,000, is a significant part of the relative importance via the formula
Table 3. Example of PR calculation for the variable size attained via the formula W = 0.5(IR)+0.5(PR), i.e., 0.5
(IR+PR).
No. contracts
n Respondent awarded No. of times Decimal A summary of I R / P R values and final weighting
indices for all variables, is given in Table 4.
1 l 100 2 0.02
2 4 24 l 0.04
3 6 l0 6 0.60 ANALYSIS AND DISCUSSION OF RESULTS
4 12 250 2 0.01
5 13 ll 6 0.55 Before analysing the variables, it is important to
6 14 30 30 1.00 observe the following findings.
7 15 65 4 0.06
8 16 16 I 0.06 Respondents' let~el of satisfaction with contractors' per-
9 26 27 1 0.04
10 29 40 2 0.05 Jormance
1! 38 6 5 0.83 F r o m Table 5 it is apparent that public sector clients
12 40 8 2 0.25 are more content with the overall performance of con-
13 42 10 2 0.20 tractors, however, one must not overlook the fact that
14 49 16 3 0.13
some consultant organizations taking part in the survey
15 51 3 I 0.33
may well represent public clients, which would offset this
Total: 4.27 finding somewhat. Since no definition of 'satisfaction'
was offered in the questionnaire, it was left to respon-
Therefore mean = 4.27/16 = PR = 0.267. dents" own perception of its meaning relative to their
organization.
variable total points score
IR= Twenty per cent [public] and 5% [private] respondents
3 (sample size)
were totally satisfied with contractors' performance. More
The subsequent decimal (0-1) represents a 50% con- important perhaps is that 5% of the private sector were
tribution to the final weighting index (W). totally dissatisfied, which suggests that private sector
clients seek more stringent performance levels, or have
The problem response (PR) higher expectations than their public counterparts. It is
This is the second component of the final weighting. clear that any aid that helps to select the most suitable
In order to ensure that ' W ' was symbolic of a given contractor, will improve underlying levels of satisfaction
variable's significance, it was necessary to consider how for clients generally.
often each variable was judged to be related to the cause
of clients' dissatisfaction with contractors' project per- Perception o[ the effectiveness 0[ in-house selection
formance. For instance, a contractor's lack of per- methods
formance due to a poor site manager is a function of Table 6 shows that 10% of all practitioners purport to
'qualification of key personnel' and 'formal training have in place a totally effective selection process. Whilst
regime'. Hence the P R influence on W is directly no practitioner admits to a totally ineffective system, 60%
proportional, to the 'frequency response' indicated by believe their method satisfactory with only 2% on the
practitioners. ~anything less than satisfactory' side of the scale. These
Ultimate disappointment will often be felt by clients statistics confirm that most organizations believe their
when a contractor becomes insolvent however, occasion- contractor selection method to be adequate. However,
ally a client may be glad to be relieved of a contractor! the results may be biased as one might not expect prac-
Other forms of dissatisfaction may be in terms of contract titioners readily to recognize or admit failings of their
overruns, non/late compliance with instructions, unsat- own system. Indeed, from comparison of Tables 5 and 6
isfactory quality, equipment breakdown etc. Obviously it can be seen that 85% of respondents are 'just satisfied'
not all respondents would have had problems with every with contractors' performance yet almost all the sample
variable. (98%) believe their selection method to be between 'satis-
Therefore, P R is expressed as a variable's problem factory' and 'totally effective'.
frequency in relation to the number of contracts awarded
for each respondent. The mean of all such values from Reliance upon prequalification
all respondents for a given variable, is its PR. The most prominent feature to emanate from Table 7
Table 3 illustrates a PR calculation for the variable is that after prequalifying a contractor, 63% of con-
size. struction clients woutd not investigate the contractor fur-
ther before awarding the firm a contract. O f the remain-
Consolidation o[data into final indices ing 37% who would investigate further, it is possible that
The greater the relative importance ranking the greater they will use home grown investigation techniques [6].
the IR value and likewise, the more 'problem potential' In some cases these 'more specific' secondary evalua-
a variable exhibits, the greater its PR value. The basic tion variables are often integrated with (initial)
philosophy behind consolidation of these two elements prequalification. Where this happens, and there is a time
into a final weighting index (W), is that a variable's delay between prequalification and final selection, then
overall importance to the selection process is a product any decline in a contractor's corporate stability/
of its intrinsic relative importance (IR) and its potential performance during this time will not necessarily be
to create 'havoc' if not taken care of (PR). This is detected.
achieved via a balanced input of IR and PR, and is Let us now discuss the selection factors/variables.
Factors Influencing Choice of Contractors 245
Factor
--Variables
Contractors' organization
--Size 0.74 0.27 0.50 4 27
--Age 0.60 0.27 0.43 5 29
--Image 0.55 0.26 0.40 6 31
--Q.C. policy 0.81 0.25 0.52 3 26
--Health & Safety policy 0.82 0.34 0.58 l 20
Litigation tendency 0.78 0.31 0.54 2 24
Financial considerations
--Ratio analysis accounts 0.75 0.51 0.63 4 18
Bank reference 0.75 0.58 0.66 1 I1
---Credit reference 0.75 0.51 0.63 3 17
--Turnover history 0.72 0.61 0.66 2 12.5"
Management resource
--Qualification of owners 0.60 0.75 0.67 3 9
---Qualification of key persons 0.77 0.53 0.64 4 15
--Years with Co 0.64 0.76 0.69 2 7
--Formal training regime 0.63 1.00 0.81 1 3
Past experience
--Type of projects completed 0.91 0.56 0.73 3 6
Size of projects completed 0.87 0.83 0.85 1 2
--National or local 0.68 0.82 0.74 2 5
Past performance
--Failure to have completed contract 0.95 0.41 0.67 1 8
~ v e r r u n s : time 0.81 0.27 0.54 4 25
~ v e r r u n s : cost 0.82 0.33 0.57 3 21
Actual quality achieved 0.93 0.40 0.66 2 12.5"
Project specific
--Experience geographically 0.66 0.16 0.40 5 30
--Experience of similar construction 0.84 0.29 0.56 2 22
--Plant resource available 0.60 0.38 0.48 4 28
Key persons available 0.79 0.30 0.54 3 23
--Qualification : these key persons 0.68 0.67 0.67 1 10
Other specific
--Current workload 0.72 1.00 0.86 1 1
Prior relationship 0.79 0.52 0.65 3 14
--Home office location 0.62 0.67 0.64 4 16
--Time of year--weather 0.52 1.00 0.76 2 4
- - F o r m of contract 0.64 0.55 0.59 5 19
*Joint ranking.
Decimals in brackets i.e., {0.85} refer to final weighting often determined via legal action so this p r o m i n e n c e is
indices--see Table 4. logical. A firm with a strong litigation history is possibly
experienced at claims a n d m a y be classed as having a n
Contractors" organization eye for o p p o r t u n i t i e s to exploit. F u r t h e r m o r e , a firm sub-
O f all o r g a n i z a t i o n a l variables, Health & Safety policy mitting a n extremely low bid m a y be c o n t e m p l a t i n g re-
with a weighted factor o f {0.58} emerged as being o f couping potential losses via claims. In view o f this, any
most importance. U.K. public sector authorities' pre- correlation between lowest bid a n d litigation tendency
qualification questionnaires also bear this out. The high should be explored when evaluating contractors. Quality
i m p o r t a n c e a t t a c h e d to it m a y be due to the s t a t u t o r y controlpoliey {0.52} r a n k s third reflecting owners' desire
requirements o f the H e a l t h & Safety at W o r k Act 1974
and, the p r o p o s e d enforcements in 1994. Litigation tend-
ency {0.54} ran a close second. Unsettled claims are m o s t
Table 6. Respondents' perceived effectiveness of their own selec-
Table 5. Respondents' levels of satisfaction with contractors' tion method
performance
1 2 3 4 5
Totally Just Totally Totally Totally
satisfied satisfied dissatisfied Scale effective Satisfactory ineffective
Table 7. Respondents' reliance upon prequalification strated by his successful prediction of the demise of
Rush & Tomkins PIc some 3 years before it happened.
Yes No Total
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