A Sample Non-Profit Organization Busin…

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A Sample Non-Profit
Organization Business
Plan Template

Are you about starting a non-profit

organization? If YES, here is a complete
sample non-profit business plan template
& feasibility report you can use for FREE.

Okay, so we have considered all the

requirements for starting a non-profit
organization. We also took it further
by analyzing and drafting a sample non-profit
marketing plan template backed up by
actionable guerrilla marketing ideas for non-
profit organizations. So let’s proceed to the
business planning section.

If you have ever heard of the aphorism that

says that ‘the rich will get richer, whilst the
poor get poorer’, then you may want to agree
that it just might be true. If you looked at the
life history of several wealthy men that have
walked the path of earth, chances are that
you may have realized a pattern.

What is the pattern, you just may want to

know? Well, the pattern has to do with the
philanthropic nature in which they lead their
lives, as well as the loads of people whom
they are able to help along the line. That
singular act without mincing words sure does
make one rich.
One of the greatest secrets of being wealthy,
much more than having multiple streams of
income; is to be a darn right giver. Yes, and
this means that you have got to imbibe the
culture of giving come what may. It is for that
reason that wealthy men like Bill Gates,
cannot be found stark bankrupt. They have
sown great seeds by caring for the needy in
all respect of life. They make great deal of
money and at the same time pump back
these monies via giving.

How Important Is A Business Plan to your

Non Profit Organization?

If you have per chance found yourself in the

web of giving, and you have purported to start
a registered not for profit business, then you
just may be heading to the path of wealth. It
is okay if you are looking to commence this
trade; however, you have got to understand
that one of the most vital steps that you will
need to take is; writing a business plan.

Truth is that all these are part of the deal

when writing a business plan, however there
are still other technical areas that sure need
to be detailed. Good news is that there are
loads of business plan writers/ consultants
who will be able to help you pull things off.
Sounds great right?

In some cases, there may be some folks

whose rates might not be anything lower than
$200. Bottom- line is that: if you do not have
the money this might pose a challenge.

Importance of Using a Business Plan

Model
There is however respite, as you can get a
business plan template and then use it all the
way to write yours. Does this sound true? Oh,
yes it does, as you can get a sample
nonprofit business plan blueprint and then
tweak it to fit yours. This means that you have
got to provide very detailed answers to some
technical questions which you will need to
supply, in order to make your business plan a
detailed and well-structured one.
Do note that if you are not able to provide
some very essential information needed
about you, your team, financial projections
and what have you, then you just might not
be able to run with what a detailed business
plan. Here is a thoroughly put together
sample nonprofit business plan that you can
model yours after.

A Sample Non-Profit Organization

Business Plan Template
Industry Overview

Have you ever wondered what the world

would be like especially for the less privileged
and poor people, if there wasn’t a ‘Non Profit
Industry’ in place? The fact remains that the
non – profit industry is a major component in
the equation of our world; be it social welfare,
health care, education, spiritual, as well as
other ramification of life.

On – profits organizations (NPOs) are

establishments that make use of their excess
revenues to pursue a cause that would be
beneficial to the public or a particular group of
people. In a nutshell, the overall goal of non –
profits organizations is not to be successful in
terms of wealth creation, but to be a success
when it comes to giving value to the groups of
people they direct their services at or to the
cause they choose to pursue.

It is worthy to note that Non – profit

organizations can decide to operate as a
charity organization or service organization.
This means that they may chose to be
organized as a nonprofit corporation, a trust,
a cooperative, or they may choose to exist
informally in some cases.

For instance; an organization that is termed a

supporting organization, usually operates like
a foundation; but such a structure might be
somewhat complicated because it holds more
favorable tax status and are by law restricted
about the public charities they can support.

The fact that an organization is considered to

be anon-profit organization does not in any
way mean that the organization does not
have the intention of making profits. As a
matter of fact, most non – profit organizations
have revenue generating ventures
established for the sole purpose of supporting
the organization (their cause).

Even though, non – profit organizations are

allowed by the law to run a profit making
business venture, but there may be constraint
to the extent at which they are able to
generate excess revenue and even make use
of the excess revenues being generated.
There are several not for profit organizations
that have grown so big, so that the area
which they cover is not just restricted to the
location or country where they operate, but
also to other parts of the world. For example;
one of the wealthiest Non – profit
organizations is found in the United States of
America – The Bill and Melinda Gates
Foundation, with an endowment fund of about
US$38 billion that covers countries all over
the world and not just the United States of
America.

The People We Want To Reach

Basically, the people we intend reaching out

to are youths of diverse race and culture who
live in the United States of America and
Canada. Those who are unemployed and
prone to crime, youths that are exposed to
crimes, street children and anybody seeking
to acquire one or two skills that will help them
successfully start their own business. In
essence, we intend reaching out to

High school dropouts

Unemployed youths
Youths interested in politics
Aspiring entrepreneurs
Street Children
University Students
High School Students
Our Competitive Advantage

Of course, there are competitions amongst

Not for Profits Organizations- especially when
that are pursuing same or similar cause. It
means that they will approach same
organization for grants and financial supports
et al. We are quite aware of this challenge,
and that is why we were very careful in
choose our board of directors.

As such; we ensured that we chose people of

great influence and experience, who can
easily give us the needed support to achieve
our aims and objectives. To a larger extent,
leveraging on the experience and influence of
these people gives us competitive advantage.

List of Organizations We Intend Working

With

With what we are set out to achieve; reducing

crime rate to the barest minimum and
empowering youths in both Canada and The
United States of America, we know that it is a
task that can’t be achieved by just an
organization. It takes the collective effort of
stake holders to be able to make appreciable
impact when it comes to reducing crime rate
and empowering youths to get involved in
governance and enterprise development.
We have been able to identify some
organizations that we know will be interested
in working with us to achieve our ultimate
goal. They are:

The Government of the United States

of America
The Government of Canada
UNICEF
Henry Ford Foundation
Security Agencies
Political Parties
Bank of America
Bill and Melinda Gates Foundation
Google
Microsoft
Facebook
Schools
Wal-mart
The Coca Cola Company
The Walt Disney Corporation
Chevron

N.B: It is important to state that we have

been working towards getting some office
equipment, electric appliances and furniture
needed from manufacturers as part of their
support for our cause. We are at the finishing
stage of discussion. So far, we have been
able to raise about 40 percent of the needed
start – up capital and we hope to meet up
with our target before 31st December, 2015
and then open up our office on the 10th of
January, 2016.

Non-Profit Organization Business

Plan – Executive Summary
Pro-Youth Foundation is an international
organization headquartered in the United
States of America, with Registration number:
08776687. It was established to promote the
total empowerment and development of
youths in Northern America.

Pro-Youth Foundation is an independent non

– profit organization which seeks to reduce
crime in the society, by empowering youths in
North America to be productive in whatever
career path they choose to follow. It also
seeks to empower youths in the area of
governance, the advancement of the
economy and promotion of human and
children’s right. We are also deeply involved
in advocacy for youth development and youth
participation in government and in nation
building.

We are quite aware that the crime rate in the

United States of America is on the increase
and most of the people who are involved in
these crimes are predominantly within the
youth age bracket. From our research and
investigation, we realized that people most
often than not, go into crime when they are
not gainfully employed, or when they are not
involved in any cause or sport et al.

So, what we intend doing at Pro-Youth

Foundation is to help youths stay out of
trouble, by providing support, training,
counseling and mentoring to as many as we
can reach. We are of the opinion that once
youths are placed on the right track, and they
are given the needed support and platforms,
there is no limit to what they can achieve for
themselves and for the nation.

The youths of any country cannot be ignored

in the development and advancement of the
country which is why we are leveraging on
our experience in governance and politics to
get as much youths as we can reach in the
United States of America and Canada involve
politics and governance.

The founders of Pro-Youth Foundation are

people with robust experience in governance,
enterprise development, social work and legal
matters, amongst other fields. The founding
members are Dr. Shavonne Solomon who
has over 30 years of experience working with
various leading NGOs in the United States of
America.
Prof Shannon John who has over 35 years of
experience as a lecturer and a Peak
Performance cum Development Coach.
Others are; Dr. Lois Kingsley a Lawyer of
repute and Dr. Kamsi Emmanuel a renowned
political analyst and adviser to many US
presidents.

We run a standard skill acquisition school; a

place where youths can come in and acquire
skills that will help them successfully launch
their businesses. Also, we also run a sport
training facility where youths can register and
get themselves involved in one sport or the
other.

Pro Youth Foundation Partners with the

government, institutions, corporate
organizations and other Non – profits
organization et al to achieve our aims and
objectives. We operate from New York City
(Our Headquarters) and we intend setting up
our offices in different regions in the United
States of America and Canada, so as to
enable us connect with youths and children in
these regions.

Success Bench Mark

We have been able to identify some of the

major causes of crimes in our society and we
have perfected our plans on how to reduce
these crimes in North America. Although we
have outlined actions to be taken in order to
achieve our goals, but we are not ruling out
the fact that it might be a bit challenging to
measure our success rate. Nevertheless, we
would consider our foundation to have
attained great success if we are able to scale
through all the following factors:

If we are able to train and empower a

minimum of 50,000 Youths to run their
own business annually in North
America.
If we are able to secure 25 percent of
elective positions for youths in
government.
If we are able to reduce the crime rate
by 10 percent annually in the United
States of America and Canada.

What We Do

Basically, we try as much as we can to

streamline our activities in Pro-Youth
Foundation to areas where we know we can
produce faster results when it comes to
reducing crime rates and getting youths
involved in enterprise development and
governance in The United States of America
and in Canada. These are some of the things
we do are Pro-Youth Foundation:
 Operate a Skill Acquisition,
Empowerment and Development
Centre
Professional Counseling
Mentoring and coaching
Operate a Standard Sports Facility
Youth Advocacy
Promotion of Youth involvement in
Politics and Governance
Sourcing for scholarships for students

Our Vision Statement

Our Vision as an Organization is to create a

nation where youths will be actively involved
in economic development of the country and
governance and a country free from crime.

Our Mission Statement

To join hands with the government and other

stakeholders in empowering youths and in
creating a crime free America and Canada.

Our Organization’s Structure

In order to fulfill our mission and also

maximize the resource within our disposal per
time, we have been able to start our not for
profit organization with a few key full – time
employees and volunteers / interns. We
adopted this method because we are quite
aware of the challenge of maintaining a large
workforce as a Non – Profit organization.
In view of the above, we have decided to start
Pro-Youth Foundation with the following key
positions (both full – time and volunteers);

Board of Directors
Executive Director / President
Head of Administration and Personnel
Head of Communications and IT
Grants Officer
Programs Officer
Customer Service Office
Security Officer
Cleaners
Interns / Volunteers

Roles and Responsibilities

Board of Directors

Executive Director / President-:

Responsible for providing direction for

the business
Creating, communicating, and
implementing the organization’s vision,
mission, and overall direction – i.e.
leading the development and
implementation of the overall
organization’s strategy.
Responsible for the day to day running
of the business
Responsible for fixing prices
Responsible for recruitment
 Responsible for payment of salaries
Responsible for signing checks and
documents on behalf of the company
Evaluates the success of the
organization

Head of Administration and Personnel-:

Responsible for managing the daily

activities of the back end office
Prepares payroll for the organization
Prepare monthly financial report for the
organization
Interfaces with vendors and third party
suppliers
Interfaces with our bankers (lodgment
of cash, checks and bank drafts et al)
Responsible for payment of tax, levies
and utility bills
Accomplishes human resource
objectives by recruiting, selecting,
orienting, training, assigning,
scheduling, coaching, counseling, and
disciplining employees; communicating
job expectations; planning, monitoring,
appraising, and reviewing job
contributions; planning and reviewing
compensation actions; enforcing
policies and procedures.
Achieves operational objectives by
contributing information and
recommendations to strategic plans
 and reviews; preparing and completing
action plans; implementing production,
productivity, quality, and customer-
service standards; resolving problems;
completing audits; identifying trends;
determining system improvements;
implementing change.
Meets financial objectives by
forecasting requirements; preparing an
annual budget; scheduling
expenditures; analyzing variances;
initiating corrective actions.
Performs any other reasonable duties
and tasks as requested by the
Foundation.

Head of Communications and IT-:

Responsible for handling all

communications for the foundation
Responsible for writing and editing of
reports, proposals, letters and press
release et al for the foundations
Works with a relevant team to develop /
review promotion materials and
brochures for the foundation
Responsible for training office staff on
emailing and communications
etiquettes
Responsible for managing the
company’s official website and all her
social media profiles
Grants Officer-:

Participates in sharing and planning

meetings to discuss and address
issues related to Grant program
implementation for the foundation
Assists in the provision of technical and
logistical support in the grants review
and selection process to ensure it is in
compliance with the various policies,
financial guidelines and budget
requirements of the Foundation
Works closely with outcome area
managers, to strategize and set in
motion, the grants streams supportive
of the Foundation’s four outcome areas
Contributes to the development the
Grants’ monitoring and evaluation
framework and assists in its
implementation including baseline data
gathering, monitoring and evaluation
strategies and systems to effectively
project results
Conducts occasional field visits in
accordance with the monitoring and
evaluation plan and in coordination with
other Grants program team officers or
other Foundation staff
Facilitates regular communication with
grantees, maintains cooperative
partnerships between the Foundation
 and the grantees and other possible
stakeholders
Performs any other reasonable duties
and tasks as requested by the
Foundation.

Programs Officer-:

Responsible for developing programs

and events that fall in line with the
foundation’s goal and objectives
Works closely with the teams across
Key Areas to contribute to the
Foundation’s commitment to build a
culture of learning in Participatory
Governance through the
implementation of a communication for
development policy.
Supports colleagues in delivering the
Foundation’s objectives, including
assisting in events and initiatives that
fall outside the direct responsibilities of
this post.
Represents the Foundation at
meetings, functions and events, some
of which may occur outside normal
office hours and may involve long-
distance travel.
Responsible for all the company’s
training activities
Facilitates and coordinates strategic
sessions.
 Performs any other reasonable duties
and tasks as requested by the
Foundation.

Customer Service Office-:

Responsible for managing the front

desk of the organization
Ensures that all contacts with clients (e-
mail, walk-In Centre, SMS or phone)
provides the client with a personalized
customer service experience of the
highest level
Through interaction with clients on the
phone, uses every opportunity to build
client’s interest in the foundation’s
services
Performs any other reasonable duties
and tasks as requested by the
Foundation

Security Officer-:

Ensures that the office of the foundation

is safe at all time
Reviews security concerns and
communicate safety measures to staff
and management at regular intervals
Responsible for monitoring the
foundation’s CCTV
Ensures that visitors and the
 belongings are safe
Ensures that cars packed within
designated areas are safe
Control traffic and organize parking
Patrols around the building on a 24
hours basis
Submits security reports weekly
Performs any other reasonable duties
and tasks as requested by the
Foundation.

Cleaner-:

Responsible for cleaning the office

facility at all times
Ensures that toiletries and supplies
don’t run out of stock
Cleans both the interior and exterior of
the building
Runs errands for the foundation
Performs any other reasonable duties
and tasks as requested by the
Foundation.

Interns / Volunteers-:

Works on short term projects like data

capturing, administrative support and
program support et al for the foundation
Assists various key officer in the
foundation to meet up with set targets
and goals
Runs errands for the foundation
 Serves as ushers during programs
Performs any other reasonable duties
and tasks as requested by the
Foundation.

Non-Profit Organization Business Plan

– SWOT Analysis
In order for us to perform optimally and
achieve our aims and objectives as a
foundation, we have decided to subject
ourselves and the foundation to critical a
SWOT analysis. This is why we provided a
sample non-profit marketing plan template to
help you out with conducting a SWOT
analysis.

In as much as we are not set out to maximize

profits in all that we do as a foundation, we
are quite aware that once we are able to lay
bare our strength, weakness, opportunities
and threats on paper, it will make it easier for
us to grow as a sound not for profit
organization and achieve what we have set
out for ourselves to achieve. Here is a
summary of the SWOT analysis that was
conducted for Pro-Youth Foundation;

Strength-:

Our strength as a foundation is anchored on

the expertise and robust experience that our
founding directors are bringing to the table.
Beyond their expertise and robust
experience, their network is also a great
strength for the foundation.

For illustration; one of our founding directors

can boast of a close relationship with the
’crème de la crème’ in America, because he
has served as a special adviser to three US
presidents. With our rich network base, fund
raising wouldn’t be as difficult as it ought to
be and lastly, the fact that we work with
youths makes it easier for us to get
volunteers to help us achieve our aims and
objectives.

Weakness-:

Our weakness just like the weakness of most

not for profit organization is the ability to
attract the best hand in the industry to help us
man our key positions. It is no longer a
hidden thing that non – profit organizations
find it difficult to compete with corporate
organizations when it comes to recruiting
employees to occupy key positions.

This is simply because they can’t match – up

with the wages that is usually offered by
these corporate organizations. Most Non –
profit organizations find it difficult to attract,
pay and keep experts in their payroll.

Opportunities-:
The opportunities before us as a foundation
working towards empowering youths and
helping the country reduce crime rates in the
society are unlimited. Because of the cause
we have chosen to pursue, we are sure of
getting support from government and key
stake holders in the United States of America
and Canada. There are loads of donor
organizations that will be willing to partner
with us once we present our proposals to
them.

Threat-:

One of the major threats that we stand to face

as a not – for profit organization is generating
the required fund needed to achieve our aims
and objectives, recruiting and retaining key
and competent employees, as well as
managing our financial and human resources.

Our Startup Budget and Expenditure

So, we are already out there sourcing for
grants and supports from organizations that
will help us hit the ground running when we
officially open our office to the public. These
are some of the areas where we will need
money and an estimated amount needed to
take care of them;

The Fee for Incorporating the

Foundation: $725.
 The budget for insurance, permits and
license: $10,000
The Amount needed to rent an office
facility with halls and space from
training and organizing events:
$100,000.
The Cost of Launching a Website: $600
The Cost for the purchase of software
(accounting software, project
management software, CRM software
et al): $500
The cost for purchasing office
equipment and electrical appliances:
$20,000
Overhead cost for a 6 month period:
$72,000
Additional Expenditure (Business
cards, Signage, Adverts and
Promotions et al): $5,000

The minimum amount that we would need to

be able to put things in place for us to
successfully launch Pro-Youth Foundation is
estimated to be $250,000. It could be lower
because are looking towards receiving some
donations in the form of equipment and
gadgets.

Non-Profit Business Plan – Financial

Projection
Sources of Income for the
Foundation
At Pro-Youth Foundation, our major source of
revenue is accessing grants from donor
agencies and individuals who are interested
in partnering with us to reduce the crime rate
in United States of America and Canada. Our
board of members are on the front line when
it comes to individuals that are not just ready
to give us their time but people who are
willing to commit their resources to the noble
cause that we are set out to achieve.

Aside from the fact that we are going to

depend on grants from donor agencies,
government and good spirited individuals to
finance most of projects, we have also set out
plans to organize events like sports, and
talent shows et al, where tickets will be sold
to people who are interested in attending the
events.

We will also generate money from exhibitions

(we intend selling crafts or any products
produced by students and graduates from our
skill acquisition college). These are areas
where we intend generating income for our
foundation;

Grants
Donations from Board Members
Fund Raising Events (Fund Raising
Dinners et al)
Revenues from Sales of Tickets at our
 events
Revenues from Exhibitions (crafts and
other products)
Revenues from renting of training
facilities
Revenues from sponsorship deals

Generating Fund / Startup Capital for Pro

Youth Foundation

Starting a non – profit organization can be

truly challenging especially when you don’t
have the needed connection to access funds
required to kick start the project. We are
aware of these challenges, which is why we
have worked hard to assemble people who
are philanthropic in nature to form our board.
In a nutshell, we have marked out the
following sources as avenues where we will
generate the start – up capital needed to
launch Pro Youth Foundation;

Donations from Our Board Members

Obtaining loan from the bank
From Pre – Launch Funding Raising
Event (Dinner)

Non-Profit Organization Business Plan

– Sustainability and Expansion Strategy
Sustaining Non – profit organizations can be
truly difficult for obvious reasons. The fact
that Non – profit organizations depend of
grants and donations to execute their projects
and also to maintain their facility and
workforce means that they must always be on
their toes if they want to continue to stay
afloat.

We have been able to identify reasons why

Non – profit organizations close shop or
remain redundant, and we have mapped out
strategies that will help us overcome the
challenges. In the bid to continue to stay
afloat, we will run exhibitions and events that
will help us generate funds in addition to the
grants and donations that available to NGOs
in the US and Canada.

We have also perfected strategies to build

relationships and networks around big time
donors (corporate donors and individuals
(philanthropic) in the United States of
America and Canada. Maintaining large
overheads can be financially demanding for
Non – profits organizations, which is why we
have put structures and processes in place
that will help us conveniently work with
volunteers and interns on various projects
and even in our office operations.

Although, we intend setting up our offices in

New York City and in Toronto, Canada, but
with time we have the plans to spread to
other regions in the US and Canada.
Check List / Milestone

Business Name Availability Check:

Completed
Business Incorporation: Completed
Opening of Corporate Bank Accounts:
Completed
File for Tax Exemption Status: In
Progress
Registration with State Agency:
Completed
Purchase of business and liability
insurance: Completed
Renting and furnishing our office
facility: Completed
Conducting Feasibility Studies:
Completed
Writing of Business Plan: Completed
Formation of Board of Trustees:
Completed
Creating of organization’s by law:
Completed
Drafting of proposals and grants
request letters: Completed
Drafting of Employee’s Handbook:
Completed
Drafting of Contract Documents and
other relevant Legal Documents:
Completed
Design of The Foundation’s Logo:
Completed
Graphic Designs (on the body of the
truck) and Printing of Marketing /
Promotional Materials: In Progress
Recruitment of key employees: In
Progress
Creating Official Website for the
Company: In Progress
Purchase of software (Accounting, HR,
Project Management and CRM et al):
Completed
Creating Awareness for the foundation
both online and in the neighborhood: In
Progress
Health and Safety and Fire Safety
Arrangement in our facility: Completed
Design and preparation of our training
modules: Completed
Plans for Fund Raising Dinner: In
Progress
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