NEW BALANCE

▪ New Balance Athletics, Inc. (NB), best known as simply

New Balance, is an American multinational corporation
based in the Boston, Massachusetts area. The company
was founded in 1906 as the "New Balance Arch Support
Company" and is one of the world's major sports footwear
and apparel manufacturers.
 New Balance maintains a manufacturing
presence in the United States, as well as in the
United Kingdom for the European market,
where they produce some of their most
popular models such as the 990 model—in
contrast to its competitors, which often
manufacture exclusively outside the United
States and Europe. As a result, New Balance
apparel and shoes tend to be more expensive
than those of many other manufactures.
 HISTORY
In 1906, William J. Riley, an Irish immigrant, founded the
New Balance Arch Support Company in the Boston area,
manufacturing arch supports and other accessories
designed to improve shoe fit. His first product, a flexible
arch support, was designed with three support points to
provide greater balance and comfort in the shoe. It is
believed that Riley came up with the name "New
Balance" by observing chickens in his yard and
demonstrated the way his arch supports worked by
keeping a chicken foot on his office desk. He explained
to customers that the chicken's three-pronged foot
resulted in perfect balance.
 PRODUCTS

SHOES APPAREL
APPAREL CATEGORIES

Short Sleeve Shirts

Shorts
Jackets & Vests
Hoodies & Sweatshirts
Pants
Long Sleeve Shirts
Socks
Accessories and Gear
Recently Reduced
Clothing
SHOE CATEGORIES
SHOES
All Shoes
Running
Lifestyle
Training
Walking
Skateboarding
Hiking & Trail
Boots
Soccer
Tennis
Golf
Basketball
Cricket
Sandal
 ROOTS OF NB
▪ NORTH AMERICA
▪ LATINA AMERICA
▪ EUROPE
▪ AFRICA
▪ MIDDLE EAST
▪ ASIA
▪ OCEANIA
 NEW BALANCE INDIA
▪ NB PUNE MAHARASHTRA
▪ NB NEW DELHI
▪ NB TAMILNADU
▪ NB UTTAR PRADESH
▪ NB BANGLURU
stores
Jurgen klopp to be appointed as
Liverpool coach

Jürgen Klopp, former Borussia Dortmund

coach is to be appointed as FC Liverpool’s
new coach.

Klopp appeared in a cheerful mood at the

contract signing in a bright red New
Balance top on October 8th.
Jürgen Klopp seemed rather relaxend but
motivated about his new challenge. New
Balance, as an all-round sport brand, is
Liverpool’s exclusive apparel sponsor and
wishes him the best of look with the task
ahead.
 CLIENT BOARD

AGE_20-30YEARS
PLACE_UK
BACKGROUNDS_SPORTS,FITNESS,DESIGN,ACTOR
HOBBIES_FITNESS,WALKING,SPORTS
 PROMOTIONS

THEY ARE PROMOTING

THEIR BRAND BY GIVING
JERSY SPONSERSHIP
MOOD BOARD