A study on retailer’s perception towards Motorala mobile sets

A synopsis submitted to

Visvesvaraya Technological University

in partial fulfilment of the requirements
for the award of degree of

Master of Business Administration

Submitted by

Pooja Kumari 1TB18MBA07

Under the Guidance of

Dr. Kavya Shree K M

Assistant Professor
Department of MBA
BNMIT, Bangalore

Department of Master of Business Administration

BNM Institute of Technology
(Approved by AICTE, Affiliated to VTU, ISO 9001:2008 Certified
and Accredited as grade A Institution by NAAC)
Post box no. 7087, 27th cross, 12th Main,
Banashankari II Stage, Bengaluru- 560070, INDIA
Ph: 91-80- 26711780/81/82 Email: principal@bnmit.in, bnmitprincipal@gmail.com, www. bnmit.org

2018-2020
Introduction
Cellular Phones represent the best of modern wireless technology and are one of the
best popular tools of the early twenty first century facilitating business, recreation and vital
emergency communication. It has ceased to be a luxury as more people are realizing its
advantages. Hence, it will not be surprising when in the near future the number of landline
telephone owners is less than the number of cell phone users.

The first wind of reforms in telecommunications sector began to flow in 1980s

when the private sector was allowed in telecommunications equipment manufacturing. In
1985,Department of Telecommunications (DOT) was established. It was an exclusive
provider of domestic and long distance service that would be its own regulator.

Need for the Study

The Telecom industry is one of the fastest growing industries in India. India has
nearly 200 million telephone lines making it the third largest network in the world after
China and USA. Indian telecom industry has the highest growth rate of 45% in the world
.India‘s mobile phone subscriber base is growing at a rate of 82.2%.There is a need for
study the perception of retailer towards the Motorala mobile handset company.

Statement of the Problem

As Motorala is the recently launched upcoming company in the mobile handset
industry. So to study about how they are making sustainable environment for survival in
this cut throat competition and enhance the opportunity.

This study helps to understand the perception of the people towards the Motorala
mobile sets.

Objectives of the research

 To know customers opinion about the Motorala products.
 To know awareness of retailer strategy for Motorala products.
 To know the performance of the product.
 To identify retailers perception about competitive products.
 To know existing promotional strategy for the mobile set.

Scope of the research

 The study is carried out to know the fallowing aspects.

 To assess, the consumers’ needs and wants.

 To predict, the consumer’s acceptance of firm’s various informational and
Environmental cues.
 To gauge into the consumer’s mind and understand different consumption related
aspects, of individuals.
 To know the percentage of usage of value added services.
 To analyse, the buying motives of the consumers, while making their purchase
decisions.
 To understand, expectations and satisfaction level, of consumers.

Methodology of Research
1) Type of Research: - Descriptive Study.
2) Sampling frame: - Customers in the Bangalore city.
3) Sample Size: - The sample size for the survey is 200.
4) Sampling Technique: - Random Sampling.
5) Data Collection:-
i. Sources of Data:- Primary and Secondary Data
ii. Methods of collecting Primary data:-

 Questionnaire method
 Personal interview
 Survey

iii. Methods of collecting Secondary data:-

 Internet
 Magazines
 Newspapers
 Websites
 Company reports

6) Tools for data Analysis:-

 Simple frequency distribution table

 Percentage Analysis
 Pie Charts
  Bar graphs

Limitations of the Study

The limitations of the study are as follows:

 Sample size of the subscriber is limited.

 Many customers do not give the exact picture of their opinion.
 There is lot of development in the mobile industry.
 Since most of the customers are teenagers it fails to give a general view of other age
groups.

Proposed Chapter Scheme

Chapter No Contents
1 Introduction
2 Review of literature
3 Profile of the Selected organization and respondents
4 Research design
5 Data Analysis And Interpretation
6 Findings and Conclusion
7 Bibliography
8 Annexures