Strand iii: Analyse Existing Products

3. Create a SWOT product analysis using the table below.

Analyse the strengths, weaknesses, opportunities and threats.

Product design analysis means studying how well a product does its job. This involves
answering the following questions

● What is the function and purpose of the product?

● What are the different parts of the product and how do they work together?
● How does the product use shape, form, ergonomics, safety and aesthetics
(colour, texture and decoration)?
● What materials and components are used to make the product?
● Which processes were used to make the product?
● Who would buy this product and how much does it cost?
● How well does the product do its job compared with other similar products?
● What is unique about the product and is it environmentally friendly?

SWOT Product Strengths Weaknesses Opportunities Threats

Analysis (how can you (how does the

improve the product

product) compare with
other
products?)
Ergonomics Yes, it is very It is quite big Try to make it It is very simple
to use and heavy lightweight yet very useul
(Is the product easy
in many ways
to use?)
Aesthetics (colour, The customer There will be a Try to add more It is custom
shape, would be the certain color colors made for the
decoration…) one to choose card that’ll be customers
the color chosen for the
scheme customer to
choose. Not all
colors are
there.
Function It is used for It has an Try to add more The chair gives
comfort and average size length to the you comfort
(what is the product
storing certain place to put compartments. and
used for?) stuff that the stuff into. So compartments
customer wish huge stuff in the chair. To
to put. Ex. can’t fit in, save space in
Books, Plants, such as the room.
Clothes, etc ladders,
 boxes, or any
big things.

Price/Cost The price of Not all people There will be a The price range
the product could buy this possibility that will be the
would product there’ll be average amount,
probably be because of the discounts in not too
more price that is certain time expensive and
expensive expensive. periods. also not to
than usual cheap.
chairs. It could
range between
Rp.
4.500.000,- to
Rp.
5.700.000,-.
Material Recycled Will result to a Try to make It uses very
wood or mix of the separate chairs eco-friendly
(components)
plastics substance that such as, recycled and sustainable
can make the wood chair and materials.
chair not recycled plastic
comfortable chair. But, It will
probably take
much longer to
separate those
substances while
processing.
Form It will look like It is heavy. Make different It is very
a normal chair versions of multifunctional
but slightly chairs, and will for an individual
bigger make the to use
lightweight
version.
Safety It is child The chairs Try to have It is based on
friendly when would be different models the customer to
the child heavy so don’t such as, the customize the
doesn’t do recommend lightweight one chairs.
anything children to lift but there will be
dangerous to the chair less
hurt or harm compartments,
him/herself one with wheels
under it, and
more.
Unique Selling Point It is very It will be Make different Customizable,
(what makes the simple yet very heavy. versions of the eco-friendly,
product stand out useful. It chair. child friendly,
from similar items) doesn’t take and
up so much multifunctional.
 space in the
room.

Environmentally It is The mix of the Try to have a It is sustainable

Friendly environmentall substance as process wherein and eco
y friendly and said before the substances friendly
sustainable. will be separated
from each other