• Literacy: The ability to identify, understand, interpret, create,

communicate and compute, using printed and written materials Electronic Age (1930s-1980s) - The invention of the transistor
associated with varying contexts. Literacy involves a continuum of ushered in the electronic age. People harnessed the power of
learning, wherein individuals are able to achieve their goals, develop transistors that led to the transistor radio, electronic circuits, and
their knowledge and potential, and participate fully in their the early computers. In this age, long distance communication
community and wider society. became more efficient.
• Media: The physical objects used to communicate with, or the mass Examples:
communication through physical objects such as radio, television, • Transistor Radio
computers, film, etc. It also refers to any physical object used to • Television (1941)
communicate messages. • Large electronic computers- i.e. EDSAC
• Media Literacy: The ability to access, analyzes, evaluate, and (1949) and UNIVAC 1 (1951)
create media in a variety of forms. It aims to empower citizens by • Mainframe computers - i.e. IBM 704
providing them with the competencies (knowledge and skills) (1960)
necessary to engage with traditional media and new technologies. • Personal computers - i.e. Hewlett-
• Information: A broad term that covers processed data, knowledge Packard 9100A (1968), Apple 1 (1976)
derived from study, experience, instruction, signals or symbols. • OHP, LCD projectors
• Information Literacy: The ability to recognize when information is Information Age (1900s-2000s) - The Internet paved the way for
needed, and to locate, evaluate, and effectively communicate faster communication and the creation of the social network. People
information in its various formats. advanced the use of microelectronics with the invention of personal
• Technology Literacy: The ability of an individual, either working computers, mobile devices, and wearable technology. Moreover,
independently or with others, to responsibly, appropriately, and voice, image, sound and data are digitalized. We are now living in the
effectively use technological tools. Using these tools an individual can information age. Examples:
access, manage, integrate, evaluate, create and communicate • Web browsers: Mosaic (1993), Internet
information. Explorer (1995)
• Media and Information Literacy: The essential skills and • Blogs: Blogspot (1999), LiveJournal
competencies that allow individuals to engage with media and other (1999), Wordpress (2003)
information providers effectively, as well as develop critical thinking • Social networks: Friendster (2002),
and life-long learning skills to socialize and become active citizens. Multiply (2003), Facebook (2004)
Evolution of Media • Microblogs: Twitter (2006), Tumblr (2007)
Engage the learners in a discussion on how media and information • Video: YouTube (2005)
has evolved throughout history. • Augmented Reality / Virtual Reality
Describe the four ages to the class. • Video chat: Skype (2003), Google
Hangouts (2013)
Pre-Industrial Age (Before 1700s) - People discovered fire, • Search Engines: Google (1996), Yahoo
developed paper from plants, and forged weapons and tools with (1995)
stone, bronze copper and iron. Examples: • Portable computers- laptops (1980),
• Cave paintings (35,000 BC) netbooks (2008), tablets (1993)
• Clay tablets in Mesopotamia (2400 BC) • Smart phones
• Papyrus in Egypt (2500 BC) • Wearable technology
• Acta Diurna in Rome (130 BC) • Cloud and Big Data
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century) The Normative Theories of the Press is also included in your
• Printing press using wood blocks (220 AD) monthly exam. (see photo copies for your references)
Part 1 will be an identification type of exam.
Industrial Age (1700s-1930s) - People used the power of steam, Part 2 will be a multiple choice type, where you will identify if the
developed machine tools, established iron production, and the given situation will fall under three categories (Media, Information or
manufacturing of various products (including books through the Technology Literacy).
printing press).
Part 3 will be Selection Type of exam, where you will select in a pool
Examples:
• Printing press for mass production (19th of given examples and put it in the right categories.
century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800) Telephone (1876) Good Luck and Aim High!
• Motion picture photography/projection I hope you learned something.
(1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926) Your trying Hard Teacher.
• Telegraph
• Punch cards Sir Ayala.