NAME: DAVE JEFFERSON A.
AFINIDAD
QUALITATIVE VS QUANTITATIVE
 The purpose is to explain and gain
insight and understanding of
phenomena through intensive
collection of narrative data
Generate hypothesis to be test ,
inductive.
 Sampling -> Purposive: Intent to
select “small, ” not necessarily
representative, sample in order to
get in-depth understanding
 Data Collection Strategies ->
Document and artifact (something
observed) that is collection
(participant, non-participant).
Interviews/Focus Groups (un-
/structured, in-/formal).
Administration of questionnaires
(open ended). Taking of extensive,
detailed field notes.
 Data Analysis -> Raw data are in
words. Essentially ongoing, involves
using the observations/comments
to come to a conclusion.
 Data Interpretation -> Conclusions
are tentative, reviewed on an
ongoing basis, conclusions are
generalizations. The validity of the
inferences/generalizations are the
reader’s responsibility.
 The purpose is to explain, predict,
and/or control phenomena through
focused collection of numerical data.
Test hypotheses, deductive.
 Sampling -> Random: Intent to select
 Quantitative and “large, ” representative sample in
qualitative research order to generalize results to a
methods are similar
population
primarily because they
are both methods of  Data Collection Strategies ->
research that are limited Observations (non-participant).
by variables. Interviews and Focus Groups (semi-
 Both qualitative and
structured, formal). Administration of
quantitative research
are used to measure the tests and questionnaires (close
results of data. ended).
 both processes require  Data Analysis -> Raw data are
that the raw data be
numbers Performed at end of study,
analyzed.
 both methods are often involves statistics (using numbers to
capable of investigating come to conclusions).
the same hypothesis.  Data Interpretation -> Conclusions
 Participants Are
and generalizations formulated at
Necessary
end of study, stated with
predetermined degree of certainty.
Inferences/generalizations are the
researcher’s responsibility. Never 100%
certain of our findings.
 REFERENCES

“Qualitative vs Quantitative." Diffen.com. Diffen LLC, n.d. Web. 16 Dec 2019.

Francis, K.A.. (2019, January 28). Qualitative & Quantitative Research Similarities. Small Business - Chron.com. Retrieved from
http://smallbusiness.chron.com/qualitative-quantitative-research-similarities-58286.html

What Are Some Similarities Between Qualitative and Quantitative Research? (n.d.). Retrieved from
https://www.reference.com/world-view/similarities-between-qualitative-quantitative-research-57ad0f96f08c2997