VNT Step5 212032 30

VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA
Unit 1,2,3 : Step 5 - Assess technology innovation value
Presentado por:
Fernando Suarez
Yulis Marcela Pereira Rojas
Donovan Alexis Tellez
Grupo: 212032_30
212032_30
Presentado a:
Julio Cesar Gonzalez
UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA

UNAD
2019
DE TECNOLOGÍA
gy innovation value
z
Rojas
lez
ez
TA Y A DISTANCIA
Unit 1,2,3 : Step 5 - Assess technology innovation
Colombian Enterprises Digital Transformation Diagnosis Databas

Group number: 212032-30
Student 1
Question Donovan Tellez
7. Does the company have branches or

SI
points of sales?
8. Which sector belongs the company? services
9. Time of constitution of the company 3 to 5 years
10. Size of the company Microenterprise
11. Number of employees (in numbers): 9
12. Average annual sales (COP) 50 millions or less
13. Value of total assets 50 millions or less
14. Does your company have a sales

yes
team?
15. Do you have historical financial

Yes
statements with a monthly cut?
16. Based on the above, from 1 to 5, how

important do you consider digital
transformation for your company? You are in a process of digital
(Understanding digital transformation as transformation
the application of digital capabilities to
processes, products and assets):
17. Technology-based solutions help
companies improve their competitiveness,
reduce costs and improve the quality of
their services. In which of the following Marketing
areas of your company do you think you
need to implement technology-based
solutions?
18. Briefly describe the need for your

company in the area identified in the Marketing
previous question:
19. Do you have any budget to acquire

technology-based solutions for the No
improvement of your company?
20. Which of the following areas you are

E-Commerce
interested in training?
21. Does the company have internet

Yes
connection?
22. Number of computers in the company
2
(in numbers):
23. Which of the following tools does the
Excel file, Databases, Email
company use?
24. Does the company use software for

accounting, billing, purchases or expenses No
control?
25. If your answer to the previous question

was "Yes", please indicate what software:

No
human resources management or payroll?

No
stock management or for procurement?


Management, data analysis and
generation of reports for management No
decision making, Financial Management
and Administrative Management?


No
cash flow control?


communications and follow-up on the No
tasks of the team?

36. Does the company use software to

manage sales staff, commercial processes No
and customer database?

38. Do you think the product or service
produced by the company, is suitable to be No
sold online?
39. Does your company use e-commerce

platforms, to sale products or services on Yes
internet?

was "Yes", please indicate if the company Publi Internet Advertising
use any payment gateway, which one?:
s technology innovation value
l Transformation Diagnosis Database
Student 2 Student 4
Fernando Suárez Arce YULIS MARCELA PEREIRA
No No
COMMERCIAL industrial
4 TO 10 YEARS 2 years
Small-sized enterprise Microenterprise
12 6
101 to 500 millions 80 to 120 millions
101 to 500 millions 100 to 300 millons
Yes No
No No
You are in a process of digital You are in a process of digital

transformation transformation
Finances production area
Sales systematize the processes
No No
Strategic Management and Strategic Management and

Decisions Making Decisions Making
Yes Yes
7 2
Excel file, Multimedia tools for
presentations, Databases, Excel file, Databases, Email
Email, Social Networks.
Yes No
SIESA ENTERPRISE
(FINANCIAL AND (N/A)
COMERCIAL MODULE)
No No
(N/A) (N/A)
Yes No
SIESA ENTERPRISE
COMERCIAL MODULE)
Yes No
SIESA ENTERPRISE
COMERCIAL MODULE)
Yes No
SIESA ENTERPRISE
COMERCIAL MODULE)
Yes No
ODOO AND THUDERBRID (N/A)
Yes No
SIESA ENTERPRISE
COMERCIAL MODULE)
Yes No
No No
(N/A) (N/A)
Unit 1,2,3 : Step 5 - Assess technology innov
Colombian Enterprises Digital Transformation Diagnosi
Group number: 212032-30

Question Graph
33.33%
50.00% No
7. Does the company have branches or Yes
points of sales? Tota l Res ult
16.67%
8. Which sector belongs the company?
16.67%
Commerci a l
50.00% 16.67%
i ndustria l
s ervi ces
Tota l Res ul t
16.67%
9. Time of constitution of the company
16.67%
2 years
50.00% 16.67%
3 to 5 years
4 TO 10 YEARS
Tota l Res ult
16.67%
10. Size of the company

Total
33.33% Microenterpri s e
Sma l l -si zed enterpri s e
50.00% Tota l Res ul t
16.67%
11. Number of employees (in numbers):
16.67%
6
50.00% 16.67%
9
12
Tota l Res ul
16.67%
12. Average annual sales (COP)
16.67%
101 to 500 mi ll i ons

50 mi l l i ons or l es s
50.00% 16.67%
80 to 120 mi l l ions
Tota l Res ul t
16.67%
13. Value of total assets
14. Does your company have a sales

team?
15. Do you have historical financial
statements with a monthly cut?
16. Based on the above, from 1 to 5, how

important do you consider digital
transformation for your company?
(Understanding digital transformation as
the application of digital capabilities to
processes, products and assets):
50.00% 50.00% You are i n a proces s of

di gi tal tra nsformation
Tota l Res ult
17. Technology-based solutions help

companies improve their
competitiveness, reduce costs and
improve the quality of their services. In
which of the following areas of your
company do you think you need to
implement technology-based solutions?
18. Briefly describe the need for your
company in the area identified in the
previous question:
19. Do you have any budget to acquire

technology-based solutions for the
improvement of your company?
50.00% 50.00%
No
Tota l Res ul t
20. Which of the following areas you are

interested in training?
21. Does the company have internet
connection?
22. Number of computers in the company

(in numbers):
33.33%
50.00% 2
7
Total Res ul t
16.67%
23. Which of the following tools does the

company use?
accounting, billing, purchases or
expenses control?
25. If your answer to the previous

question was "Yes", please indicate what
software:

human resources management or
payroll?
software:

stock management or for procurement?

software:
Management, data analysis and
generation of reports for management
decision making, Financial Management
and Administrative Management?

software:

cash flow control?
software:

communications and follow-up on the
tasks of the team?

question was "Yes", please indicate what 3
software: 2.5
2
1.5
Count - 40. If your
1 answer to the previ ous
question was "Yes",
0.5 pl eas e i ndi cate i f the
compa ny use a ny
0 payment gateway, whi ch
) t one?:
/A ng ul
(N si es
e rti lR
dv ta
A To
et
e rn
t
In
b li
Pu
36. Does the company use software to
manage sales staff, commercial
processes and customer database?

software:
38. Do you think the product or service
produced by the company, is suitable to
be sold online?
39. Does your company use e-commerce

platforms, to sale products or services on
internet?
question was "Yes", please indicate if the
company use any payment gateway,
which one?:
: Step 5 - Assess technology innovation value
ses Digital Transformation Diagnosis Graphs and Analysis
Date: 05/12/2019
Graph Analysis
33.33%
No Having different branches at different points is a means to

Yes reach a greater number of customers offering a better service.
Tota l Res ult But when small or medium businesses do not see it necessary,
16.67% because they see it as an expense.
16.67%
Commerci a l
16.67%
i ndustria l The whole orange economy, the oil, automotive and design
s ervi ces sector invest a lot in technology
Tota l Res ul t
16.67%
16.67%
2 years
16.67%
3 to 5 years Usually when companies are recently established they do not invest
4 TO 10 YEARS much in technology, because they give priority to other things.
Tota l Res ult
16.67%
Total
33.33% Microenterpri s e Colombia is the country of small businesses.

Sma l l -si zed enterpri s e Small businesses and productive units are the ones that move
Tota l Res ul t business investment in the national market.l.
16.67%
16.67%
6
16.67% The growth in the number of productive units is also due to the plan
9
12
of many Colombians to undertake on their own; and although they
Tota l Res ul t generate employment they do not have many employees.
16.67%
16.67%
101 to 500 mi ll i ons Today there are many factors that influence the total annual income
50 mi l l i ons or l es s of a company in Colombia; In general, small businesses subsist on
16.67%
80 to 120 mi l l ions low incomes since the Aranese that they must pay are lower than
Tota l Res ul t those that a large company must pay
16.67%
Companies in the industrial sector usually have a lot of capital in

machinery.
Small and medium businesses usually do not have a sales team.

In Colombia, the majority of small businesses are generally not
legally constituted
50.00% You are i n a proces s of

di gi tal tra nsformation Companies in Colombia must be in a process of digital
Tota l Res ult transformation constantly.
Companies must implement technology-based solutions in almost all

areas of the company, obviously they will be needed more in some
areas than in others.
In the company, it has a greater need to apply technological
solutions in the production area, since there is where they are most
affected by lack of processing processes.
50.00%
No Companies do not have a budget for technological solutions, but
Tota l Res ul t when they need it, they obtain bank loans or others.
Companies have many shortcomings in the commercial and

marketing part, so they must train the staff they work with.
The Internet has revolutionized many areas and especially that of
communications in a radical way to the point of becoming a global
means of communication today in our lives.
33.33%
2
7 In the whole company there is at least one computer, nowadays it is
Total Res ul t of vital importance.
16.67%
It depends on the type of company, but the minimum that must be

handled is the office package
Most small businesses do not have accounting packages, since they
outsource an accountant to take care of the accounting and financial
part
They do not have an accounting system, so they do not use any

software
Small businesses do not run payroll programs, they usually use

Excel.
Small businesses do not have human resources management
software or payroll because they do not see it necessary.
Small businesses do not control exixtencias in software as such.
It is not necessary to purchase software for stock control

do not have software for financial analysis management
they don't have software
They do not have cash flow control, they have an excel package
control
do not use cash flow control software
They do not use a task control software, they usually use a job log.
Count - 40. If your

answer to the previ ous
question was "Yes",
pl eas e i ndi cate i f the They do not use a task control software.
compa ny use a ny
payment gateway, whi ch
t one?:
ul
es
lR
ta
To
Small businesses do not use software to manage sales staff.
do not use software to carry out sales staff control

Companies and enterprises in Colombia and the world have many
challenges to overcome when complementing their traditional sales
channels with the new business models that the Internet has
developed and new technologies
Usually small businesses only sell at the counter.

Usually small businesses only receive cash payments
19
Analysis
anches at different points is a means to

ber of customers offering a better service.
dium businesses do not see it necessary,
e they see it as an expense.
conomy, the oil, automotive and design

invest a lot in technology
es are recently established they do not invest
because they give priority to other things.
the country of small businesses.

d productive units are the ones that move
vestment in the national market.l.
ber of productive units is also due to the plan

o undertake on their own; and although they
ment they do not have many employees.
actors that influence the total annual income
mbia; In general, small businesses subsist on
Aranese that they must pay are lower than
at a large company must pay
ustrial sector usually have a lot of capital in

machinery.
sinesses usually do not have a sales team.

ority of small businesses are generally not
legally constituted
olombia must be in a process of digital

ansformation constantly.
ment technology-based solutions in almost all

obviously they will be needed more in some
areas than in others.
has a greater need to apply technological
tion area, since there is where they are most
y lack of processing processes.
ve a budget for technological solutions, but

d it, they obtain bank loans or others.
any shortcomings in the commercial and

they must train the staff they work with.
utionized many areas and especially that of
adical way to the point of becoming a global
ommunication today in our lives.
here is at least one computer, nowadays it is

of vital importance.
of company, but the minimum that must be

dled is the office package
do not have accounting packages, since they
nt to take care of the accounting and financial
part
accounting system, so they do not use any

software
not run payroll programs, they usually use

Excel.
o not have human resources management
l because they do not see it necessary.
not control exixtencias in software as such.
y to purchase software for stock control

ware for financial analysis management
hey don't have software
h flow control, they have an excel package

control
se cash flow control software
control software, they usually use a job log.
not use a task control software.

o not use software to manage sales staff.
tware to carry out sales staff control

prises in Colombia and the world have many
e when complementing their traditional sales
ew business models that the Internet has
oped and new technologies
businesses only sell at the counter.

sinesses only receive cash payments
Based on the contents studied and the analysis of the information, each student must record a YouTube video including a 2 to
minutes video, where the student appears himself explaining in English one proposal to solve the problem of study:
How to promote digital transformation in Colombian medium-sized enterprises?
Make sure the proposal includes arguments from intellectual property, technology valuation and technology negotiation, and
mention some statistics from the Colombian Enterprises Digital Transformation Diagnosis Database.
The student must include the YouTube link in the final inform trough the following chart:
Colombian Enterprises Digital Transformation Problem Solutions
Group number: 212032_30 Date:
Student YouTube Link
Student 1. Fernando Suárez Arce https://youtu.be/r0T5R7u8Sfc
Student 2. Donovan Tellez https://youtu.be/H5exKfah1KM
Student 3. Name
Student 4.Yulis Marcela Pereira Rojas https://youtube.com/video/wVBtvs1r2dk
Student 4. Name
nalysis of the information, each student must record a YouTube video including a 2 to 3
rs himself explaining in English one proposal to solve the problem of study:
n Colombian medium-sized enterprises?
nts from intellectual property, technology valuation and technology negotiation, and
bian Enterprises Digital Transformation Diagnosis Database.
nk in the final inform trough the following chart:
an Enterprises Digital Transformation Problem Solutions
12/12/2019
YouTube Link
https://youtu.be/r0T5R7u8Sfc
https://youtu.be/H5exKfah1KM
https://youtube.com/video/wVBtvs1r2dk
As a conclusion each student writes one paragraph 100 to 200 words answering the following question (one conclusion per
student):
How important is for industrial engineers to understand valuation and negotiation of technology in order to lead companie
achieve its strategic goals?
The student must include the conclusion paragraph in the final inform trough the following chart:
Industrial Engineering Conclusions
Group number: 212032_30 Date:
Student Conclusion
It is very important that the engineers of all the different existing disciplines know t
importance of technological negotiation, we are the engineers who develop techno
applied day by day and if all this knowledge is not protected and properly exploited
companies will lose a very important source of resources and would be delivering t
Student 1. Fernando Suárez Arce others who made no effort to obtain such development. Additionally, we, as indust
engineers, are responsible for the efficient development of the companies where w
work, it would be a very big failure on our part to allow a development that can gen
additional resources for many years to the company not be exploited, so we must k
very Well, the different classes of existing intellectual property and how each one o
must be protected and for how long to ensure that these intangible assets of the co
add value to the company and lead it to be larger every day providing better opport
to its employees and the society where it works.
Student 2. Name
Student 3. Name
As future industrial engineers it is very important to understand the valuation a

negotiation of technology to lead companies to achieve their strategic objectives;
facilitates us to define problematic situations in a more punctual and efficient wa
thus achieve the respective analyzes, solution proposals and manage the operation
systems in operation and there is no other way to achieve it than by managing the
Student 4. Yulis Marcela Pereira Rojas evolution and innovation of the technological systems.
We must have perspective to understand and solve problem situations and learn
flexible and focused at the same time.
To face the problem of the business world, a change of approach is required; and a
there are many situations in which technology is not necessary, today it has bec
indispensable in our daily lives.
Student 4. Name
paragraph 100 to 200 words answering the following question (one conclusion per
to understand valuation and negotiation of technology in order to lead companies to
paragraph in the final inform trough the following chart:

Industrial Engineering Conclusions
12/12/2019
Conclusion
is very important that the engineers of all the different existing disciplines know the
mportance of technological negotiation, we are the engineers who develop technology
pplied day by day and if all this knowledge is not protected and properly exploited
ompanies will lose a very important source of resources and would be delivering them to
thers who made no effort to obtain such development. Additionally, we, as industrial
ngineers, are responsible for the efficient development of the companies where we
work, it would be a very big failure on our part to allow a development that can generate
dditional resources for many years to the company not be exploited, so we must know
ery Well, the different classes of existing intellectual property and how each one of them
must be protected and for how long to ensure that these intangible assets of the company
dd value to the company and lead it to be larger every day providing better opportunities
o its employees and the society where it works.
As future industrial engineers it is very important to understand the valuation and

negotiation of technology to lead companies to achieve their strategic objectives; since it
facilitates us to define problematic situations in a more punctual and efficient way and
hus achieve the respective analyzes, solution proposals and manage the operation of the
ystems in operation and there is no other way to achieve it than by managing the change,
volution and innovation of the technological systems.
We must have perspective to understand and solve problem situations and learn to be
flexible and focused at the same time.
o face the problem of the business world, a change of approach is required; and although
there are many situations in which technology is not necessary, today it has become
indispensable in our daily lives.

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VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA

Unit 1,2,3 : Step 5 - Assess technology innovation value

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA

Colombian Enterprises Digital Transformation Diagnosis Databas

7. Does the company have branches or

8. Which sector belongs the company? services

9. Time of constitution of the company 3 to 5 years

10. Size of the company Microenterprise

11. Number of employees (in numbers): 9

12. Average annual sales (COP) 50 millions or less

13. Value of total assets 50 millions or less

14. Does your company have a sales

15. Do you have historical financial

16. Based on the above, from 1 to 5, how

18. Briefly describe the need for your

19. Do you have any budget to acquire

20. Which of the following areas you are

21. Does the company have internet

24. Does the company use software for

25. If your answer to the previous question

26. Does the company use software for

27. If your answer to the previous question

29. If your answer to the previous question

30. Does the company use software for

31. If your answer to the previous question

32. Does the company use software for

33. If your answer to the previous question

34. Does the company use software for

35. If your answer to the previous question

36. Does the company use software to

37. If your answer to the previous question

39. Does your company use e-commerce

40. If your answer to the previous question

l Transformation Diagnosis Database

Small-sized enterprise Microenterprise

101 to 500 millions 80 to 120 millions

101 to 500 millions 100 to 300 millons

You are in a process of digital You are in a process of digital

Sales systematize the processes

Strategic Management and Strategic Management and

ODOO AND THUDERBRID (N/A)

Colombian Enterprises Digital Transformation Diagnosi

Group number: 212032-30

8. Which sector belongs the company?

10. Size of the company

11. Number of employees (in numbers):

101 to 500 mi ll i ons

13. Value of total assets

14. Does your company have a sales

16. Based on the above, from 1 to 5, how

50.00% 50.00% You are i n a proces s of

17. Technology-based solutions help

19. Do you have any budget to acquire

20. Which of the following areas you are

22. Number of computers in the company

23. Which of the following tools does the

25. If your answer to the previous

26. Does the company use software for

28. Does the company use software for

29. If your answer to the previous

31. If your answer to the previous

32. Does the company use software for

34. Does the company use software for