FOXY

Trade Show Online TRADE SHOW ONLINE

Products Necklace Earrings Total Necklace Earrings
Order Size 25 12 2 1 products NECKLACE EARINGS TOTAL PRODUCTS
Selling Price 17 12 29 34 24 58 order size 25 12 2 1
Variable Mfg Cost 8.05 5.5 13.55 8.05 5.5 13.55 Selling price 17 12 29 34 24
Contribution Margin 8.95 6.5 15.45 25.95 18.5 44.45 Var cost/unit 8.05 5.5 13.55 8.05 5.5
Total CM 223.75 78 301.75 51.9 18.5 70.4 CM 8.95 6.5 15.45 25.95 18.5
CM Rate 0.53 0.54 0.53 0.76 0.77 0.77 Total CM 223.75 78 301.75 51.9 18.5
CM RATE 0.5264705882 0.541667 0.532759 0.7632352941 0.7708333333
Fixed Cost Associated with Trade Shows
Booth Costs for 30 shows 4000 Fixed cost associated with trade shows
Per Show 10 Shows per show 10 shows
Registration 3000 30000 Registration 3000 30000
booth shipping 1500 15000
Booth Shipping 1500 15000 Booth 133.3333 1333.33333333
Travel Costs 2000 20000 travel 2000 20000
Samples and Promos 2800 28000 promotional 2800 28000
Booth 133 1333 total 9433.333 94333.3333333
Total Costs 9433 94333
BREAK EVEN POINT ANALYSIS
TRADE SHOW ONLINE TRADE SHOWS
PER SHOW 10
Break Even Point Analysis Per Show 10 Shows Break Even Point Analysis Total per month FIXED COSTS 9433.333 94333.3333333
Fixed Costs 9433 94333 Fixed Costs 94333 CM OF MIX 301.75 3017.5
CM of Mix 302 302 CM of Mix 70.40 BEP MIX 31.26208 312.620822977
BEP Mix 31 313 BEP Mix 1340 112 BEP NECKLACE 781.5521 7815.52057443
BEP Necklace 782 7816 BEP Necklace 2680 BEP EARING 375.145 3751.44987572
BEP Earrings 375 3751 BEP Earrings 1340 BEP DOLLAR SA 17788.12 177881.248274
BEP Dollar Sales 17788 177881 BEP Dollar Sales 123277 10273

Sales to earn desired profit Per Show 10 Shows Sales to earn desired profit
Desired Profit 10000 100000 Desired Profit 100000
Fixed Costs 9433 94333 Fixed Costs 94333
CM of Mix 302 302 CM of Mix 70.40
Desired Sales Mix 64 644 Desired Sales Mix 2760 230
Desired Sales Necklace 1610 16101 Desired Sales Necklace 5521
Desired Sales Earrings 773 7728 Desired Sales Earrings 2760
Desired Dollar Sales 36645 366448 Desired Dollar Sales 253958 21163

Sensitivity Analysis for Trade Shows

High Low
Each Show 45 20
Reorder per show 22.5 10
Total Annual Reorder from each show 45 20
Total Orders Generated per Show 90 40
CM per Order 302 302
Number of Shows 10 10
Total CM 271575 120700
Fixed Costs 94333 94333
Total Profits 177242 26367
Calculation of Online Orders Generated Annual Monthly
Advertising Budget 94333 7861
Price per Click 1.05 1.05
Clicks Generated 89841 7487

Sensitivity Analysis for Online

High per monthLow per month
Click Conversion Rate 0.05 0.03
Orders Generated 4492 374 2695 225
CM per Order 70.40 70.40 70.40 70.40
Total CM 316241 26353 189745 15812
Fixed Marketing Cost 94333 7861.111 94333 7861.111
Total Profits 221908 18492 95411 7951

Formulas Introduced
BEP mix = Total FC /CM of mix
Sales to Earn Desired Profit = Total FC + Desired Profit/CM of mix or unit