INFORMATION TECHNOLOGY IN THE AIRLINE RESERVATION SYSTEM

Gem Marie R. Clet

Mary Anne L. Obed
Christine Dawn N. Malacaste
June Floy C. Bongcawil
Lanao & Iligan Group

HM 109
APPLIED MIS IN HOSPITALITY INDUSTRY
2nd Semester SY 2018-2019

I. INTRODUCTION
<What is the industry assigned to your group? How important is Information Technology
in this industry? How did information technology able to help this industry?>

Airline computerized reservation systems (CRS) are the primary form of travel
agency computerization in the world. These systems manage the millions of reservation
requests and cancellations, fare, and reservation pricing requests1 that are initiated by
travel agencies using these systems—not to mention the thousands of database changes
that occur daily. The CRS function as extremely powerful and valuable distribution and
marketing tools for their airline owners. Today's travel agency competitive environment is
largely defined and controlled by airline CRS.
Airline distribution has been greatly shaped by deregulation and the rise of travel
agency computerization. Critical to understanding how travel distribution is managed is
an appreciation of the influence computerization exerts over travel agency reservation
and purchasing practices.The role of automation in this area must not be underrated, as
automation provides the vehicle for airlines to effectively enfranchise dealerships among
the travel agency community.

II. THE AIRLINE RESERVATION SYSTEM

The system that was assigned to the group is the Airline Reservation
System. The Airline Reservation System originated in the mid-1950s as relatively
unsophisticated internal systems to help with tasks such as seat assignments,
maintenance scheduling and aircraft loading. The first computerized systems in the airline
industry is applied in the American Airlines, an early pioneer in the use of the commercial
computer technology, it developed a semi-automated customer reservation system called
Reservisor by 1960 (Encyclopedia.com. Airline Reservations. Retrieved from
https://www.encyclopedia.com/computing/news-wires-white-papers-and-books/airline-
reservations).
 The computerized airline reservation systems have grown in sophistication
and are able to offer customer services such as electronic tickets, wireless database
access, hotel room reservations, rental car reservations and the like. The system provides
airline management assistance by addressing financial, administrative, and staffing
issues. These include crew management, flight operations, planning and scheduling
airplane maintenance, and yield management programs that adjust the number of special
fare seats based on the number of reservations.
The computerized airline reservation system can help the industry through
further enhancements with the understanding that interruptions in service are not
acceptable. It must be reliable with a very low failure rate. The hardware and software
redundancy for immediate backup in the event of a failure is an absolute necessity.

III. THE LIST OF DATA NEEDED IN THE SYSTEM

IV. THE GRAPHICAL USER INTERFACE OF THE SYSTEM

V. CONCLUSION AND RECOMMENDATIONS

One of the major contributors in the economy is the hospitality industry. In this modern
age, new technological areas in the airline industry provides more functionality that
develops relationship with customer service and specialized distribution on e-commerce.
This integration has streamlined further efficiency with business transactions.
A potential trend that we can recommend for improvement on the quality of airline industry
experience will be the enhancement of customer service channel online and offline. The
advent of e-commerce provides more customers doing transactions through their
smartphones. However, if the client doesn’t have good internet connectivity a possible
loss of revenue is at stake for the airline business. With the aid of the proposed
application the client has an option to speak with a customer service agent that will
smoothly finish the earlier transaction made by the customer. If the online channel fails,
the offline channel (customer service) will take over to address the query. This will be a
good strategy for the airline business to retain their customers and upsell their services.
The introduction of Information Technology has helped in the revolution of future
advancements. Furthermore, it has reshape the fundamental structure of industry and
society as IT also generates business’s competitiveness that it has transformed the
processes embedded to the nature of tourism and hospitality product.