STI College Tarlac

A.Y. 2022 – 2023

08 Task Performance 1
(Case Study of Air Asia)

Submitted to:

Ma’am Andrade, Kristelle Lei

Submitted by:

Sagun, Angel Blaze V.

1. What are the information technologies AirAsia adapted based on the article?

We are now living in the Information Age wherein technologies and different digital
media are innovated and become well-known to everyone. Technology is a tool to make
people’s lives easier. So, AirAsia adapted Information Technologies for them to be able to cater
more guests because of the convenience IT can offer to the company. Based on the article, there
are 7 Information Technologies AirAsia adapted.

 SMS (Short Messaging Service)

It allows guests to book and pay for their flight anytime and anywhere 24/7 without
going to the establishment. And apart from this, travelers can also inquire about the lowest
fares, departure and arrival information, and also the city codes. Through SMS, they can also
register for them to know new promotional fares as soon as they are made available.

 AirAsia Vista Gadget with Microsoft

This IT was launched last January 31, 2007, which enables customers to keep updated
with live travel information such as destinations, itineraries and pricing, and the latest
promotion.

 Self-check-in Machines

February 2009, AirAsia launched self-check-in machines to eliminate long check-in

queues at the counter and minimize manpower.

 E-commerce

The company uses this to sell their products, such as e-ticketing and hotel room. It is
also essential for advertising and bypassing intermediaries.

 Yield Management Systems (YMS)

It is used to track demand and sales on each individual flight and departure and will
detect even a slight dip in demand on a single flight, responding by making automatic changes to
the inventory, optimizing setting, and allowing more discounted seats to become available.

 Computer Reservation System (CRS)

These are computerized systems used to store and retrieve information and conduct
transactions related to air travel, etc.

 Enterprise Resources Planning (ERP)

It is a type of software system that helps organizations automate and manage core
business processes for optimal performance.
2. As a traveler, will you be encouraged to book a flight with AirAsia, given their technological
advances? Briefly explain.

As a person who loves travelling and booking a flight on her own, my answer to this
question is definitely yes. I will be encouraged 100% to book a flight with AirAsia because of
their technological advancement. We, travelers, wanted our trip to be convenient as possible.
From inquiring about the lowest fares to the flight itself, it is great for us to feel comfortable
because usually, we travel to unwind and relax. Also, technology is a trend these days. With
that, I would no longer go to the location of the company just to ask the travel agents about my
concerns. It will cost less for me too because I will not use any public utility vehicles anymore.
With just one click, I will be able to learn a lot of information about the destinations and
attractions, pricing of the company, latest promotions, and can book my flight right away. I
believe that conveniency is one of the motivators of guests in choosing the best, right, and fit
airline for them.

3. How did applying information technology impact AirAsia and its stakeholders?

According to the article and based on my experiences, I observed that Information

Technology impacts AirAsia and its stakeholders positively. As I mentioned in my previous
answer, if a company, specifically an airline, promotes conveniency to their guests, a lot of
travelers will be encouraged to book a flight with them. AirAsia became one of the most
successful low-cost business models because of IT. And IT improves the competitiveness of the
company because when it was launched, a very high majority of passengers made their
bookings. It was possible because guests do it online. Another thing that IT impacts on AirAsia is
it increases their revenue. Every use of SMS costs RM0.15 cents.

4. Research one (1) company that utilizes information technology to elevate its business
strategies. Detail these technologies and their impact on the business.
 Qatar Airways
Qatar Airways is the national carrier of the State of Qatar which is an award-winning
airline that has received global recognitions for its unparalleled services. It was named
“World’s Best Airline” in 2019 by the World’s Airline Awards. It was managed by the
international air transport rating organization Skytrax. Aside from being the “World’s Best
Airline”, it is also the world’s leading international air cargo carriers.

1. Touch-Free In-Flight Entertainment (Zero Touch)

- In the airline’s Airbus A350 fleet, passengers on board can access in-flight entertainment system
through their own personal electronic devices, minimizing the risk of Covid 19. The only thing
they need to do is to pair it on their seatback IFE screen by connecting to “Oryxcomms” Wi-Fi
and simply scanning a QR code displayed on the screen. It will enable them to navigate and
enjoy more than 4,000 options through the Oryx One in-flight entertainment system which
limits the frequency of on-board surface contact.
- The company also offers an option for the passengers to pair their personal Bluetooth
Headphones in all cabins on the Boeing 787-9 fleet.
2. Qatar Airways Cargo’s Digital Transformation
- The airline concentrates on replacing repetitive manual processes with digital solutions which
refine existing systems, and developing intelligent interfaces to industry software.
3. Contactless Travel and Digital Health Passports
- Due to the outbreak of the virus, Qatar Airways envisioned to provide a more contactless,
secure, and seamless travel experience for their passengers. The digital passport provides
accurate information on passengers’ health status. It enables everyone on board to receive
Covid 19 test results and verify if they are eligible to undertake their journey.
4. Computer Reservation System
 These technological advancements are a great help for the company to encourage more guests
to travel and choose the airline, despite the virus, Covid 19. Safety and security are very
important in the business. A lot of people became demotivated to travel because of their fear
that the contagious illness will affect them. So, through the “Touch-Free In-Flight Entertainment
(Zero-Touch)” launched by Qatar Airways, more passengers have increased their confidence to
travel again. It not just promotes safety because all guests no longer use some of the equipment
of the airline, but it also provides enjoyment.