ASTHA SHUKLA

G-305, Oberoi Splendor| Mumbai, Maharashtra 400060

+91 9769949421 | astha@seas.upenn.edu

EDUCATION
Bachelor of Science in Engineering Sept. ’12 to May
University of Pennsylvania, School of Engineering and Applied Sciences ‘16
 Major: Bioengineering
 Related Coursework: Biomedical Products From Laboratory to Marketplace, Cellular Engineering, Biomaterials,
Biomechanics, Intro to Biomolecular Life, Human Physiology
 Other Relevant Coursework: Product Design, Marketing Strategy, Intro to Marketing, Corporate Responsibility and
Ethics, Making Effective Presentations, Effective Technical Report Writing, Intro to Scientific Computing, Intro to
Java, Intro to Microeconomics, Intro to Macroeconomics
 Other Skills: Java, Matlab, Python, Microsoft Visio, Excel, PowerPoint, Word

WORK EXPERIENCE
Marketing Intern Philadelphia, PA
Yellowdig | yellowdig.com Feb ’16 to Present
 Developed and implemented digital marketing strategy across social media channels
 Enhanced product promotion strategy by leveraging social media for lead generation and
user engagement
Co-founder Philadelphia, PA
TactSense Aug ‘15 to Present
 Working on a startup titled TactSense along with 2 other people to create a consumer
product that takes a non-pharmacological approach towards managing agitation in patients
with Alzheimer’s disease and Dementia.
 Formulated a preliminary business plan and developed several prototypes of the product to
conduct efficacy tests on patients
 Collaborated with the LIFE/PACE program at UPenn for all-inclusive care of elderly people
and several Occupational Therapists to conduct focus groups and research and testing
Advisory Services Intern Mumbai, India
Ernst and Young May ‘14 to Sept ‘14
Audi India Dealership Compliance Assessment (Team)
 Created a framework for dealer assessment for Audi dealerships all over India
 Designed a methodology for translation of Audi India Standard Procedures into Key
Performance Indicators for assessment of Sales and After Sales processes.
 Assessed dealership performance on KPIs based on data collected from site visits and
presented a summary of data analysis, key takeaways and trends across dealerships
 Recommended avenues of future improvement of Sales and After Sales processes,
infrastructure and brand management techniques
Automotive Ancillary Market Research (Individual)
 Used key metrics to assess the sales performance of the major Automotive Ancillary firms.
 Evaluated opportunities for potential client acquisition in this sector by formulating a list of
companies performing below industry averages on key metrics.
 Internal Audit Services – Worked on a project to assess and catalogue corporate compliance
requirements for Columbia, Guatemala and Peru
 Miscellaneous – Received training and assisted in creating process maps using Microsoft Visio for
a firm that runs paper mills.
Global Marketing Intern New Delhi, India
Ranbaxy Laboratories LTD Jun ‘13 to Aug ‘13
Global Pharmaceutical forecasting
 Conducted a comprehensive study of the global sales trends in various therapy areas in the
pharmaceutical industry and a forecast for the future, using trend and patient based
forecasting techniques. This involved an epidemiology analysis and some models of analogue
analysis.
New Product Launch Analysis
 Headed a new product launch analysis project for Russia, Malaysia and Thailand. Mapped
trends in the percentage contribution of new products launched from 2008 to 2011 to the
total sales of the top 30 generic and innovator pharmaceutical companies in these 3
countries.

SKILLS AND INTERESTS

Communication
Wharton India Economic Forum | Marketing Lead
 Formulated a marketing strategy, with special focus on digital marketing and promotions
for the startup competition component and managed collaborations with media partners,
sponsors and other collaborators.
Penn Innovation Conference | Consumer-Facing Startup Panel and Sponsor Relations Head
 Acted as the chief liaison for sponsors and partners and also served as master of
ceremonies for the conference.
 Design integrated workshop modules pertaining to entrepreneurship for a speaker panel
at this conference.
 Worked in collaboration with speakers like Reham Fagiri from AptDeco, Sambit Basu from
CampusSquad and Ryan Cheney from Raaka Chocolate.
Leadership
 Was named a Penn World Scholar at the University of Pennsylvania. As a part of this, I
was involved in cross-campus network building, met with university and global leaders,
participated in hands-on civic engagement, social and professional activities, as a part of
this program.
 Served as vice-president of Penn’s all-female south-asian a cappella singing group called
Penn Atma.
Management
The Ivy League Model United Nations Conference India | Secretary-General, Chargé d’affaires
 Formulated a strategic blueprint and business plan for the establishment of this
conference and travelled with a team of 14 organizers to run this conference in India.
 Conceptualized, planned and executed this conference for 2 years, as it grew immensely
to have over 800+ attendees in India and went to become a leading brand name in the
country with increased alumni and global engagement.
Community Outreach and Engagement | Conference Chair, Conference Operations Chair, Director
of Operations, Assistant Director
 Designed and executed teaching modules pertaining to international relations and
organized this pro-bono conference for students in the Delaware Valley Area
Save a Sex Slave | Event Manager
 Launched this non-profit student-run organization along with two other students to raise
awareness about the sex-slave trade in the student community at UPenn and organized
campus-wide awareness campaigns.
RESEARCH EXPERIENCE
Undergraduate Research Assistant Philadelphia, PA
Radhakrishnan Lab, School of Engineering & Applied Sciences Jun ’15 to Aug ‘15
 Worked on a Bioinformatics project involving the use of databases like MOPED, PaxDB,
MaxQB and Proteomics DB to create a database of PECAM1, VCAM1 and ICAM1 protein
expression levels in several tissue types across different test species.
 Developed code to enable access of this database as a part of more sophisticated
pharmacodynamics model
Undergraduate Research Assistant Philadelphia, PA
Department of Pathology Sep’12 to May ‘13
 Worked under PhD fellow in Professor Kelly Jordan Scuitto’s lab and received training on wet
lab techniques like cell culture etc.
 Assisted in work on uncovering the role of cell cycle proteins, E2F1, MDMx and pRb in
interpreting neuroprotective vs. neurotoxic stimuli in rat cells