www.getwsodo.

com
www.getwsodo.com

Post-Launch

Running Out Of Stock

Module 9
 www.getwsodo.com
www.getwsodo.com Post-Launch

Running Out Of Stock

• Goals:
1. Minimise lost profit (profit/day x days out of stock)
2. Maintain Conversion Rate
3. Maintain KW ranking (impact is minor: <7 days, major: >1
month)

• Closing the listing supposedly helps maintain ranking

 www.getwsodo.com
www.getwsodo.com Post-Launch

Running Out Of Stock

• Basic approach:
1. Change nothing (price, PPC etc)
2. Close listing when out of stock

• Advantage - Simple
• Disadvantages
• Only focuses on KW ranking
• Does not minimise profit loss or time out of stock
 www.getwsodo.com
www.getwsodo.com Post-Launch

Running Out Of Stock

• Advanced approach:
1. Test small & slow price increases
2. Monitor CVR & KW rankings, stop moving price if they start
to drop

3. Close listing when out of stock

 www.getwsodo.com
www.getwsodo.com Post-Launch

Running Out Of Stock

• Advantages of advanced approach:

• Generate extra profit
• Lowers the stockout period
• Sometimes find more profitable price-points without affecting CVR
& KW ranking

• Disadvantage:
• Must monitor KW rankings & CVR