www.getwsodo.

com
www.getwsodo.com

Pre-Launch

Creating Your Killer

Amazon Product Listing

Module 7
 www.getwsodo.com
www.getwsodo.com Pre-Launch

Re-Cap: What You Already Know

• You should already know:

1. Who is your customer
2. What are they using the product for
3. What do they like about it
4. What doubts do they have/ what do they not like about it
 www.getwsodo.com
www.getwsodo.com Pre-Launch

Re-Cap: What You Already Know

• Your listing copy should make your buyer say:

• “Yes, this is for me”
• “Yes, I can use it for all the things I want to use it for”
• “Yes, it has all of the features I’d like it to”
• “No, it doesn’t have the problems that the competition has”
 www.getwsodo.com
www.getwsodo.com Pre-Launch

Re-Cap: What You Already Know

• Lesson #4: Buyer Mindset Fundamentals:

• 80/20 focus
• Mobile optimization
• Benefits > features
• Buyer centric language taken direct from reviews/questions

• Revisit this lesson if needed

 www.getwsodo.com
www.getwsodo.com Pre-Launch

Writing The Listing

• Title (generally 100 char)

• Most important keywords at the front
• First 60 char for mobile
• Recommend filling the entire character limit
• Put KW in a natural-sounding order & include necessary
identifying info (eg size, quantity)
 www.getwsodo.com
www.getwsodo.com Pre-Launch

Writing The Listing

• Bullets (max 500 characters per line)
• Pick top 5 most important benefits/objections based on:
• Competitor listings
• Customer reviews
• Your own knowledge of product / improvements
• CAPS HEADLINE or similar
• Only top 3 bullets show on mobile
• Work in keywords where they can fit naturally