www.getwsodo.

com
www.getwsodo.com

Pre-Launch

How To Price Your Product

Module 7
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www.getwsodo.com Pre-Launch

How To Price Your Product

• Pricing is critical across all metrics:
• Profit
• Clickthrough Rate (CTR)
• Conversion rate (CVR)

• No simple answer other than ‘TEST’

• Considerations:
• High review, competitive niche?
• How differentiated / premium is your product? (be honest)
• ‘Status symbol’? (higher price = higher demand, rare in PL)
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www.getwsodo.com Pre-Launch

Basic Guidelines

• Start with low / breakeven launch pricing (Module 8)

• During launch period, monitor & adjust based on CVR

• Begin increasing price as you gain traction

• Aim to be in the high end bracket of your niche

• Again – be honest about whether your product supports this
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www.getwsodo.com Pre-Launch

Ending with .95, .99, .97, .00?

• Very UNLIKELY to test this with statistical significance

• Anecdotally, .00 performs worse than .9x

• Pick one, set and forget

• Exception: luxury products (then use .00)