Cii Seniorcareindustryreportindia2018 180524043125 PDF

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About CII
The Confederation of Indian Industry (CII) works to create
and sustain an environment conducive to the growth of
industry in India, partnering industry and government
alike through advisory andconsultative processes.CII is a
non–government, not–for–profit, industry led and
industry managed organization, playing a proactive role in
India’s development process. Founded over 117 years
ago, it is India’s premier business association, with a
direct membership of over 7,100 organizations from the
private as well as public sectors, including SMEs and
MNCs, and an indirect membership of over 90,000
companies from around 250 national and regional
sectoral associations. CII catalyses change by working
closely with government on policy issues, enhancing
efficiency, competitiveness and expanding business
opportunities for industry through a range of specialised
services and global linkages. It also provides a platform
for sectoral consensus building and networking.
www.cii.in
About Ignox Labs
Ignox Consulting, a part of Ignox Labs,

specialises in social infrastructure sectors of
education, healthcare and senior care
(Alternate Assets) and has decades of
CII - Senior Care Industry Report India 2018
expertise in helping leading clients grow their
business. The firm offers end-to-end support Igniting potential in senior care services
from strategic advisory, transaction & partner
search, financing, brand and marketing, design
& project management, design and build
contracts, and operations support. May 2018
www.ignoxlabs.com
Key Statistics
Percentage of Population
Total Population No. of Seniors Urban Seniors Rural Seniors Life Expectancy Dependency Ratio
seniors growth rate
900 510 390

7.6 Bn 11.5% 1.09% 70.5 13%
Mn Mn Mn
2018 Global Seniors
seniors growth rate
116
1.3Bn 9% 39Mn 77Mn 1.2% 68.3 13.7%
Mn
2018 India Seniors
seniors growth rate
158
1.4Bn 11% 67Mn 91Mn 0.8% 71 12.1%
Mn
Portea Home Health Care

2025 India Seniors
Source: 1. UN World Prospects 2. Worldometers.info 3. World Bank 4. Census.gov
CII - India Senior Care Industry 2018 5 CII - India Senior Care Industry 2018 5
Foreword CII Task Force on Senior Care
Confederation of Indian Industry – Services Sector Composition
The Services Sector is emerging across the world as an enabler of

SL No. Name Designation Company Name
economic growth and inclusion. The sector contributes almost one
third of the gross value added, half of the world employment, one fifth 1 Chairman, CII Taskforce on Senior
Mr Ankur Gupta Care & Joint Managing Director Ashiana Housing Limited
of global trade and more than half of the world FDI flows
. 2 Mr Saumyajit Roy Co-Chairman, CII Taskforce on Senior Antara Senior Living
In India, from 30 per cent of GDP in 1950, the contribution of the Care & Head Business Planning
Services Sector has grown to more than half of the country's output Oasis Senior Living & Founder of
3 Mr Mansoor Dalal Managing Director Association of Senior
today, contributing 62 per cent of the gross value addition with the Living India (ASLI)
growth of 7.7 per cent in 2016-17. Apart from traditional Service 4 Mr Amit Vaidya Managing Director The Golden Estate
sectors like Health, Travel and Hospitality this fast emergence has
thrown open huge opportunities and challenges for the sector. 5 Col. A Sridharan Managing Director Covai Care
Mr. Chandrajit Banerjee
Director General, CII Sports, leisure, wellness and senior care are some of the fast
emerging sectors in the Services space. 6 Head – Elderly Care, Wellness
Ms Sugandhi Baliga and Engagement Programme Tata Trusts
As a Services subsector Senior Care is in its nascent stage in the 7 Ms Meena Ganesh Co-Founder & Chief Executive Officer Portea Medical
Indian Economy. Despite close to 130 million seniors in India, there is
a clear lack of concerted capacity augmentation and policy support 8 Mr Adarsh Narahari Managing Director Mantri Primus Lifespaces Pvt. Ltd.
for an industry catering to senior needs. A subject like this is of social
significance and it is also important to mobilise the latent business 9 Mr Vivek Srivastava Chief Executive Officer Health Care at Home
opportunity that lies within the sector. In this context, CII strongly
feels committed to the subject and created a CII Taskforce on Senior 10 Mr Mohit Nirula Chief Executive Officer Serene Senior Care Pvt. Ltd.
Care earlier this year.
11 Mr Mathew Cherian Chief Executive Help Age India
CII is delighted to present an industry report on the potential of the
senior care sector along with policy recommendations. CII strongly 12 Mr Shashank Paranjape Managing Director Athashri Homes Pvt. Ltd
believes that a collaborative approach working between private,
public and semi-public institutions who have been doing exemplary 13 Mr Sanjay Lakhotia Founder & Director Aamoksh One Eight
work in the senior care space from various backgrounds, will help
unlock the nascent potential for growth in employment and GDP from
this sector.
CII wishes industry members in the senior care sector a sustainable

and prosperous future ahead and is eager to partner with the
industry as it grows services for India's senior population.

Inaugural Meeting of CII Taskforce on Senior Care, 8th March 2018 New Delhi.
Foreword Acknowledgement
Chairperson CII Taskforce for Senior Care Co-Chairperson CII Taskforce on Senior Care
India has the youngest population in the world. The reason I started with this The CII Senior Care Industry Report 2018 was conceived on 8th of March
statement is that this is something we are well aware of and we spend all our 2018 at the inaugural meeting of the newly formed CII Task Force for Senior
energies to ensure wellbeing of the youth. However, as a nation, we cannot Care hosted at the premises of Antara Senior Living, Delhi.
overlook the fact that India also happens to have the second largest senior
population in the world. The report was commissioned by CII and contributed for by the Task Force
members. Given the time constraints and the specific objective of the report,
The senior population in India is supposed to triple by year 2050 from 2011 the author has mentioned areas of further research which can be undertaken
and longevity will increase from 67.5 in 2015 to 75.9 in 2050. However, by academic / expert bodies having research interest in the senior care field.
despite such staggering demographics, none of our urban infrastructure are The specific objective of this report was to bring out the various elements which
built to keep seniors in mind. Public transport, parks, activities for seniors, would constitute the 'senior care' sector for India, ascertaining the market
friendly side walks and age friendly homes or public spaces lack sensitivity to potential for the sector and highlighting various policy recommendations which
this age cohort. As aging population increases, we will have to spend lot more of can 'unlock' the potential of the sector.
our budget in making infrastructure suitable for seniors.
Mr. Ankur Gupta Saumyajit Roy The author wishes to thank the senior care task force members for generous
Chairperson Task Force for This report attempts to bring together various senior care service providers Co-Chairperson Task Force for contributions towards the report. Further, it wishes to thank the core team at
Senior Care; Joint MD from across economic segments as well as service and product typologies to Senior Care; Growth Consultant CII, Nandinee Kalita and Sanya Bisht for actively supporting the creation of the
Ashiana Housing Limited first come together as a unified “senior care service industry” with welfare of Antara Senior Living; task force and development of the report.
Founder – Ignox Consulting;
the senior at the center stage. The report highlights the massive opportunity for
collaboration between public and private bodies to harness emerging Special thanks are due to my research team members from Ignox Consulting -
opportunities in this space. Manisha Shekhar and Uplabdh Sharma both of whom have painstakingly
contacted over 60 senior care organisations in a limited time period and
The report also presents industry views of possible support measures which conducted all critical analysis. Credit is also due to our graphics designer Suvojit
can be undertaken by government policy makers so as to give a boost to the Mandal for aiding in developing the visual character of the report.
industry, keeping in mind potential for employment generation and quality care
for seniors. It is a personal privilege to take a lead in authoring the CII senior care industry
report 2018, after having published the first senior living white paper while
The CII- Senior care task force would like to appeal to the stakeholders of this heading the senior living practice at Jones Lang LaSalle way back in 2010.
sector to come together to promote a secured and enriching life for our
seniors. Seniors are not just mere statistics in the Indian mind-space but form the base
engine which binds our society and helps ignite our youth to higher challenges. I am
confident that the industry will rise up to the occasion and collaborate with each
other and the government to serve seniors of the nation.

Key Sector Statistics
Forewords
Acknowledgment
Contents
“ Executive Summary
“ The longer I live the more

beautiful life becomes.
Senior Care Services – the Global Perspective 1
Frank Lloyd Wright
2
Senior Care in India
3
Formats of Senior Care in India
4
Home based Senior Care Services

5
Employment Potential 6
7
Igniting potential through policy advocacy
8
Senior Care – Players and Stakeholders

9
Glossary
Antara Senior Living, Dehradun

Executive Summary
The senior population in the world is the fastest Detailed demand estimates on latest census updates
growing segment with 60 plus population touching and other secondary research reveal that the senior
11.5% of world population. As per estimates, by housing demand from urban and rural sector is
2050, the 60 plus population will increase by 22% and approx. 2.4 Lakh houses and 51.5K houses, of which
outnumber the population below 15 years of age. This HIG is 60K, and MIG is 70K. The growth of supply side
rapidly changing global demographics has resulted in in senior living & senior care on the other hand is quite
a sharp rise in the demand for senior care services. intriguing with most senior living players, who had
This coupled with an increased life expectancy of the started 10 years back, expanding to multiple
population, and an increased tendency globally to have communities. Senior home care on the other hand,
nuclear families, has further accelerated the growth in have expanded significantly over last 5 years with over
the senior care sector. As a result of various favorable 10 formal players and rapidly expanding base.
factors, the market for products and services for
seniors is expected to increase from almost $320 The senior living industry currently employs over 4500
billion in 2013 to $436.6 billion by 2018, employees outside of the old age homes, and the
representing a five-year compound annual growth rate senior home care industry estimates are over 9180
of 6.4 percent, according to a market research report Cr.. With seniors expected to become 300 million and
by BCC Research. The global research agency 20% of the country's population, there is a strong
Persistence estimates that the global elder care potential for growth in various formats as captured
services market will reach a market valuation of USD under senior care formats.
1767 billion by end of 2025 reflecting a 8.4% CAGR
over this period. Despite positive demographic growth drivers, focused
efforts by government and policy makers, exemplary
In India, 30 years from now, the elderly population in work by leading institutions working with senior
India is expected to triple from 104 million in 2011 to citizens, and recent growth of private sector
300 million in 2050, accounting for 18% of the total involvement in various senior care formats, there is
population in 2050. To understand this in perspective, massive headroom available for development of this
while the current population of elderly in India (134m sector. The following policy level recommendations
in 2020) is fast reaching the current size of population have been captured in the report – all of which
of Mexico (130m) or Russia (143m), the 2050 requires subsequent deliberations within the task
population of elderly will be close to the population of force and then advocacy with relevant bodies.
the United States (326m - 2018) today. We have in
India approx. 12 million 80 plus population which is Objective 1: Recognition as a “Senior Care Sector”
similar to the total population of countries such as Objective 2: Reducing financial burden on senior
Belgium, Greece, or Cuba. citizens
Anvayaa Care, Hyderabad

Objective 3: Enhance human capital for the sector
It is time therefore for key senior care stakeholders to Objective 4: Develop legal framework for setting up
collaborate and create a comprehensive mission plan senior care facilities and operations
for 2025 involving various stakeholders – Objective 5: Increase liquidity and capital allocation to
public/private/semi-public, healthcare/real estate/ seniors and senior care industry
NGOs/ Thinktanks/ and International bodies. The
starting premise of such a concerted effort is to bring Development of this crucial sector requires a multi-
clarity on the definition of which formats and groups dimensional approach targeting various parts of the
constitute senior care. 9 formats have been discussed senior diaspora across economic, health, urban-rural,
and selected as senior care industry formats. Once and education segments. The opportunity for India in
this is approved, this will form the basis for developing the senior care sector is not only to serve
development control regulations at the state level, and the needs of this large population cohort, but also to
revenue concessions or banking privileges as evaluate how the country can benefit from the latent
extended by central government departments. intellectual experience lying under-utilized currently
with seniors.
1. Independent Living Community (IL)

2. Assisted Living (AL) Community
3. Skilled nursing facility (SNF)
4. Continuing Care Retirement Community (CCRC)
5. Memory Care facility (MCF)
6. Senior Day Care facility (SDC)
7. Home Care (HC)
8. PWD Care (PWDC)
“ “
You don't stop laughing when
you grow old, you grow old
when you stop laughing.
9. Palliative Care (PC) George Bernard Shaw
Epoch Elder Care

Senior Care Services – the global perspective
Overview 6. Economic Disparity:
On one side, rising income have led to some seniors have higher disposable income to spend on lifestyle
The senior population in the world is the fastest growing segment with 60 plus population touching 11.5% consumption, the larger percentage of seniors find it very challenging to balance rising inflation and
of world population. As per estimates, by 2050, the 60 plus population will increase at 22% and outnumber reducing savings.
the population below 15 years of age. This rapidly changing global demographics has resulted in a sharp
rise in the demand for senior care services. This coupled with an increased life expectancy of the population, 7. Life Expectancy:
and an increased tendency globally to have nuclear families, has further accelerated the growth in the
senior care sector. As a result of various favorable factors, the market for products and services for seniors Average life expectancy at birth in 1955 was just 48 years; in 1995 it was 65 years; in 2025 it will reach 73
is expected to increase from almost $320 billion in 2013 to $436.6 billion by 2018, representing a five- years. By the year 2025, it is expected that no country will have a life expectancy of less than 50 years.
year compound annual growth rate of 6.4 percent, according to a market research report by BCC
Research. The global research agency Persistence estimates that the global elder care services market will 8. Women Empowerment:
reach a market valuation of USD 1767 billion by end of 2025 reflecting a 8.4% CAGR over this period.
In the past, a key role for women in the family was to be of a care giver for both children and the senior family
members. Rising number of working women population have helped in better economic security for women
but have increased the need for institutional support for the senior.
Key Growth Drivers 9. Changing family structure:
The key growth drivers helping grow the sector globally are:
Falling family size is a concern across the world. While historically Asian regions have seen higher joint
1. Elderly Population Growth: family stays, the trend is reducing rapidly with economic progress and urban migration. This results in
isolation of older people causing safety, health and economic challenges.
It is estimated that the population of 60 plus will rise from 900 million in 2015 to 1.4 billion in 2030. This is
expected to double to 2.1 billion by 2050. 5. Rising health concerns:
2. Elder Seniors: In 2015, dementia affected over 47 million people worldwide. It is estimated that over 75 million people will
be living with dementia and the number is expected to triple to 2050. Studies by WHO have shown rising
Population of elder seniors with age 80 or over will triple in number by 2050 from 125 million in 2015 to rates of chronic disease and comorbidity and an increasing prevalence of disability in 60-70 year olds.
434 million in 2050. The senior population growth in developed countries is expected to rise from 22.4% in
2012 to 31.9% in 2050
Male Female
30 30
3. Urban Seniors:
28 28
Elder population is found to be seeing a higher concentration in urban areas compared to rural areas. In
2015, 58% of world age 60 plus resided in urban areas as compared to 51% in 2000 and 32% in 1955. 26 26
no of additional years of life
no of additional years of life

The 80 plus population residing in urban areas increased from 56% in 2000 – 63% in 2015. 24 24
22 22
4. Single Seniors:
20 20
In some European countries more than 40% of women aged 65 and older live alone. This rapid rise in single
18 18
seniors increases the need for senior services especially with rising age.
16 16
5. Dependency Ratios 14 14
Old age dependency ratio (ratio of older dependents to the working age population 15-64 age) show a linear 12 12
increase from 8% in 1950 to 13% in 2016. This rapid ageing and higher dependency is not associated with
10 10
relative increase in personal incomes of working population, and therefore is causing stress on household
1985 1990 1995 2000 2005 2010 2015 1985 1990 1995 2000 2005 2010 2015
financial resources. Dramatic falls in fertility in many parts of the world have also resulted in relatively lesser
number of younger people in a family.
Brazil Russian Federation India United States
ABOVE 60 POPULATION TREND ABOVE 80 POPULATION TREND China South Africa Japan
2500 500
2092
2000 400 Evolution of Senior Care
1402.4 300
1500
901 200 While ageing as a subject has found reference in history, from the Ancient Greece and Rome to Hindu

1000 100
607 mythology, very little institutional development took place till the late 19th Century. The terms “gerontology”
500 0 (study of aging) and “geriatrics” (medical care for aging people) were both coined in the first decade of the
2000 2015 2030 2050 century.
0
2000 2015 2030 2050 World popula on in Mn more developed region Source: https://www.persistencemarketresearch.com
World popula on in Mn
less developed region least developed region
Source: http://apps.who.int/iris/bitstream/handle/10665/186463/9789240694811_eng.pdf?sequence=1
more developed region
1623 CE
Historical Austrian census records
show 8.7% of women were widows
and4%of men were widowers.
In 2013, skilled nursing facilities accounted for the largest share of elder care service revenues with 42
1790 CE
Following the French Revolution, percent of the total. However, home healthcare agencies are projected to see the fastest growth,
villages and towns across France accounting for 35 percent of total additional elder care revenues through 2018. Gains are driven by the
hold festivals to honor elders.
shift in preference among the older population to age at home, as well as by regulatory changes that
1823 CE
One of the first homes for the aged
opens in the U.S. improve access to home-based care. Social services will also see rapidly increasing demand with the
growing availability of home and community based Medicaid waivers to pay for them.
1853 CE
One of the earliest guides to aging
published (On the Decline of Life by
Barnard Van Oven).
Evolution of Senior Care over History
Country Insights
1893 CE
Visiting Nurse Society formed to
provided charitable in-home care to
indigent seniors.
1898 CE
Oldest known living person, Misao
Okawa born. SINGAPORE AUSTRALIA
1901 CE
10% of elderly English men and 6% of
English elderly women confined to With an senior population of 1.8m, Singapore Australia has one of the leading aged care systems
workhouses(or“poorhouses”).
1906 CE
Alzheimer’s disease first needs 17k senior care units by 2020. To prepare in the world and has approx 36m senior population
described by German for the aging population, the government is working with a US$ 14.8Bn market size. The most common
psychiatrist Alois Alzheimer’s. towards a successful “aging in place” lifestyle and form of senior living in Australia is Retirement
1909 CE
New law in China says
adult children must visit
accessibility as a key enable. Government has Villages. There are approximately 2,000
their elderly parents. actively incorporated barrier-free access and retirement villages supporting 190,000 residents
First light – weight, 1933 CE “Silver Zones” to enhance road safety for the across Australia. This is the most popular form of
collapsible wheelchair. elderly. Various models are under evaluation to retirement living. Villages offer an independent
1935 CE
The term “geriatrics” coined allow elders to stay in their homes, or to share lifestyle with 1 - 3 bedroom villas or units.
by Austrian doctor ,Ignatz residences between 3-4 seniors who can live
Nascher together.
1946 CE
Britain enacts free health care for

elderly citizens through National Health
Service.
1965 CE
Medicare and Medicaid instituted were,

prompting the rise of nursing homes.
CHINA THAILAND
1974 CE
First hospice in U.S. opens.

1993
With more than 1.4 billion people, senior population As Thailand becomes an ageing society with 7.5m
1981 CE
First recognized assisted living

facility opens in U.S.
in China is among the fastest-growing seniors above 65 years of age, more senior housing
Nicknamed “Dementiaville”, De demographics. Although China's great potential in projects by both government bodies and private
1993 CE
Hogeweyk, an evolutionary new senior housing market has attracted investor developers are rising across the country. While
dementia-care “village” opens in
Holland. interest, the entire market is at a preliminary stage most of these projects are aimed at
facing challenges such as insufficient effective accommodating aging Thai population, luxury
2010 CE
Baby Boom becoming “Silver

Tsunami,” : 40 million demand, a mismatch between supply and demand, senior housing developments in the country's
Americans are 65+. unclear micro policies and financing channel resort destinations are growing in number to cater
2012 CE
5.4 million Americans have restraints. 6-7% of senior population lives in mainly foreigners and affluent Thais. The demand
Alzheimer’s disease.
community based senior living and 3-4% of senior for senior living units in Thailand is approx 800,000
population lives in institutional housing. China will units.
2013 CE
New law in China says need 4.0 -5.2m senior units by 2020.
adult children must visit
their elderly parents.
Sub-Sectors and market size: Key Learnings in Indian context

It is estimated that institutional care will remain the largest portion of the global senior care services market The global senior care sector in developed economies demonstrate a multi-pronged approach across
with 75% of the market size of US$ 1767 billion by 2025. This is followed by community based care with public and private enterprise towards providing products and services to seniors. While the role of the
about 18% of market value. While it is estimated that there will be a record 9.4% growth in out of pocket government has been to proactively create policies which promote development of the sector and seniors,
spending by seniors, public and government spending will continue to be the largest source of financing of private enterprise has filled in the gap towards providing innovative financial, healthcare, technology and
senior case services globally. Europe will remain the largest regional market for elder care services, home care based solutions. The insurance industry has a large role to play and specific products designed
estimated to hold a revenue share of about 37% in 2017. North America is the second largest regional for seniors needs to be introduced in the market taking care of not only clinical but also non-clinical
market, with a projected revenue share of about 30% in 2017.

expenses. Such concerted effort across multiple stakeholders will require collaboration across
government and various private sub-sectors within the senior care market such as healthcare providers,
However, the Asia Pacific market for elder care services is predicted to be the fastest growing regional technology firms, insurance and home care providers.
market, registering the highest regional CAGR of 11.0% during the forecast period. Apart from the
institutional care sector, global home healthcare, senior specific technologies for long term and home Source: https://www.tforg.com/how-we-think/sweetspot-blog/2017/03/29/geriatric-care-market-worldwide-
healthcare devices, global assisted devices, elder robots, and mobile based health services market are trend-equals-vast-world-business-opportunities-part-1/
other emerging segments of the global senior care market. Source: https://www.freedoniagroup.com/industry-study/elder-care-services-3214.htm
Seniors in India – an ageing population Median Age is fast growing in developing
nations – India was youngest at 1970!
Increases in the median age—the age at which 50 percent of the population is older and 50 percent is
younger is another way of looking at population aging. As can be seen in the graph below, India was youngest
as a country at 1970, and with 356 million 10-24 year olds, it has the world's largest youth population
today. Quite naturally, the focus of the private sector, and the policy makers is towards this productive
segment.
40 37.5
Athashri, Pune
36.1
34.5
35 33
31.4
Median age in years

29.8
30 28.2
26.7
25.1
25 21.8 22.7 23.8
21.3 20.8 20.3 21.1
19.6 19.4 19.8 20.2 20.6
20
15
Overview – staggering numbers 10
5
In about 30 years from now, the elderly population in India is expected to triple from 104 million in 2011 to
0
300 million in 2050, accounting for 18% of the total population in 2050. To understand this in perspective, 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030 2035 2040 2045 2050
while the current population of elderly in India (134m in 2020) is fast reaching the current size of population
of Mexico (130m) or Russia (143m), the 2050 population of elderly will be close to the population of the
United States (326m - 2018) today. We have in India approx. 12 million 80 plus population which is similar
to the total population of countries such as Belgium, Greece, or Cuba. The current population of all seniors in Top Five Concerns of Seniors
India is same as the population of our top 25 urban cities in India. It is time for all stakeholders to create a
comprehensive mission plan for 2025 involving all stakeholders – public/private/semi-public,
healthcare/real estate/NGOs/thinktanks/international bodies
Hassles of day to
day living with
400 Physical aging, drop increasingly complex
350 297 in health amidst ecosystems Financial security
265 rising cost of and sustainability
300 amidst high inflation
235 healthcare
250 207
200
181
157
134
150 112
82 93
100 72
50
0
2000 2005 2010 2015 2020 2025 2030 2035 2040 2045 2050
Fastest Growth Cohort

Upto 80 years Aged 80+
Though the growth rate of the elderly population dipped slightly in the 1960s and 1980s, it was always Lack of Safety, Isolation, neglect
higher than the general population and the difference between the two has widened over the period. The Security and high and lack of senior
graph alongside presents the size and growth of the elderly population in India between 1950–2100. The potential for abuse friendly social
figure shows that annual growth rate of the elderly will be over 3 percent till middle of this century indicating

faster pace of growth than other age categories. On the contrary, the growth rate of younger age group is opportunities
already negative in the country. Composition of population plays an important role in development of a
country. Higher workforce allows for higher potential for economic development of the country. The
“
population census data reveals that the proportion of children in the population (age 0-14 years) increased
till 1971 but has been steadily decreasing. In 2011, the proportion of children in the population was 30.8
per cent.
“ He who is of a calm and happy nature will hardly feel the pressure of age, but to him who
is of an opposite disposition, youth and age are equally a burden." Plato (427-346 B.C.)
Senior Care Formats
Format Description
Specialized formats addressing varying needs of seniors
Senior Day Care Day care centers provide stimulation and rehabilitation to elders providing medical care and
Senior living across the developed world have seen an evolution of different types of senior care service facility (SD) related procedures.
formats from age-restricted independent living formats to specialized memory-care and continuing care
retirement communities to home-care provided within the person's existing home ecosystem. Each format Services provided to seniors within the senior's home addressing clinical and non-clinical support
addresses a unique set of senior needs and requires specific hardware, software and skillsets at the Home Care needs including engagement activities, ADL assistance support, housekeeping, home engineering
service provider end. (HC) support, nutrition support.
While globally there are well defined norms, development control byelaws as well as incentive models for These are for senior citizens with Special children like Autism, Cerebral Palsy, Down's Syndrome
PWD Care or Spastics. The model takes care of such senior citizens with Special children living in the Senior
development of such senior specific formats, this is still an area of opportunity in India. As the industry (PW)
evolves, it is therefore important to have a standard definition of senior care formats, so that there is Care Centre and after the demise of the parents, cares for the Special children until their death
uniformity in industry language, and policy interventions.
Palliative care is a multi disciplinary approach to specialized medical and nursing care for people
Palliative Care (PC) with life-limiting illnesses. It focuses on providing people with relief from the symptoms, pain,
Senior Age: A senior citizen is defined as age 55 for uniformity purposes across the industry. physical stress, and mental stress of the terminal diagnosis.
Model of contract: Could be free hold title sale, leasehold, license, rent, or other forms of contract
between operator / developer and the senior. The type of commercial relationship between the
senior and the provider can be to the discretion and flexibility of the service provider.
Duration: It is understood that some of the services could be for short and some for long term
tenure.
9 Senior Care Formats

The 9 specific senior care formats which are relevant in India have been shown below.
Format Description
Apartment complexes, condominiums, cooperatives and other such retirement
communities, offering private residences designed for the independent senior. These types of
Independent Living communities do not provide medical services but instead provide seniors with hassle-free
Community (IL) living, with some recreational facilities. A seniors-only housing community could be a
standalone facility or a part of a larger housing project as an area, tower or cluster of
apartments/homes.
Assisted living offers help with non-medical aspects of daily activities in an atmosphere of
Assisted Living separate, private living units. It can be likened to congregate living for residents less able to
(AL) Community function independently in all aspects of their daily lives.
Skilled nursing facilities offer the most intensive level of care on the residential care
continuum. Skilled nursing facilities are equipped to handle individuals with 24-hour nursing
Skilled nursing needs, post-operative recuperation, or complex medical care demands, as well as chronically-
facility (SNF) ill individuals who can no longer live independently. Such facilities may be freestanding or part
of a senior community. SNFs may specialize in short-term or acute nursing care, intermediate
or long-term skilled nursing care.
Silver Talkies Bengaluru

A Continuing Care Retirement Community (CCRC) offers seniors a facility that combines
housing, services and health care, allowing seniors to enjoy a private residential lifestyle with
Continuing Care the opportunity of independence and the assurances of long-term health care. Within the
Retirement CCRC, there are three types of care available, providing a phased approach to elderly living

Community accommodations: Independent living, in which the person lives on their own in an apartment
(CC) or cottage-style housing; Assisted-living offering some level of assistance for residents; and
skilled nursing care, for residents whose health is deteriorating
Memory Care Memory care facilities provide increased levels of care and safety for individuals with
facility (MC) Alzheimer's and dementia.
North and South have similar presence of players 54% of projects are located in South Region Background of Senior Living Players in India Emergence of Home Care companies with non clinical focus
Central
East
3%
6%
East 6%
9%
West 14%
North West Social Care Clinical Care
17% 19% 43%
37%
39% Healthcare
Non Clinical
South Real Estate Care
54% 37% Operator

63%
North
South 18%
35%
Across senior living, care and institions, while Across Senior living sector, South is witnessing It can be seen that 63% of senior living players in While 63% of the home care companies offer
senior living projects have a higher percentage in the high acceptance rate of Senior living projects India do not come from a real estate mainly Clinical services, Non-Clinical Care based
South, there is an overall balance between followed by Northern and Western region which background. This is against the conventional companies are also showing growth with over
groups which are emerging in this space across have almost similar number of projects.The thinking that all senior living players come from 37% targetting non clinical services as well.
the country. The Eastern region has few players Eastern and Central region emerging slowly over real estate background. Each player brings a Globally, the non clinical services sector in age
currently but is emerging over the last few years. the last few years. unique blend of experience and skill set which care is larger than the clinical services sector.
are required for successful evolution of the
sector.
15 Formal Senior Care Providers 34 Senior Living Providers in India Formats of Senior Living Over 4500 direct employment by senior living alone
5% 12%
2020 2020
2015 2015
2010 2010
2005 2005
35%
2000 2000
1995 1995
1990 1990
1985 1985
1980 1980
1975 1975 48%
0 2 4 6 8 10 12 14 16 0 5 10 15 20 25 30 35 40
HIG MIG LIG EWS

Most of the Senior care players came into Although few Senior Living players started 67% facilities are spread between IL, AL and CCRC. About 83% of the direct employment comes
existence after 2008 showing phenomenal operations in mid 90's, major entry of players There is a need to setup specialised centers such from MIG and LIG Senior living,followed by HIG
growth in the Senior Care sector. Players such took place between 2008 - 2015. Increased as memory care units, palliative care, day care and EWS. Employment in senior living has varying
as Portea, Healthcare at Home (Dabur), Max awareness of the senior living concept, centers and disability care. Most players have ratios with some communities providing a basic
Healthcare (Max @ Home), India Home continuing underlying need felt by seniors, and already tried out these formats and are working out team managing the community to luxury end
healthcare have all grown in the last 3 - 5 years. over-supply in traditional markets are reasons economically viable formats for the same. communities with staffing ratios similar to
for the sudden growth in such projects. hospitality industry.
Approx 90 communities for senior living under development with 57 operational senior living communities Senior Living communities have an averge ticket price point of INR 40 lakhs
12 11
250
10 8 8
8 7
6
Ticket Price (INR Lakhs)

5 200
6 4 4
4 3 3 Central East North South West
2 2 2 2 2 2 150
2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
0
100
50
-
Communi es
6 operators have over 50% of the stock of 90 communities in formal senior living in the country. It is fair to Senior Living in India have different ticket size in different regions across India. While the median ticket price of a
expect that with growing acceptance of the senior living model, recognition by industry and government and higher senior living unit is at INR 45 lakhs, there are local peaks as can be seen in North with a few luxury projects. 41%
availability of capital, all existing players will be able to double their number of communities. Currently, the average of units have ticket price between INR 20-50 lakhs and only 6% of communities have a ticket price above 75
communities per operator is 2.67, and most community growth has been witnessed over last 8-10 years Lakhs. While the average price point for senior living communities have seen a steady increase, there are still less
players and projects at the high end of the market.
Silver Talkies Bengaluru

Average monthly charges inclusive of food, housekeeping
South continues to lead the senior living market with 42% units Close to 60% of the senior living market prefers sale model
and common area charges is INR 30k pm Average land size for senior living is 8 Acres
2% 5% 1% 4% 60000
4%
Monthly Charges (INR pm)

Membership 50000 10% 31%
Central 0-2 Acre
21% 9% 40000 9%
Mul ple 2 - 5 Acres
42% East 30000
Deposit 13% 5 - 10 Acres
West 20000
Rent 10 - 20 Acres
59% 23%
North 10000
> 20 Acres
Lease
South 0
Communi es
Sale 37%
30%
South, North & West have emerged as a As expected, around 60% of the Senior Living On an average, residents in senior living projects 68% of the developers prefer to develop senior
retirement friendly destination,while Eastern and players offer Sale based disposal model, and spend minimum expenditure of INR 20,000 - living in the land size less than 5 acres.While
Central region are slowly coming into existence 23% offer lease based model, with the rest 30,000 during a month while the maximum 22% prefer to develop senior living in the land

as post retirement destinations. spread across rental, deposit and multiple expenditure lies in the range of Rs. 50,000 to size between 5 to 20 acres and only 10 %
models. 60,000. prefer more than 20 acres. This is in line with
the hypothesis that promoters of senior living
ventures are testing the market and with time
will bring in ambitious lifestyle projects similar to
the west with over 100 acres.
Average 230 units per community with 53% units operational 66% of communities are mid to high rise developments
12000 60
10722
10000 50 16%
8000 8017 40
22%
6000 57 30 Apt High Rise
4000 20 Apt Mid Rise
2000 20 10
537 863 12% Apt Low rise
3 6
0 0 Villa
Opera onal Under Under Design Under Planning
Construc on 50%
Communi es Units
53% of total Senior living units are operational The survey has revealed that a large percentage
which comprises 10722 functional units, of seniors prefer Low to Mid rise (62%) with only
followed by 40% under construction which 16% prefering high rise. Seniors and developers
comprises 8017 units and 7% under planning both prefer the low / mid rise owing to natural
and designing comprising 1400 units. The total perceptions of mobility and emergency risks in
inventory which is coming up in senior living as high rise buildings.
supply inclusive of all formats is 20,000 units.
“ Getting old is like climbing a mountain; you get a little out

of breath, but the view is much better!
“
Ingrid Bergman
Covai Care, Coimbatore

Senior Care and Senior Living Players
Demand and Supply for Senior Living
Noida
Health Care At Home New Delhi
Healers at Home - 2.51352
- 22599
- 15050
The Golden Estate, UCC Care
Age Ventures
Antara Senior Living
Max@Home
Ludhiana Vardaan
Heavenly Palace Infinity GROUP
Panchvati
Life circle Senior services
Gurugram All about Seniors
Medo Healthy
Aamoksh -One Eighty Silver Talkies
Epoch Elder Care Help Age India
Samarth J&K Agewell Foundation
Samvedna Senior Care Dignity Foundation
Kare Voyage - 1.28916 Care 24
Silver glades-The Melia - 4650 Elders Homes Society
HP
Hope Senior Citizen Home Society - 3100 Alzheimer's Society of India
- 0.6993 AS
- 2500 - 1.60Cr
PB UK
- 1700 - 5775
- 2.7144 - 0.9288 - 2685
- 9800 - 3350
HR - 6550 - 2250 NE STATES
- 2.54988 - 1.60Cr
- 9200 - 5775 UP
Pune - 6150
- 0.60948 RJ - 2685 - 19.93212
- 5490 - 6.8076 - 72000
- 3650 - 24550 - 48000 BH
Oasis Senior Care - 16400 - 9.855
Athashri
Gagan Nulife - 35600
ASLI(Association of Senior Living India) JH - 23750
Shree Sanjiwani Health Care Services
GR
V Golden Age health & mediecare - 6.12468
Ahmedabad - 3.27348
- 0.75708 - 11800
MP - 22130 WB - 7900
- 6810
- 14753
- 7.1667 - 4540 - 8.5869
- 25900 - 31000
- 17250 OD - 20700
CH - 4.12092
- 2.63412 - 14900
- 9500 - 9930
Mumbai - 6350 MH
- 2.16
Kolkata
- 10.92744 Hyderabad - 0.468
- 19450 - 39500 TE
- 12950 - 4210
- 26330 - 3.56796 - 1.04148
- 2800
- 12900 - 9300
Tata Housing-Riva
Harmony celebrate age-Silver Foundation GOA - 8600 - 6200 Tribeca Care
Zotezo
Silver Innings Gold age Retirement homes & Hospitals
Seniority - 0.3006 AP ShrachiGroup
- 1090 Kshetra by Heritage Elder Care services Godhuli Retirement Homes
Tata Trusts - 4.8249 Anvaya, Hyderabad
KR - 725 Peace Senior Living
Aaji Care Apollo Home Care
- 17440 Rukmani Amar Aangan
- 6.084 - 11620
- 22000
- 14650
Trichy
TN Ponni Delta
KE - 7.2792
- 3.3579 - 26300
- 12130 - 17550
- 8090
Kakkanad
Verandah gardens-Infra Housing Bengaluru
Chennai
Coimbatore
- 1.0053
- 9050
- 0.9279
- 8350
Demand Supply Gap in Senior Living
- 6000 - 5550
Covai Care
Brindavan Senior Citizen Foundation
Tapovan Senior Citizen's Foundation
Mantri Primus Serene Senior Living
Nandhanvanam
Current senior housing demand from urban and
Nana nani Brigade Old is gold store
rural sector is approx. 2.4 Lakh houses and 51.5K
Senior Living Housing Unit Demand Portea One Life
India Home Health Care houses, of which HIG is 60K, and MIG is 70K.
Bahri Estates
Ernakulum Beautiful years
Upto 5K 5K - 10K 10K - 15K 15K - 20K > 20K
Paradise Senior citizen homes
NMT Elder Care Current senior housing supply across 37 senior
Suvidha
Ozone Group
living players across all formats and economic
State Level Demand Kites Senior Care Specialist segments total 20K units. 53% of total Senior living
- Senior Population in Thousands
units are operational which comprises 10722

- Seniors interested in senior living format
- Senior Living Unit Demand
functional units, followed by 20% under construction
City Name
which comprises 8017 units and 9% under planning
Senior Living/ Home Care Player
and designing comprising 1400 units.
Home based Senior Care Services
Overview Key Home Care Players
The table shows key investments made in the home care segment in India.
As per a recent paper by consulting firm Pacific Bridge Medical, the global home health care market has
been valued at USD 215 billion in 2013 and expected to grow at 8% p.a. until 2020. The report values the
India home healthcare market at USD 2.3 billion and growing at 18% per annum with seniors contributing Description
25 – 30 percent of this market. While the “senior living” market has grown significantly over the last Format
decade, the last five years has seen a dramatic rise in the growth of players in the home healthcare market
such as Portea, Healthcare at Home (Dabur), Max Healthcare (Max @ Home), India Home healthcare, Founded in December 2014 by IIT alumni Vipin Pathak, Abhishek Tiwari, Garima Tripathi and
Pranshu Sharma, Care24 offers services such as home care visits by nurses, physiotherapists
amongst others. This growth of home care is in line with global trends of disruptions in the healthcare field and attendants. The Mumbai-based healthcare startup had raised $4 million from SAIF Partners
with improvement in healthcare technologies and better integration between the hospital and home care Care24 in a Series A funding, before which its seed investor India Quotient had invested $3,50,000 in the
services. A rapidly growing aging population, increased prevalence of lifestyle and chronic diseases, firm. Aegis Care Advisors Private Limited that runs Care24 is one of India's first few venture-
penetration of smart phones and home technologies, and increased cost of hospital centric care have been backed startups in the home healthcare space.
major tailwinds for rapid growth of the home care market in India. While the current focus of key players is
on clinical home-care support services, the future is bound to see a blend of clinical and non-clinical service Critical Care Unified started in New Delhi and has been in operations for about 16 months, with
Critical Care
providers as well with services custom designed for seniors. about 600 home based patients. The firm is in discussions for raising about INR 30 – 40 Crore
Unified
from VC / Family houses.
Healthcare-focused private equity firm Quadria Capital Advisors Pvt. Ltd has committed to a
Home care services Health Care
at Home
milestone-based investment of up to $40 million in Burman family-backed home healthcare
provider Health Care At Home India. HCAH has 1500+ care workers covering more than 40
cities in India and serves over 4,00,000 patients across India.
Home care services are distinctly into two separate categories – clinical and non-clinical. The illustration on
the next page shows the variety of services under both categories. Clinical services are currently provided Established in 2009, India Home Health Care (IHHC) founded by V.Thiyagarajan provides home
by both standalone home healthcare firms and firms who are affiliated to healthcare companies. Clinical health care and home nursing services in Chennai, Bangalore, Hyderabad, Pune & Mumbai in
services include a variety of services from tele-consultation, medical appointments, pharmacy delivery, lab India. It has 800 employees — registered nurses, associate nurses and medical caretakers
India Home across these two cities. In July 2013, BAYADA Home Health Care, USA acquired 26% stake in
& diagnostics, physiotherapy, medical equipment delivery and other home based treatments. Non-Clinical India Home Health Care and formed a partnership to ensure quality home health care in India.
Healthcare
services on the other hand are designed to help a senior to reduce daily hassles of living by outsourcing Bayada employs over 18,000 nursing support staff in 250 offices throughout the United States
routine household works such as housekeeping, nutrition or home engineering to specialized teams or to and India. Bayada and India Home Health Care have announced an investment of $10 million to
enhance the senior's quality of life by offering opportunity to participate in events, learning programs, social create a pan India presence by 2016 with 3000 care workers and revenue of $12 million.
gatherings etc.
Max@Home offers patients an extension of the Max Healthcare hospital quality healthcare inside
Unlike the healthcare business, the business of home healthcare works on large volume business to be able a patient's home. While the group has been offering home care services for several years now, it
Max@Home has recently increased focus on this vertical and offers a range of healthcare services and
to sustain. This necessitates the development of high quality monitoring and technology systems to be able products through this channel. Max@Home currently has over 1000 care workers.
to improve efficiencies and bring down cost.
Having started in 1996, Nightingale has grown into a specialized home healthcare company with
expertise in treatment of chronic diseases, geriatrics, and post-operative rehabilitation. The firm
has operations in Bengaluru, Chennai, Hyderabad, Mumbai and Pune and plans to establish
Nightingale Home presence in 10 Indian metro clusters. After being acquired by Medwell Ventures in 2014, and a
Health Services Series A financing of USD 10 million by Eight Roads Ventures in May 2015, it recently raised USD
21 million in Series B funding led by Mahindra Partners, a private equity arm of the Mahindra
Group.
Bengaluru-based Portea Medical, which is owned by Healthvista India Pvt. Ltd and founded by
serial promoter K Ganesh and Meena Ganesh, raised $37.5 million (around Rs 247 crore) in a
Series B round of funding led by existing investor Accel Partners and IFC, among others in
September 2015. Subsequently, it raised Series C funding of $26 million led by Sabre Partners
Portea and MEMG CDC Ventures. Started in 2013, Portea does 120,000 home visits a month, offering
services such as chronic disease management, post-operative care, cancer care, geriatric as
well as orthopaedic care at home. It has a workforce of 5000 care workers and a presence
across 16 cities and estimates to reach 15000 care workers by 2025.
The founding team Tomojit Dutta, along with Prateep Sen, Elina Dutta, Shibaji Saha and Ritendra
Roy, started Tribeca Care at Kolkata in 2013. The firm has taken a lead in adding non clinical
Tribeca Care services such as arranging maids and specialist help through trusted partners. Since its inception
in 2014, it has served more than 5,000 customers and provided more than 200,000 bedside
60 - 80% of home care visits. It provides employment to more than 500 care workers every month in Kolkata alone.
Portea Home Care
demand originate
from senior citizens.
“The scope of home home healthcare has increased over the past five years due to the growing elderly
population. It has evolved from basic home healthcare to setting up of functioning intensive care units
(ICU) at home,” - Gaurav Thukral, executive vice president of Health Care at Home India Pvt. Ltd
Demand for Senior Home Care
155K
0 2 5 103K
2 18
12 2K
90K 1K
0
0 1 8
20
61 00
60K 10
00
70 5K
91
11 6K
3 K
17
4K
45
51 47
HIG
MI
77
60 K
6
G
44
al
K
r
LIG
Ru
C r. 201
155K
.1
103K
8
-9 -
90K
5
60K
3.
2
9C
EWS
20
r
SENIOR
Rural
U rb a n
POPULATION
.
1146Cr.
11.6Cr.
ILLNES
1850Cr
SS
1350Cr
3197C
5732K
1.4Cr
2.2Cr.
3080K
6752K
5320K
r
ILLNE
7C
20
.
S
25
7
- -6
r.
.
K
8
3 ON
r
CH
22
201 .7C
C
CH 733
8C
0
07K
Home Nursing Home Nursing

NI
327
r
83 IC
R
1
O
48
0Cr
Cr.
K
R
39
65
8K
5K
566
575
2
2
15 Cr.
K DI
SA 0K
6
29
4
50 ILITY
2K
6
Cr
0
21
BIL
5
AB
9
Cr
3278
7
6
DIS 6507 ITY
K
2
4K
. ADL ADL 21
r
17 5Cr.
Home Attendant
03
50 5K
5C Cr Home Attendant
3K
16
. r 8 1.7
0
8C
2
Cr
Cr
Cr 790
9
6
2. 87 Cr
59Cr 950
7K K 36
. r 39 34
. 7C 237K
3C
r 9 3C Cr Home Physiotherapy
Home Physiotherapy 3. .
3 Cr 5Cr
134 r.
1 0 337
6K 91Cr 2K
45
365K
Lab & Diagnostic
LEGEND Lab & Diagnostic
No. of elderly
TOP - No. of Household Units
Down - Total market size (in Cr) Social Activities Social Activities
Spa & Wellness Spa & Wellness
NURSING ENGINEERING
ATTENDANT SENIOR CARE SERVICES HOUSE KEEPING
NON CLINICAL SERVICES

CONSULTATION SOCIAL
CLINICAL SERVICES
LAB & DIAGNOSTIC LEARNING
EQUIPMENTS FITNESS
PHYSIOTHERAPY SPIRITUAL
EMERGENCY TRAVEL
HEALTH CHECKUP CONCIERGE
RECORDS WEALTH
MONITORING SECURITY
Employment Potential
Overview Growth in Employment
A key challenge for the senior-care sector is the lack of quality human capital across the organization The senior living services sector currently is estimated to directly employ approx. 4.5K care workers across
structure of a senior care / senior living player. In the absence of trained human capital from professional 86 formal senior living communities across the country. It is anticipated that this number will rise to approx.
geriatric training programs, service providers currently hire teams from hospitality, healthcare, and real 10K care workers by 2025 as the number of communities increase over the coming years. In the senior
estate background and undertake on the job training to get teams up to speed. The senior care industry home-care segment, the market already employs approx. 12,000 care workers amongst formal players of
needs team members who have exposure to managing the emotional wellbeing of seniors and not just the which 60-80% work for senior citizens already. Industry promoters estimate that the demand for home
functional needs. It is important for teams managing seniors to be exposed to behavioral management, care workers for senior segment alone will touch about 40k-50k care workers across major home health
social support, aggression and stress management. This not only assists the senior's overall wellbeing, but and healthcare companies focused on seniors alone. Over and above this formal direct employment, there
also helps improve the care giver's mental health. will be indirect employment generation as well as employment in informal / unorganised senior care
segment of the market
Keeping in view of rising demand, National Institute of Social Defense (NISD), Ministry of Social Justice and
Empowerment is engaged in training eligible persons on elderly/Geriatric Care to generate pool of geriatric Avenues for hiring and training team members for senior care industry
Care givers in order to assist the elders who are in need. NISD has been training eligible persons on elderly resource needs.
/Geriatric Care and also through its Regional Resources Training Centers (RRTCs) located at Delhi,
Kolkata, Mumbai, Imphal, Bangalore, Hyderabad and Coimbatore. In addition to NISD, there are a few more
institutions which offer programs for senior care. Sl No. Training Institute for Geriatrics Care Courses offered
One year PG Diploma in Integrated Geriatric Care by NISD, 1 & 3 months basic course for
Resource requirements in Senior Care 1 National Institute of Social Defence , New Delhi Caregivers/Bed Assistants by NISD, RRTC's and Collaborative Agencies, and various short
term courses on geriatrics.
The senior care industry resource requirements can be divided into three segments – managerial, 2 The Mitraniketan School in India (TATA Institute of
One year Diploma Course in Geriatric Care.
technical and clinical background. While there is an overall shortage in the need for skilled manpower in all Social Sciences), Thiruvananthapuram
the streams with experience in senior care, there is severe shortage in the low to middle skilled team Institute of Management and Technical Studies-IMTS,
members.. 3 Noida , Uttar Pradesh
MBA(Geriatric Care Management)
4 The Global Open University , Dimapur , MBA(Geriatric Care Management)

Nagaland
5 VPGR Institute of Technology, Chennai , MBA(Geriatric Care Management)

Managerial Technical Clinical Tamil Nadu
6 Geriatrics India Center, Cochin, Six month Diploma course in Geriatric Care.
Kerela
Supervisors - Engineering, Geriatric Doctors,
Housekeeping, Security, Supervisors-Nursing,
Highly General Managers /
Horticulture, Fire Safety, Home Care,
7 NMT Nightingales Medical Trust Geriatric Care Training
Facility Managers,
Skilled Procurement, Chief Physiotheraphy, Speech
Finance Executives,
Engineer, IT Chief, F&B Therapist, Occupational 8 Madras Medical College, Chennai, MD Geriatrics
Head, Exec Chef Therapist
9 All India Institute of Medical Sciences, MD Geriatrics

New Delhi
10 Cristian Medical College & Hospital ,

Carpenters, Plumbers, MD Geriatrics
Shift Managers, Customer Vellore , Tamil Nadu
Electricians, Equipment
Medium Executives / Front Desk,
repair, Carpenters,
Nurses, Lab technicians,
Skilled Business Development Yoga Technician 11 MGM Medical College, Navi Mumbai MD Geriatrics
executive, Plumbers, Steward, Bar
Tender
12 Amrita Institute of Medical Science & Research
MD Geriatrics
Centre, Cochin , Kerela
13 Indira Gandhi National Open University, P.G. Diploma in Geriatric Medicine(PGDGM)

New Delhi
Machine Operators, 14 IMA AKN Sinha Institute, New Delhi Post Graduate Certificate course in Geriatrics
Low Office Assistants
Housekeeping staff, General Assistants
Skilled Security Guards, House Royal Institution India, Kosapalayam,
boys. 15 Pondicherry
Three months Certification in Aged Care
16 Indian Institute of Counselling,

PG Diploma in Gerontological Counselling
New Delhi

17 Institute of Home Economics,
New Delhi PG diploma in Health and Social gerontology
Frontline Senior Care Teams have the highest need for training in Senior Care
18 Ramnarain Ruia College, Four months Certificate course in gerontology
Mumbai
19 Calcutta Metropolitan Institute of 1-6 months Certificate Course in Geriatric Care, and various customized
Gerontology, Kolkata programs for sensitization for senior citizens.
Igniting potential through policy advocacy Senior specific programs and initiatives
Various private and public sector bodies have over the years created specific programs
Overview targeted at seniors, which have helped improve inclusion for this segment.
Improvement of Improvement of Insurance Banking Sector

Despite positive demographic growth drivers, focused efforts by government and policy makers, exemplary
work by leading institutions working with senior citizens, and recent growth of private sector involvement in Financial Security infrastructure for seniors measures for Seniors
various senior care formats, there is massive headroom available for development of this sector.
Development of this crucial sector catering to the needs of about 130 million seniors, requires a multi-
dimensional approach targeting various parts of the senior diaspora across economic, health, urban-rural,
and education segments. The opportunity for India in developing the senior care sector is not only to serve Indira Gandhi National Old Age Rashtriya Swasthya Bima IndusInd Bank Ltd. has launched
the needs of this large population cohort, but also to evaluate how the country can benefit from the latent Pension Scheme (IGNOAPS) Yojana or RSBY started rolling a Senior Citizens Scheme: It is an
intellectual experience lying under-utilized currently with seniors. National Old Age Pension from 1st April 2008: RSBY has investment option that gives you
Scheme was broad based to been launched by Ministry of high returns with the assured
cover all BPL families. All Labor and Employment, security. It offers - Free ATM
persons of 60 years or above Government of India to provide Card, Telebanking, Internet
Policy Support Tailwinds belonging to a household below
the poverty line (BPL).
health insurance coverage for
Below Poverty Line (BPL)
banking
families. The health insurance Citibank Senior Citizen: Account

Over the last two decades, the sector has seen several landmark policy enhancements and support by Social Pensions in Various scheme aims to facilitate gives higher interest rate on
government institutions, which have helped improve life of seniors in the country. States and Union Territories in launching of health insurance fixed deposits; free transactions
India projects in all the districts of the at ATMs of all banks; succession
Maintenance and Welfare National Programme States in a phased manner for planning service to help you
Integrated Programme National Policy on Older
of Parents and Senior of Health Care for Elderly The Unorganized Worker's BPL workers. protect/preserve your wealth.
for Older Persons (IPOP) Persons (NPOP) in 1999
Citizens 2007 (NPHCE) Social Security Act, 2008: It VARISHTHA Mediclaim for Senior Citizen Savings Scheme
provides for formulation of Senior Citizens: This policy has (SCSS) Account: Senior Citizen
schemes by the Central been designed to cater the Savings Scheme (SCSS)
In 1992, the Ministry of The formulation of the The MOSJE championed Health care for the Government for different needs of our Senior Citizens. It Account is a new avenue of
Social Justice and National Policy on Older the landmark legislation elderly is implemented sections of unorganized workers covers Hospitalization and investment and return for Senior
Empowerment (MOSJE) Persons (NPOP) in of Maintenance and by MOHFW from on matters relating to (a) life and Domiciliary Hospitalization Citizen. The account may be
implemented the 1999, envisages State Welfare of Parents and 2011 under the disability cover; (b) health and Expenses under Section I as well opened by an individual who has
Integrated Programme support to ensure Senior Citizens 2007, National Rural Health maternity benefits; (c) old age as expenses for treatment of attained age of 60 years or
for Older Persons (IPOP) financial and food (henceforth referred as Mission (NRHM). The protection (d) any other benefit Critical Illnesses, if opted for, above on the date of opening of
with the objective of security, health care, the Maintenance Act) to National Programme as may be determined by the under Section II. the account and who has
improving the quality of shelter and other needs provide a legal of Health Care for Central Government. HOPE - Health of Privileged Elder: attained age 55 years or more
life of senior citizens by of older persons, framework in support of Elderly (NPHCE) aims National Pension System (NPS): The Oriental Insurance Company but less than 60 years and has
providing basic equitable share in the elderly. Parents and to provide dedicated It is a voluntary, defined Ltd, a public sector non-life retired under a Voluntary
amenities like shelter, development, protection grandparents who are health care facilities contribution retirement savings insurance company, has come Retirement Scheme or a Special
food, medical care and against abuse and unable to maintain to the elderly through scheme. Under the NPS, out with a new Mediclaim Policy Voluntary Retirement Scheme
entertainment exploitation, and themselves from their primary, secondary individual savings are pooled in for the senior citizens. on the date of opening of the
opportunities and by availability of services to own income can and tertiary health to a pension fund which are Jan Arogya Bima Policy: The account within three months
encouraging productive improve the quality of demand maintenance care delivery systems invested by PFRDA regulated Scheme is primarily meant for from the date of retirement.
and active ageing. their lives. from their children, consisting of district professional fund managers as the larger segment of the
inclusive of food, hospitals with regional per the approved investment population who cannot afford
clothing, residence, medical institutions guidelines in to the diversified the high cost of medical
medical attendance and providing a strong portfolios comprising of treatment. The policy is available
treatment to a referral backup. government bonds, bills, to individuals and family
maximum of corporate debentures and members.
10000 Rupees shares.
Inclusion and support Old Age Homes

Tax Benefits
in travel for seniors
Senior Citizens are currently Senior citizens above 60 years are As per information available with
offered a 50% discount on basic currently exempt from income tax Help Age India, there are 1279
fare of normal economy class upto a INR 2.5 lakhs per annum, Old Age Homes in India. Detailed
fare on any sector within India by and for those above 80 years, the information of 836 homes is
Air India. The ministry of railways exemption is for INR 5.0 lakhs per available and for 443 homes only
have concession fees for senior annum. Medical insurance for contact details are available. 543
citizens. Similar offers are senior parents, paid by an homes provide free of cost
provided by various state and city individual is deductible upto INR services while 237 old age homes
bus transport as well as metro 20,000 under Section 80D. are on pay & stay basis. 161
rail authorities to help senior Similarly, deductions are allowed homes have both free as well as
citizens. upto INR 60,000 for medical pay & stay facilities. 214 old age
treatment of dependent elderly or homes accept medical/ constant
senior citizen. care cases. 133 homes are
Beautiful Years, Bengaluru exclusively for older women
Unlocking potential for growth of senior care
services – opportunities to collaborate Objective 1
The potential for public-private partnership programs and collaboration between private, government,
senior specific institutions, and financial bodies on specific outcome based programs, have tremendous Recognition as a “Senior Care Sector”
potential for unlocking potential in this sector. While the needs of economically weaker and disadvantaged Context: The “senior care” sector similar to other service sectors such as education, healthcare, tourism, or
sections should continue to be the focus for government policy, it is imperative that the seniors from middle hospitality needs to be recognized by various bodies as a specific industry sector dedicated to the service of
income and upper income segments are also included in the policy as co-beneficiaries. This could be seniors across economic strata. Organizations who are working across different aspects of senior care in
integrated in a manner similar to how education, healthcare and housing industries have seen PPP models various formats as covered in previous sections, should therefore be able to formally qualify for any support,
where, development of private infrastructure has also allowed for economically weaker sections to benefit certifications, partnerships apart from specific financial incentives, if any. This holistic approach will then
from such progress. have waterfall implications on creating resources, guidelines, protocols, benefitting all players who
participate in this sector. Seniors as a demographic segment must have their own identity given their
Employment generation in a formal manner with proper educational and skill development programs for specific needs and the role which they can play in the economy.
senior care will also support government goals for increasing employment for the masses. The National
Institute for Social Defense (NISD) has been actively involved in imparting training programs / certificate
courses for Geriatric Care. With increasing requirements of such professionals across home care and
senior living companies in India, there is wide potential for collaboration between various agencies so that Private Sector Government Institutions Financial Institutions
both seniors as well as mainstream employment potential increases.
Delineate formats: The Ministry for Senior Care: Accreditation and Sector Recognition:
The following are key recommendations for unlocking the senior care services sector along with
last decade has seen a Establish a separate Certification: Institutions Financial institutions
specific recommended measures for private, government, institutions and financial bodies. proliferation of ministry for senior care mandated by the central offering much required
companies offering a at central and at state ministry should be credit to service
variety of services and levels, which should be allowed to verify that providers should first
facilities to seniors. It is focused and mandated services which are recognize the sector as
important for the to work on coordinating provided by senior care an alternate investment
private sector industry various inter-disciplinary players are indeed asset class and
to come together to measures and consumed by seniors. formulate a plan for the
delineate the formats programs for seniors in This should be done not same as part of both
and services which the country. While the only as a way to audit / business engagement
OBJECTIVE would qualify as senior direct focus of the check the facilities but with senior care
care. While this report ministry should be on also with the objective of providers as well as
OBJECTIVE
Enhance human attempts to define the the economically allowing facilities to determine extent of
formats, it is vital that disadvantaged section, it enhance their rating exposure it wishes to
Reducing capital capacities the industry should promote over a period of time by take on this sector.
financial OBJECTIVE
stakeholders align on
the formats and commit
development of the
senior care sector in
enhancing their service
and facility quality
burden on to the quality and general and promote thereby promoting a
Develop legal framework responsibilities of PPP opportunities and positive development
senior citizens for setting up senior care operating such facilities investment in this curve.
facilities and operations as it is a practice in sector.
developed nations.
OBJECTIVE
OBJECTIVE
Recognition as a Increase liquidity
“Senior Care Sector” & capital allocation
to seniors and
senior care
industry

Objective 2 Objective 3
Reducing financial burden on senior citizens Enhance human capital for the sector
Context: Senior citizens in developed economies are provided benefits from financial burden in multiple Context: While the senior care industry currently gets its team members from hospitality, healthcare, real
manners both in direct and indirect taxation. Several countries have direct income tax exemptions, and also estate and other service sectors, there is a need to develop training institutions which are dedicated to
have exemptions for expenses undertaken on clinical and non-clinical care, subject to limits, both of which training for senior care industry requirements. The efforts of the Department of Social Justice and
can be done in India. Senior Citizens living in retirement community currently pay 18% GST for the services Empowerment (DOSJE) and the National Institute of Social Defense must be appreciated in this regard in
received as monthly charges along with 5% GST for food that they eat in the dining room. This is a burden on setting up of training centers for geriatric care programs. It is important to increase partnership
seniors, who also need to pay for their health care with advancing age and no fixed income. Several senior possibilities between academic bodies, senior care institutions and senior care service providers to
citizens also need specialized senior care equipments and since these are not available in India, they have to enhance supply of trained resources in the sector.
be imported. While a healthcare facility pays 5% in customs duty, a senior citizen pays 28% a GST. These
are opportunities for benefitting seniors and needs further deliberation.
Private Sector Government Research Institutions Private Sector Government Research Institutions
Senior Care Insurance: Explore GST: Promote growth in the Capacity Building Measures: Collaborate with NISD and Explore possibility for allowing Institutions who have significant
possibility for integrated sector by offering a zero rate Evaluate efficacy and reach of existing academic institutions to partnership based programs so expertise in dealing with seniors,
insurance for seniors which GST taxation on services offered government programs for create awareness of the that accredited training centers should explore possibility of
include clinical and non-clinical by firms which are officially benefiting seniors by virtue of potential for career development for senior care can be opened in commissioning research in
needs. International best “senior care” firms affiliated to various programs which are and progression in the senior the existing senior care partnership with service
practices on bundled insurance any of the formats defined currently ongoing by central and care industry. Allow for on the communities. The opportunity for providers, on the course
products needs to be studied before. The verification on state governments. job training and internship enhancing senior care specific curriculum design for training
and developed in partnership consumption can be done on the opportunities for students from skills for fresh or lateral hire programs, effectiveness of the
with insurance firms and the basis of a senior's Aadhar card Research on income and the existing courses. for resources can be maximized existing programs, and market
IRDA. in the same manner as it is expenditure patterns: More seniors. when the community is the for establishing such centers
currently done for income tax research needs to be center for the training program across the country, in
Healthcare Players to define an exemptions for expenses made undertaken on typical income instead of a classroom setting. . partnership with service
internal “Senior Care for senior parents. This will help and expenditure of seniors operators.
masterplan” to develop reduce the cost burden across multiple economic
affordable and customized currently on senior citizens. segmentation. This will help
products and services for create better products
seniors. Tax Exemptions: 10-year tax
holiday for firms which are
authenticated “senior care
firms”. This will provide the
required time-period for
establishment and attract
investment in this sector.
“ “
To be seventy years young is sometimes far more cheerful
than to be forty years old.
Panchvati Home Care

Oliver Wendell Holmes
Objective 4 Objective 5
Context: The last 10 years
Develop legal framework for setting up senior care facilities and Increase liquidity and have seen an increase in the
operations to ensure sustained high quality of services number of senior specific
capital allocation to communities from about 20
Context: The current urban legal
senior citizens and communities in 2010 to
framework does not have guidelines senior care industry approx. 60 under operations
at the central level or acts at the and 30 more under
state level for development of formal development currently. The
senior care facilities. While senior home-care market has
developed nations in the west have also witnessed a dramatic
comprehensive regulatory growth with major players
framework for setting up and such as Portea, Healthcare at
running operations of senior care Home (Dabur), Max
facilities, there are no model acts, or Healthcare (Max @ Home),
guidelines to the setting up of senior India Home healthcare,
care facilities or home operations in amongst others dramatically
India. This has led to a rapid increase scaling up operations across
in variety of players with varying regions – a large percentage
definitions of quality of senior care. It of this growth is attributed to
is important to evolve a regulatory senior care. Despite supply
framework which promotes quality enhancement across senior
and service excellence in senior care living and home care over the
facilities and prevents misuse of last 8-10 years, the possibility
such facilities, programs and and headroom for further
ensures high quality care to the end growth is immense, and capital
benefactor. availability continues to be a
constant concern.
Research Institutions Private Sector
Government
Institutions Senior specific Fund /
Quality Certifications and REIT: Opportunity for
Accreditation of senior care Reverse Mortgage: establishing sector
facilities: Organizations such as Undertake appropriate specific funds dedicated
Financial Institutions Reverse Mortgage
Tata Trust & The Quality and Government assessment of Reverse for senior care / social
Accreditation Institute (QAI) have product research:
Mortgage as a assets with fund
in the recent past developed Collaborate with senior
mechanism for partners having past
guideline standards for Priority Sector: It is care providers, financial
enhancing liquidity for experience in senior
qualification of senior care recommended for RBI institutions, RBI and
Development Controls: The seniors and identify care assets. Besides
facilities and standardization of to include “senior care” seniors to help specify a
Association of Senior Living Private Sector changes which needs to private equity, there is
home healthcare to benefit the as a sub sector under changed Reverse
(ASLI) India have already be done on the current lack of an institutional
aged. It is important to widen the its priority sector listing. Mortgage product for
developed a draft model bye reverse mortgage rules. funding ecosystem
discussion on standards and Currently the listing India.
laws for development of senior similar to developed
have a framework similar to includes agriculture, PPP Funding: Allocate nations where senior
living in India. It is important that Support in Development of Develop a “Model Senior
development of masterplans MSME, Education, funding for “Model living REIT's invest in
the model bye laws get suitably framework: Actively support and Care PPP” for
with public / stakeholder Housing, Social Senior Care PPP” qualified senior living
discussed and finalized at the participate in development of development of
feedbacks towards formulation Infrastructure, and projects where state opportunities. Recent
central level as a guideline model bye laws for 1) setting up infrastructure
of such standards. Renewable energy. This governments can developments in
document so that various state of senior care facilities and 2) addressing integrated
inclusion will support allocate land and funds education, and
town planning authorities can operations and running of senior needs for the sector in
small and medium firms
Nandanvanam, Kancheepuram, Tamil Nadu

Academic institutions and adopt the same in respective care facilities. in partnership with healthcare REIT's are a
research institutions in urban in the senior care pre-defined formats for
state development planning qualified senior care positive indication and
planning and policy formulation sector to build care.
frameworks. Quality Rating agencies to players for private senior care
should be urged to create model infrastructure to developments of industry must
evaluate possibility for support the plans for Senior Living REIT's:
city masterplan City master planning leadership undertaking rating and integrated senior care collaborate to seek
recommendations for senior growth in senior care. Explore the market
to be urged to create a “City for certification works for communities, which help possibility for seeking
citizens, defining various city potential, fund structure
Seniors Masterplan” which development of senior-friendly build capacity to take patient capital with
facilities for seniors, inter- Financial institutions and investment potential
undertakes a detailed critical and senior care facilities based care of seniors, and also experience in senior
departmental measures to lending to senior-care for setting up senior
assessment of the city's on agreed guidelines, similar to increase stock of care care rather than work
reduce urban stress for seniors, firms should evaluate care specific REIT's
masterplan and evaluate how ratings such as LEED & units and facilities for with traditional private
and changes in residential possibility for lower cost which can help improve
opportunities to make the city GRIHA support energy efficient seniors from equity where the
building bye laws to allow for of capital offered to the liquidity for certified
more accessible and friendly for development. economically weaker dynamics will be difficult
'aging in place'. sector. senior care players.
seniors sections. to match.
THE
SENIOR CARE
DOSSIERS
Golden Estate, Faridabad

Ashiana Senior Living IL AL CC HC SNF
MC PW PL SD OT
Mantri Primus IL AL CC HL SNF
MC PW PL SD OT
www.ashianahousing.com www.mantriprimus.in
Bhiwadi Chennai Lavasa Jaipur Bangalore Hyderabad Chennai Pune
Ashiana was one of the first

companies to start a senior Primus, by Mantri is a brand
living project in India. focused on providing an active
luxury lifestyle to everyone who
At Ashiana Senior Living, the wants to truly feel Super at Sixty.
team believes that they may not By giving special attention to
prevent ageing, but they healthcare, hospitality and
definitely help in transforming design, they ensure that their
the way their residents age. properties are a place where
Ashiana team does so by seniors can find the confidence
offering a lifestyle that is active, to lead an active lifestyle and be
healthy, carefree, dignified and Super at sixty. Primus goal was
independent. simple : Give people a luxurious,
fulfilling space where they can
be their super selves
Seniors served-Now (In Sr. Living) 2000 Seniors served-Now (In Sr. Living) 150
Seniors served-In 5 years (In Sr. Living) 4500 Seniors served-In 5 years (In Sr. Living) 1500
Employment served-Now (In Sr. Living) 400 Employment served-Now (In Sr. Living) 250
Employment served-In 5 years (In Sr. Living) 800 Employment served-In 5 years (In Sr. Living) 3000
USP’s CCRC, Assisted Living, Social Engangement, Wellness, Open Areas, Service orientation USP’s Lease Model, CCRC Communities, Complete focus on deliverying consistent Services and non real-estate
approach
IL AL CC HL SNF
MC PW PL SD OT
Oasis Senior Living IL AL CC HL SNF
MC PW PL SD OT
Athashri
www.oasisseniorliving.in www.pscl.in
Pune Bhopal Nagpur Pune Bengaluru Vadodra
Oasis Senior Living is dedicated Athashri Senior Citizen living

to creating Senior Citizen
Communes across the Country.
It has an expertise in creating a
Passionate about has a unique concept to set
Elderly free to live their life on Passionate about
their own terms. It was
Senior Commune from concept
to commissioning, i.e designing,
senior care launched in 2001. Six Athashri
projects at Pune, Bengaluru,
senior care
constructing, marketing, and Vadodara are home to
documentation, legality and 1500 senior families who lead a
eventually operating the dignified, safe, convenient,
commune. Mr. M.H. Dalal is one carefree and vibrant life.
of the acknowledged and front Athashri Valley is the latest
runner of this concept and he project at Pune. The project is
has created two such projects designed with attention to
dedicated for senior living, physical, emotional and spiritual
i.e.,Golden Nest in Pune and The well-being of seniors.
Nest in Bhopal. Seniors served-Now (In Sr. Living) 130 Seniors served-Now (In Sr. Living) 1500
Seniors served-In 5 years (In Sr. Living) 4000 Seniors served-Now(In Sr. Care/services) n.a
Employment served-Now (In Sr. Living) 30 Seniors served-In 5 years(In Sr. Care/services) n.a
Employment served-In 5 years (In Sr. Living) 1500 Employment served-Now(In Sr. Care/services) n.a
Employment served-In 5 years(In Sr. Care/services) n.a
USP’s Care with Empathy, Ethnicity in Design, Personal Attention of the owner at every facility, The Creator is also USP’s High Street shopping, well provisioned mall, coffee shops , restaurants, CBSE schools etc. A theme leisure
The Operator and Resident involvement in core decision making during operations. area with butterfly garden , pet zoo and tree houses and an awe inspiring 40,000 sq ft clubhouse complex.
Serene Senior Care IL AL CC HC SNF
The Golden Estate, UCC Care IL AL CC HC SNF
www.sereneretirement.com MC PW PL SD OT www.thegoldenestate.com MC PW PL SD OT
Chennai Kanchipuram Pondicherry Coimbatore Bengaluru Delhi-NCR
UCC Care Pvt. Ltd., the brain child

Serene Senior living is currently of late Shri B.L. Arora, a visionary
managing 1,500 Senior Care and a prominent developer of Delhi,
Independent Living homes spread was incorporated in the year 1986.
across 5 cities. The facilities have Now, the company is part of a
been under the Management since flourishing business group headed
2009. The investors and by Mr. Manish Arora.The
leadership team at Serene Senior Organisation's goal is to create the
Care bring decades of experience most respected and preferred
Seniors served-Now (In Sr. Living) 2000 in senior care, senior living, real luxury community lifestyle solutions
estate development and sales & for senior citizens, all across
Seniors served-In 5 years (In Sr. Living) 10000 marketing to deliver a solution India.The Golden Estate – a dream
which ensures that their residents project that epitomizes luxurious
Employment served-Now(In Sr. Living) 100 enjoy a quality of life befitting their community lifestyle for senior
Employment served-In 5 years(In Sr. Living) 200 contribution to society. citizens – has been envisioned by
Employment served-Now(In Sr. Care) 400 UCC Care Pvt. Ltd. keeping this
Seniors served-Now (In Sr. Living) 64
philosophy in mind.
Employment served-In 5 years(In Sr. Care) 1000 Seniors served-In 5 years (In Sr. Living) 1500
Employment served-Now (In Sr. Living) 100
Employment served-In 5 years (In Sr. Living) 1875
USP’s Ownership of providing a lifestyle solution that includes hardware (residences and common amenties) USP’s The Golden Estate enable the seniors to spread their networks, form friendships with the like-minded seniors.
and software (day to day services and a menu of options that enable residents to receive the care With extensive facilities of medical care, round-the-clock, and food options based on personal preferences,
they need over time). entertainment, luxurious living, etc.
IL AL CC HC SNF
Covai Care IL AL CC HC SNF
Aamoksh-One Eighty
MC PW PL SD OT www.covaicare.com MC PW PL SD OT www.aamoksh.com
Coimbatore Bengaluru Mysore Pondicherry Chennai Pune Kodaikanal foothills (Tamil Nadu) Kasauli (Himachal Pradesh)
Covai brand consists of Covai

Senior Aamoksh One Eighty is in the
Property Centre (India) Pvt Ltd.,
which builds retirement
Living business of creating and
managing Retirement Passionate about
communities and healthcare Landscape Communities that look, act and
feel more like resorts equipped senior care
centres; Covai Senior Citizens
Services Pvt Ltd., provides care with state of the art luxury
and services to senior living facilities where retirees can live
spaces and manages Covai's Seniors served-Now (In Sr. Living) 400 their life actively and in the most
Poly Care - which is the fun and enjoyable way. At
Seniors served-In 5 years (In Sr. Living) 2000
healthcare foray of the group, Aamoksh, they are re-difining
Covai Senior Aide - which sells Seniors served-Now(In Sr. Care/services) 5600 the norms of assisted living and
products for seniors and, is Seniors served-In 5 years(In Sr. Care/services) 100000 giving a contemporary edge to
also the distributor for Presslit senior homes.
Care ( Denmark) brand Employment served-Now(In Sr. Living) 300
bathroom solutions . Employment served-In 5 years(In Sr. Living) 750 50
Seniors served-Now (In Sr. Living)
Employment served-Now (In Sr.Care/services) 30 Seniors served-In 5 years (In Sr. Living) 700
Employment served-In 5 years(In Sr. Care/services) 450 Employment served-Now (In Sr. Living) 12
USP’s Covai Care provides care inclusive living. Concept lifestyle for persons with disabilities. Health care services and
elder care products that complement elder living. Concept of active ageing. Assisted care, palliative care and
memory care facilities.Bringing back the concept of family doctor. Consultation facilities. Reliable and USP’s The philosophy of Five Star fun. Backing of 35 plus years of experience in the spaceGlobal processes
cost effective health care. customized to India
Serene Senior Care IL AL CC HC SNF
The Golden Estate, UCC Care IL AL CC HC SNF
www.sereneretirement.com MC PW PL SD OT www.thegoldenestate.com MC PW PL SD OT
Chennai Kanchipuram Pondicherry Coimbatore Bengaluru Delhi-NCR
UCC Care Pvt. Ltd., the brain child

Serene Senior living is currently of late Shri B.L. Arora, a visionary
managing 1,500 Senior Care and a prominent developer of Delhi,
Independent Living homes spread was incorporated in the year 1986.
across 5 cities. The facilities have Now, the company is part of a
been under the Management since flourishing business group headed
2009. The investors and by Mr. Manish Arora.The
leadership team at Serene Senior Organisation's goal is to create the
Care bring decades of experience most respected and preferred
Seniors served-Now (In Sr. Living) 2000 in senior care, senior living, real luxury community lifestyle solutions
estate development and sales & for senior citizens, all across
Seniors served-In 5 years (In Sr. Living) 10000 marketing to deliver a solution India.The Golden Estate – a dream
which ensures that their residents project that epitomizes luxurious
Employment served-Now(In Sr. Living) 100 enjoy a quality of life befitting their community lifestyle for senior
Employment served-In 5 years(In Sr. Living) 200 contribution to society. citizens – has been envisioned by
Employment served-Now(In Sr. Care) 400 UCC Care Pvt. Ltd. keeping this
philosophy in mind.
Employment served-In 5 years(In Sr. Care) 1000 Seniors served-In 5 years (In Sr. Living) 1500
USP’s Ownership of providing a lifestyle solution that includes hardware (residences and common amenties) USP’s The Golden Estate enable the seniors to spread their networks, form friendships with the like-minded seniors.
and software (day to day services and a menu of options that enable residents to receive the care With extensive facilities of medical care, round-the-clock, and food options based on personal preferences,
they need over time). entertainment, luxurious living, etc.
IL AL CC HC SNF
Covai Care IL AL CC HC SNF
Aamoksh-One Eighty
MC PW PL SD OT www.covaicare.com MC PW PL SD OT www.aamoksh.com
Coimbatore Bengaluru Mysore Pondicherry Chennai Pune Kodaikanal foothills (Tamil Nadu) Kasauli (Himachal Pradesh)
Covai brand consists of Covai

Senior Aamoksh One Eighty is in the
Property Centre (India) Pvt Ltd.,
which builds retirement
Living business of creating and
managing Retirement Passionate about
communities and healthcare Landscape Communities that look, act and
feel more like resorts equipped senior care
centres; Covai Senior Citizens
Services Pvt Ltd., provides care with state of the art luxury
and services to senior living facilities where retirees can live
spaces and manages Covai's Seniors served-Now (In Sr. Living) 400 their life actively and in the most
Poly Care - which is the fun and enjoyable way. At
healthcare foray of the group, Aamoksh, they are re-difining
Covai Senior Aide - which sells Seniors served-Now(In Sr. Care/services) 5600 the norms of assisted living and
products for seniors and, is Seniors served-In 5 years(In Sr. Care/services) 100000 giving a contemporary edge to
also the distributor for Presslit senior homes.
Care ( Denmark) brand Employment served-Now(In Sr. Living) 300
bathroom solutions . Employment served-In 5 years(In Sr. Living) 750 50
Seniors served-Now (In Sr. Living)
Employment served-Now (In Sr.Care/services) 30 Seniors served-In 5 years (In Sr. Living) 700
Employment served-In 5 years(In Sr. Care/services) 450 Employment served-Now (In Sr. Living) 12
USP’s Covai Care provides care inclusive living. Concept lifestyle for persons with disabilities. Health care services and
elder care products that complement elder living. Concept of active ageing. Assisted care, palliative care and
memory care facilities.Bringing back the concept of family doctor. Consultation facilities. Reliable and USP’s The philosophy of Five Star fun. Backing of 35 plus years of experience in the spaceGlobal processes
cost effective health care. customized to India
Tata Housing-Riva IL AL CC HC SNF
MC PW PL SD OT
Epoch Elder Care IL AL CC HL SNF
MC PW PL SD OT
www.tatahousing.in www.epocheldercare.com
Bengaluru Delhi-NCR Pune
Epoch Elder Care was founded in

Tata Housing - Riva is a senior living 2012 by Kabir Chadha to address
township which offers its residents the growing needs of the elderly
the benefit of living an independent population in India. Epoch was
lifestyle during the best years of initially a home care provider for
One’s life. To cater to all needs the non medical services like
township is equipped with qualified intellectual companionship & home
staff to look after the members’ management. Today, Epoch offers
comfort, safety, security, health & assisted living to elders in need of
wellness as well as household 24x7 care and assistance with
chores.The township will have a their Activities of Daily Living
Relationship Manager to ensure (ADLs), seniors with dementia &
that nothing comes in the way of other neurological conditions as
you enjoying a fulfilling lifestyle while well as seniors with skilled nursing
a ‘Recreational Therapist’ will keep needs. Epoch is also one of the very
elders engaged in interesting few homes in India to specialise in
activities. dementia care.
Seniors served-In 5 years(In Sr. Living) 500
Employment served-Now(In Sr. Living) 55
Employment served-In 5 years(In Sr. Living) 500
USP’s 24X7 Healthcare Centre, a fully equipped library, age friendly gym, meditation and yoga room, USP’s Dementia care, established policies & procedures, person centred care, evidence based approches
concierge services, Centralised kitchen Nutritionist,Riva offers a perfect abode for those and streamlined documentation & reporting on each resident
seeking a holistic lifestyle.
IL AL CC HC SNF
MC PW PL SD OT
Brigade IL AL CC HC SNF
MC PW PL SD OT
Bahri Estates
www.brigadegroup.com www.bahriestates.com
Bengaluru Kodaikanal Bengaluru
Brigade Group is headquartered in The Bahri Group, is a multi-tiered

Bangalore, with branch offices in organization with its experience of
several cities in South two decades in Real Estate
India.Devanhali is poised to become Business. ANANDAM of Bahri
banglore's first sister city,as an Group was Awarded as the Best
Independent growing community Retirement Development of the
that will be socially and World and is also the most
economically inter-dependent on awarded Retirement Community in
eacth other for mutual growth and India.. Anandam Retirement
development.Brigade's Orchards is Community in Bengaluru, will be a
easily accessible from the city and self-contained community with the
is comfortably situated with vibrant best of medical, service and
social infrastructure in the form of hospitality facilities in a location.Hill
numerous upcoming View Villa Plots is a landmark
hotspots,hotels and shopping mall project in Bahri Beautiful Country at
which is sure to develop as a Kodaikanal. It is a secured gated
newest development hub. community of 75 independent and
UDS villa plots spread over 121
acres of serene land.Bahri's
upcoming project is Santosham
Retirement community.
USP’s Walking trails ,library & reading rooms ,TV room, housekeeping services including laundry care, home with USP’s Design and specifications are according to Seniors. Emergency response (Hooter) System.
medical facilities, efficient lighting, geriatric gym & physiotherapy, Yoga & Meditation, etc Call points installed in various places in case of emergency.
Infinity Group IL AL CC HC SNF
MC PW PL SD OT
Tapovan Senior Citizen's Foundation IL AL CC HC SNF
MC PW PL SD OT
www.infinityitpark.com www.tapovan.in
Vrindavan Tamil Nadu
Krishna Bhumi of Infinity Group is a TAPOVAN, is the abode for the

grand township in Vrindavan that Senior Citizens wishing to get away
offers world class living spaces, from the hustle and bustle of city
right at the feet of Vrindavan life, to a serene atmosphere, where
Chandrodaya Mandir. Inspiring and one can commune with Nature. It
awesome, It is an ambitious mega offers Senior Citizens and families,
project with a truly magnificent who are unable to render better
Krishna temple, verdant forests, physical services to their elders, a
Krishna Lila Theme Parks. beautiful retirement life with all
Sprawling across 110 acres, It also comforts. Built within a serene
offer a premium wellness center living space,It has all the features
with ayurvedic spa, sports and like prompt housekeeping services,
recreation facilities, an elder care timely fresh and healthy choices of
center with all medical facilities, food, round the clock medical
conveniences, utilities and other assistance,etc.
lifestyle amenities.
USP’s IGBC Certified Building, Clubhouse, Food Court, Diagnostic & Medical Centre, Elder Care Center, USP’s In-house clinic, Ayurvedic Rejuvenation centre, On-site medical tests, Recreation room with indoor games,
Spiritual Discourses, Hobby Centre, etc Library, Meditation room, Community dining hall, Energy efficient building, etc
IL AL CC HC SNF
Panchvati IL AL CC HC SNF Nandhanvanam
www.icaremylife.com
MC PW PL SD OT MC PW PL SD OT
www.panchvatihome.com Tamil Nadu
New Delhi
Panchvati is a residency created in Nandhavanam is an Integrated

the heart of South Delhi in the busy Assisted Living Gated Society filled
area of Tuglakabad Extension. This with even emotions, established to
is a non profit organisation , cater the needs of seniors like, day
catering to the middle class. The to day care, health care,
residents here, actively participate entertainment etc. It also
on policy making for seniors which promotes their skills and ability and
is then presented to the Govt. engages them into doable
Several charitable health camps, productive activities to build them
Yoga, meditation , music and dance physically and economically
sessions, workshops , seminars stronger.
and discussions, movies ,games
and regular inter-generational
bonding takes place on a regular
basis. Panchvati is a happy place,
known for sensitive loving care.
USP’s Short stay assisted living facility for recuperating from any illness while living alone , also when children
are travelling and want their parents in a warm loving atmosphere to take care of any emergency, USP’s Health care & fitness support, library, three level of swimming pool, Indoor games facility,
rather than leaving on servants. travel desk support, high standard lifestyle.
Brindavan Senior Citizen Foundation IL AL CC HC SNF
Nana Nani IL AL CC HC SNF
www.seniorhomebrindavan.com MC PW PL SD OT www.nanananihomes.in MC PW PL SD OT
Coimbatore Coimbatore
Brindavan Senior Citizen Ananya Shelters through its

Foundation addresses the most signature project Ananya’s Nana
urgent needs of elders, especially Nani Homes envisages an adorable
food, health and recreation.It residence for the retired with best-
provides the best of both what ever modern day amenities and
nature and modern life can offer, a dedicated residential services to
combination of city home and make life after 50 stress-free, self-
farmhouse on reasonable terms. A reliant and enlivening.Good
lush green garden with a mountain residential environments with
backdrop and coconut farms impeccable infrastructural
around the complex provide a advantages wherein several of the
serene atmosphere. Free of noise frequented facilities. The core of
and air pollution, the stretch of their concept, they would like
walking area in and outside the Ananya’s Nana Nani Homes to
campus is fully utilized by the elders. foster an active retirement life
rather than play the role of a
Seniors served-Now (In Sr. Living) 450 passive retirement home.
Seniors served-In 5 years(In Sr. Living) n.a

Employment served-Now(In Sr. Living) n.a
Employment served-In 5 years(In Sr. Living) n.a
USP’s Doctor's visit every day for medical care and tie-up with leading hospitals, nursing Facility, USP’s Clinic with 24 hours Nurse facility,Temple,Gym,Indoor games,Library,Ayurvedic Spa,etc
help line committee, facilities like prayer hall, celebration of festivals, discourses, lectures,
good library, sports, bank facility, gym, recreation room, etc.
IL AL CC HC SNF
Verandah Gardens-Infra Housing IL AL CC HC SNF
Suvidha
MC PW PL SD OT MC PW PL SD OT
www.infrahousing.com www.suvidha.co.in
Kakkanad Cochin Bengaluru
The Verandah Gardens of Infra The SUVIDHA Retirement Village

Housing is designed as a retreat has been set up by Sushruta
for a stress free retirement life, Vishranthi Dhama Ltd. A modern
having been inspired by day retirement village set up on 30
successfully run retirement homes acres of land on the outskirts of
in developed countries. All attention Bangalore, Suvidha boasts of 180
and care is given to each and every cottages amidst lush greenery with
detail of the planning, needs and a 3 acre water body. It has a club
requirements for an enriched house, gymnasium and other
retirement life. It is set in a serene recreational facilities for its
and peaceful atmosphere on 2.87 residents and well planned
acres. This enclave is designed with landscaped outdoor spaces and
two residential blocks, having 132 walkways all add up to offer an
residential units of which 32 are enviable life style.
meant for singles and 100 units for
double occupancy.
USP’s Recreation centre, Dining Centre, Wellness Centre, Aged care facilities, Guest rooms, Shallow pool, Jacuzzi, etc USP’s It provides facilities like Gym, Yoga, Massage centre, Car Parking, Golf carts for easy movement,
Near zero noise and environmental pollution ,Security: Round the clock, Club, Dining Area,
Badminton court, Table tennis ,Chess, Carrom, Billiards, Library, Unisex Parlour, Recreation areas.
ATN CON LAB MEQ PHY ENG
Gold Age Retirement Homes & Hospitals IL AL CC HC SNF
MC PW PL SD OT
Portea
www.goldage.in www.portea.com
NUR F&B SEC SOC OTH SPA
Hyderabad Secunderabad Vishakhapatnam Chennai Bengaluru Pune Bengaluru Chandigarh Chennai Hyderabad Indore Jaipur Kolkata Lucknow
Mumbai Nagpur Delhi-NCR Pune Visakhapatnam.
Gold Age is a heaven for needy

elders. They are committed to With Portea, One can be sure that
extend much needed love and they will receive hospital-quality
happiness to the elders despite healthcare in the comfort of their
their age. They conduct home. Portea Medical’s clinical
psychological programs and procedures were developed in
workshops for the sick and consultation with leading home
bedridden to understand their healthcare professionals in the
feelings and motivate and inspire United States, ensuring that One
them. Their services are delivered receive only the highest quality
through an interdisciplinary medical care. Portea offer various
approach to Seniors by a team of in-home health care services like
licensed and certified medical care Physiotherapy, Nursing,
providers. They have 9 branches in Attendant/Home Health Aide,
7 cities. It provides various services Doctor Visit, Eldercare Plans, Lab
like Retirement Homes for aged, Tests, New Born Baby & Mother
Hospitals for Elderly, Home Care, Care.
Facility Management Services, Seniors served-Now(In Sr. Care/services) 107339
Geriatric Research Institute.
Seniors served-In 5 years(In Sr. Care/services) 250000
Employment served-Now (In Sr.Care/services) 5000
Employment served-In 5 years(In Sr. Care/services) 15000
USP’s Elder friendly infrastructure, integrated boarding, lodging, medical, spiritual and recreational facilities, USP’s Dedicated Health Managers, Customised Care Plans, & Service Delivery at Home
facility management services like food, house keeping, laundry, security, gardening, maintenance etc.

IL AL CC HC SNF
MC PW PL SD OT
Kshetra by Heritage Elder Care services
www.heritagehealthcareindia.com
Health Care At Home
www.business.hcah.in
Hyderabad Chennai Pune Bhubaneshwar Other cities Pan India
Kshetra, established in 2013, is

an Assisted Living Facility in
Hyderabad meant to HealthCare at HOME (HCAH), is a
accomodate those who require leading home healthcare service
Assisted Living as well as provider in India, backed by the
Burman family, the promoters of
Dementia Care. Kshetra looks Dabur and the founders of HAH UK.
after the daily needs of the HCAH has also received equity
residents through its hospitality investment from Quadria Capital,
services, basic health one of Asia’s leading healthcare
monitoring, and vegetarian focused private equity firms. HCAH
meals. Kshetra has a has served over 4,00,000 patients
specialized care program for across India and has helped them
persons with Dementia. recover safely and comfortably in
Kshetra also has a boutique at- the place they know best i.e. their
home caregiving services HOME. HCAH maintains high
standard on customer service, a
offered families in Hyderabad. Seniors served-Now(In Sr. Living) 80 fact supported by NPS score of Seniors served-Now(In Sr. Care/services) 4,00,000
Seniors served-In 5 years(In Sr. Living) 250 over 70 per cent. Seniors served-In 5 years(In Sr. Care/services) n.a
Employment served-Now(In Sr. Living) 90 Employment served-Now (In Sr.Care/services) 1500
Employment served-In 5 years(In Sr. Living) 280 Employment served-In 5 years(In Sr. Care/services) 15000
USP’s Care giving model is holistic with an emphasis on being person-centric.They understand that each elderly
individual's needs are different and customize their care services to suit their needs. Their vegetarian-meal USP’s One-to-one care, Patient confidentiality maintained, Eliminates travelling and waiting time, Service delivery
policy (though not always appreciated) is also a unique aspect! at more locations many of which can’t be reached by Hospitals at all.
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India Home Health Care Samarth

www.indiahomehealthcare.com www.samarth.community
NUR F&B SEC SOC OTH SPA NUR F&B SEC SOC OTH SPA
Bengaluru Chennai Mumbai Thiruvananthapuram Delhi NCR
Samarth Community is India’s

leading not-for-profit organisation
India Home Health Care (IHHC), a of senior citizens, with over 25,000
partner of BAYADA Home Health members across more than 60
Care, is committed to helping cities. It helps them interact and
Elders care for the health and well- engage with each other, receive
being. They understand that information and expert advice on
nothing is better than being in the topics of health, wellness, home
comfort of home, surrounded by care, money-matters etc., find post-
family and friends. They can be retirement jobs and voluntary
there, when One can’t, to help their opportunities, receive training and
aging parents and other elderly awareness on relevant areas like
family members live their golden computers, internet and digital
years at home. transactions, personal finance and
health, and participate in events
and engagement opportunities for
elderly. Samarth also offers
professionally managed services
for elderly which bring family-quality
care to them at home through a
network of Samarth’s own care-
managers and selected service
partners.
USP’s Tracheostomy and Ventilator Care, Cancer Care, Elder Care, Stroke Rehab, Cardiac Care, USP’s Active and thriving senior community, Training Program, Content and Media Properties,
Post-surgical Care, Critical Care, Palliative Care, Nursing Services. Testing and Qualification Engine, Technology Backbone with end to end visibility
ATN CON LAB MEQ PHY ENG ATN CON LAB MEQ PHY ENG
Max@Home Tribeca Care

www.maxhealthcare.in www.tribecacare.com
NUR F&B SEC SOC OTH SPA NUR F&B SEC SOC OTH SPA
Delhi-NCR Mohali Bhatinda Dehradun Kolkata
Max@Home are one of India’s Tribeca Care is Eastern India’s first

leading providers of professional Home Healthcare
comprehensive, seamless and Company that delivers
integrated world class healthcare personalised care to patients in the
services. With a network of 14 comfort of their own homes.
hospitals, they offer treatment Recovery at Home is typically
across all 29 specialties. They have cheaper, better and more
2300+ leading doctors with convenient than in a hospital
international level expertise who setting.The Tribeca Care
are committed to provide highest Management team of senior
standards of medical excellence at medical & management
a fraction of international costs. professionals have more than 100
They also provide In-Home services years’ combined global experience
to Elders. in service oriented organisations.It
only focuses on what is best for
their clients – and they help them
Seniors served-Now(In Sr. Care/services) n.a organise Home Care easily.
Seniors served-In 5 years(In Sr. Care/services) n.a

Employment served-Now (In Sr.Care/services) 800
Employment served-In 5 years(In Sr. Care/services) n.a
USP’s Nursing care attendants, physiotherapists and doctors for home visits. They also arrange for home sample USP’s Tribeca Care work in a friendly and efficient using the latest technologies and sharing their expertise
collection and facilitate medical equipment on rent. to make a diagnosis and implement cutting-edge therapies.
Life Circle Senior Services

www.lifecircle.in
Hyderabad Delhi-NCR
Life Circle Senior Services provides

Home nursing & professional
caregiving to chronically ill and bed
ridden seniors. Life Circle
Caregivers are independent
trained providers of Caregiving and
Home Nursing Services.
Professional Caregiving service
assists seniors with activities of
daily living (ADLs) so that they can
continue living life from the comfort
of their own home. Home nursing
services provides medical and
nursing attendants for seniors, at
home.
USP’s Professional caregiving services, Nursing services, Provides Live in and Live out caregiver services.
Web & mobile platform to search, view and engage caregivers.
Samvedna Senior Care

www.samvednacare.com
Delhi-NCR
Samvedna Senior Care have two

primary goals – dementia care and
active ageing. Their dementia care
services include at-home
interventions by trained
psychologists in Delhi NCR, a
support group in Gurgaon.They
also run a cognitive wellness
programme at their centre for
those with early dementia, other
mild cognitive impairment or
depression.
Mantri Primus
USP’s Senior Enrichment programmes, Support Group, Cognitive Wellness Programme,
Home services, Dementia Café, Workshop and Events, Senior Centres.
Harmony celebrate age-Silver Foundation
www.harmonyindia.org ASLI(Association of Senior Living India)
Mumbai & Online-Pan India www.asli.org.in
Pan India
Harmony-Celebrate Age is
India’s premier lifestyle and
empowerment publication for
elders.It was launched in June
2004 by Tina Ambani, it
features people over 55 years
and their contributions to ASLI-- ASSOCIATION OF SENIOR LIVING INDIA
society, reiterating the A national voluntary membership association for Developers/
relevance of silvers in an age Service Providers/ Care Givers/NGO/ Corporates that
operate in the senior living industry
when mainstream attention is ASLI MISSION
primarily focused on the youth ASLI will work to represent, promote and protect the interests
and reinforcing the mantra of of its members and senior citizens.
active ageing. It features writing ASLI programs will aim to promote the senior living business
and articles that are and operational excellence by adapting Best Code of Practices
informative, inspiring and available globally.
motivational. ASLI will work to create communication platforms to educate
the senior population on senior living housing as a choice and
on principles of Quality care, Service, Transparency, Ethical
standards and Business excellence, provided by its members.
USP’s The latest studies and news on health; features on nutrition, fitness, diseases, medicines,
new products and healthy living. Inspirational words, expert guidance and advocacy.
Help Age India SENIOR LIVING AND CARE INDIA…A NEED AND AN IDEA WHOSE TIME HAS
COME!!!
www.helpageindia.org
The senior living and care sector in India is at the cusp of an epic start. With nearly 100
Pan India million seniors, (almost equal to entire population of some countries) there exists an
absolute untapped and grossly overlooked opportunity for Investment, Development, and
social entrepreneurship.
HelpAge India is a leading charity in Mansoor Dalal

Founder and Chairman:
India provides an opportunity to Corporates, NGOS, REITS, Developers, service
India working with and for
ASLI (Association of senior Living India).
CMD: OASIS SENIOR LIVING. providers, healthcare players and operators to create solutions specific to India, while
disadvantaged elderly for nearly leveraging learning and experience from across the globe.
four decades. It was set up in 1978
In India currently only 1 Senior in every 10,000 is engaged in some form of Senior Living/
and is registered under the care, compared to 12 seniors in every 100 in the USA and 4 seniors in every 100 in
Societies’ Registration Act of Australia.
1860. It advocates for elderly
needs such as for Universal Fortunately a significant section of these seniors are independent, financially stable, well-
Pension, quality healthcare, action travelled and socially connected, thereby making it that much easier for them to accept
against Elder Abuse,Elder friendly this concept.
Policies and many more at a
national, state and societal level There is an urgent need for traction to this sector to overcome the challenge of the
with Central and State looming “grey” tsunami.
governments. It runs one of the
largest mobile healthcare
programs through its Mobile
Healthcare Units.
USP’s Supports in Mobile Healthcare, Cataract Surgeries, Physiocare, Cancer Care, Disaster Management,
Support a Gran, Old Age Homes, Livelihood Support, Elder Helplines, Impacting Elder Policies,
Empowering Elder Lives – Advant Age Program, Working with Senior Citizens Associations,
SAVE – Student Action for Value Education
NMT Elder Care Agewell Foundation
www.nightingaleseldercare.com www.agewellfoundation.org
Bengaluru Pan India
Nightingales Medical Trust Agewell Foundation, India is a

(NMT), a non-governmental, NGO which has been working for
secular and charitable the welfare and empowerment
organization was founded in the of older persons since 1999.
year 1998 to alleviate the Agewell has set up a two-tier
different problems faced by the network of over 7500 primary
elderly.It is striving to and 80000 secondary
strengthen family bonds and volunteers spread across 640
promote community-based districts of India and interacts
support systems, the Trust has with over 25000 older persons
conceived and established on daily basis through its
various innovative and need volunteers’ network.Agewell
based projects focusing on Foundation seeks to reach out
dementia care, active ageing, to larger audience of older
elder abuse, social integration, persons and act as a catalyst of
economic empowerment and change in bridging the gap
capacity building. between generations and
ensuring respectful and
comfortable life for old people.
USP’s NMT Elder Care conceive and establish projects that provide dementia care, promote active ageing, USP’s Agewell Provides Helpline & Redressal Services, Voluntary Activities, Aadhar – Nationwide
combat elder abuse, enable social integration, empower elders and engage in capacity building. Voluntary Action Network, Research Activities,“Share a Smile with Your Elders” – School Contact
Program, Agewell Employment Exchange for senior citizens
Tata Trusts Dignity Foundation

www.tatatrusts.org www.tatatrusts.org
Pan India Mumbai Chennai Bengaluru Kolkata Pune Ahmedabad Delhi
Tata Trusts is amongst India's Dignity Foundation was started as

oldest, non-sectarian philanthropic magazine Dignity Dialogue in
organisations.Since its inception, 1995.Dignity Dialogue was first
Tata Trusts has played a pioneering published in 1995, which got
role in transforming traditional excited announcements in over 39
ideas of charity and introducing the newspapers and magazines. By
concept of philanthropy to make a 1998 with a view to allow public
real difference to communities.The funds to flow into the venture,they
Trusts engage with competent gave up the private limited
individuals and government bodies, company structure to start a
international agencies and like- charitable foundation admitted by
minded private sector the charity commissioner in 1998.
organisations to nurture a self- The foundation has been steadily
sustaining eco-system that growing from that time. The
collectively works across all these concept of a magazine grew into a
areas.It plays a pioneer role in services organisation responding
helping elders to lead their life with to the felt needs of senior citizens.
dignity.
USP’s Supports in services like Healthcare,Education, Water,Rural Upliftment, Urban Poverty Alleviation, USP’s Dignity Foundation provides Helpline and councelling for elders,Companionship, Ration for Indegent
Energy, Innovations, Institutions, Individual Grants, Others senior citizen,Slums Interventions,etc
Silver Talkies
www.silvertalkies.com
Bengaluru
Name Location About us

Silver Talkies is an information
Vardaan Senior Citizens Home is about 7 years old is being managed by Dr.
portal and engagement Richa Khandelwal Vandaan Senior Citizens Home is associated with Vardaan
platform for people over 55 Vardaan Delhi Hospital has always been a senior citizen friendly hospital and has been taken
years. They have an online special care of senior citizens.It has baeen actively associated with Helpage
magazine, where One can find India.
well researched, in depth All About Seniors is an online platform dedicated in serving only senior citizens in a
articles on health and wellness, way that all the problems suffered by them are eradicated in the most efficient
technology, active ageing, All about Seniors Online-Serves Pan India
way. They have put together a platform to help patients seeking medical
careers and relationships assistance, Senior living homes, products, treatments, Health Insurance, etc.
They, along with all the hospitals that are on their panel are dedicated in full
among other news and views. patient satisfaction.
They also do events and
Old is Gold Store is a speciality store offering an assortment of products &
workshops, talks and walks and services exclusive to senior citizens. Dignity and independence are the key
myriad other activities for older Old is gold store factors to living with advancing age and they endeavour to deliver both. They
Tamil Nadu& Online-Pan India
adults in Bengaluru. believe retirement & senior citizenship to be a carefree and enjoyable part of
life.
Seniors served-Now(In Sr. Care/services) 1200-1500/Yr Zotezo main aim is to enable people to live better and longer, amidst daily life
hassles. Zotezo is a health, beauty & fitness brand. They are continuously
Employment served-Now(In Sr.Care/services) 5 working to provide 360° solution to everyone's needs.It offers products like
Zotezo Online-Serves Pan India Health & Devices, Fitness,diet, Personal care,etc for Elderly care. Elders can
Employment served-In 5 years(In Sr. Care/services) 40
choose from a catalog of products curated around health, beauty & fitness.
Medo Healthy consumer-centered products are meant to fulfill all the

Online magazine for senior citizens featuring relevant information about health services, careers and requirements for aged care. These products are designed for adult daycare,
USP’s Medo Healthy long term care and assisted living. The experts of Medo healthy have carefully
other issues close to the heart of older adults. Online-Serves Pan India
studied and assembled the best among all of the geriatric home care and
assistance products.
Kare Voyage designs and executes unique group-travel experiences across the world for
50+ travellers. The idea was to arrange Elderly the liberty, space, and leisurely pace to
experience whatever they wanted to on vacation, with them just being around for
Kare Voyage Delhi-NCR contingency and support, along with necessary local medical support and customized
arrangements for their exclusive guests. Before every tour they gather all information
from customers pertaining to their likes and dislikes, their medical history, their food
habits to give wholesome travel experience.
Silver Innings since 2008 is working towards creating an Elder Friendly World
where Ageing becomes a positive and rewarding experience. Silver Innings
Silver Innings Mumbai Mission is to uphold and secure the rights of elderly and actively work towards
improving their quality of life by networking, advocating and researching elderly
issues and providing a wide range of services according to their needs.
Beautiful Years help People find best senior care services, be it a trusted nurse,
a physiotherapist, an attendant, or a reputable retirement community to spend
Beautiful years Bengaluru, Online Portal-Pan India beautiful years there. Their assistance and recommendations are free of
charge, as well as their on-line directory of elder care services and senior living
facilities.
Seniority is India's first destination created specially for all senior citizens. They
are here to help elders with their specially curated products, selected
Seniority Mumbai, Online portal-Pan India specifically with elders in mind. One can browse through their e-commerce
platform or even their chain of retail stores.
Anvayaa wish to recreate the experience of warmth, safety, and love for the
elders whose families are far away from them .They have designed the
Anvaya,Hyderabad Hyderabad solutions at Anvaya keeping in mind the practical problems that the elderly face
every day and they are determined to create a loving, wholesome and caring
Healthcare at home actual
environment for the elderly.
The Melia of Silver glades is a housing experience,spread over 17.5 acres that
thoughtfully blends in with the environment to create the ideal living space for every
Senior Citizen. It is a world-class luxury retirement community.These modern homes
Silver glades-The Melia Gurgaon have been designed to create a safe and rewarding habitat..It creates a special
tropical charm by bringing in the landscape into the built space for an atmosphere
that is ecologically sustainable and conducive to private enjoyment.
The Confederation Of Indian Industries is a non-government, not for profit, industry led &industry Manage business
CII association in India.
The Compound annual growth rate (CAGR) is the mean annual growth rate of an investment over a Specified period of
CAGR time longer than one year.
Think-tanks A body of experts providing advice and ideas on specific political or economic problems
Economic inequality is the difference found in various measures of economic well-being among
Economic Disparity Individuals in a group, among groups in a population, or among regions.
Cohort A group of people with a shared or common statistical characteristic.
Gerontology is the study of the social, cultural, psychological, cognitive, and biological aspects of ageing
Gerontology
Real Estate Investment Trust are publicly traded companies that pool investors
REIT
A diaspora is a scattered population with a common origin in a smaller geographic locale

Diaspora
Geriatrics, or geriatric medicine, is a specialty that focuses on health care of elderly people.
Geriatrics It aims to promote health by preventing and treating diseases and disabilities in older adults.
Proliferation Rapid increase in the number or amount of something.
Association of Senior Living India ASLI will create guidelines to advance excellence in senior living in India and champion
ASLI quality of life for the millions of Indian seniors who will benefit from professionally-Managed senior living communities.
GRIHA GRIHA is an acronym for Green Rating for Integrated Habitat Assessment. GRIHA attempts to quantify
aspects such as energy consumption, waste generation, renewable energy adoption, etc. so as to
Manage, control and reduce the same to the best possible extent.
PFRDA The Pension Fund Regulatory and Development Authority, a statutory body, is the pension regulator
Of India which was established by Government of India on August 23, 2003
Condominiums A condominium, often shortened to condo, is a type of real estate divided into several units that are
each separately owned, surrounded by common areas jointly owned
Spastics Born with a disability which makes it difficult for them to control their muscles, especially in their arms and legs. People
now refer to someone with this disability as having cerebral palsy.
Comorbidity comorbidity is the presence of one or more additional diseases or disorders co-occurring with a Primary disease or
disorder.
Tailwinds Tailwinds describes some condition or situation that will help move growth higher.
Dependency ratio Dependency ratio is an age-population ratio of those typically not in the labour force ( above 60 years)
And those typically in the labour force.

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Manisha Shekhar Ignox Consulting

Uplabdh Sharma Ignox Consulting

Ignox Consulting, a part of Ignox Labs,

900 510 390

2018 Global Seniors

2018 India Seniors

Portea Home Health Care

Source: 1. UN World Prospects 2. Worldometers.info 3. World Bank 4. Census.gov

The Services Sector is emerging across the world as an enabler of

CII wishes industry members in the senior care sector a sustainable

Portea Home Health Care

Portea Home Health Care

“ The longer I live the more

Home based Senior Care Services

Senior Care – Players and Stakeholders

Antara Senior Living, Dehradun

Anvayaa Care, Hyderabad

1. Independent Living Community (IL)

Epoch Elder Care

no of additional years of life

no of additional years of life

Portea Home Health Care

Britain enacts free health care for

Medicare and Medicaid instituted were,

First hospice in U.S. opens.

First recognized assisted living

Baby Boom becoming “Silver

Sub-Sectors and market size: Key Learnings in Indian context

Portea Home Health Care

Median age in years

Overview – staggering numbers 10

Fastest Growth Cohort

Portea Home Health Care

9 Senior Care Formats

Silver Talkies Bengaluru

Portea Home Health Care

54% 37% Operator

HIG MIG LIG EWS

Ticket Price (INR Lakhs)

Silver Talkies Bengaluru

Monthly Charges (INR pm)

Portea Home Health Care

“ Getting old is like climbing a mountain; you get a little out

Covai Care, Coimbatore

Portea Home Health Care

Home Nursing Home Nursing

Spa & Wellness Spa & Wellness

ATTENDANT SENIOR CARE SERVICES HOUSE KEEPING

NON CLINICAL SERVICES

LAB & DIAGNOSTIC LEARNING

HEALTH CHECKUP CONCIERGE

4 The Global Open University , Dimapur , MBA(Geriatric Care Management)

5 VPGR Institute of Technology, Chennai , MBA(Geriatric Care Management)

9 All India Institute of Medical Sciences, MD Geriatrics

10 Cristian Medical College & Hospital ,

13 Indira Gandhi National Open University, P.G. Diploma in Geriatric Medicine(PGDGM)

16 Indian Institute of Counselling,

Portea Home Health Care

Improvement of Improvement of Insurance Banking Sector

families. The health insurance Citibank Senior Citizen: Account

Inclusion and support Old Age Homes

Portea Home Health Care