India Ayurvedic Products Market: Industry Trends,

Share, Size, Growth, Opportunity and Forecast 2019-

2024
 Description

 Table of contents

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Indian ayurvedic products market is expected to grow at a CAGR of 14% during

2019-2024. Ayurveda is an ancient science and healthcare system that has been
adopted by cultures globally. Ayurveda analyses and cures diseases after
understanding an individual’s body type, heartbeat patterns, appearance, vision,
etc. There are various protocols and treatments in the ayurvedic system to rectify
ailments through the use of herbs, plants, exercise, diet and changes in lifestyle.
Throughout the country, various segments of ayurvedic healthcare and personal
care products are available. For personal care range, the market is divided into oral
care, skin care, make-up, hair care and fragrances. Whereas, for the healthcare
range, the market is segmented into ayurvedic nutraceuticals, ayurvedic medicines
and dietary supplements. Corporations throughout the country are focusing on
developing innovative ayurvedic products and generating awareness among
consumers.
A key factor driving the Indian ayurvedic products market is increasing popularity
of natural and organic medicines and their benefits among the consumers. Factors
such as rising health concerns and awareness on the side-effects of western
medicines is further driving the consumer preference for ayurvedic products in the
country. Moreover, catalysed by economic growth and rising incomes, per capita
expenditures on healthcare products have increased significantly over the past few
years, creating a positive impact on the ayurvedic products market. Furthermore,
the distribution network of ayurvedic products have improved significantly,
increasing the accessibility of these products across both urban and rural regions.
The government of India is also promoting the usage of ayurvedic products through
awareness programmes and subsidies.
IMARC Group’s latest report provides a deep insight into the Indian ayurvedic
products market covering all its essential aspects. This ranges from macro overview
of the market to micro details of the industry performance, recent trends, key market
drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain
analysis, etc. This report is a must-read for entrepreneurs, investors, researchers,
consultants, business strategists, and all those who have any kind of stake or are
planning to foray into the Indian ayurvedic products market in any manner.

Report Scope:

 Historical, Current and Future Market Trends

 Market Breakup by Products Type

o Healthcare Products
o Ayurvedic Nutraceuticals and Dietary Supplements
o Ayurvedic Medicines
o Personal Care Products
o Skin Care
o Oral Care
o Hair Care and Fragrances

 Market Breakup by Organized/Unorganized

o Organized
o Unorganized

 Imports and Exports

 Market Breakup by Region

o North India
o East India
o West and Central India
o South India

 Value Chain Analysis

 Key Drivers and Challenges

 Porters Five Forces Analysis

 PESTEL Analysis

 Government Regulations

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some
of the key players being Dabur India Ltd., Patanjali Ayurved Limited, The Himalaya
Drug Company, Vicco Laboratories, Charak Pharma Pvt. Ltd., Hamdard
Laboratories, Forest Essentials, Emami Ltd., Shree Baidyanath Ayurved Bhawan
Pvt. Ltd., Kerala Ayurveda Ltd., Amrutanjan Healthcare Limited, etc.,

Key Questions Answered in This Report:

 How has the Indian ayurvedic products market performed so far and how will it
perform in the coming years?
 What are the key regional markets in the Indian ayurvedic products industry?
 What is the breakup of the market based on the product type?
 What is the breakup of the market based on the distribution channel?
 What are the various stages in the value chain of the Indian ayurvedic products
industry?
 What are the key driving factors and challenges in the Indian ayurvedic products
industry?
 What is the structure of the Indian ayurvedic products industry and who are the key
players?
 What is the degree of competition in the Indian ayurvedic products industry?
 What are the profit margins in the Indian ayurvedic products industry?

Report Coverage:

 Base Year Considered: 2018

 Historical Data Coverage: 2013-2018
 Market Forecast: 2019-2024
 Currency: US$
 Geography Covered: India
 Segments Covered: Products Type, Organized/Unorganized and Region

Report Customization: Although IMARC has tried to cover everything in the

ayurvedic products market landscape, we believe that every stakeholder may have
their own specific needs. In view of this, we provide up to 20 man hours of free
customization for each report