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Canva is a free graphic-design tool website, founded in 2012.

It has an easy to use drag-and-drop


interface and provides access to over a million photographs, graphics, and fonts.[1][2][3] It is used by
non-designers as well as professionals.[1][4] The tools can be used for both web and print media
design and graphics.[5]
The company was founded 1 January 2012 in Australia.[6] The website rapidly became popular, with
more than 750,000 users in its first year.[7] Social-media and technology expert Guy Kawasaki joined
the company as chief evangelist in April 2014.[8]

The Canva journey began back in 2007


when Melanie Perkins was studying at the
University of Western Australia. Melanie
taught students how to use programs such
as InDesign and Photoshop — programs
that people found hard to learn and even
harder to use.
After coming up an idea for an online tool to create school yearbooks, Melanie and
Canva co-founder Cliff Obrecht took out a loan and brought in a great tech team to build
Fusion Books. They didn’t really know what they were in for but thankfully they learned
a lot—including how to sell, how to recruit, and how to build a business.

Fusion Books is still going strong. It’s now the largest school yearbook publisher in
Australia and has expanded into France and New Zealand. Melanie and Cliff believed
their technology had applications beyond the yearbook market, and they knew they had
to pursue their vision.

The only thing Melanie and Cliff needed was a fantastic technology co-founder. They
looked for a while before finding Cameron Adams, a hardcore Googler, who’d worked
on Wave and a few other projects. He was someone who shared their vision and
culture, and he is now Canva’s Chief Product Officer.

Canva has a great team of designers, developers, artists, marketers, investors, and
advisors. They have come from unexpected places: some left jobs, some left their own
startups, and some even cut around-the-world trips short to join the team.
It’s been an incredible journey so far, and it’s only the beginning.
Australian startup Canva today announced the launch of an
online graphic design platform allowing everyone to create
professional designs.
 Canva allows everyone to create professional quality designs
 Earlier this year, Canva raised $3 million from renowned technology
investors
 Sign up now for exclusive early access
Sydney, Australia — 08/26/13 — Australian startup Canva today announced the
launch of an online graphic design platform allowing everyone to create
professional designs. Canva brings together a simple drag-and-drop design tool
with a library of more than 1 million photographs, graphics and fonts, and makes it
easy to collaborate with others.
“Canva has re-imagined a world where design is simple, and every idea can be
beautifully presented in print or online,” said Canva CEO Melanie Perkins.
“Unlike traditional desktop design software, Canva is web-based and brings all the
tools together in one place.”

With Canva, everyone can design for free. Canva’s library is sourced from some of
the world’s most talented photographers, illustrators and designers. Users can
upload their own content or pay $1 per premium element when they publish their
design.
Canva also provides professional designers with a faster way to create layouts and
collaborate with clients, removing the need for frustrating back and forth email
exchanges. Designers can earn money by contributing their own graphic elements
and layouts to Canva.

Canva’s vision and technology has been backed by prominent tech luminaries
including Facebook Director of Engineering and co-founder of Google Maps Lars
Rasmussen, Yahoo! CFO Ken Goldman, Twitter investor Bill Tai, and funds
including Matrix Partners, InterWest Partners, and 500 Startups. Canva closed a $3
million seed funding round earlier this year.
Mr Rasmussen said he was excited by Canva’s potential to change the future of
design. “Facebook and Twitter have created a world where anyone can instantly
share experiences with friends, yet an online design tool suitable for us all to use is
entirely lacking. The design market is ripe for disruption and I believe Canva has
the answer,” he said.

Canva will be rolled out to limited users in the U.S. and Australia starting from
today. Users can join the waiting list to gain exclusive early access. Sign up
at www.canva.com.
Key features
 A simple new way to design. Easily turn your ideas into designs for Web
and print.
 Search and drag simplicity. Search Canva’s integrated library of stock
photographs, graphic elements and cut-out images then drag-and-drop to
create your design.
 It’s online and free to use. Canva is entirely online so there’s no expensive
software to install.
 Choose from one million images and hundreds of fonts. Design with 1
million photos, graphics and fonts, or upload your own.
 Collaborate with anyone, anywhere. Canva lets you share and edit your
designs with friends, clients and coworkers.
Canva launches design
marketplace for pro designers
Canva has launched a marketplace allowing professional
graphic designers to contribute layouts and earn royalties
every time their designs are purchased. The announcement
was made this week at the Manila Canva Creatives
Conference for designers.
The layout design marketplace provides a new way for designers to earn money by
creating designs that Canva’s more than 1 millions users can use. Designers are
also able to upload their own photos, vectors and illustrations and offer them for
sale in Canva’s library.

“We’re excited to work with the world’s best graphic designers to empower the
rest of the world to create beautiful graphics,” said Canva CEO Melanie Perkins.

“Traditionally designers have only been able to sell their stock layouts to other
people who have access to the professional design tools. However with Canva,
they can now design layouts for everyone to use.”
The launch of the Canva layout marketplace provides Canva users with greater
choice of layouts for their designs, and provide professional designers with a new
way to make money from their work.

“More than 437,000 designs are now created in Canva every week, opening a huge
market for professional designers to sell layouts that everyone can use.”

Designers can create layouts for more than twenty Web and print design types,
including social media posts, presentations, posters, business cards, invitations and
more. New design types are being added every week.

Contributor accounts will be rolled out to a limited group of designers from today.
Professional designers can apply to contribute at http://about.canva.com/designers.
Key Features
 License your designs. Contribute your own layouts to Canva. Earn money
every time they get used. Create a design in Canva and Publish it for the
world to use. Design a layout once and it continues to earn money. It’s that
simple.
 Earn royalties for every image and layout. Upload your existing graphics,
photography and illustrations. Put your old content to work. Any time your
graphics get used, you’ll earn a royalty.
 Design for an audience of millions. Get your designs an audience of
millions. Canva’s design tool can be used by everyone, opening a whole
new market for your layouts. The possibilities are endless, from posters to
Facebook posts, and invites to business cards.
 Simple and easy to use. Canva’s pro designer tools make it easy to create
stunning layouts. Work with more than 1 million stock photographs, fonts
and elements. Mix and match content from top stock photographers and
graphic artists. Endless design possibilities.
Canva launches iPad app to bring
amazingly simple design to your
fingertips
We’re very excited to today announce the launch of the Canva
app for iPad. The app brings together a simple drag-and-drop
design interface with a library of more than one million
photographs, graphics and fonts, and it makes creating
graphics fast and easy.

Introducing Canva for iPad


“Canva makes graphic design amazingly simple for everyone, allowing any idea to
be beautifully presented in print or online,” said Canva CEO Melanie Perkins. “We
are excited to extend this experience and now allow people to design at home, in
the office or on the go.”

“In the past year since our launch we have been overwhelmed by the many ways
people are using Canva every day. Our new app brings everything people love
about Canva to the iPad.”

Canva’s iPad app is free to download and provides access to Canva’s library of
millions of stock photographs, illustrations and layouts. Users can upload photos
from their device or Facebook account, or pay per premium element when they
publish their design.
Canva also provides professional designers with a faster way to create layouts and
collaborate with clients, removing the need for frustrating back-and-forth email
exchanges. The iPad app makes it especially easy to collaborate on the go.

Canva chief evangelist Guy Kawasaki said, “Canva realizes the creative potential
of the iPad. The app is beautiful and it’s intuitive, just like the iPad. It allows
everyone to create beautiful designs for work and play.”

Try it out for yourself and download the app here: www.canva.com/ipad
Key features
 Design for work, and play. Never worry about dimensions again. Easily
design for social media, blog graphics and print.
 Perfect for social media. Create social media graphics with ease.
Professionally designed layouts that are perfect for Facebook, Twitter,
Google Plus, Pinterest, and Instagram.
 Design on your iPad or the Web. Create a design on your desktop
computer, edit it on the go. Canva goes wherever you do.
 Choose from more than one million images and hundreds of fonts.Design
with more than 1 million photos, graphics and fonts, or upload your own.
 Collaborate with anyone, anywhere. Canva lets you share and edit your
designs with friends, clients and coworkers.

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