Professional Documents
Culture Documents
of approach. The findings indicate that future information leaders and managers should
recognize that intrinsic factors play a bigger role in employee motivation and put more
effort into creating a culture of respect, recognition, trust, and autonomy when tailoring
their management strategies to tap into the emotions of their coworkers. These intrinsic
motivators are more important to staff than extrinsic factors such as money. LIS educa-
tors have a role to play in developing graduate expectations within an holistic frame-
work that furthers professional development and career advancement.
examine what motivates future informa- that employees needed to be closely super-
tion professionals to give their best at the vised and were motivated by economics,
workplace, and what kinds of interven- and he advocated for a fair wage for the
tions might be required to address the in- employees despite the harsh treatments
trinsic motivations of future information and micromanagement they endured in
professionals. his time. Elton Mayo and his colleagues
Although there is no single formula (1933) performed a number of experiments
to create an engaging pedagogy through at Western Electric Hawthorne Works near
combining theory and practice, this pa- Chicago from 1927 to 1932 and concluded
per shows how students were engaged by that it was the social environment and at-
helping them to see connections between tention given to employees that resulted
management theory and practice. in their increased performance. Despite
This paper first reviews the relevant the controversy surrounding and conclu-
literature on extrinsic and intrinsic mo- sions drawn from this study, it sheds light
tivators followed by a description of the on the importance of psychological fac-
Journal of Education for Library and Information Science 2016.57:197-206.
class discussion procedure and analysis. tors affecting employee motivation and
Thereafter, findings and implications are productivity, including worker autonomy,
discussed that emerged from the class dis- attention to social factors, and group cohe-
cussion that point to a need for some radi- siveness among others.
cal changes in the traditional management Maslow’s Hierarchy of Needs (1954)
practices of some information organiza- model explained human motivation based
tions. on meeting needs at different levels and
proposed five categories such as physi-
Review of Relevant Literature ological needs, safety, belongingness, es-
teem, and self-actualization. Physiologi-
Motivation is a very complex concept. cal, safety, and existence needs may be
Not only does it entail extrinsic and intrin- met by extrinsic sources such as wages,
sic characteristics but it is also influenced whereas belongingness, affiliation, re-
by personality and expectations of each latedness, bonding, self-actualization,
individual. Though extrinsic and intrin- growth, and learning needs are primarily
sic motivations may seem diametrically intrinsic feelings that may be met by creat-
opposed, the two motivation categories ing opportunities for interpersonal and so-
can be used together to create an efficient cial interaction, autonomy, achievement,
workplace. Understanding what motiva- and growth. Despite the lack of enough
tors work best in a given situation is key empirical research, Maslow’s work has
to motivating information professionals at stood the test of time and readily predicts
individual, team, and organizational lev- and explains human behavior during dif-
els. Information organizations can devise ficult economic times and varying work
a strategy to tap into what motivators work conditions enhancing or decreasing their
best for information professionals in their productivity. Since the 1950s, there have
unique situations. In order to develop an been a number of significant develop-
understanding of the concept of motiva- ments in the field of human motivation and
tion theories and conceptualizations, this a plethora of theories including, but not
section briefly reviews and unfolds some limited to, McGregor’s Theory X and Y
of the relevant management literature that (1960) and Vroom’s Expectancy Theory
students were exposed to before engaging (1964) that attempted to unfold the mys-
in discussions on the topic of extrinsic ver- teries behind motivation and its impact
sus intrinsic motivators. on human behavior in the workplace. The
Taylor’s Principles of Scientific Man- expectancy theory of motivation provides
agement (1911) functioned on the premise an explanation as to why people choose
The Impact of Intrinsic and Extrinsic Motivators on Employee Engagement 199
to act out a specific behavior as opposed psychological feelings that employees get
to another and what they expect the re- from doing meaningful work and perform-
sult of that selected behavior will be. In ing it well.
brief, the expectancy theory explains the Extrinsic motivation is defined by Lon-
mental or cognitive processes that an in- don (2009) as “doing something because
dividual undergoes to make choices. it leads to a separable outcome . . . [which
Theory X and Theory Y postulated by means] that outside encouragement or
McGregor in 1960 assumed that average rewards are earned from performing a
workers dislike work, and that the only task rather than actual enjoyment of the
way to maintain productivity was to sim- task” (p. 5). Extrinsic rewards—usually
plify the production process, supervise the financial—are the tangible rewards that
employees closely, and motivate them in managers provide employees, such as sal-
short-term. Theory X assumes that work- ary, bonuses, promotions, and benefits.
ers are lazy, avoid accountability, and dis- They are called “extrinsic” because they
like their work while Theory Y assumes are external to the work itself, and other
Journal of Education for Library and Information Science 2016.57:197-206.
that average workers desire self-control people control their size and whether or
and responsibility (McGregor, 1960; Lu not they are granted. Money, however, is
& Wu, 2013). Different researchers have not the only motivator that is considered
agreed with or refuted either Theory X or extrinsic. Factors such as organization
Theory Y, but the dichotomy is important characteristics, type of work, job security,
to remember. There is a heavy connection and advancement opportunities are also
between the two theories and extrinsic and considered extrinsic motivators (London,
intrinsic motivation at the workplace. 2009). Extrinsic motivators take the fo-
Intrinsic motivation is defined as “the cus off doing the task itself well and on
doing of an activity for its inherent satis- to doing what is necessary to earn a prize.
factions” (Ryan and Deci, 2000, p. 56) or Some of these, such as promotions and
“performing an activity for the pleasure other accolades can lead to an increase in
inherent in the activity” (Story, Stasson, intrinsic motivation, but the initial motiva-
Mahoney, and Heart, 2008, p. 707) rather tors themselves are extrinsic (Cooper and
than for some outward and separable out- Jayatilaka, 2006).
comes resulting in an external reward or A cursory review of literature reveals
recognition. In a study done by Lee et al., that the LIS literature has focused on many
(2012), it was learned that intrinsic moti- aspects of management such as leadership,
vation is actually a complex neurophysi- service quality, marketing, public rela-
ological activity wherein an individual tions, and advocacy in the last two decades.
goes through an intense psychological However, only a few relevant studies were
process that stems from inherent feelings. found about intrinsic and extrinsic motiva-
In other studies by Ryan and Deci (as cited tors. The study done by Kuhlthau (1993)
in London, 2009), they found that “intrin- primarily focuses on the importance of
sic motivation makes an individual much motivation in library and information
more likely to be motivated and perform science research. Smith and Galbriath’s
well as opposed to those that were extrin- research (2012) provided some interest-
sically motivated,” and “intrinsic factors ing insights on improving practices in the
may increase satisfaction, organizational recruitment, retention, and motivation of
commitment, and satisfaction” (p. 7). In student employees of the millennial gen-
fact, those who had more inherent intrin- eration in an academic library. However,
sic motivation were “less susceptible to both of the above studies do not discuss
the external motivation of financial in- the role of intrinsic and extrinsic motiva-
tervention” (p. 248). Therefore, it can be tors at the workplace. In a study done on
concluded that the intrinsic motivators are intrinsic versus extrinsic motivation on
200 JOURNAL OF EDUCATION FOR LIBRARY AND INFORMATION SCIENCE
As a typical workplace in any information While it may seem like extrinsic motiva-
organization consists of workers who rep- tion does not have as much of a place in
resent different generations and different an organization as intrinsic motivation, the
motivation levels, it would be useful for ability to strike a balance between both is a
managers to consider a combination of fine art and may result in surprisingly posi-
strategies for motivating information pro- tive outcomes for workers at an individual,
fessionals in order to achieve better results team, and organizational level.
and create more enjoyable opportunities. Students learned about the conspicuous
Library and information organizations lack of literature on the topic of extrinsic
often have tasks that are repetitive in na- and intrinsic motivators in the LIS disci-
ture and might affect the motivation of LIS pline. They also learned about the gradual
professionals. Thomas & Holley (2012) evolution of the concept of motivation in
summarized the findings of their study by management literature, thus deepening
stating that the ways to increase employee their understanding of extrinsic and intrin-
motivation include enriching the work ex- sic motivators. The next section discusses
perience, communicating effectively, of- the procedure for class discussion on the
fering appropriate incentives, and treating topic of motivation as it evolved.
employees with dignity and respect. Fur-
thermore, it is also important that library Discussion Procedure and
directors pay more attention to creating at- Analysis
tractive workplaces and images of values
and space for personal and professional Discussion Background and Context
development of LIS professionals (Pors &
Johannsen, 2002). The concepts of extrin- Before facilitating class discussions on
sic and intrinsic motivators are not only the topic of motivation, students learned
important for individual performance but how motivation at the workplace has been
they also play a critical role in influenc- the topic of many research investigations,
ing the performance of teams in a project particularly in the corporate world. As
or organization and worth exploring for discussed in the previous section, some
managers in information organizations. of the prior works on motivation such as
As was stated in an article, “Since the in- Taylor’s Principles of Scientific Manage-
dividual plays such an integral role in the ment (1911), Mayo’s Hawthorne Studies
overall performance of the team, explora- (1933), Maslow’s Hierarchy of Needs
tion of these factors [extrinsic and intrin- (1954), McGregor’s Theory X and Y
sic] is relevant both to library theorists and (1960), and Vroom’s Expectancy Theory
The Impact of Intrinsic and Extrinsic Motivators on Employee Engagement 201
(1964) were reviewed. The students also they would expect from their libraries and
learned that, while management literature information organizations in order to mo-
has discussed intrinsic versus extrinsic tivate them to make a difference at their
motivators, the carrot and stick type of workplace. Thereafter, a large class dis-
motivators have remained dominant in cussion (30 minutes) ensued, and students
the workplace. Furthermore, students also were invited to report the findings of their
learned about the results of a 2012 Gal- group discussion. A lively, engaging, and
lup poll (Crabtree, 2013) that found that passionate discussion emerged on what
only 30% of people were engaged in their motivates them and what information or-
work, while 52% were not engaged, and ganizations should do in order to motivate
18% were actively disengaged. them.
As a consequence, it appeared that there
was still much to learn about motivation Post Discussion Review of Relevant
in the workplace. Thereafter, it seemed Management Literature
logical to discuss what motivated students
Journal of Education for Library and Information Science 2016.57:197-206.
to give their best as current and future in- After facilitating lively and passionate
formation professionals, and what their student discussions on the motivation top-
expectations were from management. This ic, the instructor discussed Pink’s (2009)
was the background that students were conceptualization on motivation regard-
given before facilitating class discussions ing autonomy, mastery, and purpose and
on this topic. asked students to see if their listed moti-
vation factors were related with Pink’s
Discussion Questions contemporary notion of motivation and
to what extent. The goal was not to make
As part of a class discussion in an LIS any comparison between students’ listed
management course, 98 Masters of Li- motivation factors and Pink’s motivation
brary Science students were asked: conceptualization. Instead, the idea was to
make students aware of the latest develop-
“What motivates you to give your best at
ment in motivation theories and concepts
your workplace? List three key factors
and have them discuss the topic of moti-
that you consider the most important in
vation further in order to develop their
mobilizing you to make a difference in your
understanding on the topic of motivation.
organization.”
Furthermore, students also learned about
Respondents were from four differ- Zappos and Google’s work culture and
ent sections of the required management how these organizations have different but
course taught by the same instructor from highly successful strategies to motivate
spring 2013 to spring 2014 at a small their employees. As a class, we discussed
midwestern university. The courses were how libraries and information organiza-
taught in a blended format, and the discus- tions draw inspiration from these highly
sions took place in the face-to-face class successful organizations in order to moti-
meetings. No demographic information vate their employees.
was collected from the respondents.
After students responded to the above Discussion Analysis
questions individually on a blank pa-
per sheet, they were asked to discuss the After witnessing the lively, engaged,
motivation factors they listed in a group and passionate student discussions on the
of three to four students for 15 minutes. motivation topic and seeing some poten-
The idea of this peer discussion was to tially interesting patterns emerging, the in-
help them learn the similarities and differ- structor decided to compile the responses
ences in their motivation levels and what of students in four consecutive semesters
202 JOURNAL OF EDUCATION FOR LIBRARY AND INFORMATION SCIENCE
from spring 2013 to spring 2014. The re- organizational culture (respect, trust, and
spondents’ answers to the question asked rapport—22%).
were organized into five categories:
Money
• Money
• Autonomy
Money was the comment least frequent-
• Recognition
ly made by 11% of the respondents and
• Culture of Respect, Trust, and Rapport
was always listed as a base need: that is,
• Engagement in the Work Itself
money doesn’t make up for a lack of other
The data was analyzed from the three motivators, but it needs to be sufficient to
cohorts taught in Kansas (KS) and one support a quality of life, as reflected in the
cohort in Oregon (OR). The next section following comments of the respondents:
will demonstrate how their perspectives
and expectations point to a need for some “Money doesn’t matter, except when it
radical changes in the traditional manage- does”
Journal of Education for Library and Information Science 2016.57:197-206.
tion professionals learn the importance of the future information professionals join-
intrinsic motivators and how they can be ing the workforce would expect a culture
engaged at their workplace. Moreover, it that values and trusts them. Furthermore,
also calls for information managers, lead- they also expect to be treated fairly and
ers, and practitioners to pay attention to prefer to have a good mentor who might
radical shifts in the work habits, motiva- help them if they have any questions re-
tions, and expectations of their employees. garding their work. It is obvious from the
It would be useful for the supervisors to responses that a clear, positive, and re-
consider spending more time in finding spectful culture will help library manag-
out the interests, motivations, and pas- ers and leaders be able to get the buy in
sions of future information professionals from their employees in their important
in order to delegate the right tasks to them. and critical projects for their organiza-
Furthermore, the findings also highlight tions. The information professionals will
the importance of designing a workplace be more engaged in the workplace because
that provides information professionals of the belief that their contributions mat-
Journal of Education for Library and Information Science 2016.57:197-206.
opportunities to be able to engage in chal- ter and can make a difference. The craving
lenging, meaningful, and creative proj- on the part of information professionals to
ects and help them accomplish something be able to “make a difference” has already
transcendent or serve something very pur- been demonstrated in the preceding sec-
poseful beyond themselves. As this was tion under “engagement in the work,” and
the biggest category that emerged in our leadership in information organizations
discussion findings (34%), it does seem to can take advantage of their desires, pas-
indicate the importance of engagement at sions, and interests by tapping into their
the workplace. intrinsic motivators.
The findings of this study demonstrate Although it was not the goal of the
that the respondents expect, value, and ap- present study to compare the motivation
preciate a culture of respect, trust, and rap- levels in four different cohorts, Figure 2
port (22%) in their organizations. Some of highlights many important points and ma-
the statements made by the respondents jor implications of this study. It is obvious
indicate that they would like to be treated from Figure 2 that the level of motivation
with dignity and respect at their work- varies from cohort to cohort, which might
place: be due to the makeup of their personali-
ties, education levels, work experience,
“If I’m not treated with respect or made to demographics, geography, and many other
feel like I matter, I disengage” reasons. At the same time, this figure also
reminds us to remember that although en-
“Having the freedom to work without gaged employees are truly passionate and
someone watching over me at all times” thoughtful about their work and strive to
make a difference in their organizations,
“Want to be treated fairly and others to be their motivation drivers might differ from
treated fairly as well” library to library, team to team, culture to
culture, and even from country to coun-
“Having someone who can clarify and try. For instance, the respondents from
answer any questions or concerns I have the OR (Oregon) cohort appeared to value
about work” the “engagement” aspect of their job more
than other cohorts in Kansas (KS). Simi-
It is clear from the above responses that larly, there are differences in other types of
The Impact of Intrinsic and Extrinsic Motivators on Employee Engagement 205
motivators from cohort to cohort. Library The analysis of our class discussion of
managers and leaders need to dig deep in four student cohort demonstrates that in-
order to develop a firm understanding of formation organization leaders and man-
what engages their employees in the work agers should recognize that the future
itself. generation of information professionals
Based on the analysis of the findings in appears to be driven by intrinsic motiva-
the preceding sections, this class discus- tors. Therefore, they may influence radi-
sion appears to highlight the following im- cal change in the management practices of
plications for LIS educators, library lead- information organizations. Furthermore,
ers, and managers: information leaders and managers should
understand that intrinsic factors play a big-
• The current model of carrots and sticks, ger role in employee motivation and put
that is, extrinsic motivators, is not effort into creating a culture of respect,
appropriate for our current service- recognition, trust, and autonomy when tai-
oriented and knowledge-based work loring their management strategies to tap
Journal of Education for Library and Information Science 2016.57:197-206.
Figure 2. Comparative analysis of extrinsic and intrinsic motivators in four student cohorts.
206 JOURNAL OF EDUCATION FOR LIBRARY AND INFORMATION SCIENCE
for doing versus extrinsic reasons for doing: An library and information skills instruction. School
fMRI study. Neuroscience Research, 73(1), 68– Library Media Research, 2, Retrieved from http://
72. doi:10.1016/j.neures.2012.02.010 www.ala.org/aasl/sites/ala.org.aasl/files/content/
Lin, H. (2007). Effects of extrinsic and intrinsic aaslpubsandjournals/slr/vol2/SLMR_Motiva-
motivation on employee knowledge sharing in- tionalStrategies_V2.pdf
tentions. Journal of Information Science, 33(2), Smith, S., & Galbraith, Q. (2012). Motivating mil-
135–149. doi: 10.1177/0165551506068174 lennials: Improving practices in recruiting, re-
London, A. (2009). The impact of intrinsic and ex- taining, and motivating younger library staff.
trinsic motivation on job choice in Generation Y. The Journal of Academic Librarianship, 38(3),
4th Annual Siena College Student Conference in 135–144. doi: 10.1016/j.acalib.2012.02.008
Business. Retrieved from http://66.194.176.99/ Story, P., Stasson, M. F., Mahoney, J. M., & Hart,
uploadedfiles/home/academics/schools_and_de- J. W. (2008). A two-factor model of achieve-
partments/school_of_business/April%20Lon- ment motivation. Social Behavior & Personal-
don%20SCSCB.pdf ity: An International Journal, 36(5), 707–708.
doi:10.2224/sbp.2008.36.5.707
Lu, X., & Wu, J. (2013). Effects of extrinsic and
intrinsic motivators on using utilitarian, hedonic, Taylor, F. (1911). The principles of scientific man-
and dual-purposed information systems: A meta- agement. New York: Harper and Brothers.
analysis. Journal of the Association for Informa- Thomas, J., & Holley, R. (2012). Management
tion Systems, 14(3), 153–191. versus repetitive tasks-avoiding “working for
Marciano, P. (2010). Carrots and sticks don’t work: the weekend:” A crash course in motivating li-
Build a culture of employee engagement with the brary staff faced with seemingly endless tasks.
principles of RESPECT. New York: McGraw- New Library World, 113(9/10), 462–473. doi:
Hill. 10.1108/03074801211273939
Thomas, K. (2009). The four intrinsic rewards that
Maslow, A. (1954). Personality and motivation.
drive employee engagement. Ivey Business Jour-
New York: Harper.
nal. Retrieved from http://iveybusinessjournal.
Mayo, E. (1933). The human problems of industrial com/publication/the-four-intrinsic-rewards-that-
civilization. New York: Macmillan. drive-employee-engagement/
McGregor, D. (1960). The human side of enterprise. Vroom, V. H. (1964). Work and motivation. Ox-
New York: McGraw-Hill. ford, UK: Wiley.