HOW DO YOU WIN A GAME THAT

HAS NO END?
The more Simon started to understand the difference between finite and
infinite games, the more he began to see infinite games all around us. He
started to see that many of the struggles that organizations face exist
simply because their leaders were playing with a finite mindset in a
game that has no end. The leaders who embrace an infinite mindset, in
stark contrast, build stronger, more innovative, more inspiring
organizations. They have the resilience to thrive in an ever-changing
world, while their competitors fall by the wayside. Ultimately, those
who adopt an infinite mindset are the ones who lead the rest of us into
the future.

Learn More

We commit to finding and

building the leaders who
will work to make this
vision a reality.
Video

CBS | Achieve success by seeing life as

an "infinite game"
Simon joins "CBS This Morning" to discuss his new book, "The
Infinite Game."
Watch

Notes to Inspire
Get a dose of inspiration in your inbox every weekday.

Simon Sinek explores how leaders can inspire cooperation, trust and change. He's the author of the classic
"Start With Why"; his latest book is "Leaders Eat Last."

Why you should listen

Fascinated by the leaders who make impact in the world, companies and politicians with the capacity to
inspire, Simon Sinek has discovered some remarkable patterns in how they think, act and communicate.
He wrote Start With Why: How Great Leaders Inspire Everyone to Take Action to explore his idea of the
Golden Circle, what he calls "a naturally occurring pattern, grounded in the biology of human decision
making, that explains why we are inspired by some people, leaders, messages and organizations over
others." His newest work explores "circles of safety," exploring how to enhance feelings of trust and
confidence in making bold decisions. It's the subject of his latest book, Leaders Eat Last.

An ethnographer by training, Sinek is an adjunct of the RAND Corporation. He writes and comments
regularly for major publications and teaches graduate-level strategic communications at Columbia
University.
Simon Sinek’s TED talks

18:04

How great leaders inspire action

Posted May 2010

11:59

Why good leaders make you feel safe

Posted May 2014

More news and ideas from Simon Sinek

Business

How having the right kind of rival can help you thrive in a changing world
October 15, 2019
It's time for organizations and individuals to stop focusing on dominating the competition -- and learn from
them instead. By identifying a Worthy Rival and looking at their strengths and abilities, we can keep
improving and innovating, says writer Simon Sinek.

Continue reading
Business

Desperate to quit your job? Read this first.

October 13, 2017
Instead of spending your days complaining, you might try changing your workplace from within, says
leadership expert Simon Sinek.

Continue reading
We humans

What makes a great leader? A recommended reading list

August 11, 2014
Leadership expert Simon Sinek expands on his massively popular talk with five books and two
documentaries that inspire him.

Continue reading