Imelia Azzahra

175311012
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Type of project : product (Business biography on Parongpong Recycle and Waste

Management)

1. Bibliography

Category A : Most relevant sources

Allen, Frederick. (2015). Secret formula: The inside story of how Coca Cola
became the best-known brand in the world. New York, NY: Open Road
Media.

Berg, N. and Knights, M. (2019). Amazon : How the world’s most relentless
retailer will continue to revolutionaze commerce. London: Kogan Page
Publisher.

Clark, D. (2017). Alibaba : Kerajaan yang dibangun oleh Jack Ma. Jakarta
, Indonesia: Elex Media Komputindo.

Fikristia, R. G. (2019). Adorable Project. Unpublished Diploma 3 final

project report. Bandung, Indonesia: English Department, Politeknik
Negeri Bandung.

Galloway, S.(2018). The four : DNA rahasia Amazon, Apple, Facebook, dan
Google. Jakarta, Indonesia : Gramedia Pustaka Utama.

Gardner, C. and Troupe, Q. (2007). The pursuit of happyness. Bekasi: Zenit.

Halim, E. (2018). The secret of Lee Byung Chull : Rahasia dibalik kesuksesan
Samsung. Yogyakarta : Anak Hebat Indonesia.
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Hongwen, L. (2018). Ren Zhengfei & Huawei. Jakarta, Indonesia: Elex

Media Komputindo.

Hu, L. (2018). Ma Huateng & Tencent : Sebuah biografi tentang bisnis dan
kehidupan. Jakarta, Indonesia : Gramedia Pustaka Utama.

Igen, B. (2019). The ride of a lifetime: Lessons learned from 15 years as

CEO of the Walt Disney Company. New York, NY: Random House.

Isaac, M. (2019). Super Pumped: The battle for Uber. New York, NY
: W. W. Northon & Company.

Knight, P.(2016). Shoe Dog : A memoir by the creator of Nike. New York
, NY: Scribner.

Kroc, R. & Anderson, R. (1992). Grinding it out : The Making of

McDonald’s. United States : St. Martin’s Paperbacks.

Lee, S. & Song, B. (2016). Never Give Up : Jack Ma in his own words
. Evanstone, IL: Agate B2

McKenzie, H.(2018). Insane code : How Elon Musk’s Tesla sparked an

electric revolution to end the age of oil. United States: Dutton Books

Muharam, A. (2019). Ngehe. Jakarta, Indonesia: Elex Media Komputindo.

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Mulyadi, B. (2019). Nugget is a big market. Jakarta, Indonesia: Gramedia

Pustaka Utama.

Perman, S.(2010). In-N-Out Burger: A behind the counter look at the fast
-food chain that breaks all the rules. New York, NY: Harper Business.

Randolph, M. (2019). That will never work: The birth of Netflix and the
amazing life of an idea. United States: Little, Brown and Company.

Satria, G. A. (2017). Guten Inc: Adoring Fashion. Unpublished Diploma 3

final project report. Bandung, Indonesia: English Department, Politeknik
Negeri Bandung.

Schultz, H. and Gordon, J. (2012).Onward: How Starbucks Fought for Its

Life Without Losing Its Soul. United States: Rodale Books.

Triwikromo, T. (2018). Tatang teh Tong Tji. Jakarta, Indonesia: Gramedia

Pustaka Utama.

Vance, A.(2015). Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic
Future. London: Virgin Books.

Category B : Extension material

Hamilton, N. (2008). How to do biography: A primer. United States: Harvard

University Press.
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Roorbach, B. (2008). Writing life stories: How to make memories into

memoirs, ideas into essays and life into literature. United States

: Writer's Digest Books.

Hemecker, W. & Saunders, E. (2017). Biography in Theory: Key Texts with

Commentaries. Berlin, Germany: De Gruyter.

Category C : Tangential material

Enterprise, J.(2017). Adobe photoshop komplet. Jakarta, Indonesia: Elex

Media Komputindo.

Nisaburi, I. and Arofat, S. H. (2019). Teknik desain ilustrasi dan karakter

dengan Photoshop komplet. Jakarta, Indonesia: Elex Media Komputindo.

Sihombing, D.(2015). Tipografi dalam desain grafis. Jakarta, Indonesia

: Gramedia Pustaka Utama.

Seidman, I. (2013). Interviewing as Qualitative Research: A Guide for

Researchers in Education and the Social Sciences. New York, NY
: Teachers College Press.
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2. A description of the categorization

The system of categorization is based on how relevant it is to the topic.

The category is divided into three parts. There are category A, B and C.

Category A contains the most relevant references. There are 23 sources

from books. The criterias of category A are the biography, business biography,

inspirational and motivational books. The reason is those references give an

illustration and example about the real books which will be made then. In

addition, they become references in brainstorming the ideas which is the most

important in making the product.

Next, category B contains three extension materials. The sources are from

the books. The criteria of category B are the books which explain the elements

of a business biography book. Besides that, the reference about tips on writing

a biography book is included in this category. The reason is the articles support

the content and help the writing of a book in a good way.

The last category, C contains four broader materials. The references are

not too specific or related to the topic. However, they support the making of a

book. The criteria of category C is a book about photoshop and tipografi. They

are helpful in designing the layout of the book.

The conclusion is the category should be written based on the relevance.

The more relevant one will be the category A. However, the references who

are less relevant will be in category C.

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3. Annotation

Bibliographic entry Allen, Frederick. (2015). Secret formula: The inside

story of how Coca Cola became the best-known
brand in the world. New York, NY: Open Road
Media.
Summary of book It took two men to invent Coca-Cola, John Stith

Pemberton as the father of Coca-Cola and Frank Mason

Robinson as the father of the idea of Coca-Cola. Kola was

the generally accepted spelling and shorthand name for a

species of tree, Kola acuminata, found in West

Africa. The sales of Coca-Cola fell off and its ads abruptly

disappeared when Pemberton got a painful inflammation

of the stomach and made him left the company. However,

Robinson stayed and believed Coca-Cola was a good

product. In the spring of 1887, Robinson helped bring

Coca-Cola back to life by passing out “sampling” tickets

around Atlanta. In 1982 the company introduced its low-

calorie sugar-free soft drink Diet Coke (originally named

Diet Coca-Cola). For all the crudeness of Coca-

Cola’s operations, however, sales continued to rise.

Analysis: comment The book tells too much detail which is unnecessary.

on research results
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Bibliographic entry Knight, P.(2016). Shoe Dog : A memoir by the creator

of Nike. New York, NY: Scribner.
Summary of book Firstly, Phil Knight went on an international trip,

where Japan was the end goal and borrowed $1000 from

his father, which he used to start his shoe career selling

imported Japanese shoes from the company Onitsuka,

not by manufacturing his own. As time go by, many

factors such as slow shipments and new shoes design

forced him to establish Nike in 1960s. The company

started with just $8000 in sales in their first year. It kept

growing with good reputation. However, finances

contantly became a difficulty for Nike. Phil solved this

problem by finding a large Japanese trading company

who support them financially. The team of Nike also

worked hard to pass the problem. With the years, Nike

overtook Adidas and became the role model in

sustainable, environmental friendly production of shoes.

Analysis: comment The book is very inspiring and easy to understand.

It gives a lot of information clearly.
on research results
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Bibliographic Perman, S.(2010). In-N-Out Burger: A behind the

counter look at the fast -food chain that breaks all
entry
the rules. New York, NY: Harper Business.
Summary of book The journey of In-N-Out Burger was began

with the struggle of marriedn couples like Harry and

Esther Snyder who could purchase a spit of land, buy

a small house, build an even smaller burger

joint and dream big dreams. On October 22, 1948, the

Snyders opened their first burger joint across the street

from their house on Garvey Avenue. It was Harry who

came up with the new venture’s name IN-N-OUT

HAMBURGERS and the couple erected a red neon

sign with elongated corners, white block lettering,

and stripes. The sign, pitched by the side of the road,

broadcast In-N-Out’s early motto: “NO DELAY.”.

Harry believed that no matter what the price, the

customer deserved the best product he could produce.

Analysis: comment The author wrote the biography of the Snyders

on research results and their In-N-Out clearly. The story behind the

success of In-N-Out is revealed well.

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Bibliographic Schultz, H. and Gordon, J. (2012).Onward: How

Starbucks Fought for Its Life Without Losing Its
entry
Soul. United States: Rodale Books.
Summary of book Starbucks has always been about so much more

than coffee. Howard was inspired to start Starbucks in

the bars he saw when he visited Italy. Respect and

dignity, passion and laughter, compassion,

community, responsibility also authenticity are the

source of its pride. By 2000 Starbucks had evolved

millions of people's relationships with coffee,

from what they drank to where and

when they drank it. Even as Starbucks lost money

in the early years, Starbucks established two partner

benefits that, at the time, were unique: full health-care

benefits and equity in the form of stock options for

every employee.

Analysis: comment The struggle of Onward is very inspiring and written

on research results in detail by the author.