ND Creative Media Production Y2 - 2018-2019

Semester 1
Unit 4: Creative Media Production Management Project

Assignment Details Contents

Title: Creative Media Production This is your Assignment brief for this
Management Project Unit. It covers the 3 Outcomes, in
Assessors: Faustina Starrett which you must achieve a Pass. The
School: Media, Multimedia & Performing Arts brief outlines what you must do to
Programme level: 3 Assignment number: 1 achieve a Pass, Merit, or Distinction.
Read the Scenario and Tasks and
Issue date: Interim hand-in (if follow them closely using the notes
27.09.2018 applicable): and guidelines covered in class and
6/12/2018 resources provided.
Feedback: All Projects Paperwork Use this generic brief to cover your
Due:14.01.2019 chosen commission. This assignment
is linked to work you are doing in
other Units.
IV: Jim Doherty IV date: 03.09.2018 Cross Reference
UNIT 5 Working to a Brief
Unit 27 ‘Factual Programme
Production’
Unit 31 Advertising Production
Outcomes:
1 Be able to originate, develop and research an idea for a media product
2 Be able to pitch a proposal for a media product
3 Be able to manage a production process to create a media product.

Overview
ND Creative Media Production Y2 - 2018-2019
Semester 1
Unit 4: Creative Media Production Management Project
Indicative Content
1 Be able to originate, develop and research an idea for a media product
Originate ideas: group and individual brainstorming; analysis of each idea; selection;
justification
Develop an idea: e.g. mood boards, thumbnails, mock-ups, surveys
Constraints: time; costs; personnel; resources; legal and ethical considerations, e.g.
privacy, libel law, defamation, codes of practice; copyright (requirement, owner,
clearance, cost)
Research an idea: audience research, e.g. age, gender, socio-economic grouping,
lifestyle, location; audience figures, primary content research, interviews,
questionnaires, own observations; secondary content research, e.g. newspapers,
magazines, books, audio, audio-visual, electronic, internet, archives, libraries;
research into competitors; research into market
2 Be able to pitch a proposal for a media product
Proposal: content outline; target audience; resources; personnel requirements, e.g.
cast and crew, team, specialists; budget; project schedule
Pitch: style; format, e.g. PowerPoint, video presentation, multiple presentation;
technology, e.g. video screen, projector, audio playback; product information
(content outline, target audience, resources, cast and crew requirements, budget,
project schedule, market fit); preparation of materials; rehearsal of pitch; delivery of
pitch
3 Be able to manage a production process to create a media product
Planning: agreed production roles; job allocation; task definitions and deadlines;
agreed content outline within proposal; preliminary and regular team meetings;
agendas and minutes; proposed schedules; logistics, e.g. personnel, equipment,
locations, additional facilities, additional resources; contingency, e.g. Resources
backup, logistics backup; time frame for project maturity; risk assessments
Production management: pre-production phase; production phase; post-production
phase; project management techniques, e.g. spread sheet, dedicated software, agile
methods, scrums; team and individual performance; contingency plans for staffing
and resources; monitoring and reviewing; problem solving; prioritisation; crisis
management; quality control; meeting submission dates; modifications after
completion
Product: technical and aesthetic qualities; realisation of proposal; fitness for purpose,
e.g. audience, commissioning organisation or agency, client.

Scenario

In this assignment, students will work as independent producers commissioned

to produce a MEDIA PRODUCT for a Client. You will apply the skills and
production techniques learned to make a successful production based on your
own proposal or idea for the chosen Client. You must demonstrate the ability to
originate, develop and research an idea for a media product, pitch a proposal
ND Creative Media Production Y2 - 2018-2019
Semester 1
Unit 4: Creative Media Production Management Project

for your chosen media product and manage the production process to create
your media product. The quality of the work produced will be important in
determining achievement of the Extended Diploma.

This assignment is linked to work you are doing in other Units,

specifically ‘Working To A Brief’ & ‘Factual Programme Production’.

Tasks Pass Criteria

Follow the tasks below to realise your To achieve each outcome a learner
production according to professional must demonstrate the ability to:
guidelines and Scenario:
Learners will individually:

1. Generate ideas for the Project (P1)

P1 originate, develop and research an
2. Choose and fully research one idea
idea for a media product working within
(P1)
appropriate conventions and with some
3. Develop a proposal for the chosen idea
assistance
(P2)
4. Pitch the proposal to the
commissioning editor of the
P2 pitch a proposal for a media product
programme, highlighting the main
with some
findings of your research and justifying
appropriate use of subject terminology
your choice of subject (P2)
and with some assistance
5. Carry out your production and present
your finished work in an appropriate
format for client/class review. (P3)
6. Build a portfolio of pre-production;
Production and Post-Production
documentation needed to effectively
produce the Project (P3)
P3 manage a production process to
7. Present your completed written work
create a media product working within
 ND Creative Media Production Y2 - 2018-2019
Semester 1
Unit 4: Creative Media Production Management Project
as an Assignment and the product appropriate
should be clearly referenced to You Conventions and with some assistance.
Tube using an appropriate e-portfolio
format (www.weebly.com ) as
illustrated in class. (P3)

Merit Criteria Distinction Criteria

Merit: - Pass criteria plus following
M1 originate, develop and research an
idea for a media product showing some
imagination and with only occasional
assistance
M2 pitch a proposal for a media product
competently with generally correct use
of
subject terminology and with only
occasional assistance
M3 manage a production process
competently to create a media product
to a good technical standard, showing
some imagination and with
Only occasional assistance.
D1 originate, develop and research an idea
for a media product showing creativity and
flair and working independently to
professional expectations
D2 pitch a proposal for a media product to
a near professional standard consistently
using subject terminology correctly and
working independently to
professional expectations
D3 manage a production process to near-
professional standards to create a media
product, showing creativity and flair and
working independently
To professional expectations.

Guidance
 ND Creative Media Production Y2 - 2018-2019
Semester 1
Unit 4: Creative Media Production Management Project
LIVE BRIEFS WILL BE ISSUED BY CLIENTS – (List to date)
The ‘Her’ Project - Heroines of Derry
26th September 2018
12th December 2018

Lilliput Pantomime Project

Issue date 26th September 2018
Due Date 14.01.2018

‘Derry Beyond’ Project

Issue Date 26.09.2018
Due Date 12/12/2018

Young Entrepreneurs’ Project

Issue Date 26.09.2018
Due Date 12/12/2018

Zombies’ Commission REACH Project

Issue Date 26.09.2018
Due Date 12/12/2018

Theme – Hair & Beauty Commission Foyle side (Live Brief)

Issue Date 27.09.2018
Due Date

Career Ready – UCAS Project

Issue Date 26.09. 2018
Due Date 12.12.2018

Resources & Guidance

Live Brief examples – Portfolio & Films discussed in class, Research SOURCES SUGGESTED .
Examples in www.faustinastarrett.weebly.com/students
www.youtube.com/bfifilms
Use the links and resources provided on Moodle For your course (NDCMP –CREATIVE MEDIA PRODUCTION)
as well as the links below.
www.bbc.co.uk/guidelines/editorialguidelines – BBC producers’ guidelines
www.bbctraining.com/journalism.asp – BBC online training modules
Websites
www.allpm.com – a project management site with useful resources
www.skillset.org/interactive/careers/article4754-1.asp – Skillset’s pages on the role of a project manager
www.bbc.co.uk/academy/collegeofproduction/
www.news.bbc.co.uk/1/hi/school_report/7496032.stm
Bailys P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Student
Book
(Pearson, 2010) ISBN 978-1846906725
Bailys P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Teaching
Resource
Pack (Pearson, 2010) ISBN 978-1846907371
Hardy P – Filming on a Micro budget (Pocket Essentials, 2004) ISBN 978-1842433010
England E and Finney A – Managing Multimedia: Project Management for Web and Convergent Media,
Book 2:
Fraser P and Oram B – Teaching Digital Video Production (BFI Education, 2005) ISBN 978-0851709772
 ND Creative Media Production Y2 - 2018-2019
Semester 1
Unit 4: Creative Media Production Management Project
Dovey J – Freak show: First Person Media and Factual Television (Pluto Press, 2000) ISBN 978-
0745314501