Outsource - Digital Marketing - For MCA Client Partners - 22-Sept-2016

Marketing Communication & Advertising Ltd
Unlock Your Digital Opportunities

with
We offer ideas that

Stimulate your Marketing Communication & Advertising efforts
Analytics
Agenda
Social Media
The Challenge
Networking
Getting Started
E-Commerce Why Social Turks
Who We Are
What’s our Value Proposition

Innovations
How We Help Business Grow Sales
Next Steps
SocialTurks
Are you asking these questions?
1. How to discover Social Marketing Communication & Advertising

Opportunity for MCA from Govt Depts., Corporations and Institutions?
2. How to leverage on Digital power to reach out to large number of

people within the state of Karnataka and India for Govt Programs ?
3. How to create a framework for MCA to easily acquire new business

opportunities through Social Media ?
If answer to any of the above question is yes, Get Started...

www.AudienceXP.com www.SocialTurks.com 3
Getting Started
In 3 simple steps…
Get Started with 3 simple steps:
1 Engage Marketing Interns for 2-3 months duration to Discover

Government to Consumer (G2C) Connect Gaps, Discover Market
Opportunity for MCA, Shape Strategies to create Value for Govt clients.
 Price: Rs 60,000 + Tax, per intern per month.
2 Build Govt Dept level A/c Team duly skilled with Digital Hybrid Marketing to
drive comprehensive Digital Marketing Program for Govt Departments and
Corporations.
 Budget to be Discussed for Development + Promotion + Prof Services
3 Set you expectations and monitor progress Online.

 Project can be monitored Online
www.AudienceXP.com www.SocialTurks.com
Get started today! 5
1 Discover Gaps:
Think for a moment,
“ What if you had a dedicated MCA Partner A/c team to conduct a detailed fact
finding analysis of your Client’s Programs and suggest Strategies, Solutions &
Services to grow your business” ?
What if you it costs very little and sets you on a journey of wealth creation ?
Take the first step to Outsource your Digital Marketing...>>
Fans Events Contests Ads Share Collaboration Branding Ongoing

6
1 Discover Gaps: contd…
Deliverables for the Discovery phase:

1. Business Fact finding for Digital Transformation Journey.
2. Online Competitive Analysis.
3. Digital Capability Audit Report.
4. Gap Analysis to achieve growth objectives.
5. Recommendations: Business Case, Solutions & Strategies.

2 Join Digital Marketing Academy:
Our Courses :
Digital Hybrid Marketing E-commerce Marketing Global Video Marketing

Course with 90 days Course with 90 days Course with 90 days
Incubation to setup Incubation to setup E- incubation to create 2
Online Property commerce business. Videos per month
6 weeks Live Training 8 weeks Live Training 4 weeks Live Training

Digital Marketing Academy:
Ideal for:
 Client A/c Team
 Working Professionals
 Fresh Grads
 Entrepreneurs
 Professionals
 Housewives
3 Set Expectations:
What We Do?
 We Conduct detailed Digital Capability Audits & Business Case development to drive Digital Transformation.
 We Train-Enable-Empower people to drive Digital Transformation
 We Create ‘Innovation Value Chain’ Enabled Income Generation for People & Business
 We Provide Business-As-A-Platform Services
What Experts Say?
About AudienceXP:
AudienceXP Media Pvt Ltd.(www.AudienceXP.com); is part of rapidly growing $650 Billion
global Digital Marketing Services Market. The company is “enabler of next generation
Business-as-a-Platform model” to help business grow rapidly.
AudienceXP is a Transformational Digital Media Company that uses Skill & Entrepreneurial
Development to build community of SocialTurks (www.SocialTurks.com); who are “Digitally
Enlightened Entrepreneurs”. SocialTurks drive Marketing Campaigns to Target Audience.
Our Brand Platform:
11
About Social Turks:
Social Turks are global Digitally Enlightened Entrepreneurs.
We create Social Turks by providing globally competitive, industry grade Skilling &
Entrepreneurial Development program through a Train-Enable-Empower approach.
SocialTurks.com is the global community of Digital Hybrid Marketing Practitioners,

Social Media Marketing Professionals, Social fans, Bloggers, Creative Artists, Web
Designers, Data Scientists and Brand Influencers.
Social Turks community leverage on AudienceXP's digital hybrid marketing

services platform to offer high value multi channel marketing services to brands and
business to emotionally connect, influence and engage with brand's target
audience.
12
Why SocialTurks
Explore how Social Turks can add value to your sales
Why Social Turks:
To drive an effective data driven Marketing Program, you need platform, expertise and resources.
- We have it all !
Marketing Services Platform Digital Expertise Resource Pool
35+ Digital Hybrid Services Data Driven Digital Marketing Community of Professionals
Range from Strategy Alignment Expertise range from Strategy Social Media Marketing Professionals,
to Marketing and Sales Process Consulting, Data Analytics, Custom Web Developers, Data Scientists,
Enablement Tools & Services Development, Marketing services. Bloggers, Creative artists, Sales Pros etc
World Class Partners:
15
Labs & Innovations to Excel:
We continuously Research, Ideate to drive Value Innovations. Below is some of our Value Innovations that disrupts traditional approaches.
Sales Growth Re-inventing Stock Investing

Planning with Talent Acquisition with Market Timing
Digital Hybrid Marketing a Data Driven Approach www.GannHurstTrader.com
Have Ideas or Sales Challenges ? Idea
We can help you … Idea
Digital Solutions that

Build Business Case
Digital Idea generate $$$
Venture Zone Idea
16
Freebies to Get Started:
Free Weekly Training Webinars Free Data Analysis & Consulting!
Free Digital Strategy Consulting!
17
SocialTurks
Who We Are
We are known by our passion & expertise
About Founder, CEO & Chief Social Turk
 Serial Startup/Corporate Entrepreneur, Product Manager, Solutions Architect.
 Mission: To create network of 10,000 Social Turks.
Krishnamurthy Hegde
Founder, CEO & Chief Social Turk
Success Stories: Krishnamurthy led 3 major successful digital solutions platforms for the global market from
concept to delivery which changed the way:
•Global Delivery Model created predictable software project delivery complying with standard process (CMMi,
ISO, Six Sigma, Agile Scrum) for 100+ IT Services firms around the world including Infosys, HCL, Deloitte, KPMG,
SunGard etc.
•Retail Supply Chain Platform enriched Shoppers Stop; a major retailer’s engagement with 5000+ domestic &
international vendors to proactively ensure merchandise availability at its store shelf.
•123Greetings; a major Digital Media publisher with 95 Million Unique Visitors per annum implements a Mobile
First Strategy that created new opportunities.
Team
We are Passionate Digital Experts and Communication Professionals obsessed with our client’s success. We translate Digital Technology into
real solutions and services for Brands and Business. We create connections that count, turning brands' audiences into activists and
stakeholders into strategic partners. We are clever storytellers who help companies find their voice and make it heard. We knock the norm
with every aspect of communications, creating custom-designed campaigns that impact and inspire. We continuously attract and empanel
expert Authors, Artists, Data Scientists, Social Turks, Technology Professionals, Marketing Professionals to expand our services portfolio.
Krishna + 4 Venki + 9 Swagato + 4 Raghu + 9

Strategy Consulting- Promote-Generate Custom Development- Build-Deliver Analytics -Data Driven Strategies Creative- Content dev.- Brand Communication-
Web Design-Intuitive UI & UX .
Leads-Nurture Leads-Acquire Customers & Maintain & Business Case Development.
Hybrid Marketing Platform Custom Development Market Research Creative development

80% 80% 80% 80%
Digital Marketing Services Pilot Solutions Data Analysis Communication Strategy
100% 90% 100% 100%
Brand Community AMC Business Case Development UI, UX and Web Design
90% 100% 90% 90%
20
SocialTurks
Our Brand Platform
Captive Audience
What’s our Key Value Proposition
What makes us unique
Value Proposition # 1: ‘Total’ Marketing Solutions.
Value Proposition # 2: Focus on Sales Growth Planning
Value Proposition # 3: Clear Strategies to build Sales Funnel
Where Should
you focus to get
customers?
Key Differentiator
Key USP : We enable Connections & Conversions:
Connections Conversations Collaborations Conversions

 Blend Content & Community for Engagement  User generated content for SEO lift
 Turn Community members into Advocates  Stimulates experience for prospects and customers
Adaptive Digital Hybrid Strategy:
Innovative Customer Acquisition Strategies
Organic, Inorganic and Growth Hacking Strategies
Organic Outreach Program :
Digital Cold Calling

Organic Outreach
Program Content Marketing to create initial momentum
Email Marketing Lead Nurturing with threaded emails
JIT Workforce
Customer Identification Boost Organic Reach Promote with Insights

29
Sponsored Posts
In-Organic
Banner Ads
Outreach Program
Email
Customer Identification Consultative Selling Customer Journey Map

30
Growth Hacking Strategies :
Digital Warm Calling
Growth Hacking Competition Tracking
Advocacy Program
How We Help Business Grow Sales
Focus Top of Sales Funnel
Strategy #1: Focus Sales Funnel
Digital Cold Calling
Grow Circle of Influence
Chocolate Strategy
Customer Identification Boost Organic Reach Promote with Insights Mobile First Strategy 33
Strategy #2: Lead Scoring & Nurturing
Content & Conversations to engage and acquire customer Trust

34
Strategy #3: Conversion Focus
Revenue Success:
Sales & Marketing Alignment
Customer Identification Consultative Selling Customer Journey Map

35
Getting Started
Simple easy steps to predictable outcomes
Getting Started @Level 1:
Step 4 >>
Hybrid Channel
Step 3 >> Digital Warm Calling
Step 2 >> Digital Strategy Consulting
Level 1: Plug & Play services

Level 2: Dedicated services
Step 1 >> Digital Marketing Training

Getting Started @Level 2:
Step 4 >>
Brand Channel
Media Planning & Buying
Step 3 >> Digital Warm Calling
Step 2 >> Digital Strategy Consulting
Level 1: Plug & Play services

Level 2: Dedicated services
Step 1 >> Digital Marketing Training Webinars

What Our Clients Say:
“Krishna takes on huge challenges facing business

and provides compelling solutions to turn risks into opportunities!”
Devadas Nair, Head Logistics & Mission Control, Shoppers stop Ltd
“You guys do a fantastic job. We love that you aren't a company

that nickels and dimes their customers and I can see us having a nice long relationship.”
Alok Gupta, Vice President HR, Accenture
Next Steps
 Invite me for a Hot Coffee  at any Cafe Coffee Day or Barista
 Let’s explore how we can team up to build your business and drive
comprehensive growth initiative.
Contact:
: (+91)-9611 726 731
Krishnamurthy Hegde,
: Krishna@AudienceXP.com
Founder, CEO & Chief Social Turk
AudienceXP Media Pvt Ltd., : www.SocialTurks.com
TechHub, UKIBC, Prestige Blue Chip Tech Park
No 9, Hosur Road, Near Dairy Circle, : www.AudienceXP.com
Bangalore 560 019


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Marketing Communication & Advertising Ltd

Unlock Your Digital Opportunities

We offer ideas that

E-Commerce Why Social Turks

What’s our Value Proposition

1. How to discover Social Marketing Communication & Advertising

2. How to leverage on Digital power to reach out to large number of

3. How to create a framework for MCA to easily acquire new business

If answer to any of the above question is yes, Get Started...

1 Engage Marketing Interns for 2-3 months duration to Discover

3 Set you expectations and monitor progress Online.

Think for a moment,

Take the first step to Outsource your Digital Marketing...>>

Fans Events Contests Ads Share Collaboration Branding Ongoing

Deliverables for the Discovery phase:

2. Online Competitive Analysis.

3. Digital Capability Audit Report.

4. Gap Analysis to achieve growth objectives.

5. Recommendations: Business Case, Solutions & Strategies.

Digital Hybrid Marketing E-commerce Marketing Global Video Marketing

6 weeks Live Training 8 weeks Live Training 4 weeks Live Training

What Experts Say?

SocialTurks.com is the global community of Digital Hybrid Marketing Practitioners,

Social Turks community leverage on AudienceXP's digital hybrid marketing

Marketing Services Platform Digital Expertise Resource Pool

Sales Growth Re-inventing Stock Investing

Have Ideas or Sales Challenges ? Idea

We can help you … Idea

Digital Solutions that

Free Weekly Training Webinars Free Data Analysis & Consulting!

Free Digital Strategy Consulting!

Krishna + 4 Venki + 9 Swagato + 4 Raghu + 9

Hybrid Marketing Platform Custom Development Market Research Creative development

Value Proposition # 2: Focus on Sales Growth Planning

Key USP : We enable Connections & Conversions:

Connections Conversations Collaborations Conversions

Digital Cold Calling

Email Marketing Lead Nurturing with threaded emails

Customer Identification Boost Organic Reach Promote with Insights

Customer Identification Consultative Selling Customer Journey Map

Digital Warm Calling

Growth Hacking Competition Tracking

Digital Cold Calling

Grow Circle of Influence

Content & Conversations to engage and acquire customer Trust

Customer Identification Consultative Selling Customer Journey Map

Step 3 >> Digital Warm Calling

Step 2 >> Digital Strategy Consulting

Level 1: Plug & Play services

Step 1 >> Digital Marketing Training

Media Planning & Buying

Step 3 >> Digital Warm Calling

Step 2 >> Digital Strategy Consulting

Level 1: Plug & Play services

Step 1 >> Digital Marketing Training Webinars

“Krishna takes on huge challenges facing business

“You guys do a fantastic job. We love that you aren't a company

Alok Gupta, Vice President HR, Accenture

 Invite me for a Hot Coffee  at any Cafe Coffee Day or Barista

Bangalore 560 019

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