SWOT analysis:

STRENGTH

 AAT has a mature pharmaceutical industry with an adequate manufacturing base and capacity to
produce quality drugs.
 It has a pool of productive, proficient graduates, who are flexible and hard working.

WEAKNESSES

 AAT has a very small internal market

 Overlapping in production due to high demand in the market
 include high-risk business modeling, disengaged Board of Directors & dated medical equipment

OPPORTUNITIES

 Safe and a good quality lifestyle together with a cultural heritage is second to none.
 Include recently published research
 An increase in health-conscious consumers
 Decrease in employee health care costs.

THREATS

 Increased government regulation, a declining economy

 Increasing research and development