How Companies seek Downfall!

A short summary about HTC mobile company.

Intro: One of the companies is the Taiwanese tech giant HTC, which made big
footprints in the tech world before fading away, products, from the HTC One,
Dream, to the legendary EVO 4G. They were establishing for much of the
technology we take for granted today in phones with constantly introducing
new ideas that actually made sense.
But in recent years, HTC has not been making progress in the tech world like it
used to. They are still a company, but not those phone innovators they once
used to be. A lot has changed.

Some major points that caused them to stay behind in

the tech race are as following!
 Victim of poor marketing
 Product saturation
 Loss of career support
 Gobbled by Google

Victim of poor marketing:

HTC’s case study shows one thing: Great ideas mean nothing if they aren’t
communicated well. Tech is a game of marketing.
Lets talk about their slogan for the starters “Quietly Brilliant.” This doesn’t
make any sense of the innovations or ambitions.
HTC’s weird advertising campaigns were another thing that doesn’t satisfy
the needs of the newer generation of Smartphone’s user or it have been high-
concept stuff (non-understandable).

Product saturation:
HTC released over 100 phones in 2009 but this made it impossible to figure out
what was premium, mid-ranged or budget one. As compare to rising
competitors like Apple were releasing a single device every year that made
things simple for consumers looking for premium devices.
In addition to this HTC phones had strange names, like Salsa, Pyramid,
Sensation, and Cha-cha, the Facebook phone that flopped they didn’t knew how
naming can impact a product’s success.

Loss of carrier support:

Carriers are the most efficient way for phone manufacturers to sell their
products, carriers also needs to tend to their own profits. They don’t sell what
doesn’t sell. Only U11 was being sold on Amazon or directly through HTC.
Sadly for HTC, this meant very few carriers would take in their phones.

Gobbled by Google:
After years of good performance, HTC’s stock prices have fallen over 75% just
in the past five years. It’s clear the brand is at its wit’s end. In 2017, Google
swept in with $1.1 billion to acquire the HTC design team and most of its IP,
Google new its weakness in marketing and its strong point in innovation.
It brought over 2000 employees from HTC’s design team to work on its highly-
acclaimed Google Pixel phones. The massive success the Pixel line has seen
over just three years shows how dominant HTC could’ve been if there was
better marketing.