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COMPANY PROFILE

Name of the Company Type of Company Year of Establishment Directors Banker Income tax Pan No TIN No Excise Registration No DIC Registration No Factory Area (Unit-I) Factory Area (Unit-II) Website Dynamic Cables Pvt. Ltd. Private Limited 1986 Mr Rahul Mangal, Mr Ashish Mangal Bank of Baroda; V.K.I. Area, Jaipur AACCD5741Q 08691663820 AACCD5741QXM001 080121200961 4200 Sq.M. (30000 Sq.Ft. Covered Area) 9800 Sq.M.(70000 Sq.Ft. Covered Area) http://www.dynamiccables.co.in/

I) Objective of Visit:
This visit has given us as academics a chance to meet eminent people from the industry and to know the philosophies to be a leading and successful establishment. Each company has given a different perspective of the industry which gave us a clear picture about the industries. Companies tried their best to give us the best not considering the time. They adjusted their times according to our arrival and stayed late to complete the activities. The objective of industrial visit was to have a hand on learning experience, observing the operational process of the companies like Auto Malleable (Jaipur), Dynamic Cables (Jaipur), Ashnoor Textiles (Gurgaon) and Shriram Pistons and Rings Ltd. (Ghaziabad). The tour helped us to engage in knowledge sharing session while getting an orientation to the available career options within the industry. The objective of the visit was to see how the actual working take place in the industry in practicality and what are the skills, aptitude and knowledge required by the employees to work effectively and efficiently as well as to achieve organisation objectives.

II) Business Philosophy:


At Dynamic Engineers, we will work relentlessly to achieve world class quality in our product and systems. Our systems will be process driven, prone to prevent or detect failures during initial stages and oriented towards continual improvement and customer satisfaction. III) Vision & Mission: To build a world class organization through reliability in the field of our expertise and be a great place to work with high Indian values of trust. To be most preferred supplier of the products as well as services with feeling of perfection in the field related to our products and services for the welfare of the Trade, People, Staff, Workers, State, Nation as well as Global.

IV) Aims & Objectives: The aim and objective of DCPL is to bring its experience and resources together to offer to their customers the highest value-added and most reliable products possible - products which are the result of the DCPL "systems" approach to manufacture. A system that combines advanced product design and superior manufacturing process technology working in concert under the umbrella of an integrated quality management system. This is supported by a team of dedicated, experienced and well-qualified managers, engineers and other supporting staff. V) Status of the Company in the Market: Dynamic Cables Pvt ltd is a subsidiary company of Mangal Group. Mangal Group is one among the national leadership of its business, being the quality supplier of CRGO Electricals Laminates and Aerial Bunched Cables. Companys value customer includes Reliance Energy (A Dhirubhai Ambani Enterprise), KalpaTaru, L& T, NTPC ltd, Neyveli Lignite Corporation Ltd, etc. The export market of the company expands to countries like Mozambique, Ethiopia, Yemen, Liberia, Uganda, Afghanistan, Benin, Guinea, & Togo. V) Special Award & Recognition: 1. Holder of Det Norske Veritas Management System Certificate 2. ISI Mark List (ISI (Indian Standard Institute) mark is given by BIS (Bureau of Indian Standards). this is a third party guarantee of quality. BIS does certain checks on the product and provides the ISI mark. BIS also provides other quality check certificates also, like AGMARK, Hallmark etc. this defers on product category). DCPL products have following IS Standards:
IS:7098(PART-II)/1985 IS:7098(PART-I)/1988 IS:14255/1995 IS:1554(PART-I)/1988 IS:694/1990 IS:398(PART-IV) IS:398(PART-II) IS:398(PART-I)

3. Type Tests & Certifications by: Standard Certification Mark from Punjab Gov. Department of Industries, Bharat Wire Ropes Ltd, National Test House, NSIC, C&I SYSTEMS, CPET.
Regd. Off. & Works: F-260, ROAD NO. 13, V.K.I.Area, Jaipur- 302013(INDIA) Ph:+91 141 233238; Fax.: +91 141 2330182

HISTORY OF THE O R G A N I S A T I O N
Dynamic Cables Pvt. Ltd. (DCPL), formerly Dynamic Engineers, is a MANGAL GROUP Company formed in 1986 as a partnership firm (DYNAMIC ENGINEERS), which later on converted into DCPL in 2007, is engaged in manufacturing Electrical Cables and Overhead Conductors, and fulfilling the modern market needs in India and International markets. Major utilities, distributors and contractors recognize us as a quality supplier and a technology leader. Substantial investment in research and development of product and process technologies continuously reinforces our commitment to excellence. DCPL continues to bring its experience and resources together to offer to our customers the highest valueadded and most reliable products possible - products which are the result of the DCPL "systems" approach to manufacture. A system that combines advanced product design and superior manufacturing process technology working in concert under the umbrella of an integrated quality management system. The quality management system at our production site is registered to the ISO: 9001:2000 for the development of electrical power cables. This includes well established production lines, modern quality control facilities, up to date technical assistance wing and well planned plant utility and off site facilities. This is supported by a team of dedicated, experienced and well-qualified managers, engineers and other supporting staff. DCPL has an integrated cable manufacturing plant with facilities right from cable wire drawing to packing of the finished products under one roof, and produces cables & conductors of high quality with ISI certification. The testing and quality control section offers facilities to carry out all routine, acceptance and type test as per Indian as well as International Standards. Our products are successfully type tested at CPRI, NTH, CPET, RTC, C&I, NSIC, QMTL, MPLUN. DCPL has a team of highly trained technical staff who could advise you regarding suitability of cables for special applications and on laying conditions for optimum economy and also advise you regarding the accessories. Today, DCPL serves wide range of Vendors, Contractors and Industrial users. At Dynamic Cables Pvt. Ltd., we believe Follow the Process Quality will Follow.

FORM OF ORGANISATION
I) Organisation Structure: The organisation follows functional or centralized type of structure as per the words of Mr. S. Kadam (Manager Mkt.). A functional Structure groups tasks and activities by business function, such as production/ operations, marketing, finance/accounting, research and development, and management information systems. Besides being simple and inexpensive, a functional structure also promotes specialization of Labour, encourages efficiency, minimizes the need for an elaborate control system, and allows rapid decision making.
CHIEF EXECUTIVE OFFICER

Corporate R&D

Corporate Finance

Strategic Planning

Corporate Marketing

Corporate Human Resource

Finance

Production

Engineering

Accounting

Sales & Marketing

Human Resources

ADVANTAGES OF STRUCTURE: 1. 2. 3. 4. Most widely used structure Simple and least expensive It promotes specialization of labour, encourages efficiency Allow rapid decision making

DISADVANTAGES OF STRUCTURE: 1. 2. 3. 4. 5. 6. It forces accountability to the top Minimizes career development opportunities Sometimes characterized by low employee morale Line/staff conflicts Poor delegation of authority Inadequate planning for products and market.

II) Form of Organisation: PRIVATE LIMITED COMPANY: Dynamic Cables Pvt. Ltd. (DCPL), formerly Dynamic Engineers, is a MANGAL GROUP Company formed in 1986 as a partnership firm (DYNAMIC ENGINEERS), which later on converted into DCPL in 2007, is engaged in manufacturing Electrical Cables and Overhead Conductors, and fulfilling the modern market needs in India and International markets.

A company is a private company if the article of such company contains the following 4 restrictions 1. The right to transfer the shares shall be restricted 2. The number of members shall be limited to 50. 3. The company is prohibited from making any invitation to the public to subscribe for any shares or debentures 4. The company is prohibited from inviting or accepting deposits from persons other than its members, directors or their relatives. ADVANTAGES: 1. Every private company must have a paid up capital of 1 Lakh which is easier for anyone to contribute at the time of incorporation of company. 2. The minimum number of members required to incorporate the company is just two. 3. The members of the company cannot be held liable for the debts incurred by the company 4. Assets of the company are not the assets of the members. As a result a member has no insurable interest in the property of the company. 5. The company is a body corporate. 6. The body corporate enjoys the benefit of corporate veil. DISADVANTAGES: 1. Registration or incorporation is mandatory before starting operations of the company. 2. Certain legal obligations with company law board 3. The company is prohibited from making any invitation to the public to subscribe for any shares or debentures 4. The company is prohibited from inviting or accepting deposits from persons other than its members, directors or their relatives. 5. The right to transfer the shares is restricted it is to be noted that the articles of a private company must provide restrictions on transferability of shares. However the articles can not impose prohibition on transferability of shares.

PRODUCTION
I) Product Range:
S.N0. 1 TYPE 1KV LT A B CABLES MFG. RANGE ISI Marked Multicore upto 120 sq.mm IS: 14255/ 1995 Armoured & Unarmoured Single Core upto 1000 sq.mm multi core upto 400 sq.mm IS: 7098 PART-I

1KV LT XPLE CABLES

5 6 7 8

Armoured & Unarmoured upto 61 cores * 1.5 sq.mm upto 61 cores * 2.5 sq.mm Armoured & Unarmoured Single Core upto 1000 sq.mm multi core upto 1KV LT PVC CABLES 400 sq.mm Single core upto 300 IKV LT PVC CABLE, sq.mm Multicore upto 50 WEATHER PROOF CABLES sq.mm ACSR CONDUCTORS Upto 560 sq.mm AAA CONDUCTORS Upto 570 sq.mm INSULATED CONDUCTORS Upto 400 sq.mm 1KV LT PVC CONTROL CABLES

IS: 1554 PART-I

IS: 1554 PART-I

IS:694/1990 IS:398 PART II IS:398 PART-IV REF.IS

II) Production Process:


Dynamic cables can be divided into two types: those with conductors stranded in layers inside the cable, and those that have bundled or braided conductors. A) Stranding in layers Stranding in layers is easier to produce, and therefore usually less expensive. The cable cores are stranded firmly and left relatively long in several layers around the center and are then enclosed in an extruded tube shaped jacket. In the case of shielded cables, the cores are wrapped up with fleece or foils. However, this type of construction means that, during the bending process, the inner radius compresses and the outer radius stretches as the cable core moves. Initially, this works quite well, because the elasticity of the material is still sufficient, but material fatigue can set in and cause permanent deformations. The cores move and begin to make their own compressing and stretching zones, which can lead to a corkscrew shape, and ultimately, core rupture. B) Stranding in bundles The unique cable construction technique of braiding conductors around a tension-proof centre instead of layering them is the second type of construction. Eliminating multi-layers guarantees a uniform bend radius across each conductor. At any point where the cable flexes, the path of any core moves quickly from the inside to the outside of the cable. The result is that no single core compresses near the inside of the bend or stretches near the outside of the bendwhich reduces overall stresses. An outer jacket is still required to prevent the cores untwisting. A pressure filled, rather than simple extruded jacket, is preferable here. This fills all the gussets around the cores and ensures that the cores cannot untwist. The resulting dynamic cable is often stiffer than a standard cable, but last longer in applications where it must constantly flex.

III) Factory Area: FACTORY AREA (UNIT-I) FACTORY AREA (UNIT-II) 4200 Sq.M.(30000 Sq.Ft. Covered Area) 9800 Sq.M.(70000 Sq.Ft. Covered Area)

IV) Production Capacity: TYPE HT AB CABLE HT POWER CABLE LT AB CABLE LT XLPE POWER CABLE LT PVC POWER CABLE LT PVC CONTROL CABLE LT PVC WP CABLE ACSR CONDUCTOR AAA CONDUCTOR AA CONDUCTOR V) Quality Policy: Mangal Group is committed to provide high quality CRGO Electrical Laminations, Transformers Core and Core Assemblies, Cables & Conductors to its customers and ensures continual improvement in its products, processes, systems and customers satisfaction. VI) Plant Layout: The plant follows product layout because the basic difference between product layout and process layout is the patter of work flows. As we have seen in process layout, the pattern can be highly variable because material for any given job may have to be routed to the same processing department several times during its production cycle. In product layout, equipment or departments are dedicated to a particulars product line, duplicate equipment is employed to avoid backtracking, and a straight line flow of material movement is achievable. Adopting a product layout makes sense when the batch size of a given product or part is large relative to number of different products or parts produced. KMS / YEAR 3000 3000 18000 6000 6000 6000 10000 20000 20000 20000

FINANCIAL INFORMATION
Sales Turnover:

YEAR 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12

SALES IN MILLION(RUPEES) 89.98 123.70 211.08 580.00 1,120.00 1,139.00 1,095.00 1,385.27 1,450.00

Note: Financial statements include Profit & Loss A/c, Balance Sheet, Cash flow Statement, and Notes to Accounts. We are unable obtain financial statement as Dynamic Cables Pvt Ltd is private limited company which need not disclose its financial information to outsiders. We tried to obtain previous annual returns filled with registrar of companies but on scrutiny we came to know company has defaulted in annual return filling with registrar of companies as well.

RESEARCH & DEVELOPMENT


Quality Assurance Techniques: Mangal Group is committed to provide high quality CRGO Electrical Laminations, Transformers Core and Core Assemblies, Cables & Conductors to its customers and ensures continual improvement in its products, processes, systems and customers satisfaction. Research & Development: DCPL continues to bring its experience and resources together to offer to our customers the highest value-added and most reliable products possible - products which are the result of the DCPL "systems" approach to manufacture. A system that combines advanced product design and superior manufacturing process technology working in concert under the umbrella of an integrated quality management system. The quality management system at our production site is registered to the ISO: 9001:2000 for the development of electrical power cables. This includes well established production lines, modern quality control facilities, up to date technical assistance wing and well planned plant utility and off site facilities. This is supported by a team of dedicated, experienced and well-qualified managers, engineers and other supporting staff. DCPL has an integrated cable manufacturing plant with facilities right from cable wire drawing to packing of the finished products under one roof, and produces cables & conductors of high quality with ISI certification. The testing and quality control section offers facilities to carry out all routine, acceptance and type test as per Indian as well as International Standards. Our products are successfully type tested at CPRI, NTH, CPET, RTC, C&I, NSIC, QMTL, MPLUN.

MARKETING STRATEGIES

PRIVATE PROJECTS

POWER PROJECTS

EXPORT COUNTRIES

ABB NTPC LTD L& T NEYVELI LIGNITE NTPC LTD TATA INTERNATIONAL AREVA T & D KALPATARU POWER ICSA A2Z SHREEN ELECTRICALS KLG SYSTEL RAMKY INFRASTRUCTURE NOIDA POWER CORPORATION MOHAN ENERGY CORPORATION OVERSEAS INFRA ALLAINCE LTD RAYCHEM RPG LTD KEC INTERNATIONAL EASUN REYROLLE LTD PEC LIMITED UB ENGINEERING LTD UBTECH PVT LTD JAGUAR OVERSEAS LTD STERLING & WILSON LTD SIMPLEX INFRASTRUCTURE GTL LIMITED HIMACHAL ENERGY LTD HYTHRO POWER

MOZAMBIQUE ETHIOPIA YEMEN LIBERIA UGANDA AFGHANISTAN BENIN GUINEA TOGO

CONCLUSION
This visit has given us as academics a chance to meet eminent people from the industry and to know the philosophies to be a leading and successful establishment. Each company has given a different perspective of the industry which gave us a clear picture about the industries. Companies tried their best to give us the best not considering the time. They adjusted their times according to our arrival and stayed late to complete the activities.

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