Product Forecast:

In the process of recycling the batteries different metals and materials are extracted. The materials with
significant percentage are Cobalt, Lithium, Nickel, Copper and Graphite. Cobalt is the most expensive
metal in lithium-ion batteries. Nickel is the most important metal by mass in lithium-ion battery
cathode. Lithium is an essential part of these batteries, and hence the name lithium-ion batteries.
Copper is used outside the battery cell, but it is one of the most important components in the battery
pack due to its superconductivity. Quantity of graphite in the lithium-ion battery is 40 times more than
lithium. These metals can be sold to different vendors. Through the process of extraction, if we achieve
economies of scale and operational efficiency, we can sell these metals at a price below the market
price.

Pricing:

Recycling of the batteries is very expensive process and requires high capital investment. It takes at least
5 years for break even. Hence at the initial stages of the business prices of the extracted metals will be
charged in the range of current market prices. Once economies of scale are achieved, these metals can
be sold at the prices below the market prices. Following are the prices to be charged for different
materials:

Cobalt: 32000 USD/tone

Nickel: 15700 USD/tone

Lithium: 13000 USD/tone

Copper: 5700 USD/tone

Graphite: 1800 USD/tone

Place (Distribution):

In terms of distribution of the extracted metals, we are providing a mix of both E-Markets and
traditional ones. At the initial stages we will take rental warehouse and fulfillment centers. Our sales
executives will sell the metals directly to the customers. And there is an online market where the
customers will directly order and buy these metals.

Re-Li-Ion

Warehouse

E-Market

Fulfillment Center

Customer

Promotion:

 Since the firm focuses on recycling and e-waste management, we can run awareness campaigns
about the uses of recycling and promote our products.
 Digital marketing is one of the important platforms for marketing these days to increase the
reach of the business. With increasing internet usage, it has become very easy to contact
businesses far away.
 Partner with upcoming electric vehicles and promoting the services to the customers of these
vehicles about the value they get after the batteries of their vehicles completely discharges.
 Creating blogs about best practices to maintain batteries and in turn promoting the services we
provide to the lifeless batteries.