Introduction to Business

Management
Analysis of Co Relationship between Corporate
Social Responsibility and Firm Performance
Guard Group, Pakistan
BS Accounting & Finance (5th Semester)

Submitted to:
Sir Ch Abdullah

Submitted by:
Muhammad Mubeen Arif (BAF05173029)
Jannat Javed (BAF05173059)
Arslan Arshad (BAF05173008)
Abdullah Azeem (BAF05173019)
Saba Ejaz (BAF05173041)
Syeda Fatima Zaidi (BAF05173057)

Submission Date:
30th January, 2020
Introduction to Business Management CSR of Guard Group

Guard Group

I
ntroduction:1
We are ISO-9001-2000 certified company and committed to provide our customers with
quality products at most competitive prices within specified shipping schedule. We have
complete in-house engineering facilities and can manufacture customer design filters as well.
We are already exporting guard filters to UAE, Qatar, Japan, Sri-lanka, Syria, Nigeria etc.
Amazing facts about guard group. They are the largest in size and stature in Asia for IN-HOUSE
manufacturing of Automotive Filters. Their products are time tested and trusted by the users for the
last over FIVE decades. They are equipped with the 'State of the Art' laboratories to match the
international standards. They are the Brand Builders, Trend setters & Visionary. They are Original
Equipment Manufacturer (OEM) for Honda, Toyota (coure), Suzuki, and Millat & Alghazi Tractors
which testifies their excellence in quality. They are Certified ISO 9000 & ISO 14000.
We produce and market quality petroleum products and automotive services by empowering our
people to exceed the expectations of our customers, partner’s shareholders and the community at large.
Corporate Social Responsibility:2

Our Charity Projects:3

The sole purpose of his life at that moment was to serve his country man through every possible means.
It was the spirit of sacrifice, which government for a long period of time. This unfortunate demise
pushed Mr. Muhammad lshaq Malik, to decide to build a hospital for the people and he then proposed
the idea to idea to his brother Mr. Muhammad Shafi malik (Sitara-i-lmtiaz) to carry this idea in a joint
effort.
Unfortunately he could not live long and this task of charity was caried out. Lateron by Mr. Muhammad
Shafi¬ Malik (Sitara-i-lmtiaz) and the dream was accomplished by the younger brother.

Religious Project:4

Keeping in mind the true spirit of Islam, Mosques have been especially constructed in both the
hospitals Premises. The mosque at Raiwind Road capacitates 600 people at a time and the Mosque in
the Wahdat Road accommodates 400 people at a stretch. Children are being provided with the facility
of Dars-e-Quran to make sure they stay intact with their religious values. The interiors have been
decorated with Multani glass work and calligraphy. Islamic literature is also made available in the
Mosques libraries for self-study.
It was completed on December 22, 2000 on the sacred night of 27th Ramadan. The Mosque is being
used for imparting socio-religious education to the effluent as well as the dwellers of neighboring
areas. The mosque is surrounded by Waterfalls Fountains and lush green lawns. The interior decoration
of the Mosque is absolutely marvelous. Its glass work and chandelier in the middle of the dome is
superb. The inscription of 99 names of Allah (S.H.T) and Muhammad (PUBH) on the western wall

1
http://www.guardfilters.com.pk/about-us
2
http://www.guardfilters.com.pk/corporate-social-responsibility
3
http://www.guardfilters.com.pk/corporate-social-responsibility
4
http://www.guardfilters.com.pk/religious-activities

1 Muhammad Mubeen Arif, Arslan Arshad, Abdullah Azeem, Saba Ejaz, Syed Fatima Zaidi, Jannat Javed
Introduction to Business Management CSR of Guard Group

facing face of Khana Kaba creates a captivating effect on the minds of the persons who come to say
their prayers five times a day.

In the premises of Guard Filters Factory and Mumtaz Bakhtawar Memorial Trust Hospital at Wahdat
Rorad another glorious Mosque has been constructed and inaugurated on 1st Ramadan 1427 Hijri (
25th September, 2006 )

Hospital Projects:5

Pakistan is a thickly populated country and the available medical facilities do not sufï the needs of 200
million people. Hence there is a recurrent need for outclass medical and surgical units to provide
affordable but outstanding treatment to the poor to serve the cause, Mumtaz Bakhtawar Hospitals were
envisioned by Mr. lshaq Malik (Late), the elder brother and materialzed by (Late) Mr. Muhammad
Shafi Malik Sitara-l-lmtiaz, with the co-operation, far sightedness, love and affection of his wife
Mumtaz Begum
The hospitals were designed by an excellent team of experts from of both medicine and architecture.
The facilities have been planned as centers of excellence, equipped and operated to the highest
international standards.
Mr. Muhammad Ishaq Malik was from a prominent Arain family of Pakistan and born in
Mozang, Lahore. His brother-in-law Mian Feroz-ud-Din had proposed the title Quad-E-
Azam to Mr. Muhammad Ali Jinnah, the founder of Pakistan an d was his close ally. Since
the very banging the family was humbly associated to the cause of patriotism.

5
http://www.guardfilters.com.pk/hospital-projects

2 Muhammad Mubeen Arif, Arslan Arshad, Abdullah Azeem, Saba Ejaz, Syed Fatima Zaidi, Jannat Javed
Introduction to Business Management CSR of Guard Group

Mr. Muhammad Ishaq Malik was also blessed with sense of charity and community
service from the start. In 1947, millions of deprived and homeless Muslims were
migrating to Pakistan and needed help of those who could afford. The spirit of Ansar-e-
Madina was carried out by a lot of softhearted Pakistanis and Mr. Muhammad Ishaq
Malik belonged to the same group of generous Muslims. The people who were migrating
had no homes; they were crossing the border and losing lives of their loved ones. At this
time of need Mr. Muhammad Ishaq Malik pledged to serve the people with every possible
resource he could involve. He was a wealthy man and was a renowned transporter. He
not just arranged boarding and lodging for refugees but also used his personal Cessna
Airplane to drop food and supplies to those who needed it. The sole purpose of his life
at that moment was to serve his countrymen through every possible means. It was the
spirit of sacrifice, which carried on every later. The misery of the people who had
migrated continued to be a burden for them and for the government for a long period of
time. This unfortunate demise pushed Mr. Muhammad Ishaq Malik, to decide to build a
hospital for the people and then proposed the idea to his brother Mr. Muhammad Shafi
Malik (Sitara-I-Imtiaz) to carry this idea in joint effort. Unfortunately he could not live
long and this task of charity was carried out later on by Mr. Muhammad Shafi Malik
(Sitara-i-Imtiaz) and the dream was accomplished by the younger brother. On the
occasion of Shimal Conference Mr. Muhammad Shafi Malik participated in savaging the
life of Quaid-e-Azam by lending support to his falling rickshaw. He was the man advised
by the Quaid to carry out the tasks of charity, pledged this meticulous task till today and
Mumtaz Bakhtawar is the proud announcement of the promise.

Mumtaz Bakhtawar Hospital-I:

Started as a dispensary in 1975, due to the honesty of purpose and commitment, it took
the form of the first full-fledged hospital at Wahdat Road Lahore. Mulana Abdul Rehman
inaugurated Mumtaz Bakhtawar Memorial Trust hospital Old Block in 1975.

3 Muhammad Mubeen Arif, Arslan Arshad, Abdullah Azeem, Saba Ejaz, Syed Fatima Zaidi, Jannat Javed
Introduction to Business Management CSR of Guard Group

Mumtaz Bakhtawar Hospital-II:

The dire need for having a hospital on Raiwind Road was being felt for a long time.
Neither the Government nor any NGO thought of providing the basic health facilities in
the newly emerging suburbs and surrounding 34 villages besides 93 industrial Units
situated on Raiwind Road.

4 Muhammad Mubeen Arif, Arslan Arshad, Abdullah Azeem, Saba Ejaz, Syed Fatima Zaidi, Jannat Javed
Introduction to Business Management CSR of Guard Group

Analysis
CSR Expenditure6

Pension Medical Charity Education Total CSR

Years Net Profit
Expense Expense Expense Spending Expense

2019 106800000 39700000 12000000 10000000 168500000 660838000

2018 98870000 30000000 12000000 12000000 152870000 508636000
2017 80720000 32000000 10000000 7000000 129720000 587274000
2016 70750000 20000000 5000000 8000000 103750000 405237000
2015 69070000 25000000 8000000 5000000 107070000 250698000
2014 59705000 15000000 6000000 5050000 85755000 205789000

Note: Source data of Analysis of CSR is collected from Guard Group of Company, Pakistan
Line Graph:

Total CSR and Net Profit

700000000

600000000

500000000

400000000

300000000

200000000

100000000

0
2019 2018 2017 2016 2015 2014

Total CSR Expenditure Net Profit

6
042772561618/Guard@brain.net.pk

5 Muhammad Mubeen Arif, Arslan Arshad, Abdullah Azeem, Saba Ejaz, Syed Fatima Zaidi, Jannat Javed
Introduction to Business Management CSR of Guard Group

Critical Comments:
The company is doing well by spending his profit during the year for corporate social responsibility
and its increase their market reputation by increase their net profit each year and its make their good
image in society because they spend good amount of money for CSR expenditure and by spending
their net [profit to CSR they help people for education and medical they spend their money for
Mumtaz hospital as well and they also make this hospital for help poor people.

Summary:
The guard group of company is a Pakistani company they are best known for their rice, filters and
agriculture. They spend huge amount of their profit to CSR and help poor people in society which
will also increase their image and market reputation and help them increase their profit. By spending
their money to CSR they will increase their Net profit from year 2014 to year 2019.

References:
 http://www.guardfilters.com.pk/about-us
 http://www.guardfilters.com.pk/corporate-social-responsibility
 http://www.guardfilters.com.pk/corporate-social-responsibility
 http://www.guardfilters.com.pk/religious-activities
 http://www.guardfilters.com.pk/hospital-projects
 042772561618/Guard@brain.net.pk

6 Muhammad Mubeen Arif, Arslan Arshad, Abdullah Azeem, Saba Ejaz, Syed Fatima Zaidi, Jannat Javed