Modern Day Black Hat SEO

Negative SEO
By Charles Floate
I do not endorse Negative SEO.

This is based on a job we did with a client – Large manufacturer, with a competitor making micro-
sites to steal traffic from brand terms.

Negative SEO That Doesn’t Work

• GSA Spam – It can work in very specific tactics, but it’s way too complicated and long of a
process to risk it actually not working.

• Mass 2.0 / PBN Spam – You can however send PBN links at a site and then report that site
for using them, dirty… I know.

• “Bad Neighbourhood” Anchors / Links – Pointing a bunch of Viagra links at a competitor site
isn’t going to do much.

Negative SEO That Does Work

• Link Loss Manipulation

• 301 Nukes

• Illegal Shit – For obvious reasons I’m not going to be covering this.

Link Loss Manipulation

• Works Very Well For Large Sites – You need sites that have lots of links being gained and lost
all the time, or it won’t work.

• Export All DROPPED Links (Of Target Page)

• Mass Run Through Indexing/Pinging Services

This creates a pattern that tells Google a site is suddenly dropping a TON of links at any one point
and causes something in the algo to react to this and drop the site in the SERPs.

301 Nukes

• Works Well vs Smaller Sites

• Non-Relevant Expired Domains – You only need a certain few of them.

• Low Levels of GSA @ 301 Services – Services like tinyurl, bitly etc that allow to build 301s to
sites, then push low levels of GSA spam (well-built GSA spam) at them.

• Works Better with Exact/Partial SAPE – You can build exact and partial match SAPE links (in
small volumes) as an SEO would do at all of your 301 domains and services.