The 2010s was defined by hipster fashion, athleisure, a revival of austerity-era

period pieces and alternative fashions, swag-inspired outfits, unisex early 1990s
style elements influenced by grunge[1][2] and skater fashions.[3] The later years of
the decade witnessed the growing importance in the western world of social media
influencers paid to promote fast fashion brands on Pinterest and Instagram.[4][5]

Popular global fashion brands of the decade included Forever 21, Fashion Nova,
Topshop, Topman, Uniqlo, Supreme, Louis Vuitton, Christian Dior, Hollister,
Abercrombie and Fitch, Ben Sherman, DSquared2 from Italy,[6] Lacoste,
Balenciaga, H&M, Nine West, Kashieca, Burberry, Michael Kors, Monsoon, River
Island, Dorothy Perkins, Coach, Marks and Spencer, Hugo Boss, and Alberto.

By 2017, it had also become fashionable for younger middle-class women in

Britain, Ireland, Norway, Sweden, Australia, New Zealand, Canada, Denmark, and
Finland[138] to wear more "grown up" or normcore[139] styles, in reaction to the
previous mismatched hipster fashions and the athleisure trend of 2014 which
mixed traditional formal wear with high end sportswear.[140] Longer plaid skirts,
billowing white blouses, vintage sheer black stockings with garterbelts, bias cut
midi skirts, pale blue belted trenchcoats, Argyle sweaters, silk blouses, sensible flat
shoes and sandals, straight leg jeans, long powder blue coats worn with matching
pillbox hats, traditional style wool or silk scarves, blue or red paisley Nehru collar
coats of the type popularised by Zara, nude pantyhose, bows similar to those worn
by Margaret Thatcher, black velvet, blush and blue denim mule slippers with
bows,[141] and baggy black capri pants became popular in the UK in response to
perceived sexualised and misogynistic dress codes in many workplaces (especially
the compulsory wearing of high heels),[142] and also due to the influence of Kate
Middleton and celebrity early adopters like Victoria Beckham who sought a more
professional looking image in the winter of 2016. Skinny jeans began to be
replaced by straight leg jeans designed to follow the contours of the body,[143] and
other accessories that declined in popularity included chokers, gaudy brand
labels,[144] ripped jeans, patches, and pin badges due to their childish connotations.

 By spring 2017, fashion designers in the US began to move away from the
slim fitting casual attire of the previous year, and frequently combined
business casual pieces with sportswear.[227] Brown replaced black as the
most popular color for leather jackets, and common accessories included
orange hoodies, black track pants, faded jeans covered in iron-on patches,
black[228] or white leather hi-tops,[229] Timberland boots, navy blue wool
coach jackets, graphic print tees featuring a small statement design,[230] dark
flannel sportcoats, cambric shackets, or camouflage jackets layered over
cardigans or Alpine patterned sweaters,[231] and white Adidas sneakers.[232]
Baggy pants were reintroduced,[233] including the cargo style with external
 pockets which came back slightly slimmer and slightly dressy in some cases,
skate shoes declined in popularity,[234] and long tweed coats became
popular.[235]
 In the American workplace, brown suits made a comeback,[236] unstructured
suits became popular in Britain as an alternative to the restrictive, slim
fitting styles of the late 2000s,[237] wide neckties (frequently in patterned
paisley silk, red and blue stripes, or knitted wool in black, tan or grey)
replaced the thin styles of the mid 2000s,[238] and polo shirts or
turtlenecks[239] became an acceptable substitute for dress shirts.[240]

Beginning in March 2017, clothing inspired by 1990s Britpop, mod revival[241][242]

and early 1970s fashion[243] became popular among young men in the US, UK,
Australia, Canada, Ireland, Italy,[244] Hong Kong, and France,[245] especially in
beige, cream, sand, orange, blue, brown, dark green, ecru, red, pistachio, and
complementary neutral tones.[246] Desirable items included suede cowboy boots
and winklepickers, stone grey suits with Teddy Boy inspired velvet shawl
collars,[247] retro black and red sneakers, Chelsea boots with contrasting red and
blue elastic, striped dress shirts, sailor T shirts with vertical navy blue stripes,
tropical print shirts,[248] navy and red track jackets, two button cream trenchcoats,
corduroy sportcoats worn with turtle neck sweaters,[243] double breasted navy blue
or herringbone tweed overcoats with shawl collars, six button polo shirts, natural
suede chukka boots, sunflower print button-down shirts,[249] white T shirts with
orange and blue color blocks, turquoise dip dye swimshorts,[249] military chic
parkas,[241] wool overcoats, red Superdry parkas with fur hoods,[250] navy blue
straw trilby hats, short sleeved cardigans, red Doc Martens, houndstooth or Prince
of Wales check sportcoats,[246] pants with a contrasting red stripe, lightweight
nautical inspired navy peacoats, embroidered silk souvenir jackets[251] featuring
birds, skulls, dragons or tigers, bomber jackets with orange linings, Converse
modern sneakers in silver, red, royal blue, or green,[252] muted Aloha shirts worn
over plain T shirts, brown flying jackets, corduroy pants,[253] beige anoraks, pale
denim slim-fit jeans and chinos, checked button down shirts in pink, blue, orange,
red, and white with oversized Cuban collars,[233] cropped black high waisted pants,
Henley shirts, grey T shirts, preppy striped polo shirts with wider collars, double
strap combat boots, claret,[254] teal, electric blue,[255] or navy blue[256] velvet tuxedo
jackets,[257][258] and psychedelic floral print shirts frequently worn tucked into the
pants.[259]

 During the early 2010s, American preppy guys moved away from the hip-
hop influenced fashions of the early 2000s and begun to dress in a more
classic 1950s Ivy League style[281] with sweaters, Sperry Top-Sider boat
shoes, Aran sweaters, cardigans, Oxford shirts, Cricket pullovers, wingtips,
 stripy polo shirts, hats like the fedora, khaki or pastel colored Vineyard
Vines, Nantucket Reds, white or bright pastel color socks worn with
sneakers and Sperry Top-Sider boat shoes, colored jeans, white Nike Elite
crew socks, baseball jackets, khaki shorts, and tapered chinos.[282][283]
 From 2012 onwards, seersucker blazers and pants made a comeback among
young American men[284] due to a resurgence of interest in classic preppy
clothing[285] and the 1920s fashion showcased in The Great Gatsby.
Although pale blue and dark blue stripes remained the most popular choice,
alternative colors included green, red and brown. The traditional two button
blazer was updated with a slimmer cut and Edwardian inspired lapel
piping,[286] and double breasted jackets became available during the mid
2010s.[287] Outside of the US, the Australian Olympic team received green
and white candy stripe blazers for the 2016 Olympics[288] and Toms shoes
rather than the traditional dark green jackets with gold trim.[289]
 Throughout the 2010s, Preppy girls wore flip flops, ballet flats, Keds worn
in ads by Mischa Barton, Ariana Grande and Taylor Swift, Sperry Top-Sider
boat shoes, flat ankle boots with tights or crew or knee socks slouched down
over tights, leggings, jeggings or skinny jeans, layered shirts and tees, cold
shoulder tops, capri pants, ankle length pants, colored jeans, opaque or
footless tights, tweed cloth or plaid skirts, skater dresses, skater skirts, baby
doll dresses, cotton shorts in pastel colors, Uggs, Hunter boots brand rain
boots, leg warmers, white or pastel colored skinny jeans, high waisted jeans,
"mom" jeans, railroad stripe blouses, knee socks, flat knee high riding boots,
jeggings, capri or ankle length leggings worn with shorts, dresses and skirts,
oversized sweaters, bike shorts with or without lace trim, 3/4 length sleeved
shirts, tees and polos, Nike Tempo shorts, and crew neck sweatshirts bearing
the name and crest of the school or college. The British equivalent of
preppies, known as Sloane rangers, dressed similarly, by combining
traditional British upper class fashions such as tweed cloth sportcoats, white
pants, jodhpurs, barbour jackets, practical knitwear, Chanel clothing, or
strings of pearls with androgynous and revealing tailoring inspired by reality
TV stars and supermodels like Cara Delevingne, including PVC skirts, lace
blouses, designer brand sneakers, or cropped blue and white cardigans that
exposed the stomach.