Professional Documents
Culture Documents
By:
Jorien A.Junio
April 2017
APPROVAL SHEET
In partial fulfilment of the requirements for the degree of Bachelor Science in
International Hospitality Management specialized in Culinary Arts and Kitchen
Operations Hotel and Restaurant Administration, this study entitled “Customer
Satisfaction Of Tahilan Residents and Study Center in Manila City” prepared and
submitted by Sheryl L. Predilla and Jorien A. Junio and has been examined and
recommended for acceptance and approval for oral examination.
____________________________
Evangeline Mendoza, MIHM
Thesis Adviser
PANEL OF EXAMINERS
_____________________
Alex P. Ylagan, DBA
Chairman
________________________ ________________________
Abigail Manzano, MIHM Rhea Corina Mejia-Bicol, MBA
Member Member
________________________
Alex P. Ylagan, DBA
Dean, CITHM
THESIS ABSTRACT
The researchers wish to give gratitude to the following for their invaluable help and support:
To the Father Almighty, for giving wisdom, strength, support and guidance in helping them
surpass all the trials and for making this research possible.
To Dear Families for their love, encouragement and support that keeps us motivated in finishing
To Ms. Evangeline Mendoza, for being such a supportive research adviser, and Ms. Trinky
Marcelo who were always there for whenever the researchers need an extra advice with
regards to thesis. Their cleverness in research making serves as inspiration as well, to do such
To Ms. Abby Manzano, one of the panellists and Eteeap Head, and Ms. Rhea Corina B. Mejia;
for extending knowledge and giving outstanding ideas for the improvement of research.
To Dr. Alex P. Ylagan, the CITHM Dean and the chairman of panel of examinees, who had
been so approachable and idealistic about giving suggestion and great pieces of advice to the
researchers.
And lastly, to the Philippine Foundation For Cultural & Educational Development, Inc. for giving
the opportunity to study and who have supported throughout the process.
From the bottom of their hearts we would like to extend their deepest gratitude to all.
The Researchers
DEDICATION
We dedicate this research to our family and friends who have supported us throughout
the process. We will always appreciate all efforts that you have done.
Above all, we dedicate this research to the Lord God from above for we know that
References 43
Appendices
Appendix A Letter to Respondents
Appendix B Reliability Test
Appendix C Questionnaire
Appendix D Statistical Output
Appendix E Residents Pictures
LIST OF TABLES
residents even though what is seen as quality by one resident may not necessarily be
satisfaction is an asset that should be monitored and managed just like any physical
asset. It is very important also to find out what causes customer satisfaction. The
Procedural Dimension and Personal Dimension; Procedural Dimension- This deal with
the system policies and procedure that supports the delivery of consistent, efficient
service. Personal Dimension- This have something to do with the ability of service
personnel to relate to costumer as persons, establish goodwill and rapport with them
and to tune into their needs as human being.(Punlaan handbook for students, 2006).
Tahilan first opened as Tanglaw Residence Hall for young university women in
the early 1970’s on San Rafael Street in San Miguel, Manila. Years later, it moved to
2396 Leon Guinto nd took the name “Tahilan”—signifying a beam used in bridge-
building. According to the residents, Tahilan has become a home away from home,
where residents are led to appreciate the true value of university life and authentic
character development.
The findings of this study will redound to the benefits of the following: 1.)
Everyone in Tahilan Residence and Study Center 2.)To society considering that
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majority of the tenants are students and will play an important role in society. 3.) The
study can contribute to the CITHM students of LPU for their future research in customer
satisfaction and 4.) ETEEAP graduate school students in their field of work; standard
The study aims to determine the customer satisfaction of the tenants of Tahilan
Residence and Study Center. Specifically, it will identify the profile of the residents in
terms of age, profession, and province of origin, It will determine also the level of
satisfaction of customers in Food Service, Housekeeping and Dining room Service; also
present the common problems encountered by the customers, test the significant
and lastly, will propose a standard evaluation instrument for Tahilan Residents and
Study Center.
The findings of this study will redound to the benefits of the following: 1.)
Everyone in Tahilan Residence and Study Center 2.)To society considering that
majority of the tenants are students and will play an important role in society. 3.) The
study can contribute to the CITHM students of LPU for their future research in customer
satisfaction and 4.) ETEEAP graduate school students in their field of work; standard
2
Review of Related Literature
Customer Satisfaction
nearly 200 senior marketing managers, 71 percent responded that they found a
customer satisfaction metric very useful in managing and monitoring their businesses.
and increasingly has become a key element of business strategy (The Future of
satisfaction on a scale of 1-10 is a good way to see if they will become repeat
customers or even advocates. Any customer that give you a rating of 7 and above, can
be considered satisfied, and can safely expect them to come back and make repeat
purchases. It is said that customers who gives a rating of 9 or 10 are potential customer
satisfaction is the metric a company can use to reduce customer churn. By measuring
and tracking customer satisfaction one can put new processes in place to increase the
overall quality of customer service. A study by Info Quest found that a ‘totally satisfied
customer’ contributes 2.6 times more revenue than a somewhat satisfied customer.
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beneficiary of high customer satisfaction and good customer retention. It reduces
negative word of mouth McKinsey found that an unhappy customer tells between 9-15
people about their experience. In fact, 13% of unhappy customers tell over 20 people
leisure center. In other words, customers means job. Customers mean job for two ways;
they can provide with business, by being in the establishment and they can provide with
Likewise, the staffs are important to customers for some reasons like, the impression
the customers gets or the impression he or she gets of the establishment and the
company as a whole, the staffs are able to provide help and information to the customer
and in the position to be able to make the customer feel at home in what may be to
him/her a strange environment. It has been said that working in the hotel, catering,
leisure and tourism industry is like an actor on stage where the guests are placed on the
center stage first; the character parts that the staff play is like what actor plays and
similarly guests expect to render good service( Punlaan School Hand Out for students).
lifetime value. Customer lifetime value is a beneficiary of high customer satisfaction and
good customer retention. Customer satisfaction is tightly linked to revenue and repeat
purchases. What often gets forgotten is how customer satisfaction negatively impacts
the business. It is one thing to lose a customer because they were unhappy. It’s another
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thing completely to lose 20 customers because of some bad word of mouth (Blog-client
heartbeat.com/why-customer-satisfaction-is-important/).
an ongoing basis. It will help businesses identify if customers are actually happy with
their product or services when they trace changes in satisfaction. It is cheaper to retain
customers than acquire new ones. This is probably the most publicized customer
satisfaction statistics out there. It costs six to seven times more to acquire new
unhappy customers and find potential advocates. For most companies, customer
satisfaction ratings can have powerful effects. Firstly, they help focus employees on the
satisfaction ratings dip, they warn of potential problems that can affect future revenue.
Customer satisfaction metrics assist with understanding exactly how happy (or
unhappy) customers are. Research from Financial Training Services found that 96% of
unhappy customers do not complain, but 91% of those actually leave and never come
back. Businesses who succeed in these cut-throat environments are the ones that make
customer satisfaction report (2008) found that price is not the main reason to seethed
customer; it is actually due to the overall poor quality of customer service. This is
astounding and shows how important it is to understand and exercise the use of
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leading indicator of consumer purchase intentions and loyalty.” (Marketing Metrics, 2010
Paul W. Farris). The purpose of this type of survey is to gauge how satisfied customers
are.
A happy customer is valuable to the company. Happy customers come back and
make repeat purchases; they have higher customer lifetime values and are less likely to
more likely not to continue to buy from you, and even worse, they tell lots of people
about their bad experience. Customer satisfaction surveys help the organization identify
the overall level of satisfaction and assist with finding the happiest and unhappiest
customers. To follow up with the happiest customers, feedback from a survey is a must
(To turn them into advocates), and the unhappiest customers (to fix problems and retain
The most effective customer satisfaction surveys use rating scales. The end goal
experiences is the main focus of all companies around the world. To create amazing
experiences, the management first needs to measure and track customer satisfaction.
Surveys are the best way to do that (Ross Beard, 2014).There are two dimensions that
constitute an ideal customer service. The first one is the procedural dimension, which
has something to do with technical procedures in executing the service; the other one
comprises the human and personal touch that livens the procedural aspect of the job so
that it creates the total impression of professional and at the same time warns and
gracious service.
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There are two Dimensions of Satisfactory Customer Service: Procedural Dimension and
Personal Dimension; Procedural Dimension deals with the system policies and
First is timeliness- The time it takes for the customer to be served. Long waiting time
Henceforth, system and procedure must be designed in such a way that it can render
prompt and fast service. Convenience on the other hand is a satisfactory service; one
that works best to ensure the customer’s comfort and convenience of the customer
which prevail over that of the service personnel. Organized and smooth flows are the
systems and procedures that can ensure a smooth and steady flow of operations; then
system that enables service personnel to know what is going to happen next and what
costumer needs will have to be set will sure pave the way for greater customer
satisfaction.
products as well as the company policies, extra charges, etc. hence, the need for
communication system that can disseminate necessary and relevant information to the
build costumer goodwill, service must be able to respond to customers’ needs and
expectations. An attempt to get feedback from customer on this respect is the best way
on finding out how well they have done is satisfying to customers and exploring areas
complaints and concern are given proper attention and action. Therefore, there is a
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need for a problem solving mechanism that facilitates the resolutions of operational
problems. Monitoring of the service ensures that the system and procedures are
effectively and efficiently executed, the organization must see to it that the operations
professional standards, such as image reflected in, their physical appearance, grooming
Third is personal Dimension. This has something to do with the ability of service
personnel to relate to costumer as persons, establish goodwill and rapport with them
and to tune into their needs as human beings. P- Personalized Service- while there
are mechanical devices that customers are able to use in availing the assistance
they need, nothing can match a personalized service wherein service personnel
manifested in the willingness and desire to provide consistent positive and pleasant
service even to those who seem rude or irritating. Endurance is the ability to accept,
tolerate, and endure customer behaviour that displeasure us. R is for Respect.
S- Smiling Body Language which includes the facial expressions smile, eye
contact, hands and body movements that are expressive of positive attitude and
interest in serving the customer. O- Open Mindedness is the virtue that is reflective
in the ability to open hearts and ears as one listens attentively to whatever
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irritation or defensiveness. N- Need is for Satisfaction; more than the customer’s
need for the product sold, he also has a need for: Attention, recognition and
appreciation; Need for sufficient and necessary information; Need for acceptance
and belonging; Need for Safety and security. A for Attentiveness; if there is one thing
that irritates the customer; it is the experience of not being able to find service
personnel who can attend to his needs for assistance. Even if the need is not
immediate, still a service staffs that stand by is ready to attend to him anytime and
matter of profession for earning one’s bread and butter. It is a service of love that
should be manifested in our sincere concern and attention to customers’ needs and
expectations. This may radiate in our friendly tone of voice, helpful suggestions,
honesty and sincerity in our dealings with customers. (Punlaan Handout for
Students)
Center, a project of the Philippine Foundation for Cultural and Educational development,
Inc. (PFCED) in running similar KALFI programs for the youth. Aside from providing the
warmth of a home, Tahilan fosters in each resident the true value of university life and
authentic character development. Permanence is still the ultimate test for the sincerity of
Residence and Study Center made the grade. From its humble beginnings in October
1965, the residence stands true to its promise; the holistic development of future women
leaders in society.
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Tahilan as a Study Center is a hub for academic and cultural interaction. It
fosters the virtue of study and the desire to learn. Talks, workshops, and conferences
are organized throughout the year with the purpose of fostering academic excellence
among today’s university women. Invited speakers to its activities come from a wide
appreciation for the world—both material and spiritual, for one’s roots, and for the here-
through visits to historical and cultural sites. Tahilan envisions the holistic development
atmosphere that fosters in each one the true value of university or professional life and
basis. They maybe a group that rent and occupy a land, a room, an office or the like
residence and Study Center received a four- star rating from the office of Student Affairs
(OSA) of (DLSU) after the accreditation that took place during the third term of
Academic Year 2009-2010. Accreditation levels are also set to sort the dormitories
according to the number of points they received. Tahilan is a Circus of life, or Cirque de
la Vie as the Residents put it, where they come together and learn how to overcome
frustrations and mistakes as they develop capabilities and aim for greater heights.
Through all this they rest on the support of a bond stronger than ordinary ties of
friendship that they have come to forge with each other. (www.tahilan.com)
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Tahilan management also imposed the dress code especially for the students.
The concept of this is for the girls to be aware that even if they are living in a very
modern world where modesty is somehow neglected for many reasons, it is still very
important to live this virtue. Some residents for instance do not want to follow this ‘’rule’’
of dressing.
Tahilan organized various activities to help the beneficiaries excel in their studies
and professional fields. Resources speakers are invited to talk about the different
cultures around the world. Weekend tours are also organized to expose the
beneficiaries to history and arts, various literacy programs are carried out all-year round
academic assistance to children from the poor families. Tahilan also give opportunities
to the residents to discover and develop their potentials for personal growth as well as
in service to others.
Sustaining and encouraging the quest for learning is the staff, which is composed
of three or four women professionals who offer academic orientation, tutorials, values
Tahilan trains people to become leaders who serve. It runs a wide range of
outreach activities such as rural service projects, medical and dental missions, visits to
the poor and sick, tutorials and classes in catechism to children of low-income families.
streets in Manila.
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A home away from home, Tahilan provides a welcoming atmosphere to counter
whatever trace of homesickness there might be among new and even old residents.
fosters attitudes that turn studying into almost worthwhile task. University professors
and researchers are invited to present their studies in Tahilan. The key aspect to reach
the high level of customer satisfaction is on how the services are given to the residents
of Tahilan; such as receive proper care as a tenant, place comfortable and conducive
enough for them to stay, enough facilities, place for them to study basic needs such as
healthy and appetizing foods, clean and pleasant rooms. These are the common
problems a resident may encounter and in order to solve these, thorough and in-depth
studies were done and whether there are some barriers that prevent a good customer
delivery. Food Service is the industry related to making, transporting or selling prepared
foods to restaurants, hospitals, schools and lodging establishments. It is all about food
and beverages that are consumed in the home or out of the home. The word “house” is
referred to as the hotel, while keeping as a department in the hotel is tasked to maintain
the cleanliness and orderliness according to set standards. In general, the word
dormitory or a hospital. On the other hand, Dining room service includes table
appointments. Table Appointments refer to all the implements used in dining; flatware,
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For these reasons, the researchers were inspired to pursue the study since they
believe that the results will help the school MICARS (Manila Institute for Culinary Arts
and Residential Services) improve its service quality to Tahilan Residence and Study
identify the customer satisfaction of Tahilan Residents and Study center in terms of
Food, Housekeeping and Beverage services offered by the students. This study will find
out if MICARS gives excellent service and in what ways they can improve so as to
develop and promote Tahilan Residence and Study Center to other people. As a
residence and study center, it will also present common problems encountered by the
residents and the action plan to be able to address the problems. It will focus on the
factors that affect the good service rendered to the tenants of Tahilan Residence and
Study Center. The study will also find out in what areas MICARS need to improve its
service so that it will benefit both the residence and the school. Like other Residences
MICARS provide customer satisfaction similar from other Residential Industry local and
abroad.
However, it’s difficult to get right and requires top-leadership attention. Sustaining an
audience is hard,” Bruce Springsteen once said. “It demands a consistency of thought,
of purpose, and of action over a long period of time.” Customers expect consistency in
the quality of service they receive. Practice will ensure greater consistency of
performance. Consistency may be one of the least inspirational topics for most
managers. But it’s exceptionally powerful, especially at a time when retail channels are
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Getting consistency right also requires the attention of top leadership. That is
because by using a variety of channels and triggering more and more interactions with
interactions that make their individual interactions less important than their cumulative
experience. It has been said that this customer journey can span all elements of a
company and include everything from buying a product to actually using it, having
issues with a product that require resolution, or simply making the decision to use a
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METHODS
Research Design
The researchers used the descriptive design. Various techniques were used to get good
results. In this study, survey questionnaires and interview were used. The researchers asked
permission from the management of Tahilan Residence and Study Center to conduct the
survey.
The participants of the study were the residents and occupants of Tahilan Residence
and Study center of 2015-2017 with 24 respondents or 100% of the residents were given
questionnaires. They were chosen to be the participants because they are in the best position to
Instrument
The researchers used a self- made survey questionnaire with a very concise and formal
set of questions to gather information in the shape required for data analysis. The questions
were based on the feedback from Residences and Study Center and personal observations of
the staff. First part is the profile of the respondents in terms of age, profession, and province of
origin, while the second part is the level of satisfaction of customers in Food Service,
Housekeeping and Dining room Service. Meanwhile, third part is the investigated common
15
Data Gathering Procedure
the participants. During the survey, the researchers assure the respondents that all information
gathered were held confidential and used for research purposes only. The data gathered were
tabulated, classified, analyzed and interpreted to get into the findings, conclusions and
students in the same field of industry for pilot testing to come up with a better survey questions
The survey were prepared to examine the customer satisfaction level with the services given
For the final analysis, we distributed questionnaires to 10 student-residents and 15 for working
professionals.
Data Analysis
All data were tallied, encoded and interpreted using different statistical tools. To
determine the profile of the residence and the consistency of the staff in giving satisfaction, the
researchers used the percentage and frequency distribution. While weighted mean was used on
the second part of the questionnaire. Independent sample t-test was then be applied to test the
Data Analysis
How satisfied a customer depends on the quality of service that was given to
the customers. In order to determine the quality of service, the researchers used survey
are satisfied by using the Likert Scale Response Options: Always, Often, Sometimes
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and Never. These determined whether the customers were satisfied or dissatisfied with
the services that were being given to them. There were 24 questionnaires that were
distributed to the residents and hundred percent of the questionnaires were answered.
Table 1
Percentage Distribution of the Respondents’ Profile
Table 1 shows the Respondent’s profile in terms of Age, Profession and Province of
origin. The distribution shows that majority of the customers were belonged to age
range between 15-24 years old that got 58. 30%; 14 among the age from 15-24 years
old were the majority of the respondents while the age 55 and above got the lowest
respondent(s) which only got 4.20 %. Since majority of the respondents were students,
they can promote Tahilan Residence and study Center with their classmates, friends
and acquaintances and in other universities because customers mean job for two ways.
They can provide with business, by being in the establishment and they can provide you
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people. In terms of profession, the highest numbers of respondents were the students
with the percentage of 41.70 while the lowest was the medical practitioner with only
for college students far from home. It serves as the venue of activities for female
Tahilan welcomes all university women of all nationalities and creeds. Most of the
guests of Tahilan Residence and Study Center comes from Antique , Batangas ,
Bulacan ,Bicol , Cagayan Valley ,Cavite ,Ifugao, Benguet , Iligan City , Muntinlupa City
Table 2.1
Customer Satisfaction as to Food Service
Table 2 depicts the satisfaction of the customer as to food service. The composite mean
of 3.16 indicates that the respondents are satisfied. All items were rated satisfied
18
In question # 10 Food served has variety of choices;# 9 Breads are soft and
freshly baked; and # 1Food served is of high quality got the lowest weighted mean
score of 3.00- 2.79 respectively. This signifies that the food that is being served is not of
high quality and has no variations. Food is any substance organic or in organic when
digested or eaten nourishes the body by building and repairing tissue, supplying heat
and energy and regulating bodily processes. Food served should have the
optimum/good nutrition. The body has adequate supply of essential nutrients that are
efficiently utilized such that growth and good health are maintained at the highest
possible level; people not only eat with their mouths but also with their eyes. While
eating, the four (4) senses are very much at work; the sense of smell, sight, and touch
Bread for instance is very much love by the Filipinos. The researchers noticed
that majority of the residents like to eat bread especially when they are soft and newly
baked. It is not only among the residents but also for the majority of the people in the
country. They like soft breads; breads cannot be removed when eating breakfast. It is
also eaten with hot coffee or chocolate drinks which branded as a Filipino culture. They
believe that serving soft and freshly baked breads are very much important and would
really be appreciated by the customers. As some would say, “Pan de sal saves the
day”.
In any business matter, people always want a high quality of foods, materials etc.
People buy what has a high quality because people believe that things with high quality
are worth their money. It is also the same with foods; service is a lot better if the quality
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of ingredients used is of high quality. It is thought that dishes are more delicious,
On the other hand, Food served is hot if it is to be served hot and cold if it is to be
served cold got the highest weighted mean score of 3.46. It shows that temperature in
food service rank first. Bacteria exist everywhere in nature. They are in the soil, air,
water and the foods eaten. When bacteria have nutrients (food), moisture, time and
favourable temperatures, they grow rapidly, increasing in numbers to the point where
critical. The temperature at which food has been handled, can answer the question, "Is
it safe?" (USDA) food and safety and Inspection Service. How serving temperature
affects the way food tastes freshly cooked, steaming dishes may smell delicious, but
some researchers believe that heat impairs the ability to enjoy the flavour of food.
Heating or cooling certain parts of the tongue can create the illusion of certain tastes. A
study published in the journal Nature in 1999 found that warming the front edge of the
tongue (where the chorda tympani nerve is), from a cold temperature, can evoke
sweetness. Cooling the same area conjures sourness and/or saltiness. Then, at the
back of the tongue (where the glossopharyngeal nerve is), a different set of effects
occur. The Yale researchers concluded that thermally sensitive neurons form an
that these parameters or indicators are being observed all the time for a better service
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Breads are soft and freshly baked got the weighted mean score of 2.79 indicating
that the respondents are satisfied. Food served has variety of choices got the weighted
mean score of 3.00 indicating that the respondents are satisfied. Food served is of high
quality value got the weighted mean score of 3.00 indicating that the respondents are
satisfied.
The top 3 in rank food served is hot if it is to be served, food served has
nutritional value, and food served is fresh and safe. The lowest 3 in rank are breads are
soft and freshly baked, food served has variety of choices, food served is of high quality.
In food industry, proper temperature when serving food is very important and it
should be strictly followed. It is not only because of health and sanitation purposes.
People will not eat cold soup for example if they ordered for a hot pumpkin soup. The
same way as the dessert, most of the desserts are served cold or chilled. The
researchers think that this item should be given an extra importance though it ranked
Food safety is very important. People nowadays are very much exposed to
different cuisines and they know exactly if the food they eat is healthy or not, fresh or
safe. Being in the food industry, it is a duty to make sure that the food served to
customer is safe. People will come back and appreciate your business especially if it
Since the tenants of Tahilan are not all students, i.e. there are also mature
and older ones, it is necessary to keep in mind that the food that is being served to them
has nutritional value. It shows that creativity in presenting the food is also a requirement
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to satisfy a customer. Since MICARS is a culinary school, the students and the staff
should try their best to create a unique and appealing food presentation.
Table 2.2
Customer Satisfaction as to Housekeeping Service
composite mean of 2.28 indicates that the respondents are less satisfied.
The indicators linens are clean, free from stain and not crumpled, towels are
washed well, soft and smell good got the weighted mean score of 2. 17. In the question
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clothes are washed, pressed, fold and delivered on time with proper laundry number got
the weighted mean score of 2.25. And in question trash is removed everyday got the
Clean, soft and free from stain linens are very important to anyone else. The
researchers think that providing a clean, soft, and not crumpled linens and towels are
absolutely very much appreciated by the customers. After a very tiring day, people want
Like food, clothing is also essential to daily life. Properly washed and pressed
clothes give a pleasant appearance to a person. It adds human tone, makes a person
one has mastered the techniques of saving on steps as tidying each room.
Housekeeping is the care and maintenance of a home or house affairs. In hotels it is the
Personnel are punctual in entering and leaving the residence area got the less
satisfied rating with the weighted mean score of 2.75. It is proven that punctuality is vital
among the respondents. Time punctuality and promptness are highly valued by
items personnel are punctual in entering and leaving the residence area, extraordinary
cleaning is done regularly and, dust and dirt are consistently removed got the lowest
number in rank.
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Cleanliness is one of the vital factors of having a good and happy life. The
researchers believe that it is not enough just to clean but it is also important to clean the
areas which we are reached during our daily cleaning for e.g. the windows, screens and
shutters. Poor housekeeping will turn the establishment down and the visitors will not
come back anymore. A satisfactory service is one that works best to ensure the
customer’s comfort and convenience of the customer must prevail over that of the
service personnel.
Table 2.3
Customer Satisfaction as to Dining Room Service
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Table 2.3 depicts the satisfaction of the customers as to dining room service. The
composite mean of 3.18 indicates that the respondents are satisfied. All items were
rated satisfied and the dining room opens on time, the servers serve on time followed by
the table cloth is clean and not crumpled and free from stain got the highest weighted
mean score from 3. 67 and 3.54 .Table service is a manner in which food will be served
to the diner. This includes knowledge of table appointments, setting the table and
One of the most important parts of the restaurant is the dining room, clean,
orderly and properly set up dining room leaves a good impression to the diners and
guests. Properly pressed and stain free table linens adds to the overall concept of the
restaurant.
On the other hand, servers or waitresses are in complete uniform and in proper
uniform, and the insects are seen in the area got the lowest weighted mean score from
2.92 and 2.79.It has been said that working in the hotel, catering, leisure and tourism
industry is like an actor on stage where the guests are placed on the center stage first,
the characters’ parts that the staff play is like what actor plays and similarly guests
expects to render good service(Punlaan School Hand Out for students). The food server
is the salesperson in the dining room. It is her duty to see to it that the diner’s
experience is pleasant and satisfying. In order to do this, food servers must be well
establishment. She must be free from anybody or mouth odors and must wear clean,
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well pressed uniform and polished shoes with hair neatly trimmed and combed.
Fingernails must be short and clean. Being alert and competent; a food server must
know procedures and must anticipate the needs of the guest to be able to render
prompt service. Having good guest relations; a food server must be courteous, polite,
helpful, and attentive to the diners. Being a good team player; Good table service
requires the team effort of all the dining room and kitchen staff. A good food server must
know how to work with the rest of the members of the team.
Table 2.4
Summary Table on the Customer Satisfaction
Table 2.4 depicts the summary on the customer satisfaction. The composite
mean of 2.94 indicates that the respondents are satisfied. Two indicators such as the
food service and the dining room service got the highest weighted mean score from
On the other hand housekeeping service got the lowest weighted mean
score of 2.48 which indicates that the respondents are less satisfied. Certain guidelines
and procedures govern the work of an efficient and effective food server. These
commence from the time guest are greeted upon their entry to the establishments and
are observed throughout the entire meal until the guests leave the premises. In
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housekeeping service, pest control and sanitation are needed to improve the customer
Proper Sanitation- without food, shelter and water mice cannot survive. Thus foods
must be covered, eliminating stagnant water, and covering all possible entrance of
mice, like holes. Poisoning rat baiting; this can bring temporary reduction in rodent.
Destroying their hiding places, like in crowded storerooms, decongesting the storeroom
Rat proofing; this is meant to get out of the Building. It is easier to kill rats already inside
Table 3.1
Common Problems encountered by the tenants in Food Service
terms of food service. The composite mean of 2.33 indicates that the respondents
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Only two items were the rated “often” as to food tastes salty, bland and oily.
This got the highest weighted mean score of 2.54 followed by same dish is served
The researchers believe that food taste shall be given an attention because it is
likewise very much important in the food industry. If the food served does not satisfy the
customer, it means that something is really wrong. Eating cannot be removed from
people’s lives; it is and will always be one of the essential factors of man’s everyday life.
If a restaurant or any food establishment does not satisfy man’s palate, it means that
are losing little by little the business. Good tasting food is very attractive to anyone else.
Food is life as what everyone will always hear and see from people’s conversations and
menus. To avoid serving the same dish frequently, it is good to plan and make menu in
advance. Tenants do not want to eat the same dish often. They look for varieties; they
look for innovations, and even recipe fusion. Food industry is very dynamic, broad; it is
an art as well. There are many tools and sources where ideas be sourced on food. The
social media, different apps and other networking are the best tools to use in order to
On the other hand, items such as food served is not balanced, food for packed
meals doesn’t have variety and the insufficient serving of food got the lowest weighted
mean score from 2.21 to 2.08 respectively. Taste is a notoriously difficult sense to
study. The difficulties in taste study are compounded by the fact that taste is intimately
associated with the sense of smell. Every kid knows to plug his nose when trying a food
28
he or she doesn’t like. Researchers must be constantly aware that differences in taste
may also be due to smell. So when they want to answer a question like “how does the
texture of a food impact its taste?” they know it will not be a simple matter to explore.
A balanced diet is one that provides the body with all the essential nutrients,
vitamins and minerals required to maintain cells, tissues and organs as well as to
function correctly. A diet that is lacking in nutrients can lead to many different health
problems ranging from tiredness and lack of energy to serious problems with the
A balanced diet needs to contain foods from all the main food groups in the
correct proportions to provide the body with optimum nutrition. It should also be made
processed foods. Every person is different and hence the correct diet for health may
vary from person to person, however by following a diet that is varied, covers all foods
groups and is low in undesirable nutrients such as sodium, saturated fats and sugar,
day and not to skip breakfast. Each meal should be composed of a variety of foods
from each food group and portion sizes should be moderated to control calorie intake.
standard drink per day for women and two for men with two alcohol free days per week.
The 2010 dietary guidelines from the U.S. Departments of Health and Human
Services and Agriculture recommend that a diet that is low in saturated and trans fats,
29
cholesterol, added sugar, salt and alcohol should be followed. A diet similar to the
recommended to fulfil these requirements. Calorie intake should also be balanced with
(https://www.caloriesecrets.net)
Table 3.2
Common Problems encountered by the tenants in Housekeeping Service
Indicators Weighted Verbal Rank
Mean Interpretation
1. Not enough stock of toiletries and other
3.17
cleaning equipment. Often 3.5
2. Lack of thoroughness in daily cleaning. 3.17 Often 3.5
3. Foot towel and hand towel are not changed
3.04
regularly. Often 6.5
4. Cobwebs are present or visible. 3.00 Often 8.5
5. Walls are not cleaned periodically. 3.00 Often 8.5
6. Mops used for cleaning the floor are not
3.04
clean and have foul odour. Often 6.5
7. Rooms and corridors are musty. 3.33 Often 2
8. Stains are present in bed linen and clothes. 3.38 Often 1
9. Air condition units are noisy. 3.13 Often 5
10. Air conditioned units are dusty. 2.75 Often 10
Composite Mean 3.10 Often
Legend: 3.50 – 4.00 = Always; 2.50 – 3.49 = Often; 1.50 – 2.49 = Sometimes; 1.00 – 1.49 =N
housekeeping service with the composite mean score of 3.10. Stains are often present
in bed linens and clothes ranked first with the score of 3.38, followed by rooms and
corridors are musty with the score of 3.33. Not enough toiletries and other cleaning
equipment and lack of thoroughness in daily cleaning were tied down to the weighted
Linens can instantly enhance a room by adding warmth, color, texture and an
element of style. But keeping those sheets, towels, duvets, comforters and blankets in
pristine condition can be a Herculean task. Whether they come from coffee, wine, food,
30
make-up or even blood, stains do not have to mean the end of the line for favourite
linens. Time, patience and a commitment to taking care of the linens are needed to
save them from the rag bag (or the trash). The earlier these are seen and treated a
stain, the better chance at removing it. That is why it is imperative that the staff inspect
linens immediately upon cleaning a room, and treat stains upon discovery. It is so much
easier to see the stain on a sheet while still on the bed or a stain on a towel or wash
cloth when removing it from bathroom. Always inspecting linens before removing them
from the room; if seen a stain it can be pre-treat immediately before taking the linens to
the laundry room. If not certain what type of stain it is, putting masking tape to the stain
and treating it when it gets to the laundry room is better. If the type of stain is
recognized but cannot treated right away, add some tape, mark types of stain found on
the item and treat in the laundry room. This way it does not go into the washing machine
without pre-treating. A safety pin on the stained area to alert whoever is doing the
laundry to pre-treat before adding to the washing machine can be done also. This is
especially important with a sheet, pillowcase, towel or washcloth, where most makeup
stains will occur. It is next to impossible to get a stain out once an item has been
cleanliness, order, safety combined with competency, management should know the
atmosphere, gives peace, joy and relaxation to the family or household served,
guarantees guest satisfaction to the family or household served if properly done. The
server employs work simplification techniques. E.g. the use of serving tray and the
31
service station, these encourages server to be professional, updated and creative in her
also important. People who will use the bathroom and common comfort room will feel
comfortable using them as they are provide the necessary equipment and materials for
them. It will also add to the establishment’s prestige because housekeeping is the heart
of the hotel industry thus, it is just appropriate like in foods to make sure that this area is
On the other hand, air condition units are dusty with the weighted mean score of
2.75, followed by the tied weighted mean score of 3.00 in cobwebs are present or
visible and walls are not cleaned periodically got the lowest rank weighted mean score.
Being in the tropical country where the sun is always up, providing air condition
units is a must especially for a lodging or hotel industry. People at least need some
comfort after a tiring day. Regular maintenance and cleaning of the air condition units is
a must not only of the preservation of the items but also for the sake of the people who
use them. If the air condition units are not cleaned regularly, it will cause some allergies
or sickness to customers.
The staff first duty is to be clean. The cleanliness of the establishment or work
place is part and parcel of life. As the floors are cleaned everyday, the walls and ceiling
as well must be cleaned. No trace of cobwebs should be seen, they should not be
visible either. It will make a bad impression if the customers or guests will see cobwebs
hanging around, walls full of dust and dirt. The researchers believe that cleaning
32
Table 3.3
Common Problems encountered by the tenants in
Dining Room Service
terms of dining room service. The composite mean of 2.25 indicates that the
respondents sometimes encountered problems in dining room service. All the items
were rated sometimes where the glasses are frosted with calcium residue, silverwares
are unclean, tarnished and rusty and condiments are not replenished got the highest
The researchers believe that it is important that the chinawares, silverwares and the
beverage wares are clean and free from any stains. Customers often check the
appearance of the things they will use when they eat. Some of the customers are quite
meticulous and sensitive when they see the poor quality of the utensils etc. They
believe that table wares are one of the important factors to satisfy the customers. It also
33
tells the status of the restaurant. They also believe that it is like a mirror that tells if the
Condiments are not replenished, chairs and tables are wobbly and silver wares
are unclean, tarnished and rusty are the highest in rank. It is always good to review or
check the status of the materials, tools and equipments being used in the dining room.
Proper care and maintenance shows good standard of the establishment. As simple as
refilling and cleaning the condiment trays has already an impact as one enters and
decides to eat in a certain restaurant. It is good to pay attention in small details, though
they are small but they say a lot about the establishment
Dining room is dirty is the highest in rank followed by the service is slow and
lives. Cleanliness is necessary for safety reasons and maintenance of the overall
appearance of the establishment. It should be kept clean and tidy as it is the place
where we eat. The dining room supervisor or manager must make a list or do an
inspection; find time to sit in the dining room and put herself as the guest. Service also
On the other hand, hairs are seen on food, and insects or rodents such as ants,
rats, spiders and cockroaches are seen around the area got the lowest weighted mean
In any food or business industry, it is not a good sign if insects or rodents in any
forms are present. It reflects a bad condition of the establishment. Even at homes these
establishments will lessen the quality of the establishment. It reflects the uncleanliness
34
of the establishment, the poor sanitation practices and a lot more. These problems will
also cause some sickness that might be very harmful to the customers or to even the
people working in that establishment. Sanitation is very important especially when food
is related. Effective action plans are necessary in order to eliminate and avoid these
problems.
Table 3.4
Summary Table on the Common Problems Encountered by the Tenants in
Food Service
Table 3.4 shows the summary of the common problems encountered by the
tenants in terms of food, housekeeping and dining room service. The composite mean
score of 2.56 indicates that the respondents often encountered problems with the
Housekeeping got the highest weighted mean score of 3.10 which indicates that
respondents often encountered problems in this area. On the other hand, food service
and dining room service both got the sometimes response with the weighted mean
In dining room service, punctuality in entering and leaving the area got the
highest weighted mean score. Time: punctuality, and promptness are highly valued by
Punctuality is a virtue, unpunctuality is for the unemployed: this is a cardinal rule in the
35
restaurant business. To care for customers, one must be credible (Can be trust with), be
everything is in order; occupants are safe, comfortable and protected from disease-
Table 4.1
Difference of Responses on the Customer Satisfaction
When Grouped According to Age
As seen from the result, there is a significant difference observed on food service
when grouped according to age since the obtained p-value of 0.013 is less than 0.05
alpha level. This means that the satisfaction on food service varies as to age and age
group of 15 to 24 years old was found to be significant and implies that they have the
highest satisfaction.
The researchers think that age has a big effect on the level of the customer
satisfaction of Tahilan residents and study center. The data show that young people
with the age between 15- 24 years old are the ones who are more satisfied with the
services especially when it comes to food service. It is because they do not have
special diets to follow unlike the older people who are more conscious with what they
36
eat. Older people often eat with their minds and not with their mouths. Being in the food
industry, it is often heard or noticed that the older people before eating certain dish,
would always ask what the ingredients are, how the food was prepared, etc. They do
not want fried foods because they are conscious of their cholesterol level etc. Younger
ones on the other hand, like to eat fried foods because they said it is more appetizing
Table 4.2
Difference of Responses on the Customer Satisfaction
When Grouped According to Profession
The table reveals that all computed p-values were greater than 0.05 alpha level,
thus the researcher fails to reject the null hypothesis. This means that there is no
significant difference observed and indicates that different people working on different
This shows that people of different professions do not have the same level of
satisfaction in terms of the services rendered to the. The researchers think that
Conclusion:
1. Majority of the respondents are students under 15 – 24 years old. Very few are
housekeeping and dining room service indicates that the respondents are
37
satisfied. Housekeeping service got the lowest weighted mean which indicates
that the respondents are less satisfied and improvement is needed for customer
This also indicates that respondents often encountered problems in this area.
according to age. Satisfaction on food service varies as to age and age group of
observed and indicates that different people working on different profession have
38
Questionnaire: Age:
Profession: Student Teacher Medical Practitioner Office Worker
15-24 years old Industry Practitioner
I.Profile of the Respondents: Province of Origin:
25-34 years old
Food Service Always Often Some Never House Always Often Some Never Dining Room Always Often Some Never
times keeping times Service times
4 3 2 1 4 3 2 1 4 3 2 1
10. Food served 10. Extra ordinary 10. Insects are seen in
has variety of cleaning is done the area.
choices regularly.
39
Common Problems encountered by the tenants in
Food Service, Housekeeping & in Dining room Service
Food Service Always Often Some Never House Always Often Some Never Dining Room Always Often Some Never
times keeping times Service times
4 3 2 1 4 3 2 1 4 3 2 1
40
Recommendations:
1.) Tahilan Residents and Study Center Management may review cleanliness aspects
of the area including the building, equipment, tools and & utensils and implement a rigid
should conduct a training for the personnel. Mattresses may also be replaced.
41
Reference:
Punlaan School handbook for students (2006) The two dimensions of satisfactory
customer service
Habihan school Handbook for students: Housekeeping to the upkeep and maintainance
Blog-client heartbeat.com/why-customer-satisfaction-is-important/
An Accenture global customer satisfaction report (2008) Customer service top cause of
customer churn
www.tahilan.com
http://www.kalfi.org/kalfi/kalfi-study-centers/tahilan-residence-and-study-center: Tahilan
42
43
LYCEUM OF THE PHILIPPINES UNIVERSITY
Batangas City
Dear Respondents;
assess the Customer Satisfaction in the Residence and Study Center. We are
asking for your assistance in answering the question below with full sincerity.
Rest assured that result will be treated with utmost confidentiality. Thank you and
God Bless.
THE RESEARCHERS
Sheryl L. Predilla
Jorien A. Junio
Appendix A
Reliability
Reliability Statistics
.935 10
Item Statistics
Appendix B
Scale Statistics
Reliability
Reliability Statistics
.817 10
Item Statistics
Deviation
Appendix B
Scale Statistics
Reliability
Reliability Statistics
.933 10
Item Statistics
Appendix B
Scale Statistics
Reliability
Reliability Statistics
.904 10
Item Statistics
Deleted
Appendix B
Scale Statistics
Reliability
Reliability Statistics
.912 10
Item Statistics
Correlation Deleted
Appendix B
Scale Statistics
Reliability
Reliability Statistics
.907 10
Item Statistics
f1 2.2667 .79881 15
f2 2.0667 .70373 15
f3 2.2000 .67612 15
f4 2.1333 .91548 15
f5 2.6000 .82808 15
f6 2.3333 .61721 15
f7 2.4000 .73679 15
f8 2.3333 .81650 15
f9 2.3333 .61721 15
Appendix B
Item-Total Statistics
Scale Statistics
Appendix B
QUESTIONNAIRE
The questionnaire is an attempt to know the profile of the residence of Tahilan students and
professionals, and to assess the customer satisfaction being done in this residence and study center in
Please answer the following questions by checking rounded square that best described you. All
information shall be held confidential and shall be used for research purposes only.
55 and above
Profession: Student
Teacher
Medical Practitioner
Office Worker
Industry Practitioner
Province of Origin:
Appendix C
II. Customer Satisfaction Survey Questionnaire
Please put check on the box that correspond to your answer using below scale:
A. Food Service
4 - Always
3 - Often
2 – Sometimes
1 - Never
2. Regarding total
appearance, color, taste
and odor of food served.
3. Food served has
nutritional value.
8. Dessert must be
presentable to the eyes,
and smell and taste good.
9. Breads are soft and
freshly baked
Appendix C
II. Customer Satisfaction Survey Questionnaire
Please put check on the box that correspond to your answer using below scale:
B. Housekeeping Service
4 - Always
3 - Often
2 – Sometimes
1 - Never
Appendix C
II. Customer Satisfaction Survey Questionnaire
Please put check on the box that correspond to your answer using below scale:
4 - Always
3 – Often
2 – Sometimes
1– Never
Appendix C
III. A.) Common Problems encountered by the tenants in Food Service
4 - Always
3 - Often
2 – Sometimes
1 - Never
Appendix C
III. B.) Common Problems encountered by the tenants in Housekeeping Service
4 - Always
3 - Often
2 – Sometimes
1 - Never
Appendix C
III. C.) Common Problems encountered by the tenants in Dining Room Service
4 - Always
3 - Often
2 – Sometimes
1– Never
3. There is poor
ventilation.
5. Condiments are
not replenished.
6. Service is slow.
7. Silverware
unclean, tarnished
and rusty.
8. Glasses are
frosted with water
calcium residue.
9. Coffee maker,
oven toaster and
microwave oven are
not clean.
10. Insects or
rodents such as
rats, ants, spiders
and cockroaches
are seen around the
area.
Appendix C
Statistical Output
Frequencies
Statistics
age profession
N Valid 24 24
Missing 0 0
Frequency Table
Age
Cumulative
Frequency Percent Valid Percent Percent
Appendix D
Profession
Cumulative
Frequency Percent Valid Percent Percent
Descriptive Statistics
Valid N (listwise) 24
Appendix D
Descriptives
Descriptive Statistics
Valid N (listwise) 24
Appendix D
Descriptives
Descriptive Statistics
Valid N 24
(listwise)
Appendix D
Descriptives
Descriptive Statistics
Valid N (listwise) 24
Appendix D
Descriptives
Descriptive Statistics
Valid N (listwise) 24
Appendix D
Descriptives
Descriptive Statistics
Valid N (listwise) 24
Appendix D
Oneway
Descriptives
Lower Upper
Bound Bound
Appendix D
ANOVA
Total 5.238 23
Total 3.965 23
Total 5.985 23
Oneway
ANOVA
Total 5.238 23
Total 3.965 23
Total 5.985 23
Appendix D
Crestfield Center Residents
Appendix E