FOR IMMEDIATE RELEASE

Mobile Device Can Be Your Wingman to Plan Romantic Valentine’s Day

Whether you are single, dating, engaged or married, a mobile device can be a helpful tool to make romantic plans and
stay better connected this Valentine’s Day.

Mobile technology can help strengthen relationships. That includes our love lives:
• According to Keith Hampton, a professor at Rutgers University, social media users tend to have closer relationships,
not just online, but in real life.1
• Singles look for love online. According to Forbes, there are 2,500 dating sites in the U.S. with approximately 1,000
new ones launched every year.2
• A Statista survey revealed that 84% of people use online dating sites to find relationships.3

"We're having a massive love affair with our mobile devices,” said Mike Adams, U.S. Cellular’s director of sales for Iowa
and Nebraska. “On Valentine's Day and every day, we rely on our smartphones to make dinner reservations, send
flowers, buy gifts, send thoughtful texts to our loved ones and even to find a potential partner. Valentine’s Day is a great
time when people look to their mobile devices to help find and celebrate love.”

U.S. Cellular offers the following tips and apps to help make your Valentine’s Day memorable:
• Share the love. The Couple app keeps couples in sync. There are a variety of features from practical sections
(shared calendars, photo albums, to do lists) to adorable options ("thumbkiss" allows couples to touch their screens
and leave thumbprint "kisses" behind). This app also allows couples to build a private special moments timeline.

• Schedule some romance. In need of a date night? Scheduling time together can be challenging when work, kids’
activities and chores all beckon. You can finagle two busy schedules with Raft, a calendar app that syncs schedules
with your partner and makes it easier to see work hours, appointments and other obligations in color-coded calendars.
It’s the perfect app to block out time for a romantic Valentine’s Day.

• Connect in the kitchen. The saying goes that the way to your love's heart is through their stomach. You can access
delicious, romantic food ideas with a recipe app. Tasty provides personalized food recommendations for meals based
on major holidays (hello chocolate lava cake for Valentine’s Day dessert). According to a U.S. Cellular survey, more
than 13% of smartphone users don’t start a meal without the help of their device. 4

• Plan a great date. Are you and your SO stuck in a rut? Are you typically too busy (or too lazy) to plan a date?
Eventbrite is an event finder app that allows people to find unique experiences whether they are home for Valentine’s
Day or traveling across the country.

• Meet your match. Single on Valentine's Day? Online dating has gone mobile, which makes it easier to review singles'
profiles, find a match and take your conversation from the virtual world to the real world. There is a wide (and growing)
assortment of dating apps. Match.com is the world's largest subscription-based dating option. Online dating site
eHarmony relies on a questionnaire to test people’s compatibility and links those that are likely to click. OK Cupid
provides in-depth profiles that allows people find a long-term relationship or even same-day blind dates.

• Walk down the aisle in style. Getting engaged this Valentine’s Day? It is never been easier to plan a wedding with a
variety of apps to help engaged couples stay organized and on track to wedded bliss. The Knot is an all-in-one digital
wedding planner. This popular free app helps couples update registries, locate local vendors, track budgets and
manage RSVPs. Other apps, such as WeddingHappy, use your wedding date to build a customized schedule and to-
do list. It also offers payment tracking, a spending summary and feature that compiles vendor contact information.

1https://www.webmd.com/healthy-aging/features/tech-affects-relationships#1
2,3https://www.datingnews.com/industry-trends/online-dating-statistics-what-they-mean-for-future/
4Between Nov. 14-27, 2018, a total of 1,012 online interviews were conducted among a nationally representative sample of U.S. consumers between 18-38 years old by Consumer
Insights, in partnership with Maritz CX.