Executive Summary

My T-shirt Company will offer personalized, good quality, and fashionable printed
casual T-shirt wear that are attuned to the needs of the youth in Bulacan. Historical data shows
that there is an increasing demand for t-shirts among the high school and college student in
Bocaue, Bulacan. However, the existing five big competitors are not able to meet such demand
resulting to a big gap. This means that there is a big unmet demand of the market in the printed
silkscreen t-shirt. Our primary strategy is to offer customers a variety of options for choosing
their own customs shirts. Most of the orders will be for white t-shirts; however other colored
t-shirts will be available both for women and men. The customers may choose from the existing
designs, supply their own, or have our graphic designer create a design for them. Our business
will initially operate a home –based and use social media (e.g. Facebook and Twitter) to
showcase designs and actual T-shirts with silk screen designs for ease of browsing and
ordering. Any customer will have the option to pick-up their merchandise or have it delivered
at their convenience. The pre-designed shirts will also be available on school bazaars, local
bazaars in Bocaue, and fairs on some occasions. My T-shirt products have a number of
competitive features that will be used to its advantage to achieve market penetration such as its
large catalog of graphics and the affordability of the shirts.

Initial capitalization for the business is Php 49,700 good for a one-month expense.
Expected revenue for Year 1 is Php 147,532.80 while total cost of goods sold amounted to Php
568,800.00.
 Management and Organization

Company Name: My T-shirt Company

Logo:

Address: 88 Ocampo Street, Bocaue, Bulacan

Vision Statement: My T-shirt will be a leading provider of personalized, good quality and
fashionable printed casual T-shirt wear that are attuned to the needs of the youth.

Mission statement: My T-shirt is a socially responsible company providing high quality,

personalized, and reasonably priced printed T-shirt which caters to the clothing needs of the
youth in Bulacan.

Key personnel: Manager

Workforce and Support personnel: Graphic designer/Production assistant

Organizational chart:

Owner/ Manager

Advisory Council

Graphic Designer
and Production
Assistant
Ownership: Single Proprietorship

Capitalization: P49,700.00

Compensation and incentives: Minimum wage based on daily rate as provided by law.

External Management Support: Parents and Entrepreneurship teacher will be tapped as

Advisory Council.
 Product Plan

Purpose of the Product

My t-shirt will offer customers a variety of options for choosing their own custom shirts.
Most of the orders will be for white t-shirts; however other colored t-shirts will be available
both for women and men who are looking for casual yet trendy shirts. The customers may
choose from the existing designs, supply their own, or have our graphic designer create a design
for them.

Product’s Unique Features

My T-shirt have two unique features. The first is the wide array of graphic designs and
create your own or personalized design, graphics, and slogans that connect with the customers
and reflect their opinions and personality. The second unique feature is the high quality of
screen printing which is made from the premier silkscreen ink and paints, and handled with
utmost care in every print. Below is the sample of a T-shirt design.

Sample t-shirt

Material and Equipment requirements and sources of supply

The materials requirements and their sources are as follows:

MATERIALS SOURCE

Screen printing press Silkscreen printing specialty store in

Divisoria
Wood screen Hardware store in Bocaue, Bulacan
Squeegee Hardware store in Bocaue, Bulacan
Silk screen fabric ink Silkscreen printing specialty store in
Divisoria
Photo emulsion Silkscreen printing specialty store in
Divisoria
 Lightbulb Hardware store in Bocaue, Bulacan
Shirt Wholesale store in Divisoria
Transparency or acetate film Bookstore in Bocaue, Bulacan

Production Process and controls that will be used to manufacture the product

Below is the Silk Screen Process using the Photographic Emulsion Method

1. Create your design

a. Print out a solid image design on a transparency paper

b. Or cut out a stencil pattern depending on the design

2. Prepare the frame

a. Coat the screen with photo emulsion

b. Leave it to dry in a darkroom from light and heat, especially direct sunlight

3. Transfer image

a. Lay the screen on top of a black cloth or board for better light absorption
b. Place the transparency or stencil on the screen with scotch tape or lay a piece of glass
over the image to hold it tight to the screen
c. Expose the emulsion under a light source, preferably a lightbulb or in direct sunlight,
for 20-30 minutes to harden

4. Clean the screen

a. After emulsion has been exposed, remove transparency

b. Rinse off the ink on the screen with water until the design can be seen

5. Screen the shirt

a. Lay the shirt top of the silence press

b. Mount the screen in the clamps of the press and push the screen down on your fabric
c. Place a small amount of printing ink along the top of the screen then pull it over the
image with a squeegee

6. Clean up

a. Lift the screen and remove the shirt to dry

 b. Immediately wash off the ink on the screen so it can be used again in the future, as the
ink dries fast and can ruin the screen
c. Iron or oven the shirt after has been dried to heat set it and prevent the design from
washing out after repeated washing

The t-shirt printing quality control will be ensured in each of the step in the production
process based on standard since screen printing is an old technique that has stood the test of
time. The Photographic Emulsion Method is one of the most popular methods for printing onto
t-shirts; screen printing can produce durable and long-lasting result. However, a labor-intensive
initial setup means screen printing is most cost effective when printing in bulk. When screen
printing complex designs or designs with more than four to five colors, the owner manager will
supervise and work closely with the graphic artist/production assistant to be sure that the best
quality will be produced as desired. The quality control of the T-shirt is of utmost importance.
This means that the quality of the T-shirts to be used and the prints needs to be top notch. A
pattern that fades and cracks or a t-shirt that shrinks and rips easily will make the customer to
come back and repurchase. Quality t-shirts encompass several factors, including fit, sizing,
material, softness, and weight. To ensure that these will be met and decide which blank T-shirt
to use is to get feedback of some of the most popular blank T-shirts for printing.

Then, personal canvassing in Divisoria of each of the T-shirts will be done.

Distribution logistics

My T-shirt company will initially operate home-based and use social media (e.g.
Facebook and Twitter) to showcase designs and actual T-shirts with silk screen designs for
ease of browsing and ordering. Any customer will have the option to pick-up their merchandise
or have it delivered at their convenience. The pre-design shirts will also be available on school
bazaars, local bazaars in Bocaue, and fairs on some occasions.

Regulatory and other compliance issues

My T-shirt Company will be registered as a single proprietor enterprise with the

Department of Trade and Industry provincial office. A barangay clearance will also be secured
before it applies for a Mayor’s permit to operate as a home-based business micro enterprise.
The BIR registration will also be done after getting all the necessary registration documents
and permits from DTI, Barangay, and Mayor’s Office. The owner/manager and the graphic
designer/ production assistant will be registered with the Social Security System.
 Market Plan

Market Analysis which includes demand and supply vis-à-vis competitors

Historical Total Supply: Previous 5 years T-Shirts Total

Data Demand Sold by the Competitors per Year Supply
(5 Years)
A B C D E
Year 1 196,029 1110 1221 1343 1477 1625 6776
Year 2 245,037 1221 1343 1477 1625 1788 7454
Year 3 306,296 1343 1477 1625 1787 1966 8198
Year 4 382,870 1477 1625 1788 1966 2163 9019
Year 5 478,588 1625 1788 1966 2162 2379 9920

The above table shows that there is an increasing demand for T-shirts among the high
school and college students in Bocaue, Bulacan. However, the existing five big competitors are
not able to meet such demand resulting to a big gap. This means that there is a big unmet
demand of the market in the printed silkscreen T-shirt.

Marketing and Sales Strategies

Marketing Strategy

An aggressive marketing campaign will aim to increase the visibility for My T-shirt. This will
emphasize the costumer’s preference to completely customize or personalize their design. My
T-shirt will utilize a number of different venues to communicate this message.

 Social Media – the company will be active on social media platforms, specifically Twitter,
Facebook, Instagram and Pinterest, to increase awareness and visibility to the younger
generation, particularly the millennial.
 Student organizations - the company will attempt to gather data of the various student groups
who actively purchase shirts for their members. A linkage well be established with theme
so that they become aware of the My T-Shirt products. This will be achieved through a
combination of sponsorship of student organization events as well advertisements trough
tarpaulins and flyers that specifically target this demographic.
Sales strategy

The sales strategy will emphasize that ordering and buying a shirt from My T-shirt is
very easy, accessible, and a pleasing experience. The sales effort will work on the possibility
of having its own website in the long run, the main tool used for ordering. It will be quite
important to have a friendly, easy to use web interface in the future course of the business.

My T-Shirt will also rely on three other factors to help boost sales. The first is
exemplary customer service. Having excellent service will provide the customer with the
feeling that the business is looking out for the customer’s interest. Second, when a customer
places an order, they will probably be excited to see the finished product, so My T-Shirt will
ensure the shortest turnaround time possible. Lastly, sales will be boosted by offering
customers a very good product. My t-shirt will ensure economical value for the t-shirt without
sacrificing its quality.

Product Characteristics or features

My T-shirt products have a number of competitive features that will be used to its advantage
to achieve market penetration.

 Large catalog of graphics – customers will be offered an array of designs or graphics to

choose from which are conceptualized by the in-house graphic designer. Your T-shirt! pays
a royalty for use of these graphics.
 Affordability of the shirts – teenagers still being dependents and having a limited budget to
splurge, it is favorable for them to have access to inexpensive yet quality shirts.

Pricing policy

My T-Shirt Company will adopt the differing price based on the size and the complexity of the
design policy. As such, below is the pricing scheme that will be adopted:

SIZE OF THE T-SHIRT PRICE (PESO)

Small 160
Medium 170
Large 180
Extra Large 190
 Sales Projections

Year 1 Year 2 Year 3 Year 4

Quantity
Size Price per Month Qty Peso Qty Peso Qty Peso Qty Peso
(Units) (Units) (Units) (Units)

Small 160 37(10%) 444 71,040 488 78,080 537 85,920 591 94,560

Medium 170 93(25%) 1116 189,720 1228 208,760 1350 229,500 1485 252,420

Large 180 185(50%) 2220 399,600 2442 439,560 2686 483,480 2955 531,900

Extra Large 190 55(15%) 660 125,400 726 137,940 799 151,810 878 166,820

Total 370 4440 785,760 4884 864,340 5372 950,710 5910 1,045,730

Note: There will be a 10% increase in the quantity of T-shirts to be sold as well as its price.

Market Analysis Summary

The demand for silkscreen printed shirts in Bulacan has shown steady growth over the
last 5 years. It was observed that high school and college students are among the biggest market
for the product. These market segments favor trendy and quality shirts an affordable price. To
increase market penetration, My T-shirt will offer a large catalog of graphics aside from the
affordable shirts to its intended market segment. At the same time, aggressive marketing
campaign will be done to increase the visibility for My T-shirt through the use of the social
media and tapping the various school student organizations. My T-Shirt offers price differential
based on the size and the complexity of the t-shirt design with price ranging from Php 160-190.
 Financial Plan

 Start-up Costs requirements

 Financial Projections
 Breakeven analysis
 Budget

Start-up Summary

Expenses Cost/pc 370 shirts Year 1

Screen printing press 4,500 4,500 54,000
Wood screen (50 uses/pc) 600 3,600 43,200
Squeegee 400 400 4,800

Silkscreen fabric ink (60 shirts @ ₱5/shirt) 300 1,800 21,600

Photo emulsion (10-15 screens @ ₱16/shirt) 250 4,500 54,000
Lightbulb 100 100 1,200
Shirt 50 18,000 216,000
Transparency or acetate film 5 1,500 18,000
Utility 800 800 9,600
Labor cost 13,000 156,000
Permits and licenses 1,500 18,000
TOTAL 49,700 596,400
 5-Years Profit/Loss Statement

My T-Shirt Company
Projected Income Statement for Years 1-5
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue 785,760 864,340 950,710 1,045,730 1,150,320

Cost of Goods Sold: 568,800 625,680 688,248 757,073 832,780

Materials 412,800 454,080 499,488 549,437 604,380

Other direct expenses 156,000 171,600 188,760 207,636 228,400

Gross Profit (Loss) 216,960 238,660 262,462 288,657 317,540

Gross Income 216,960 238,660 262,462 288,657 317,540

Expenses:

Other Operational Expenses

Permits 1,500 1,500 1,500 1,500 1,500

Utilities 9,600 10,560 11,616 12,778 14,055

Income before interest and taxes 216,960 238,660 262,462 288,657 317,540

Tax 69,427 76,371 83,988 92,370 101,613

Net Income (Loss) 147,533 162,289 178,474 196,287 215,927

 5-Years Cash Flow
My T-Shirt Company
Projected Cash Flow for Years 1-5
Year 1 Year 2 Year 3 Year 4 Year 5
Beginning Cash Balance 49,700 67,006 139,983 220,386 308,959
Cash Inflows (Income):
Cash Sales 785,760 864,340 950,710 1,045,730 1,150,320
Total Cash Inflows 785,760 864,340 950,710 1,045,730 1,150,320
Cash Outflows (Expenses):
Payroll 156,000 171,600 188,760 207,636 228,400
Supplies 412,800 454,080 499,488 549,437 604,380
Taxes & Licenses 1,500 1,500 1,500 1,500 1,500
Utilities & Telephone 9,600 10,560 11,616 12,778 14,055
Other: 69,427 76,371 83,988 92,370 101,613
Subtotal 649,327 712,611 783,852 862,221 948,448
Other Cash Outflows:
Loan Principal
Owner’s Draw 119,127 77,251 84,956 93,435 102,724
Subtotal 119,127 77,251 84,956 93,435 102,724
Total Cash Outflows 768,454 791,362 870,308 957,156 1,052,672
Ending Cash Balance 67,006 139,983 220,386 308,959 406,607
 5-Years Balance Sheet
My T-Shirt Company
Projected Balance Sheet
Year 1 Year 2 Year 3 Year 4 Year 5
ASSETS
Current Assets:
Cash on hand 147,533 162,289 178,474 196,287 215,927
Total Current Assets: 147,533 162,289 178,474 196,287 215,927
Fixed Assets:
Total Fixed Assets: 0 0 0 0 0
Total Assets 147,533 162,289 178,474 196,287 215,927
LIABILITIES & EQUITY
Current Liabilities
Income Taxes Payable 69,427 76,371 83,988 92,370 101,613
Short-Term Loan Payable 800 800 968 1,065 1,171
Total Current Liabilities 70,227 77,251 84,956 93,435 102,784
Total Liabilities 70,227 77,251 84,956 93,435 102,784
Capital 49,700
Add: Net Profit 147,533 162,289 178,474 196,287 215,927
Less: Drawings 119,927 77,251 84,956 93,435 102,724
Net Capital 77,306 85,038 93,518 102,852 113,203
Total Liabilities and Equity 147,533 162,289 178,474 196,287 215,927