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  • Barnlund's Communication Model

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    Julie Dampo Dicdican
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    Barnlund's Transactional Model of Communication proposes that communication is a reciprocal process where both the sender and receiver are responsible for constructing meaning. It views communication as a continuous and dynamic process where people must build shared understanding from verbal and nonverbal cues in their environment. The model distinguishes between interpersonal communication within oneself and intrapersonal communication between people.

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    Barnlund's Transactional Model of Communication proposes that communication is a reciprocal process where both the sender and receiver are responsible for constructing meaning. It views communication as a continuous and dynamic process where people must build shared understanding from verbal and nonverbal cues in their environment. The model distinguishes between interpersonal communication within oneself and intrapersonal communication between people.

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    894 views1 page

    Barnlund's Communication Model

    Uploaded by

    Julie Dampo Dicdican
    Barnlund's Transactional Model of Communication proposes that communication is a reciprocal process where both the sender and receiver are responsible for constructing meaning. It views communication as a continuous and dynamic process where people must build shared understanding from verbal and nonverbal cues in their environment. The model distinguishes between interpersonal communication within oneself and intrapersonal communication between people.

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    © All Rights Reserved
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    Barnlund’s Transactional Model of Communication

    According to Dean C. Barnlund communication is defined as "a word that describes the process of creating a meaning."
    (Barnlund, 1962).
    The Transactional Model of Communication proposed by Barnlund states that giving and receiving messages is
    reciprocal. This means that both communicators (the sender and the receiver) are responsible of the effect and
    effectiveness of the communication. People do not simply send meaning from one to the other then back again. They
    need to build a shared meaning of the message. In addition, both verbal and non-verbal behavioural cues, the
    environmental and noise are a part of the message. Barnlund broke down communication into two types: interpersonal
    (encoding and decoding messages withing one's self) and intrapersonal (encoding and decoding messages with another).
    Furthermore, he established seven communication postulates.

     Communication describes the evolution of meaning


     Communication is dynamic
     Communication is continuous
     Communication is circular
     Communication is unrepeatable
     Communication is complex
     Communication is irreversible

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