BRADDOCK'S

MODEL OF
COMMUNICATION
Communications Theory - BAC 1101
BA Communication 1-1
GROUP 10

1. Centeno, Denise Ingrid C.

2. Liwanag, Dariel D.
3. Tulaylay, Marianne Joy P.
 OVERVIEW
Research about Illustration of
the Model the Model

Explaination
Example
of the model
BRADDOCK'S MODEL OF COMMUNICATION

Richard M. Braddock created the well-

known communication theory known as
Braddock's Model of Communication
(sometimes referred to as Braddock's Model
of Public Speaking) in the 1960s. The fields
of public speaking and rhetorical
communication benefit most from this
concept. It is frequently used to examine
and comprehend the elements and
procedures involved in powerful persuasion.
 BRADDOCK'S MODEL OF COMMUNICATION

One of the earliest and most important

communication models was that of Lasswell. The 5W
model of communication was created by Harold
Lasswell in 1948 and focuses on five fundamental
questions: "Who?", "Says What?", "In What
Channel?", "To Whom?", and "With What Effect."
Richard Braddock expanded Lasswell's 5W model
into a 7W model in his 1958 article "An Extension of
Lasswell's Formula."
 BRADDOCK'S MODEL OF COMMUNICATION

Richard Braddock is a U.S. Communication

Scientist and he believed that although
Lasswell’s communication model is useful it
is too simplistic which led Braddock to
modify the model by adding two more
elements which are the “What purpose?”
and “What circumstances”.
IS IT NECESSARY TO
ADD TWO MORE
COMPONENTS TO
THE MODEL?
 IS IT NECESSARY TO ADD TWO MORE
COMPONENTS TO THE MODEL?
The Lasswell formula is really useful because the questions
WHO says, WHAT in, WHICH CHANNEL, to WHOM with
WHAT EFFECT? Are really applicable in answering the five
facets of the communicative process in the
communication of ideas. But it is no hidden truth that there
are more considerations than five and those
considerations are interrelated. That is why several
scholars were able to identify that the “5 W’s” of Lasswell’s
model lacks feedback and that the role of the
communicator and audience is rigid.
 BRADDOCK'S MODEL OF
COMMUNICATION
(THE EXTENSION OF LASSWELL’S FORMULA)
THE COMPONENTS
OF BRADDOCK’S
MODEL OF
COMMUNICATION
 WHO/COMMUNICATOR:

The sender who encodes

and sends the message.
 WHAT
PURPOSE/MOTIVES:
Intention of the communicator. This is where the
Lasswell’s model is modified in Braddock’s
Communication Model, the communicator’s role
is more than just relaying information rather the
communicator has a purpose or intention which
can be to persuade the audience.
 WHAT
CIRCUMSTANCES/TIME/
SETTING:
The Braddocks Communication model is very
considerate about the situation or condition of the
audience; these conditions are the physical and
emotional conditions. That is because Braddock
believed that circumstances are crucially
important to the success of the message’s delivery.
 WHAT CONTENT/
PRESENTATION:
This is the information or
the message being sent
to the target audience.
 WHICH
CHANNEL/MEDIA:

Medium or method used

to send the message.
 TO
WHOM/AUDIENCE:

The target receiver of the

message
 WHAT EFFECT/
REACTION:

Result or impact of the

message to the audience
 BRADDOCK'S MODEL OF
COMMUNICATION
(THE EXTENSION OF LASSWELL’S FORMULA)
 EXAMPLES ON HOW THE BRODDOCK’S
COMMUNICATION MODEL FLOWS
1) A politician persuades an audience to vote for
them in the upcoming elections.
2) An influencer apologizing in a vlog about their
mistakes.
3) A comedian telling humorous jokes to
entertain the audience.
4) A Graduation speech of the class
valedictorian to his/her fellow classmates
 EXAMPLES ON HOW THE BRODDOCK’S
COMMUNICATION MODEL FLOWS

5) A group of students presenting in class

6) A student body presenting in front of
his/her schoolmates for their own career
journeys
7) Graduation speech of the class
valedictorian to his/her fellow classmates
QUOTE
TO
END
THANK YOU FOR
LISTENING!
Communications Theory - BAC 1101
BA Communication 1-1
GROUP 10

1. Centeno, Denise Ingrid C.

2. Liwanag, Dariel D.
3. Tulaylay, Marianne Joy P.