MODEL OF COMMUNICATION Communications Theory - BAC 1101 BA Communication 1-1 GROUP 10
1. Centeno, Denise Ingrid C.
2. Liwanag, Dariel D. 3. Tulaylay, Marianne Joy P. OVERVIEW Research about Illustration of the Model the Model
Explaination Example of the model BRADDOCK'S MODEL OF COMMUNICATION
Richard M. Braddock created the well-
known communication theory known as Braddock's Model of Communication (sometimes referred to as Braddock's Model of Public Speaking) in the 1960s. The fields of public speaking and rhetorical communication benefit most from this concept. It is frequently used to examine and comprehend the elements and procedures involved in powerful persuasion. BRADDOCK'S MODEL OF COMMUNICATION
One of the earliest and most important
communication models was that of Lasswell. The 5W model of communication was created by Harold Lasswell in 1948 and focuses on five fundamental questions: "Who?", "Says What?", "In What Channel?", "To Whom?", and "With What Effect." Richard Braddock expanded Lasswell's 5W model into a 7W model in his 1958 article "An Extension of Lasswell's Formula." BRADDOCK'S MODEL OF COMMUNICATION
Richard Braddock is a U.S. Communication
Scientist and he believed that although Lasswell’s communication model is useful it is too simplistic which led Braddock to modify the model by adding two more elements which are the “What purpose?” and “What circumstances”. IS IT NECESSARY TO ADD TWO MORE COMPONENTS TO THE MODEL? IS IT NECESSARY TO ADD TWO MORE COMPONENTS TO THE MODEL? The Lasswell formula is really useful because the questions WHO says, WHAT in, WHICH CHANNEL, to WHOM with WHAT EFFECT? Are really applicable in answering the five facets of the communicative process in the communication of ideas. But it is no hidden truth that there are more considerations than five and those considerations are interrelated. That is why several scholars were able to identify that the “5 W’s” of Lasswell’s model lacks feedback and that the role of the communicator and audience is rigid. BRADDOCK'S MODEL OF COMMUNICATION (THE EXTENSION OF LASSWELL’S FORMULA) THE COMPONENTS OF BRADDOCK’S MODEL OF COMMUNICATION WHO/COMMUNICATOR:
The sender who encodes
and sends the message. WHAT PURPOSE/MOTIVES: Intention of the communicator. This is where the Lasswell’s model is modified in Braddock’s Communication Model, the communicator’s role is more than just relaying information rather the communicator has a purpose or intention which can be to persuade the audience. WHAT CIRCUMSTANCES/TIME/ SETTING: The Braddocks Communication model is very considerate about the situation or condition of the audience; these conditions are the physical and emotional conditions. That is because Braddock believed that circumstances are crucially important to the success of the message’s delivery. WHAT CONTENT/ PRESENTATION: This is the information or the message being sent to the target audience. WHICH CHANNEL/MEDIA:
Medium or method used
to send the message. TO WHOM/AUDIENCE:
The target receiver of the
message WHAT EFFECT/ REACTION:
Result or impact of the
message to the audience BRADDOCK'S MODEL OF COMMUNICATION (THE EXTENSION OF LASSWELL’S FORMULA) EXAMPLES ON HOW THE BRODDOCK’S COMMUNICATION MODEL FLOWS 1) A politician persuades an audience to vote for them in the upcoming elections. 2) An influencer apologizing in a vlog about their mistakes. 3) A comedian telling humorous jokes to entertain the audience. 4) A Graduation speech of the class valedictorian to his/her fellow classmates EXAMPLES ON HOW THE BRODDOCK’S COMMUNICATION MODEL FLOWS
5) A group of students presenting in class
6) A student body presenting in front of his/her schoolmates for their own career journeys 7) Graduation speech of the class valedictorian to his/her fellow classmates QUOTE TO END THANK YOU FOR LISTENING! Communications Theory - BAC 1101 BA Communication 1-1 GROUP 10
1. Centeno, Denise Ingrid C.
2. Liwanag, Dariel D. 3. Tulaylay, Marianne Joy P.