10-1.

The content of the communication is called:

a. a message.
b. noise.
c. media richness.
d. jargon.
10-2. To convert a message into groups of words, symbols, gestures, or sounds that
present ideas or concepts is called:
a. encoding.
b. feedback.
c. noise.
d. media richness.
10-3. Which of the following is not a medium of transmission?
a. memos.
b. policy statements.
c. discussions.
d. none of the above.
10-4. Which of the following is an example of non verbal communication media?
a. time.
b. bulletin board.
c. space.
d. A & C.
10-5. Any communication that conveys a message consisting of words is called:
a. verbal communication.
b. oral communication.
c. written communication.
d. non verbal communication.
10-6. A certain look or glance is an example of:
a. verbal communication.
b. oral communication.
c. written communication.
d. non verbal communication.
10-7. Manuals and policy statements are referred to as:
a. upward communication.
b. horizontal communication.
c. downward communication.
d. none of the above.
10-8. Suggestions for improvements from an employee in the accounting department is an
example of:
a. upward communication.
b. horizontal communication.
c. downward communication.
d. the grapevine.
10-9. When the accounting manager communicates to the purchasing manager the dollars
available for purchases in the current month, this is an example of:
a. upward communication.
b. horizontal communication.
c. downward communication.
d. the grapevine.
10-10. An informal and unstructured communication channel that cuts across formal
channels of communication is called:
a. upward communication.
b. horizontal communication.
c. downward communication.
d. the grapevine.
10-11. Which of the following is not a potential problem (barrier) to personal
communications?
a. credibility of the sender.
b. personal makeup of the parties involved.
c. some individuals tend to be disorganized.
d. none of the above (all are potential problems).
10-12. Which of the following is an example of gender-neutral language?
a. sales clerk.
b. Dear Sirs.
c. David & Joanna Warren.
d. A & C.
10-13. ______________ is the process by which the receiver interprets the symbols used
by the source of the message by converting them into concepts and ideas.
a. decoding.
b. listing.
c. encoding.
d. none of the above.
10-14. The _____________ is the individual or group that develops the message to be
communicated to internal and external parties.
 a. source.
b. encoder.
c. decoder.
d. jargon.
10-15. Noise is not a problem at which stage of the communication process?
a. source.
b. receiver.
c. decoding.
d. none of the above (noise is a problem at all stages).