[ COMPANY NAME ] 
BUSINESS PLAN 
Last updated 1.4.18 
 

 
 
   

For further reading and help with filling out your business plan, follow along in our c​ ompanion article​. 
EXECUTIVE SUMMARY 
 

This is where you talk about the background of the company, a brief summary of your 
business, leadership experience, etc. 

VISION​: 
What’s the vision of the brand that as you grow your company? 

KEY PLAYERS: 
Who is your team comprised of and what makes them stand out? Provide brief descriptions 
of your team members, past experiences, accomplishments, etc. 

MARKET: 
Enter a description of the market that you’ll be targeting. Who are the types of customers 
you’ll be attracting? 

   

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GOALS 
 

List out the major goals and landmarks for first 18 months. After that, include an 
additional year of goals. 
 

2018 GOALS: 
What are your financial objectives for the year? 

ACTIONS: 
How will you reach next years goals? Get specific with the key actions you’ll be taking. 

EXPANSIONS: 
Will you be providing additional services in the next year? Maybe branching out into a new 
market? List them here.   

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COMPETITION 
 

COMPETITIVE LANDSCAPE: 
What does the production company space look like? What are common services that other 
production companies are providing? 

COMPETITIVE EDGE: 
What makes your production company actually different? Define your services provided in 
terms of the market you wish to serve and your customers. 

COMPETITOR ANALYSIS: 
List out the major strengths and weaknesses of your main competitors.  

STRENGTHS 

1.  

2.  

3.  

WEAKNESSES 

1.  

2.  

3.  

3 
COMPANY ANALYSIS 
 

Can you take a good long look at your video production studio? With the intent to circle 
problems? Areas that need improvement? 

SWOT: 
List out the major strengths and weaknesses of your company.  

STRENGTHS 

1.  
2.  
3.  

WEAKNESSES 

1.  
2.  
3.  

PEST 
This is a way to identify changes in your industry, to target potential growth opportunities. 
The acronym stands for: 

● Political Factors: 
● Economic Factors 

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 ● Social Factors 
● Technological Factors 

7S ANALYSIS: 
The idea behind the 7S model is that your business needs these elements to be aligned 
and "mutually reinforcing." Fill out the 7 S’s: 

● Strategy: H
​ ow does this business plan to gain an advantage 
● Structure: H
​ ow do you divide the various operations of the company 
● Systems:​ Procedure for measurement, reward and resource allocation 
● Skills:​ The companies core and distinctive capabilities 
● Staff:​ Human resources 
● Style: ​Behavior patterns of the key groups like managers 

   

5 
SERVICES 
 

What are the types of services that you’ll be providing customers? Will you be providing any 
specific products? Ask yourself these following questions to get to the heart of the services 
that you’re providing 

1. How are you benefiting your brand with this service? 

2. Will you be providing on-location production services, or in-studio? Or both? 
3. Can customers connect with you online? 
4. How much will you be charging for your services and products? 
5. Are there any special discounts that you’re providing? 

   

6 
MARKETING STRATEGY 
 

Your video production business plan is almost complete. Another section worth including 
would be one on marketing. 

STRATEGY OVERVIEW: 
Overview of the types of marketing strategies that you’ll be implementing. What’s the 
communication strategy based on the audiences you’ll be targeting? 

MARKETING CHANNELS: 
Mention the main marketing channels that you think would be the most effective to 
expand your reach. 

ROLL OUT PLAN: 

What are the the major strategies you plan on rolling out to get your production 
company noticed? How much do you plan on spending on advertising? Break down 
the exact promotional schedule of your campaign. 

   
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FINANCIALS 
 

Any business needs capital. As a result, you need a section where you lay out the cash flow 
for the production house business plan. 

EXPECTED INCOME: 

Type  Amount 

Client services  $0.00 

Affiliate links  $0.00 

Sponsorship deals  $0.00 

  $0.00 

EXPECTED EXPENSES: 

Type  Amount 

Office  $0.00 
Staff  $0.00 

Equipment rentals  $0.00 

Legal  $0.00 

  $0.00 

 
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