AWS Summits

APAC

1 Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here

 TABLE OF CONTENTS
Event Overview

Summit Locations
Why Sponsor
Demographics
Sponsorship Investment Overview
Sponsorship Package
Marketing Promotional Opportunities
Next Steps

2 Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here

 Overview Locations Demographics Sponsorship MPO Next Step Sign Up

EVENT OVERVIEW

AWS Summits are events designed to bring together the

cloud computing community to connect, collaborate, and
learn about AWS.

Over 40 summits are held in major cities around the world

and attract technologists from all industries, segments, and
learning levels who want to learn how the AWS can help
them innovate with speed and deliver services with scale,
flexibility, and reliability.

In 2020, 50,000+ IT professionals, business leaders and

developers will attending AWS Summit APAC – Sydney,
Mumbai, Singapore and Seoul, and be part of some of the
largest cloud community gatherings in APAC.

3 Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here

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SUMMIT LOCATIONS

Numbers reflected are unique attendee numbers

Sydney Mumbai Singapore Seoul

15,000 attendees 10,000 attendees 14,000 attendees 15,000 attendees
31 March - 2 April 2020 8 - 9 April 2020 15-16 April 2020 16-17 April 2020

A 10%* participation benefit is available for multi-city sponsorships within APAC.

*Applicable to sponsors participating in 3+ cities in APAC. Contracts have to be signed together. Sign up before 1 December
4 Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here
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WHY SPONSOR

AWS Summits put you in front of a targeted audience. Your participation as a sponsor or exhibitor
can help you to maximize your financial and non-financial objectives. You’ll have access to 50,000+
cloud technology enthusiasts who are joining us to engage in AWS customer keynotes, technical
sessions, hands-on labs, a solutions expo and more!

50,000+ unique attendees 130+ sponsor led

28% YoY growth, an increase speaking sessions
from 42,000 attendees in 2019 40% increase in speaking
AWS sessions for you to educate
your audience
Summit
200,000+ leads to be
APAC Expanded Exhibition Halls
generated for sponsors Partner Expo space to demo your
201K+ leads were products and services.
generated for sponsors in
2019.

“AWS Summit provides us with a fun and impactful way to work with our partners, alliances and customers. We enjoyed
our participation each year!” — New Relic
5 Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here
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DEMOGRAPHICS

A typical AWS APAC Summit attendee is an IT professional, Developer or Engineer, working in the
software & Internet industry.

Top Job Roles Company Size Top Industries Levels of AWS Usage Company Type
29% 30% 28% 31% 45%
IT Professional 1–100 Employees Software & Internet Run Multiple Workloads on Enterprise
24% 26% 25% AWS 28%
Developer/Engineer 1,000– 10,000 Employees Computer & Electronics 27% Small-Medium Business
11% 24% 18% Evaluating/Experimenting 12%
Business/IT Executive 100 – 1,000 Employees Financial Services with AWS Startup
9% 20% 9% 32%
Solution Architect 10,000+ Employees Professional Services Do not use AWS Today
10%
Run Single Workload on
AWS

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SPONSORSHIP
All pricing is in USD and exclude local taxes. Due to tax regulations, you may be
INVESTMENT OVERVIEW invoiced in local currency.

SYDNEY MUMBAI SINGAPORE SEOUL

31 MARCH – 2 APRIL 8 – 9 APRIL 15 – 16 APRIL 16 – 17 APRIL
Unique Attendance 15,000 10,000 14,000 15,000
Duration 3 day exhibition 2 day exhibition 2 day exhibition 2 day exhibition

Diamond US$122,000 US$120,000 (exclusive) US$70,000 US$150,000 (exclusive)

AU$175,000

Platinum US$66,000 US$35,000 US$55,000 US$50,000

AU$95,000

Gold US$46,000 US$25,000 US$44,000 US$35,000

AU$66,000

Silver US$21,000 US$10,000 US$22,000 US$20,000

AU$30,000

Bronze US$12,500 US$5,000 US$10,000

AU$18,000

Exhibitor US$3,000
ATP If you are an AWS Authorised Training Partner, please reach out to us for more information on package opportunities
10% Early Sign up^ benefit. (not applicable to Seoul Summit) Multi-City^ #
#Applicable to sponsorships across 3 or more cities but not applicable to
Sign up before: 1 December 2019 lowest tier in each city
^only 1 sign-up benefit is applicable, early bird OR multi-city
7 Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here
 Overview Locations Demographics Sponsorship MPO Next Step Sign Up

EMERALD

Emerald sponsorships are packages offered to AWS Partners who are looking
to participate in all 4 APAC summits at the highest level – Diamond tier.
Partners will receive prominent branding across the APAC 4 summits, and all
package inclusions of Diamond packages. If you are interested in a Emerald
Sponsorship, please email awssummit-sponsorship-apac@amazon.com.

9 Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here

 Overview Locations Demographics Sponsorship MPO Next Step Sign Up

DIAMOND All pricing excludes local taxes – For detailed list of entitlements,
please refer t o the individual city prospectus

SYDNEY MUMBAI SINGAPORE SEOUL

Diamond packages provide AWS
Partners with highly prominent
branding visibility during and
post-Summits.
Diamond sponsors have the
largest onsite presence, most
prominent speaking slots,
premier benefits such as
reserved seating, passes to
executive summit, meeting
room and advance pick of
additional MPOs.
All prices are exclusive of local taxes
and are quoted in USD. Due to tax
regulations, you may be invoiced in
the local currency.
US$122,000
• 48sqm custom build
• 45 minute breakout session
• 15 x exhibitor passes
• Company logo, website link
and 100 word bio on
website
• Advance access
to company name
registration list
• 4 AWS executive track
tickets
• 8 reserved keynote seating
• Dedicated meeting room
• Branding throughout the
event
US$120,000 (Exclusive)
• 12sqm pre-built booth
• 30 minute breakout session
• 8 x exhibitor passes
• Company logo, website link
and 150 word bio on
website
• Advance access
to company name
registration list
• Access to AWS executive
track
• 10 reserved keynote seating
• Dedicated meeting room
• Branding throughout the
event
US$70,000
• 20sqm pre-built booth
• 40 minute breakout session
• 8 x exhibitor passes
• Company logo, website link
and 100 word bio on
website
• Advance access
to company name
registration list
• 4 AWS executive track
tickets
• 4 reserved keynote seating
• Dedicated meeting room
• Branding throughout the
event
US$150,000 (Exclusive)
One (1) exclusive Diamond
sponsor will have the largest
custom built onsite presence,
most prominent speaking
slot, premier benefits such as
reserved seating, passes to
executive summit, meeting
room and first hand pick of
MPOs to be added to your
package.
Tailor your sponsorship
package to fit your specific
business objectives. Contact
us to customize your package.

10 Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here

 Overview Locations Demographics Sponsorship MPO Next Step Sign Up

PLATINUM All pricing excludes local taxes – For detailed list of entitlements,
please refer t o the individual city prospectus

SYDNEY MUMBAI SINGAPORE SEOUL

Platinum packages at APAC
summits provide AWS Partners
with high visibility pre- and
during Summits.
Platinum sponsors have robust
onsite presence, a speaking slot,
premier benefits such as
reserved seating, passes to
executive summit and access to
additional MPOs
All prices are exclusive of local taxes
and are quoted in USD. Due to tax
regulations, you may be invoiced in
the local currency.
US$66,000
• 20sqm pre-built booth
• 45 minute breakout session
• 10 x exhibitor passes
• Company logo, website link
and 75 word bio on website
• Advance access
to company name
registration list
• 2 AWS executive track
tickets
• 4 reserved keynote seating
• Branding throughout the
event
US$35,000
• 9sqm pre-built booth
• 20 minute breakout session
• 8 x exhibitor passes
• Company logo, website link
and 100 word bio on
website
• Advance access
to company name
registration list
• Access to AWS executive
track
• 8 reserved keynote seating
• Dedicated meeting room
• Branding throughout the
event
US$55,000
• 16sqm pre-built booth
• 30 minute breakout session
• 6 x exhibitor passes
• Company logo, website link
and 100 word bio on
website
• Advance access
to company name
registration list
• 1 AWS executive track
ticket
• 3 reserved keynote seating
• Branding throughout the
event
US$50,000
• 64sqm pre-built booth
• 40 minute breakout session
• 8 x exhibitor passes
• Company logo, website link
and 100 word bio on
website
• Advance access
to company name
registration list
• 1 AWS executive track ticket
• 10 reserved keynote seating
• Dedicated meeting room
• Branding throughout the
event

11 Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here


GOLD
Gold packages provide AWS
Partners with visibility pre- and
during Summits.
Gold sponsors will have a onsite
presence, speaking slot, selected
premier benefits such as
reserved seating and access to
additional MPOs.
All prices are exclusive of local taxes
and are quoted in USD. Due to tax
regulations, you may be invoiced in
the local currency.
12 Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here
SYDNEY
US$46,000
• 9sqm pre-built booth
• 30 minute breakout session
• 8 x exhibitor passes
• Company logo, website link
and 50 word bio on website
• Advance access
to company name
registration list
• Branding throughout the
event
Overview Locations
All pricing excludes local taxes – For a detailed list of entitlements,
please refer t o the individual city prospectus
MUMBAI
US$25,000
• 6sqm pre-built booth
• 20 minute breakout session
• 6 x exhibitor passes
• Company logo, website link
and 75 word bio on website
• Branding throughout the
event
Demographics Sponsorship
SINGAPORE
US$44,000
• 6sqm pre-built booth
• 30 minute breakout session
• 5 x exhibitor passes
• Company logo and website
link on website
• Advance access
to company name
registration list
• 2 reserved keynote seating
• Branding throughout the
event
MPO Next Step Sign Up
SEOUL
US$35,000
• 25sqm pre-built booth
• 40 minute breakout session
• 6 x exhibitor passes
• Company logo, website link
and 100 word bio on
website
• 1 AWS executive track ticket
• 10 reserved keynote seating
• Branding throughout the
event
 Overview Locations Demographics Sponsorship MPO Next Step Sign Up

SILVER All pricing excludes local taxes – For detailed list of entitlements,
please refer t o the individual city prospectus

SYDNEY MUMBAI SINGAPORE SEOUL

Silver packages provide AWS
Partners with a onsite presence,
pre and post event awareness
and access to additional MPOs.
All prices are exclusive of local taxes
and are quoted in USD. Due to tax
regulations, you may be invoiced in
the local currency.
US$21,000
• 4sqm custom build
• 6 x exhibitor passes
• Company logo, website link
and 25 word bio on website
• Advance access
to company name
registration list
• Branding throughout the
event
US$10,000
• 4sqm pre-built booth
• 3 x exhibitor passes
• Company logo on website
• Branding throughout the
event
US$22,000
• 4sqm pre-built booth
• 3 x exhibitor passes
• Company logo and website
link on website
• Advance access
to company name
registration list
• Branding throughout the
event
• Opportunity to present a
15min session during
lightning talks at the EXPO
US$20,000
• 16sqm pre-built booth
• 40 minute breakout session
• 4 x exhibitor passes
• Company logo, website link
and 75 word bio on website
• Branding throughout the
event
• 30 min mini session at the
EXPO

13 Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here

 Overview Locations Demographics Sponsorship MPO Next Step Sign Up

BRONZE All pricing excludes local taxes – For detailed list of entitlements,
please refer t o the individual city prospectus

SYDNEY SINGAPORE SEOUL

Bronze packages provide AWS
Partners with a small onsite
footprint and presence and pre
and post event awareness.
All prices are exclusive of local taxes
and are quoted in USD. Due to tax
regulations, you may be invoiced in
the local currency.
US$12,500
• 2sqm custom build
• 3 x exhibitor passes
• Company logo and website
link on website
• Branding throughout the
event
US$5,000*
• 2sqm pre-built booth
• 2 x exhibitor passes
• Branding throughout the
event
US$10,000
• 9sqm pre-built booth
• 2 x exhibitor passes
• Company logo, website link
and 50 word bio on website
• Branding throughout the
event
• 30 min mini session at the
EXPO

*very limited spots

14 Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here
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EXHIBITOR

The Exhibitor package offered

at the Seoul summit offers AWS SEOUL
partners an entry level US$3,000
sponsorship opportunity, with
• 4sqm pre-built booth
an onsite presence, pre and post
event awareness. • 1 x exhibitor pass

• Branding throughout the

Price is exclusive of local taxes and event
are quoted in USD. Due to tax
regulations, you may be invoiced in • 30 min mini session at the
the local currency. EXPO

15 Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here

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MARKETING PROMOTIONAL
OPPORTUNITIES

Marketing Promotional Opportunities (MPOs) are a la carte enhancements available only to

contracted sponsors, relevant to each individual AWS Summit program and venue. MPOs are
designed to customize and enhance a sponsor’s participation through unique engagement,
brand awareness and experience opportunities. MPOs are available on a first come, first serve
basis. For more information, please contact the regional teams or refer to the individual city
prospectuses.

If you have any ideas you would like to implement at the summits that are not one of the
available options, please contact awssummit-sponsorship-apac@amazon.com

16 Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here

 Overview Locations Demographics Sponsorship MPO Next Step Sign Up

NEXT STEPS
APN Requirements To sign up as a sponsor For more information
AWS Sponsorships are prioritized for AWS Partner Fill up the sponsorship intake form here to Contact awssummit-sponsorship-
Network (APN) members. To learn more about request for a sponsorship package. You will apac@amazon.com for more details on
becoming an APN member, please visit: receive a confirmation email within 48 hours and sponsorship packages and custom
https://aws.amazon.com/partners/ an order form will be routed via docu-sign. programs.

All sponsorship materials, sponsorship content &
presentations must be created in accordance to the
AWS Partner Marketing Requirements. To review,
login to APN Marketing Central. AWS reserves the
right to reject non-compliant materials
All order forms will adhere to the AWS Global
Sponsorship Terms & Conditions. To review, visit:
https://aws.amazon.com/events/sponsorship/
8 – 9 Apr
AWS Summit Mumbai

15 – 16 Apr
Mid Jan
AWS Summit
Sponsor briefing
1 Oct Singapore
webinar begins 31 Mar – 2 Apr
AWS Summit 1 Dec
AWS Summit
sponsorship End of 10% early 16 – 17 Apr
Sydney
contracting begins participation benefit AWS Summit Seoul

September October November December January February March April

Early Sep Summit demand

Early Dec
Release of prospectus generation email begins
Exhibitor Resource
Invoicing begins Centre goes live

Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here

 Overview Locations Demographics Sponsorship MPO Next Step Sign Up
CONSENT AND
LEAD SHARING
• Sponsors may receive complimentary lead capture device(s) as part of their
sponsorship package (number of complimentary devices vary based on
sponsorship package). Sponsors will also have the ability to rent additional
devices. These devices provide you the ability to scan attendee badges at
your booth and therefore collect attendee information.

• All attendee badges have language on them notifying attendees that if

they allow their badge to be scanned by a sponsor, they are providing AWS
with consent to share their contact information with that specific sponsor.

• AWS will only share attendee contact information with a sponsor if that
sponsor scanned that attendees badge.

• The following attendee information will be shared with sponsors: name,

email address, address (including street address, city, state, postal code,
and country), phone number, title, and company. This information will be
shared with sponsors after each event.

18 Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here

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AWS SUMMITS
APAC SPONSORSHIP

AWS Summit Mumbai

AWS Summit Sydney
Apr 8 – 9 | 10,000+ Attendees
Mar 31 – Apr 2 | 15,000+ Attendees
View Prospectus
View Prospectus

AWS Summit Singapore AWS Summit Seoul

Apr 15 - 16 | 14,000+ Attendees Apr 16 - 17 | 15,000+ Attendees
View Prospectus View Prospectus

If your company is interested in sponsoring other AWS Global Summits, please visit: https://amzn.to/2LdnPDj

19 Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here

 AWS Summits

APAC
Thank You!

20 Interested in sponsoring? Contact or AWS APAC sponsorship team or sign up here