Etihad Airways: Connecting Abu Dhabi to the World

(Summary)

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 Etihad Airways is one of the

youngest and most successful
airlines in aviation industry.
 It was established by Royal
Amiri of Abu Dhabi in July 2003
and become commercial in
November 2003.
 Etihad is an Arabic word which
means “United”.
 The company’s unique vision reflects Arabian hospitality within the flight.
 Etihad had received several awards that reflect its status, travel awards in 2012, 2013
and 2014.

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 Etihad has a fleet of 102 aircrafts

that serve the international
network with more than 1,000
flights per week to 120
destinations in 63 countries.
 Its cargo destinations range from
the Middle East and Africa to
Europe, Australia, Asia and
North America.
 Etihad’s goal is to provide relaxing experience, friendly environment and travel safety.
 Etihad Airways provide latest fleet of aircrafts with low prices.

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 Etihad Airways provide their “Diamond Class” service on ground and up in the air.
 It offers passenger access to their lounges, television shows and internet access.

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 Its Diamond Class service

provide electronic devices,
marble bathrooms and variety
of food and beverages.
 These services led to four
global awards as well as
Passenger Choice Award
voted by 17.9 million travels
around the world.

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 Etihad created a loyalty program to

help increase long term customer
loyalty to the brand, as well as to
increase customer relationship-
management interactions.

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 In 2013, Etihad Airways decided to spin off Etihad Guest, its 2.3 million members
loyalty program.
 The loyalty program is not about selling flights but to gather information about people
taste, this data helps commercial partners to market their products to Etihad customers.
 In 2012, Etihad has acquired a stake in Air Berlin’s frequent flyer program and they
added this data to their own
network data.
 It also meant that Etihad
customers could earn Etihad
Guest Miles. Guest Miles can
be earned on all routes with
6000 products being offered
through the airline shop.
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 All in all, Etihad Airways has proven in just 11 years to be a strong standing competitor
and becoming one of the most leading premium global airline brands.
 By maintaining its image, constantly innovating and keeping up with customer needs
airline will continue to grow in the region and add on to its existing awards.
 Etihad Airways is one of the fastest growing airlines in the history of commercial
aviation.

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