Business Plan

by

Briones, Erwin V.
Galicia, June Rhoel
Mañibo, Kenneth G.
Selodio, Ariel R.
Caunceran, Arlyn D.
Karinatan, Teresita, L.
Salazar, Marivell L.

In Partial Fulfillment of the Requirements

for Senior High School Applied Subject
Entrepreneurship

April 2020
 SIORDINE

I. INTRODUCTION
A. Name of Business
The business’ name is Siordine. The entrepreneurs chose this name as the siomai
was traditionally made up of meat and now substitute by sardines.
B. Business Location
The location of the business is in Barangay Aurora, Naujan, Oriental Mindoro.

C. Nature of the Business

The business is named Siordine and it is in manufacturing and food industry.
Siordine is a snack or viand whose made up of sardine. It is a business wherein the
entrepreneurs think of substitute to the expensive meat to have a less expensive but
delicious snack, siordine is the best choice. If the consumers want some thrill on the
product, the entrepreneurs will made a chili oil that will make the consumers satisfied.
D. Description of the Business
The form of business organization is partnership and the product will be located at
Aurora, Naujan, Oriental Mindoro and the target operation of the product will be in this
year 2020.
E. Mission
To satisfy the cravings of the consumers by providing a delicious and affordable
product.
F. Vision
To be one of the well-known food innovators and become a successful
entrepreneurs by sharing another information.
 SIORDINE

II. PRODUCTS
Siordine business is a snack or viand which is made up of sardines.
Product Features
Product Description Prices
It is a cheaper version of
Siordine siomai but with more 4 pcs for P10.00
delicious than usual.

III. MARKETING PLAN

A. Target Market
Since the business that we plan is near in the school, the target buyer of our
product are students, teachers, teenagers and those people who want to try our product
and who loves siomai in its different version, the siordine.
B. SWOT Analysis
Strenghts Weaknesses
 The business location is easy to  Some consumer may have an
find. allergy on sea foods.
 The cooking process of the  The partners are lack of
product is less hustle. knowledge on running a business.
 The main ingredient of the product
is supply is enough and can be
found in any store.
Opportunities Threats
 Products can be sell on adjacent  Sudden change in the price of the
barangays. ingredients.
 First producer of the product  The product is easy to copy by the
“Siordine”. competitors.

C. Marketing Strategy (7Ps)

 Product
The product named “Siordine”. This product can be a snack or viand which is
made up of sardine.
 Price
The product’s price is affordable for the consumers because it is worth of
P10.00 which have four (4) pieces of sardines and contains chili oil.
 SIORDINE

 Place
This product is located in the barangay of Aurora, Naujan, Oriental Mindoro
where the consumers can buy the product. The entrepreneur chose this location
because they think many consumers are possible to buy the product.
 Promotion
Siordine business products will use flyers in order to promote the said product.
The content of the flyers will be the name of the product, its image, and business
location.
Flyers:

AVAILABLE
NOW!!!!
Sawa ka na ba sa siomai na gawa sa karne, try our new
product. For only P10.00, you can have 4 pcs. of our
yummy Siordine. Ito ang siomai na gawa sa sardinas.

For more information you can

contact us on 09100093250 or visit
our FB page SIORDINforEMASA

 Packaging
This product will be place on a paper plate and its brand name will be attached
on the stick that will use to eat the product.
Brand Name: “Siordine”
Tagline: Siomai made with sardines
Logo:

 Positioning
This product will stay in the heart and mind of the consumers because it is
affordable and worth it. Affordable because for four (4) pieces, it only cost P10.00 and
worth it because it can satisfy the consumers taste.

IV. ORGANIZATION AND MANAGEMENT

 SIORDINE

A. Type of Ownership
Siordine will be register as partnership.
B. Organizational Chart

ARLYN D. CAUNCERAN
Financial Manager

JUNE RHOEL GALICIA ARIEL R. SELODIO

Assistant Manager Product Manager
KENNETH G. MAÑIBO
General Manager TERESITA L. KARINATAN
MARIVELL L. SALAZAR
Sales Manager

ERWIN V. BRIONES
Manufacturing Manager

C. Personnel Requirement
Job Description and Job
Position Qualifications
Specification
The general manager of the
business is responsible for
 Multi-tasking planning, leading the work of a
General Manager
 Hard working group, providing direction to co-
Kenneth G. Mañibo
 Efficient managers and fostering a spirit
of team work and unity among
department members.
Assistant Manager generally
Assistant Manager  Self-Assured
helps the general manager to
June Rhoel Galicia  Hard working
keep the business.
 Hard Working Financial Manager is
Financial Manager  Good responsible for the financial
Arlyn Caunceran Communication health of the Organization by
Skills producing the financial reports.
 Self-Assured
A product manager is
Product Manager  Good
responsible to the manufactured
Ariel Selodio Communication product.
Skills
 SIORDINE

Sales Manager  Hard Working Is someone who responsible for

Teresita Karintan  Multi-tasting setting job goals.
 Hard Working Is responsible for the production
Marivell Salazar
 Self-Assured of product.
 Hard Working The manufacturing manager is
Manufacturing  Multi-tasking responsible for the ensuring the
Manager  Good quality and availability of the raw
Erwin Briones Communication materials and budget that
Skills allotted fund for production.

V. PRODUCTION PLAN
A. Manufacturing Plan
The product will be manufacture at the house of one of the business partner
wherein, the house is located at Aurora, Naujan, Oriental Mindoro. All the raw materials
that are needed to produce the product will be bought at Yolitop Sari-sari Store.
B. Equipment, Tools and Supplies
Equipment Tools Supplies
Blower Mixing bowls Sardines
Grater Carrots
Measuring spoon Onion
Ladle Egg
Strainer Flour
Knife Pepper
Chopping board Oil
Container Salt
Tong Siomai Wrapper
Frying pan Soy Sauce
Calamansi
Charcoal
Paper cup
Toothpick

VI. FINANCIAL PLAN

MAJOR ASSUMPTIONS:
Supplies of other ingredients will excess for one production cycle
Sales and cost of sales is expected to increase 5% for the first two year
Salary of employees is expected to increase 5% for the first two year
Administrative expense is expected to increase 5% for the first two year
 SIORDINE

Cash is paid up on the release of the products

There will be no expenses for the transportation
A. Projected Start-Up Cost
Estimated Cost
Supplies
Ingredients 1766
Sardines 480
Carrots 250
Onion 300
Egg 40
Flour 40
Pepper 20
Oil 240
Salt 10
Siomai Wrapper 96
Soy Sauce 60
Calamansi 30
Charcoal 300
Packaging Materials 400
Paper Cup 300
Toothpick 50
Brand name sticker 50
Equipment and Tools
Equipment 1500
Blower
Tools 2260
Mixing bowls
Grater
Measuring spoon
Ladle
Strainer
Knife
Chopping board
Container
Tong
Frying pan
Electricity Expense 100
Administrative Expense
Licenses 3000
TOTAL EXPENSES
9036
Contingency Fund
Total Projected Cost 2000
11,036
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