Greeen Escape Garden: Bachelor of Science in Entrepreneurship 3 Year Section 2

GREEEN ESCAPE
GARDEN
BACHELOR OF SCIENCE IN ENTREPRENEURSHIP

3RD YEAR SECTION 2
Bagor, Ley An
Dayego, Danielle
Narcida, Avery C.
Saberon, Katrina R.
Table of Contents
I. Executive Summary.............................................................................................................. 3
Highlights
Objectives
Mission Statement
Keys to Success
II. Description of Business ......................................................................................................... 4
Company Ownership/Legal Entity
Location
Interior
Hours of Operation
Products and Services
Suppliers
Service
Manufacturing
Management
Financial Management
Start-Up/Acquisition Summary
III. Marketing .............................................................................................................................. 7
Market Analysis
Market Segmentation
Target Market
Positioning
Competition
SWOT Analysis
Pricing
Advertising & Promotion
Strategy and Implementation
Communication Plan
IV. Appendix ............................................................................................................................ 12
Start-Up Expenses
Determining Start-Up Capital
Cash Flow
Income Projection Statement
Profit and Loss Statement
Balance Sheet
Sales Forecast
Milestones
Break-Even Analysis
Miscellaneous Documents
V. Costing………………………………………………………………………………………..21
Executive Summary
Green Escape Garden is founded by Avery Narcida, it is located at 334 c. Lawis Ext, San
Isidro, Antipolo City Near Antipolo Church and Robinson Place Mall. It is originally a
Gardening business but since the founder and its friends Saberon, Dayego and Bagor is
always traveling to find place to unwind, they decided why not build a business that we
can get a win-to-win benefit aside from its profitable and we are happy doing it.
We came up with planning of having a Local Coffee and creating it us a high standard of
coffee from our country. We are making this to have a great coffee from people not just in
the Antipolo area but also nationwide. We’ve decided to build our business in this area
because Antipolo or Rizal Area has a cold weather, that is why customers from Metro
Manila is more likely to visit our coffee shop because it gives people a place to relax which
gives them both a comfortable and a cozy place in Green Escape Garden.
Highlights
We will give our full heart serving our customers and will meet their satisfaction by our coffee
and a quality food plus the vibe of our shop that makes them relax their minds while having
our best coffee. People tends to look for new, and here we are offering not so ordinary
coffee shop that you can found in locally, our coffee shop is garden theme and it’s
underground.
We want to give people idea that we’re not just offering them a simple coffee but a great
memory to remember that comes with our great coffee.
Objectives
• To promote a sweet escape from reality by giving our customer a paradise vibe
without travelling far.
• Make sure the environment is pleasant, relaxed, and comfortable surroundings.
• Distribute flyers and monthly coupons to neighborhood near by the landmarks like
Antipolo church.
Mission Statement
We envision Green Escape Garden to be one of the well-known escape plans from our
untrue world by providing them excellent services and unforgettable experience that is
beyond their expectation.
Keys to Success
• Creating our own signature product and services to people that we are
providing undeniably one of the outstanding services in the Philippines.
• To help people give place to unwind

• Green Escape Garden location will assure it’s visibility to attract customers.
GREEEN ESCAPE GARDEN - [SELECT DATE] 3

Description of Business
Green Escape Garden aspire for quality, character and excellence in all we do. We
offer a best local quality of coffee and food. Green Escape Garden gives a highest
standard of services to build a long-term relationship with our customer and send
them a warmth, passion and will maintain a well grown garden.
Company Ownership/Legal Entity

Green Escape Garden is a partnership type of business. It is owned by Bagor, Dayego,
Narcida and Saberon.
We contributed equal shares for Green Escape Garden with 25% amounting to Php
4,000,000 in total. The owner’s position to the business is Avery Narcida is the General
Manager, Ley an Bagor is the Financial Manager, Danielle Dayego is the Technical and
Operational Manager and lastly Saberon is our Production Manager
Location
334 c. Lawis Ext, San Isidro, Antipolo City

Interior
Address: 334 c. Lawis Ext, San Isidro, Antipolo City near Robinson Place mall and Antipolo
Church
Lot Area: 265 sqm
Chairs and Tables

Hours of Operation
Green Escape Garden operates 6 days per week
Working Hours
Monday – Store Close
Tues to Thursday 8am – 10pm
Friday to Sunday: 10am-12am
Products and Services

Green Escape Garden will provide a first-class service hot and cold coffee made from
locals. We are also offering a bread and pastry. Including the ambiance of our
business Green Escape Garden, the paradise vibe and Garden theme. It is the
combination of the owner’s ideas which is explaining the long-term business as
partnership.
Suppliers
For Coffee:
• Lola Pastora Coffee Beans - #85 leyva bldg. Sto. Nino St., 2nd Floor Brgy, Antipolo Rizal
• Batangas Direct Coffee Supplier – Green Beans, Roasted & Grounds
For Packaging:
• Dapitan Arcade
• Chocolate Lovers
• Divisoria
For Bread and Pastry:

• Chocolate Lovers
Manufacturing
We will serve customers a quality coffee made locally in the Philippines, and bread and
pastry made by the owners.
Green Escape Garden will introduce new bread and pastry every end of the month and will
start-up with chocolate moist cake and red velvet cupcake.
Services
Our barista’s qualifications are simple, he/she must have experience in same line of job or
have completed a training relating to the job.
The owners will also need to take trainings to be hand-on in the business aside from they
completed food and beverage courses.
Management
ROLES RESPOSIBILITIES
Avery Narcida General Manager Ensures the business operation will run smoothly
following the schedule, rules and in charge
members for their daily operation.
Ley Ann Bagor Financial Manager Responsible for the financial health of the
company.

Katrina Saberon Production Manager Ensures that the standards are being met by our
suppliers and all the suppliers are available on
time.
Dannielle Technical/Operational Make important policy, planning, and strategy
Dayego Manager decisions. Also, to identify problems and
opportunities for the company.
Financial Management
The initial investment of the owners will be 1.5million per owners, total of 6million to start-up
the Green Escape Garden. After researching of a perfect location for our business the
owners decided to buy a property in Antipolo Rizal amounting to 2,650,000 pesos, sold
10,000 per sqm total of 265sqm.
Our coffee shop design is underground glass infinity style coffee shop, the budget for
building the coffee shop including the labor of the construction workers and the furniture
will be 1,500,00 pesos.
The other start-up capital will be used for legal expenses, kitchen inventory and equipment,
packaging and other materials, promotion.
We
Start-Up/Acquisition Summary
After researching of a perfect location for our business the owners decided to buy a
property in Antipolo Rizal amounting to 2,650,000 pesos, sold 10,000 per sqm total of 265sqm.
Kitchen Inventory will include specific tools and accessories needed for coffee drinks and
bread and pastry.
Food Preparation- Aprons, gloves, storage containers, trays work table, mixers,
condiments bottle, cupcake pan, pots and pans, mixing bowls, tableware, cleaning
supplies and equipment.
Utensils- Cooking utensils, knives, kitchen equipment including baking needs etc.
Machine and equipment- oven, refrigerator, coffee grinder, Espresso Maker etc.
Marketing
We are offering locally made coffee from the Philippines, specifically from Samar,
Benguet, Cavite, and Batangas.
Aside from coffee we are offering Bread and Pastry made by the owners, and they
can expect a coffee shop with Garden theme.
You can feel the Paradise vibe in our coffee shop without going abroad.

Market Analysis
PRICE
PRODUCT
Food: 50-120
Coffee and
Bread and Beverages 80-120
Pastry
PROMOTION
PLACE
2 M.L. Quezon *Word of Mouth
Street *Social Media Platforms
such as Instagram,
Antipolo, 1870 Facebook and Twitter
Rizal
*Flyers
Market Segmentation
Lower Class Upper Class
15% 20%
Working
Class
20%
Middle Class
45%
Upper Class Middle Class Working Class Lower Class
Target Market
Our target market will be to anyone who enjoys coffee, but we will mainly target people 18
and above, both male and female, and who are of the working class and students.

Positioning
Market Definition
Target Customer Green Escape Garden is a Food and
We are are focusing on Middle Class Beverage industry, we are offering
with 45%, upperclass 20%, working class local coffee and bread and pastry
for 20% and lastly 15% for lower class. made by the owners.
POSITIONING
Reason to Believe
Brand Promise
We hire the most efficiently and fit
Serve the order of the customer
employee to serve our coffee and
within 10 minutes. pastry.
Competition
STRENGTH: STRENGTH: STRENGTH:

In customer reviews the place They are offering Free WIFI They are offering Free WIFI
is quite good and foods are and parking slot for the and they used to serve fast.
excellent and they are offering customer that is good for 5 WEAKNESSES:
different variety of foods. slots and also the ambiance is No parking plus small servings
WEAKNESSES: quite impressive based on the of food and the coffee was
reviews of the customers. super blend that the customers
They have a small place and
not quite good for a group of WEAKNESSES: can't even taste the coffee. The
customers Not eco-friendly and small barista is not friendly.
HOW WE COMPETE: place.
We have family vibe of HOW WE COMPETE: HOW WE COMPETE:
coffeeshop and a good place We may not have free WIFI, We will sure the good terms to
to enjoy yourself and also we but we promote the Green our customer. We can be more
can accomodate in Green Escape Garden's family bond approachable and friendly. We
Escape Garden group of and relaxing and we will put will assure that our service is
customer. bookshelves in place. fast and our food and coffee
are more tasty.

SWOT Analysis
Strengths
Weaknessess
Location
Green Escape Garden has minimal budget and is
Ambiance, Garden theme and feels like a competing against larger and more established
paradise coffee shop. coffeehouses.
High quality of food and beverages Start-up chalenges
Website for further information about our New in town
Green Escape Garden
SWOT
OPPORTUNITIES
THREATS
Develop a loyaal relations to our customers
Limited profit levels
Develop a customer relation culture
Competitors targeting our key
Attract new customers through special offers customers/segments
Developed economy by helping patronizing our More aggressive competitior behavior
local products.
Pricing
Green Escape Garden primarily utilizes competition-based pricing. In grand opening, we will
be giving 20% discount for first 20 customers.
We will give coupons stated below:
And in long run of the Green Escape Garden, we will be giving loyalty card wherein they
can get it by 50 to 100 purchase. The benefits of having loyalty card they can get once a
month promo in our shop for free.
Advertising and Promotion

We are going to use social media platforms such as Instagram, Facebook, Twitter for daily
basis of our business and as well as creating a website for further information about the
Green Escape Garden.
In website: They can see the basic information of Green Escape Garden, menu, calendar
which we will put every month promo.
We will give flyers 15days before the soft opening of Green Escape Garden.
And we have live band every Friday and Sunday from 6pm to 9pm.
Strategy and Implementation

The Green Escape Garden strategy will be focused at getting new customers, retaining the
existing customers, getting customers to spend more and come back more often. Green
Escape Garden position itself as unique coffee shop where its patrons can not only enjoy a
cup of perfectly brewed coffee but also spend their time in a light ambiance. Comfortable

chairs and tables, garden in surroundings and the vibe of paradises will help the customers
to relax from the daily stresses and will differentiate our coffee shop from other competitors.
Communication Plan
Communication Audience Goals Schedule Reporter Reported to

Weekly Status Whole Team To Every Monday Technical/ General
Update communicate Operational Manager
the progress Manager
Feedback of the and issue Green
customer Escape Garden Production
encounter in a Manager
week
Team Action Plan Whole Team To improve the Every Monday General Technical/
product and Manager Operational
services of Manager
Green Escape
Garden Production
Manager
Financial
Manager
Weekly Review Whole Team To review status Every Monday Financial General
Sales of sales for the Manager Manager
week

Appendix
Start-Up Expenses
Business Licenses Php 2,500.00

Incorporation Expenses Php 8,000
Deposits Php 2,500
Bank Account Php 10,000
Lot Purchased Php 2,650,000.00
Interior Modifications Php 1,500,000.00
Equipment/Machinery
Required:
One coffee Grinders Php 1,732
Two Drip Coffee Makers Php 10,262.00
Two Expresso Machine Php 8,516.00
Water Filtration Php 6,300.00
Refrigerator Php 42,000.00
Storage Php 8,400.00
Bread and Pastry Storage Php 14,292.00
2 A POS System Php 40,000.00
2 Split Type Aircon (LG) Php 47,090.00
Oven Php 15,000
Total Equipment/Machinery 193,592
Stationery/Business Cards Php 500
Brochures Php 1,000
Pre-Opening Advertising Php 2,500
Opening Inventory Php 10,000
Other (list):
Baking tools Php 10,000
Food Preparation Php 5,000
Packaging Php 5,000
TOTAL STARTUP EXPENSES PHP 4,400,592

Determining Start-Up Capital
Year 1 Year 2 Year 3
Starting cash 0 Php 4,828,356 Php 11,156,712
Cash In:
Cash Sales Paid 10,500,000 12,000,000 8,000,000
Total Cash In 10,500,000 16,828,356 19,156,712
Cash Out:
Payroll 960,000 960,000 960,000
Packaging Expenses 3,600,000 3,600,000 3,600,000
Ingredients Expenses 964,044 964,044 964,044
Utilities 54,000 54,000 54,000
Advertising 60,000 60,000 60,000
Miscellaneous 33,600 33,600 33,600
Total Cash Out Php 5,671,644 Php 5,671,644 Php 5,671,644
Ending Balance Php 4,828,356 Php 11,156,712 Php 13,485,068
CHANGE (CASH FLOW)

Cash Flow
Year 1 Year 2 Year 3
Starting cash 0 Php 4,828,356 Php 11,156,712
Cash In:
Cash Sales Paid 10,500,000 12,000,000 8,000,000
Total Cash Intake 10,500,000 16,828,356 19,156,712
Cash Out (expenses):
Payroll 960,000 960,000 960,000

Packaging Expenses 3,600,000 3,600,000 3,600,000
Ingredients Expenses 964,044 964,044 964,044
Utilities 54,000 54,000 54,000
Advertising 60,000 60,000 60,000

Miscellaneous 33,600 33,600 33,600
Total Cash Outgo Php 5,671,644 Php 5,671,644 Php 5,671,644
ENDING BALANCE PHP 4,828,356 PHP 11,156,712 PHP 13,485,068

Income Projection Statement
YEAR 1 YEAR 2 YEAR 3
Gross Margin % 0.5% 0.5% 0.5%
Approximate Sales 10,500,000 12,000,000 8,000,000
Start-up Expenses (PHP 4,400,592)
Estimated Expenses (Php 5,671,644) (Php 5,671,644) (Php 5,671,644)
Projected Net Income 424,764 7,000,000 6,011,800

Profit and Loss Statement
Profit and Loss, Budget vs. Actual: ([Starting Month, Year]—[Ending Month, Year])
[Starting Month, Year]—[Ending Month,

Year]
Income:
Sales 10,500,000
Total Income 10,500,000
Expenses:
Start-up Expenses PHP 4,400,592
Payroll Php 960,000
Packaging Expenses Php 3,600,000
Ingredients Expenses Php 964,044
Utilities Php 54,000
Advertising Php 60,000
Miscellaneous Php 33,600
Total Expenses Php 5,671,644
NET PROFIT/LOSS PHP 424,764

Balance sheet
Assets
Cash Php 6,000,000 Total Capital Php 6,000,000
Total Asset Php 6,000,000. Add: Net Income Php 4,828,356
Total Equity. Php 10,828,356
Income statement
Sales: Php 10,500,000

Less: Cost of Goods Sold (Php 964,044)
Gross Profit: Php 85,956
Less: Operating Expenses

Packaging Php 3,600,000
Payroll Php 960,000
Utilities Php 54,000
Advertising Php 60,000
Miscellaneous Php 33,600
Total Operating Expenses: (Php 5,671,644)
Php 4,828,356
Net Income: --------------------
Horizontal Financial Statement Analysis
Day 1 (Based) Day 5 (Current) Change %Change

Sales 10, 500, 000 10,448,979 -51,021 0.005%
Expenses 5,671,644 604,723 -5,066,921 0.9%
Cost of Good 964,044 347,272 -616,772 0.63%
Sales
Net Income 4,828,356 8,813,424 3,985,068 0.82%
Gross Profit 85,956 34,382 -51,574 0.6%

Sales Forecast (Year 1)
Sales Forecast (Year 1-3)
Product Everyday Year 1 Year 2 Year 3 Total Sales Price Gross

Income
COLD COFFEE
Iced Cold Brew 50 8,000 14,000 25,000 47,000 Php 45 PHP

Black Coffee 2,115,000
Iced Cold Brew 50 7,200 13,000 27,000 47,200 Php 65 PHP
latte 3,068,000
Iced Cold Brew 50 14,000 13,200 26,000 53,200 Php 75 Php
Mocha 3,990,000
HOT COFFEE
Black Coffee 50 10,000 18,000 30,000 58,000 Php 45 PHP

2,610,000
Mocha 50 5,000 7,000 8,000 20,000 Php 65 PHP
1,300,000
Cappuccino 50 13,000 25,000 22,000 60,000 Php 88 PHP
5,280,000

Bread and Pastry
Red Velvet Cupcake 50 30,000 49,000 50,000 129,000 Php 65 PHP

8,385,000
Moist Chocolate 50 40,000 55,000 60,000 155,000 Php 55 Php
Cupcake 8,525,000
Total PHP
Gross 32,511,800
Income:
Milestones
Sales goal of Green Escape Garden

6
0
Year 1 Year 2 Year 3 year 4
Expenses Sales Profit
Break-Even Analysis GENERATE MORE SALES
BREAKEVEN
LOW COST

Miscellaneous Documents
Ley An Bagor
#93 Tuberias Street, Barangay San Perfecto
San Juan City, 1500 Metro Manila
09
OBJECTIVE:
To obtain a position that will use my skills and allow me to learn new skills while maintaining
efficiency at Green Escape Garden.
PROFILE:
Date of Birth: December 11, 1998

Nationality: Filipino
Gender: Female
Marital Status: Single
EDUCATIONAL BACKGROUND:
2021 Polytechnic University in the Philippines
223 Ortega, San Juan, Metro Manila
College
Bachelor of Science in Entrepreneurship
Undergraduate
2017-2018 Jose Rizal University

80 Shaw Boulevard Mandaluyong, 1552 Metro Manila
Senior High School
Food and Beverage Tech-Voc
Graduated
2015-2016 Binangonan Catholic College

59 M.L. Quezon, Libis

Binangonan, 1940 Rizal
2011- 2010 Doña Josefa E. Marcos Elementary School

41 18th Avenue, Cubao
Quezon City, 1109 Metro Manila
RELEVANT SKILLS:
• Work Under Pressure
• Food Handling & Safety Knowledge
• Time Management
• Efficient
REFERENCES:
Kristine Joy Que
Eastwood Accountant Manager
Microsourcing
Xtine.que@gmail.com
09174888703
John Rolando Rosales Emperador

Police Officer 1
San Juan City Head Quarters
Dyeyzhie019@yahoo.com
09333688046
Teresita B. Mejorada
Principal Elementary Department
Binangonan Catholic College
Terisita_mejorada@yahoo.com
09199770261
Nanot-Satchel Jucutan
Barangay Councilor
Barangay San Perfecto

Costing
Ingredients
Raw Materials Price Quantity Total
Arabica 295/1kg 5 PHP 1,475
Robusta 295/1kg 5 PHP 1,475
Barako 295/1kg 5 PHP 1,475
Condense 38/1can 15 570
Evaporated Milk 23/1can 10 230
Fresh Milk 90/1litter 20 1,800
100% unsweetened 175/500g 100 17,500
Chocolate (Cocoa)
Milo 290/1000g 50 14,500
Frosty Boy 400/1000g 50 20,000
Ice 50/3,000g 100 5,000
Muscovado Sugar 80/1kg 100 8,000
White Sugar 50/1kg 50 2,500
All Purpose Flour 40/1kg 50 2,000
Salt 20/500g 10 200
Baking Powder 25/50g 10 250
Baking Soda 26/250g 5 130

Butter 48/200g 10 480
Egg 8/pc 200 1,600
Red Food Coloring 85/20g 10 850
Vanilla Extract 40/100ml 8 320
Oil 90/1000ml 3 270
Total: 80,337
Packaging
Hot Coffee
Packaging Total Cost
Cup with Lid 3
Cup holder 2
Php 5
Cold Coffee
Cup with lid 3
Straw 1
Cup holder 1
Php 5
Bread and pastry

Cupcake holder 5
Php 5
Utilities Expense
Amount Days of Operation Total
Water Php 1,000 Monthly Php 1,000

Electricity Php 3,500 Monthly Php 3,500
TOTAL P 4,500 P 4,500
Prepare First:
Milk Syrup
Ingredients Actual Sweetened Unsweetened
Price
Product
Condense Php 38 2 0
306ml
Evaporated Php 23 1 0
Milk 370ml
Fresh Milk Php 90 0 1
1000ml

TOTAL COST: Php 99 Php 90
Chocolate Syrup
Ingredients Actual Price Actual Cost/Unit Edible Edible
Product Price Portion Portion Price
Weight Weight (1 Serving)
(1 Serving)
100% Unsweetened Php 175 500g 0.35 100g Php 35
Chocolate (Cocoa)
100g
Milo 50g Php 290 1000g 0.29 50g Php 14.5
Hot Water 200ml Php 25 3785ml 0.00660501982 200ml Php 1.32
Sweetened Php 38 306ml 0.012418300654 306ml Php 38

Condense Milk
306ml (1 can)
Evaporated Milk ½ Php 23 370ml 0.06216216216 185ml 11.50
can
Total Cost for Php 100.32
Chocolate syrup
Cold Brew Coffee (Robusta)

Product Price Portion Portion
Weight Weight Price
(1 Serving) (1 Serving)
Coarse Ground Php 295 1000g 0.295 100g Php 29.5
Coffee (Robusta)
Plain Water Php 25 3785ml 0.00660501982 1000ml Php 6.61
Total Cost for 1000ml Php 36.11

of Cold Brew
Coffee:
Note: Refrigerate at least 12 hours or overnight before use.
Hot Brewed Coffee (Arabica)

Product Price Portion Portion
Weight Weight Price
Coarse Ground Php 295 1000g 0.295 100g Php 29.5
Coffee (Arabica)
Hot Water Php 25 3785ml 0.00660501982 1000ml Php 6.61
Total Cost for 1000ml Php 36.11

of Hot Brewed
Coffee:

Whipped Cream
Product Price Portion Portion Price
Weight Weight (1 Serving)
(1 Serving)
Frosty boy (Whipped Php 400 1,000g 0.4 120g Php 48
Cream Powder)
Icy Cold Water Php 25 3785ml 0.00660501982 237ml Php 1.57
Total Food
Cost: 49.57
MENU
COLD COFFEE
Iced Cold Brew Black Coffee

Ingredients Actual Price Actual Price Cost/Unit Edible Portion Edible Portion
Product Weight Weight Price
Cold Brew Php 36.11 1000ml 0.03611 100ml Php 3.611
Coffee
Iced P 50 3,000 g 0.0166666667 85 g Php 1.42
Total Food Total Food
Cost: Cost: 5.631
Iced Cold Brew Latte

Coffee
Ice P 50 3,000 g 0.0166666667 85 g Php 1.42
Milk Syrup Php 99 950ml 0.10421052632 60ml Php 6.25
Sweetened
Total Food
Cost: 11.88
Iced Cold Brew Mocha

Coffee

Ice P 50 3,000 g 0.0166666667 85 g Php 1.42

Sweetened
Chocolate Php 100.32 700ml 0.14331428571 30ml Php 4.30
Total Food
Cost:
16.18
Hot Coffee
Black Coffee
Black Coffee Php 295 1,000g 0.295 6g Php 1.77
Hot water Php 25 3785ml 0.00660501982 237ml Php 1.57
Sugar P 80 500g 0.16 12g Php 1.92

(Muscovado)
Total Food
Cost: 5.26
Mocha
Hot Brewed Php 36.11 1000ml 0.03611 100ml Php 3.611
Coffee
100% Php 175 500g 0.35 15g Php5.25

Unsweetened
Chocolate
(Cocoa) 100g
Sugar (White) P 50 1000g 0.05 12g Php 0.6

Unsweetened
Total Food
Cost: 12.161
Cappuccino
Ground Coffee Php 295 1,000g 0.295 18g Php 5.31
Espresso
(Arabica)
Sweetened
100% Php 175 500g 0.35 6g Php 2.1

Unsweetened
Chocolate
(Cocoa) 100g
Total Food
Cost: 23.04
Bread and Pastry
Red Velvet Cupcake (12 serving)

All Purpose Flour Php 40 1000g 0.04 140g Php 5.6
(1 ¾ cup)
Unsweetened Cocoa Php 175 500g 0.35 42.45g Php 14.86
Powder (3 tablespoon)
Salt Php 20 500g 0.04 5g Php 0.2
(1 teaspoon)
Baking Powder Php 25 50g 0.5 3g Php 1.5
Baking Soda Php 26 250g 0.104 3g Php 0.312
Butter Php 48 200g 0.24 50g Php 12
White Sugar Php 50 1000g 0.05 200g Php 10
Egg Php 8 3 Php 24

Evaporated Milk Php 23 370ml 0.06216216216 150ml Php 9.33
Vanilla Extract Php 40 100ml 0.4 3g Php 1.2
Red Food Coloring Php 85 20g 4.25 5g Php 21.25
Whipped Cream Php 49.57 350g 0.14162857143 350g Php 49.57
Total Food
Cost: 149.822
1
serving=12.49
Moist Chocolate Cupcake

All Purpose Flour Php 40 1000g 0.04 140g Php 5.6
(1 ¾ cup)
Unsweetened Cocoa Php 175 500g 0.35 125g Php 35
Powder
Salt Php 20 500g 0.04 5g Php 0.2
(1 teaspoon)
Baking Powder Php 25 50g 0.5 3g Php 1.5
Baking Soda Php 26 250g 0.104 3g Php 0.312
Butter Php 48 200g 0.24 50g Php 12
White Sugar Php 50 1000g 0.05 200g Php 10
Egg Php 8 2 eggs -------------------- ------------- Php 16
Evaporated Milk Php 23 370ml 0.06216216216 240ml Php 14.92
Vanilla Extract Php 40 100ml 0.4 3g Php 1.2
Oil Php 90 1000ml 0.09 120ml Php 10.8
Whipped Cream Php 49.57 350g 0.14162857143 80g Php 11.33
Total Food
Cost: 118.862
1 Serving =
9.91
COSTING:

Iced Cold Iced Cold Iced Black Mocha Cappuccino Red Moist
Brew Black Brew Latte Cold Coffee velvet Chocolate
Coffee Brew Cupcake Cupcake
Mocha
Php 5.631 Php 11.88 Php Php Php Php 23.04 Php 12.49 Php 9.91
Ingredients 16.18 5.631 12.161
Packaging Php 5 Php 5 Php 5 Php 5 Php 5 Php 5 Php 5 Php 5
Expense
Total Php Php Php Php Php 14.91
Production Php 10.621 Php 16.88 21.18 10.161 17.161 28.04 17.49
Cost
Labor Cost 3 3 3 3 3 3 3 3
Total Php 13.621 Php 19.88 Php Php Php Php 31.04 Php 20.49 Php 17.91
24.18 13.161 20.161
Transportation 2 2 2 2 2 2 2 2
Utilities 2 2 2 2 2 2 2 2
Total Cost 17.621 23.88 28.18 17.161 24.161 35.04 24.49 21.91
26.4315 35.82 42.27 25.7415 36.2415 52.56 36.735 32.865
Additional
Mark-up
(150%)
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Greeen Escape Garden: Bachelor of Science in Entrepreneurship 3 Year Section 2

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Greeen Escape Garden: Bachelor of Science in Entrepreneurship 3 Year Section 2

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GREEEN ESCAPE

BACHELOR OF SCIENCE IN ENTREPRENEURSHIP

• To help people give place to unwind

GREEEN ESCAPE GARDEN - [SELECT DATE] 3

Company Ownership/Legal Entity

334 c. Lawis Ext, San Isidro, Antipolo City

GREEEN ESCAPE GARDEN - [SELECT DATE] 4

Chairs and Tables

GREEEN ESCAPE GARDEN - [SELECT DATE] 5

Monday – Store Close

Tues to Thursday 8am – 10pm

Friday to Sunday: 10am-12am

Products and Services

For Bread and Pastry:

GREEEN ESCAPE GARDEN - [SELECT DATE] 6

GREEEN ESCAPE GARDEN - [SELECT DATE] 7

GREEEN ESCAPE GARDEN - [SELECT DATE] 8

STRENGTH: STRENGTH: STRENGTH:

GREEEN ESCAPE GARDEN - [SELECT DATE] 9

We will give coupons stated below:

Advertising and Promotion

Strategy and Implementation

GREEEN ESCAPE GARDEN - [SELECT DATE] 10

Communication Audience Goals Schedule Reporter Reported to

GREEEN ESCAPE GARDEN - [SELECT DATE] 11

Business Licenses Php 2,500.00

GREEEN ESCAPE GARDEN - [SELECT DATE] 12

Year 1 Year 2 Year 3

Starting cash 0 Php 4,828,356 Php 11,156,712

Cash Sales Paid 10,500,000 12,000,000 8,000,000

Total Cash In 10,500,000 16,828,356 19,156,712

Payroll 960,000 960,000 960,000

Packaging Expenses 3,600,000 3,600,000 3,600,000

Ingredients Expenses 964,044 964,044 964,044

Utilities 54,000 54,000 54,000

Advertising 60,000 60,000 60,000

Miscellaneous 33,600 33,600 33,600

Total Cash Out Php 5,671,644 Php 5,671,644 Php 5,671,644

Ending Balance Php 4,828,356 Php 11,156,712 Php 13,485,068

CHANGE (CASH FLOW)

GREEEN ESCAPE GARDEN - [SELECT DATE] 13

Year 1 Year 2 Year 3

Starting cash 0 Php 4,828,356 Php 11,156,712

Total Cash Intake 10,500,000 16,828,356 19,156,712

Cash Out (expenses):

Payroll 960,000 960,000 960,000

Ingredients Expenses 964,044 964,044 964,044

Utilities 54,000 54,000 54,000

Advertising 60,000 60,000 60,000

ENDING BALANCE PHP 4,828,356 PHP 11,156,712 PHP 13,485,068

GREEEN ESCAPE GARDEN - [SELECT DATE] 14

YEAR 1 YEAR 2 YEAR 3

Gross Margin % 0.5% 0.5% 0.5%

Approximate Sales 10,500,000 12,000,000 8,000,000

Start-up Expenses (PHP 4,400,592)

Estimated Expenses (Php 5,671,644) (Php 5,671,644) (Php 5,671,644)

Projected Net Income 424,764 7,000,000 6,011,800

GREEEN ESCAPE GARDEN - [SELECT DATE] 15

[Starting Month, Year]—[Ending Month,

Total Income 10,500,000

Start-up Expenses PHP 4,400,592

Payroll Php 960,000

Packaging Expenses Php 3,600,000