Professional Documents
Culture Documents
Brandbook Nintendo PDF
Brandbook Nintendo PDF
©2008 Nintendo
Introduction Table of Contents
From the bir th of the video game industry to • What Is The Purpose of This Manual? 1
present day, Nintendo has continued to create
• How To Use and Protect Our Trademarks and Copyrights 2
unique products intended for everyone, and
established a brand that is known throughout • History of The Nintendo Logo 3
t h e wo r l d a n d i s s y n o ny m o u s w i t h g a m i n g
• Our Legal Corporate Name and Trademark 4
culture. Our mission is to continue to create
intriguing new ideas, and to bring smiles to our • 1. Proportion and Protective Area 5
customers everywhere-without regard to age,
• 2-1. Corporate Logo Color 6
gender, nationality, or culture.
T h e s e g u i d e l i n e s c o n ta i n u s a g e r u l e s a n d
s ta n d a rd s f o r u n i f y i n g t h e N i n te n d o l o g o
throughout the world and putting it to use. We
ask for the cooperation of everyone in having a
thorough understanding of the purpose of this
manual and making use of it.
Nintendo has an international presence, Misuse of our trademarked logos and logo- This manual provides the following information:
with subsidiaries worldwide. types weakens Nintendo’s ability to protect
our trademarks and reserve them exclusively • Presents the corporate identity program
Because of this, it is impor tant to have a for our use or the use of whomever we deem and how to apply it.
unified corporate identity program to help appropriate.
maintain a consistent and correct corporate • Describes how to use trademarks.
look throughout Nintendo. Even slight var iations, modifications or
embellishments can damage Nintendo’s • Gives rules and standards on how to apply
Many different businesses produce products claim to these trademarks. our trademarks in various applications.
using our trademarks.
• Gives color and graphic standards for
It is also important to have a set of standards Nintendo’s products.
and rules so that all of our products will have
a consistent family look about them and will • Provides a reference library of our trade-
use our trademarks consistently and correctly. marked graphics.
A trademark is a word, name, symbol or logo • Trademarks are not plural or possessive in Here is an abbreviated list of some of our
that identifies the product of a company. Our for m, and should not be abbreviated, more common trademarks for Europe.
trademarks must be protected or we will lose unless the abbreviation is also a trademark.
Nintendo®
the right to control them and keep them exclu-
Game Boy Advance™
sively for our own use. • Trademarks should be distinguished from
Nintendo GameCube™
common words by print style and capital-
Mario Bros.™
Below are some simple rules for using our ization.
Super Mario Bros.™
tradename and trademarks.
Donkey Kong™
• Nintendo product packaging and market-
Metroid™
• Each registered Nintendo trademark must ing materials must include the proper
The Legend of Zelda™
have a ”TM” , ”SM” or ”®” after the first use copyright notice.
Super Mario World™
or most prominent use in a single publica- Typically, this would be something like:
Wii™
tion, and must be properly acknowledged. ”© (date) Nintendo.”
Nintendo DS™ Lite
• The trademark ”Nintendo® ” should not be In addition to these trademarks, there are
confused with our corporate name. ”Nintendo” many more for additional hardware accesso-
is used as an abbreviation for the com- ries, trademarks for hundreds of game titles
pany name, ”Nintendo of Europe GmbH.” a n d m a ny fo r s u c h t h i n g s a s m a r ke t i n g
The trademark is used for brand name slogans like Wii™ move you.
identification, as in ”We sell Nintendo ®
brand video games.”
Most products manufactured after 1984 con- 1984 - The ”racetrack” is added. 2008 - Worldwide logo color is changed from red to gray.
35 %
White Black
Events
(Large-scale events aimed at
transmitting information
worldwide, etc.)