Today poetic design is based

on a plethora of complex criteria: human

experience, social behaviors, global, economic
and political issues, physical and mental interaction,
form, vision, and a rigorous understanding and desire for
contemporary culture. Manufacturing is based on another
collective group of criteria: capital investment, market share,
production ease, dissemination, growth, distribution, mainte-
nance, service, performance, quality, ecological issues and
sustainability. The combination of these factors shape our
objects, inform our forms, our physical space, visual culture
and our contemporary human experience. These quantita-
tive constructs shape business, identity, brand and va-
lue. This is the business of beauty. Every business
should be completely concerned with beauty -
it is after all a collective human need.

I believe that we could be living in

an entirely different world - one that is
full of real contemporary inspiring objects,
spaces, places, worlds, spirits and experiences.
Design has been the cultural shaper of our world
from the start. We have designed systems, cities, and
commodities. We have addressed the world’s problems.
Now design is not about solving problems, but about a rigo-
rous beautification of our built environments. Design is about
the betterment of our lives poetically, aesthetically, experien-
tially, sensorially, and emotionally. My real desire is to see
people live in the modus of our time, to participate in the
contemporary world, and to release themselves from nostal-
gia, antiquated traditions, old rituals, kitsch and the mean-
ingless. We should be conscious and attune with this
Furniture Product Light Packaging Fashion Identity
world in this moment. If human nature is to live
in the past - to change the world is to
change human nature.
Furniture 1. Bite Me Chair. xO. 2009 2. Kloud Chair. Nienkamper. 2006 3. Swing Chair. Frighetto. 2003 4. Baby Bite Stool. xO. 2009

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Furniture 1. Tide Cupboard. Horm. 2007 2. Krystalis Couch. Felice Rossi. 2003

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Furniture 1. Nutopia Technowash Shampoo Station. Gamma & Bross. 2008 2. Koochy Sofa. Zanotta. 2007 3. Flap Table. Bonaldo. 2006

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Furniture 1. DJ Kreemy Table. Pure Design. 2003 2. Kairo Chair. Riva 1920. 2009 3. Z Stool. xO. 2009

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Furniture 1. Orgy Sofa. Offecct. 2006 2. KX-Ikons Chaise Lounge. Aitali. 2005 3. Snap Chair. Feek. 2009

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Furniture 1. Kivas Couch. Valdichienti. 2010 2. Poly Chair. Bonaldo. 2007 3. Oh Chair. Umbra. 1999 4. Halo Desk. Dune. 2010

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Furniture 1. Careem Chair. Council. 2010 2. Vertex Dining Set. Vondom. 2010 3. Matrix Sofa System. Meritalia. 2009

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Product 1. Kouple Bath. Saturn. 2008 2. Plomb. Serralunga. 2000 3. Garbo Waste Can. Umbra. 1996 4. Ikon Pens. Acme. 2005

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Product 1. Kissing Candle Sticks. Nambe. 1995 2. Korzina. Casamania. 2006 3. Dirt Devil Designer Series. Dirt Devil. 2007

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Product 1&2. Biaxial and Spindle Lighters. Ronson. 2006 3. Kawa Faucet. Cisal. 2008 4. Grobal Planter. 2007

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Product 1. Veggie Peeler. Slice. 2009 2. Drainer. Guzzini. 1999 3. Blip Door Handle. Martinelli. 2006 4. Dxg Bxne. For the Dogs. 2003

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Product 1. Orgo Hanger. Normann Copenhagen. 2006 2. Squarim. LaCie. 2007 3. Precision Cutter. Slice. 2009 4. Kari-Arim-Rim-. Gaia & Gino. 2002

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Product 1. Bobble Water Bottle. 2009 2. EeePC 1008P Netbook. Asus. 2010 3. Ego Vase. Atlantis. 2010

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Light 1. Sike Chandelier. La Murrina. 2007 2. Blob Light. Foscarini. 2002 3. Cadmo. Artemide. 2008

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Light 1. Kross Table Lamp. Vialight. 2008 2. Bokka Lamp. Kundalini. 2006 3. Floob Ceiling Lamp. Kundalini. 2007

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Light 1. Pebble Light. Feek. 2007 2. Topograph Chandelier. Swarovski. 2005 3. Globalight. Veuve Clicquot. 2008

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Packaging 1. Issey Miyake Klasp. Issey Miyake. 2002 2. Issey Miyake FireTriBlob. Issey Miyake. 2002 3. KenzoAmour. Kenzo. 2006

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Packaging 1. Issey Miyake 2 in 1. Issey Miyake. 2003 2. Kenzo Ryoko. Kenzo. 2005 3. Method Hand Wash. Method. 2003

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Packaging 1. Isa Knox Cellience. Isa Knox. 2008 2. Echo Nomad. Davidoff. 2003 3. 5S Metasense. Shiseido. 2001

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Packaging 1. Fine Water. Fine. 2006 2. Axe Lab. Axe. 2006 3. Eternity Chocolate. Solen. 2008

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Packaging 1. Jus. Paris Baguette. 2010 2. Eau. Paris Baguette. 2010

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Fashion 1. Mirror. Fessura. 2004 2. Karim Watch. Melissa. 2005 3. xFactor. Timex. 2005

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Fashion 1. Kaj Watch. Alessi. 2006 2. Kar Eye Glasses. Sceye. 2005 3. Heart Pendant. Georg Jensen. 2005

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Fashion 1. Dynamik Runner. Melissa. 2006 2. Blobnik Compact. Acme. 2009 3. Icons Wallet. Acme. 2007 4. Jeans Collection. Seven7. 2009

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Identity 1. Hanwha Logo. Hanwha. 2006 2. Hyundai Black Credit Card. Hyundai Korea. 2004 3. Sexy Beast Identity and Packaging. Sexy Beast. 2006

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Identity 1. Prizeotel Logo. Prizeotel. 2009 2. Citi Forward Myspace Visa. Citibank. 2009 3. Obliqsound Remixes Graphics and Packaging. Obliqsound. 2007

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