A STUDY ON

SOFT DRINK CONSUMPTION AMOUNG YOUTH

IN KARASSERY PANCHAYATH

Project submitted to Department of MANAGMENT M A M O College, Manassery

in partial fulfilment of the requirement for the award of

Degree of Bachelor of MANAGMENT

University of Calicut
2017 -2018

Submitted by
MUHAMMAD YASEEN P
(REG NO :OMAPBBAR28)

Under the supervision of

Ms.SHEREENA PP

DEPARTMENT OF MANAGMENT
M A M O COLLEGE MANASERY, MUKKAM

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 DECLARATION

I, MUHAMMAD YASEEN P K. K Student of Muhammed Adburahiman

Memorial Orphanage College Manassery, hereby declare that the project report
entitled “A study on soft drink consumption among youth in mukkam panchayath ’’
,is our authentic and original work under the guidance of Ms.SHEREENA PP ,
Faculty, Department of MANAGMENT M A M O College.

I hereby declare that this project report our any part thereof has not been
submitted to this University or any other University for the fulfillment of the
requirement for the award of Degree of bachelor of MANAGMENT.

MUHAMMAD
YASEEN P

Place:

Date :

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 DEPARTMENT OFMANAGMENT
MUHAMMED ABDURAHIMAN MEMORIAL ORPHANAGE
COLLEGE MANASSERY P O, MUKKAM , CALICUT, 673602
PH :0495 2297319

DATE: .................

CERTIFICATE

This is certify that Ms. MUHAMMAD YASEEN P (REG NO:OMAPBBAR28) is a bonafide

student of the Department of MANAGMENT MAMO college Manassery and this project report
entitled ‘‘A STUDY ON SOFT DRINK CONSUMPTION AMONG YOUTH IN MUKKAM
PANCHAYATH’’ has been submitted for the partial fulfillment of the requirement for the
award of degree of Bachelor of MANAGMENT, University of Calicut.

Ms.SHEREENA PP

( Head of Department of MANAGMENT)

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 DEPARTMENT OFMANAGMENT
MUHAMMED ABDURAHIMAN MEMORIAL ORPHANAGE
COLLEGE MANASSERY P O, MUKKAM , CALICUT, 673602
PH :0495 2297319

DATE: .................

CERTIFICATE

This is certify that this project report entitled ‘‘A STUDY ON SOFT DRINK
CONSUMPTION AMONG YOUTH IN MUKKAM PANCHAYATH’’ has been prepared
by Ms. MUHAMMAD YASEEN P (REG NO:OMAPBBAR28) sixth semester Bachelor of
MANAGMENT student, Department of MANAGMENT, MAMO College Manassery, under
my guidance.

I also certify that this project report has not been submitted to any time to any other
University or institute for the award of any degree, diploma or recognition.

Ms.SHEREENA PP

(Supervising Teacher)

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 ACKNOWLEDGEMENT

This study would not have been complete without acknowledging our sincere
gratitude to all those who helped me morally, socially and in or in kind to bring
out this project report successfully.

Firstly I wish to express my sincere thanks to God who showered blessing on

me and provided my with physical strength, confidence, courage, inspiration and
interest throughout the period of my study.

I wish to express my sincere gratitude to Ms. Shereena pp , Head of the

Department of MANAGMENT, M A M O College for his able direction, constant
encouragement and support.

My heartfelt thanks to Ms.SHEREENA PP for here guidance in every aspect

of the project work and his wholehearted co-operation and also express my thanks
to the rest of my teachers in our department for their beloved advices and kind co-
operation.

.I am also thankful to all respondents who were helped to me complete this

project successfully.

I am thankful to all who have contributed directly or indirectly for the

completion of this project. I would also wish to thanks my parents and friends
those who helped me for the successful completion of the project.

MUHAMMAD
YASEEN P

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6|Page
 A soft drink (also called soda, pop, coke, soda pop, fizzy drink, tonic, seltzer, mineral,
sparkling water, water or carbonated beverage) is a beverage that typically contains water (often,
but not always carbonated water), usually a sweetener and usually a flavoring agent. The
sweetener may be sugar, high-fructose corn syrup, fruit juice, sugar substitutes (in the case of
diet drinks) or some combination of these. Soft drinks may also contain caffeine, colorings,
preservatives and other ingredients. Soft drinks are called "soft" in contrast to "hard drinks"
(alcoholic beverages).

In our modern world living pattern and life style of people have changed a lot. Soft drink were
common preference among all the individuals with the changing life style and income level,
people are shifting their consumption pattern. This research is based on buying preference
towards soft drinks. Soft drink is an important product item in modern society both urban and
rural and becoming more popular in the consumer world. At present soft drink market is one of
the most competitive markets in the world. In which cores of rupees on advertisement and
promotion activities are being spent. The modern world due to the development of science and
technology many new verities of soft drink product are flood in the market every day. In India
the soft drink industry is flourishing well with a wide range of soft drink products comprise both
international and national.

In current scenario the competition is tough, consumer purchase the soft drink according to their
view. The purchase decision is largely depend upon taste, quality, price, availability and the like.
Due to the globalization there are different types of soft drink product are available in the market
such as coca cola, 7up, pepsi, frooti, slice, maa etc…

This study examine key attitude of buying pattern, brand preference influencing factor to
consume the soft drink, which lead to youth to consume the soft drink product

1.1 OBJECTIVE OF THE STUDY

 To determine the buying pattern related to soft drink product.

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  To determine the factors influencing their purchase decision.

 To determine the youth perception the taste, price, advertisement related to soft drink
product.

 To identify the brand preference of soft drink among youth.

1.2 STATEMENT OF THE PROBLEM

The study was conducted to know the ”soft drink consumption among the youth” and also
study the buying pattern, brand preference and the factors influencing of their purchase decision
of soft drink product.

1.3 SCOPE OF THE STUDY

The study was conducted among young consumers in KARASSERY area .The study intended
to assess level of soft drink consumption. It helps to understand the various factors influencing
the youth consumers of packaged soft drink. It also provides various information regarding the
attitude of youth towards soft drinks.

1.4 RESEARCH METHODOLOGY

Research methodology is the description explanation an justification of various

methods of conducting research. Research process consist of series of action or
steps to necessary carry out research efficiency

Population

Population is all the organism of the same group or spares with be particular
graphical area and have the capacity of inter breading in also refer to collection of
human in this project taken from young customer karasseruy Panchayath

Sample Size

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A sample size refer to the number of items to be selected from the population. As
sample should be actual representation of the popullation

 SAMPLING METHODOLOGY

Sample size – 50 respondents

Sample units – youth consumers
Sampling Area – KARASSERY
Sampling technique – Random sampling technique
 RESEARCH DESIGN
Information about ‘soft drink consumptions’ are collected from young consumers living
in KARASSERY panchayath by distributing questionnaire.

1.5 DATA COLLECTION

The task of data collection begins after the research problem as been defined and
research design has been checked out

Primary Data

They are the data that are collected a fresh and for the first time and this happen to
me original in character. It is collected from questionnaire .the questionnaire
consist of 20 question

Secondary data

Those datas which have already been collected by some one else and which have
already been passed from the statistical process are call secondary data. They are
already available data which have already been collected , internet, journal and
magazines or reviews

1.6 TOOL FOR ANALYSIS

 Questionnaire
 Percentage analysis

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  Graphs
 Table
 Diagrams

Period of study

The research study conducted on a study on the soft drinks consumption among youth in
karassery panchayath

1.8 LIMITATIONS OF THE STUDY

 Very limited time availability of the study

 Sample size is comparatively small for a study
 Lack of experience.
 Lack of responds from the consumers

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 CHAPTER2
OVERVIEW

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Soft Drinks

A soft drink (also called soda, pop, coke, soda pop, fizzy drink, tonic, seltzer, mineral, sparkling
water, water or carbonated beverage) is a beverage that typically contains water (often, but not
always carbonated water), usually a sweetener and usually a flavoring agent. The sweetener may
be sugar, high-fructose corn syrup, fruit juice, sugar substitutes (in the case of diet drinks) or
some combination of these. Soft drinks may also contain caffeine, colorings, preservatives and
other ingredients. Soft drinks are called "soft" in contrast to "hard drinks" (alcoholic beverages).
Small amounts of alcohol may be present in a soft drink, but the alcohol content must be less
than 0.5% of the total volume if the drink is to be considered non-alcoholic. Fruit juice, tea, and
other such nonalcoholic beverages are technically soft drinks by this definition but are not
generally referred to as such. Soft drinks may be served chilled or at room temperature, and
some, such as Dr. Pepper, can be served warm. The first marketed soft drinks in the Western
world appeared in the 17th century. They were made of water and lemon juice sweetened with
honey. In 1676, the Companied des Lemonades of Paris was granted a monopoly for the sale of
lemonade soft drinks. Vendors carried tanks of lemonade on their backs and dispensed cups of
the soft drink to thirsty Parisians.

 A non-alcoholic, flavor, carbonated beverage, usually commercially prepared and sold in

bottles or cans. Nonalcoholic beverage, usually carbonated, consisting of water (soda water),
flavoring, and a sweet syrup or artificial sweetener. Today there are hundreds of varieties of
flavored soft drinks. Coca-cola and Pepsico are the world’s largest corporation founded their
business on soft drink manufacturing

Soft drinks can trace their history back to the mineral water found in natural spring. Bathing
in natural springs has long been considered a healthy thing to do; and mineral water was said to
have curative power. Scientists soon discovered that gas arbodium or carbon dioxide was behind
the bubbles in natural mineral water. The marketed soft drinks (non-carbonated) appeared in the
17th century. They were made from water and lemon juice sweetened with honey. In 1679, the
campaigns delimonadiers Paris were granted a monopoly for the sale of lemonade soft drinks.

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 Raw materials used in soft drinks

There are different types of raw materials used in different soft drinks. Most of the raw materials
are:

Ø Water: the simple sweetened soft drink contains about 90% of water, while in diet drinks. It
contains 95% of water.

Ø  Flavor: flavor is of great importance in soft drink. Even water from different places has different
taste. The flavor for taste added can be natural or artificial, acidic, caffeine.

Ø  Acids: acids like citric acid & phosphoric acid are added to give refreshing tartness or bite & help
in preserving the guiltily of a drink.

Ø Natural flavors: these are the flavors, which are extracted from fruits, vegetables, nuts, barks,
leaves etc. in soft drink containing natural flavors& fruit juice.

Ø Artificial flavor: these are the flavors manufactured from natural extracts. This is used to give
greater choice, in taste to consumers.

Ø Caffeine: caffeine has special kind of taste makes the taste of soft drink a royal one. Caffeine was
added to soft drink from its introduction to a commercial market but now caffeine free soft
drinks are also available. Its quality is Y4 than compared with same amount of coffee.

Ø Carbon dioxide: carbon dioxide is a colorless & smells less gas, which is added to cold drink to
get bubble & it also help in keeping drink strong &fresh

Ø  Color: along with taste of soft drinks is also of very important, the company tries to maintain both
taste & colour of the soft drink everywhere in the world.

Sugar: sugar syrup is added to the drink at around 75 degree C to the pure drinking water ,this is
to make soft drink taste sweet. Even artificial sweetness is also use

Carbonated drinks:

In the late 18th century, scientists made important progress in replicating naturally carbonated
mineral waters. In 1767, Englishman Joseph Priestley first discovered a method of infusing water

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with carbon dioxide to make carbonated water when he suspended a bowl of distilled water
above a beer vat at a local brewery in Leeds, England. His invention of carbonated water (also
known as soda water) is the major and defining component of most soft drinks. Priestley found
that water treated in this manner had a pleasant taste, and he offered it to friends as a refreshing
drink. In 1772, Priestley published a paper entitled Impregnating Water with Fixed Air in which
he describes dripping oil of vitriol (or sulfuric acid as it is now called) 17
18. onto chalk to produce carbon dioxide gas, and encouraging the gas to dissolve into an
agitated bowl of water. Another Englishman, John Mervin Nooth, improved Priestley's design
and sold his apparatus for commercial use in pharmacies. Swedish chemist Torbern Bergman
invented a generating apparatus that made carbonated water from chalk by the use of sulfuric
acid. Bergman's apparatus allowed imitation mineral water to be produced in large amounts.
Swedish chemist Jon Jacob Berzelius started to add flavors (spices, juices, and wine) to
carbonated water in the late eighteenth century.
SOFT DRINK INDUSTRY
Barbara Murray (2006c) explained the soft drink industry by stating, “For years the story
in the nonalcoholic sector centered on the power struggle between…Coke and Pepsi. But as the
pop fight has topped out, the industry's giants have begun relying on new product flavors…and
looking to noncarbonated beverages for growth.” In order to fully understand the soft drink
industry, the following should be considered: the dominant economic factors, five competitive
sources, industry trends, and the industry’s key factors. Based on the analyses of the industry,
specific recommendations for competitors can then be created.

Soft drink bottling industry:

Over 1,500 U.S. patents were filed for a cork, cap, or lid for the carbonated drink bottle tops
during the early days of the bottling industry. Carbonated drink bottles are under great pressure
from the gas. Inventors were trying to find the best way to prevent the carbon dioxide or bubbles
from escaping. In 1892, the "Crown Cork Bottle Seal” was patented by William Painter, a
Baltimore, Maryland machine shop operator. It was the first very successful method of keeping
the bubbles in the bottle.
Soft drink production:
Soft drinks are made by mixing dry ingredients and/or fresh ingredients (for example, lemons,
oranges, etc.) with water. Production of soft drinks can be done at factories or at home. Soft

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drinks can be made at home by mixing either a syrup or dry ingredients with carbonated water.
Carbonated water is made using a soda siphon or a home carbonation system or by dropping dry
ice into water. Syrups are commercially sold by companies such as Soda-Club; dry ingredients
are often sold in pouches, in the style of the popular U.S. drink mix Kool-Aid. Ingredient quality:
Of most importance is that the ingredient meets the agreed specification on all major parameters.
This is not only the functional parameter (in other words, the level of the major constituent), but
the level of impurities, the microbiological status, and physical parameters such as color, particle
size, etc.
SOFT DRINK INDUSTRY IN INDIA
Soft Drinks in India industry profile provide top-line qualitative and quantitative
summary information including: market size. The profile also contains descriptions of the
leading players including key financial metrics and analysis of competitive pressures within the
market. Essential resource for top-line data and analysis covering the India soft drinks market.
The soft drinks market consists of retail sale of bottled water, carbonates, concentrates,
functional drinks, juices, RTD tea and coffee, and smoothies. However, the total market volume
for soft drinks market excludes the concentrates category. The market is valued according to
retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in
the creation of this report have been calculated using constant 2012 annual average exchange .
rates. The Indian soft drinks market generated total revenues of $3.8 billion in 2012, representing
a compound annual growth rate (CAGR) of 11% for the period spanning 2009-2012.
Producers of soft drink:

North America:
 The Coca-Cola Company
 Dr. Pepper Snapple Group
 PepsiCo
South America:
 Ajegroup: (Peruvian origin, operates in 14 countries, now headquartered in Mexico),
producers of Big Cola, Cielo (mineral water), Cifrut (fruit juice), Free Tea, Free World
Light (referred to locally as Free Light), Kola Real, Oro, Pulp (nectar), Sporade (sports
drink) and Volt (energy drink)

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  AmBev: (Brazil, operates in 14 countries, owned by Anheuser-Busch InBev), the largest
bottler of Pepsi Cola products outside the United States, also produces Guarana
Antarctica, Soda Limonada, Sukita, H2OH! and Guara!
 Corporación José R. Lindley S.A: (Peru), producers of Aquarius (flavored water), Burn
(energy drink), Coca-Cola, Crush, Fanta, Frugos (nectar), Inca Kola, Kola Inglesa,
Powerade (energy drink), San Luis (mineral water) and Sprite
 Embotelladora Don Jorge S.A.C: (Peru), producers of Agua Vida (mineral water),
Click(fruit drink), Isaac Kola and Perú Cola
 EmbotelladoraLatinoamericana S.A. (ELSA): (Colombia), producers of Cyro, Liv
(mineral water), RC Cola and Ship PepsicoIncSucursal Del Peru: (Peru), producers of
Pepsi Cola, Seven Up, Triple Kola, Concordia, San Carlos (mineral water), Evervess,
Gatorade (sports drink) and Adrenalina Rush (energy drink) 20
Europe:
 Perrier
 Jupiler
India:
 Appy Fizz by Parle
 Agua Blue (Natural Mineral Water By LR Beverages PvtLttd)
 Banta (lemon-flavoured soft drink
 Bovonto (grape soda produced by Kali Mark)
 Campa Cola (popular Indian soda introduced in 1977)
 Frooti (mango-flavoured drink from Parle Agro)
 Frams (Local drink from Pune)
 Grappo Fizz
 Limca (lemon-lime soda) Duke's Lemonade 21
 Maaza (mango drink from Parle bought by Coca-Cola)
 Rasna (powdered soft drink) Real (fruite juice from Dabur)
 Red bull (energy drink)
 Thums Up (Cola drink from parleargo then bought by coca cola) 777 (soft drink)
(Panner,Cola,Orange,Lemon,Clear Lemon Lime,Mango)

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Brands of soft drink
Coca cola
It was launched in the year 1886. It is the flagship brand of the largest manufacture,marketer and
distributor of non alcoholic beverage industry COCA-COLA

Coca-cola is a carbonated soft drink sold in stores, restaurant, and vending machines throughout
the world. It is produced by the coca-cola referred to simply as coke (a registered trademark of
the coca-cola company in the united states since march27, 1944). Originally indented as a patent
medicine when it was invented in the late 19th century by John Pemberton, coca-cola was brought
out by businessman Asa Griggs Candler, whose marketing tactics led coke to its dominance of
the world throughout the 20th century

Sprite

Sprite is a colourless, lemon and lime flavored, caffeine-free soft drink, created by the coca-cola
company. It was developed in West Germany in 1959 as FANTA KLARE ZITRONE (“clear
lemon fanta”) and introduced in the United States as sprite in 1961. This was coke’s response to
the popularity of 7 up. It comes in a primary silver, green, and blue can or a green transparent
bottle with a primarily green and blue label.

Pepsi

is a carbonated soft drink that is produced and manufactured by pepsico. Created and developed
in 1893 and introduced as brad’s drink, it was renamed as poepsi cola on aug 28, 1898 then to
pepsi in 1961, and in select areas of north America, “pepsi-cola made with real sugar” as of
2014.

The drink pepsi was first introduced as “Brad’s Drink” in New Bern,North Carolina, United
States, in 1893 by  Caleb Bradham, who made it at his drugstore where the drink was sold. It was
renamed pepsi –cola in 1898,named after the digestive enzyme pepsin and kola nuts used in the
recipe. The original recipe also included sugar and vanilla.Bradham sought to create a fountain
drink  that was appealing and would  aid in digestion and boost energy .

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7 up

7 Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy
Corporation in 1920.[1] Grigg came up with the formula for a lemon-lime soft drink in 1929. 7 Up
(stylized as 7up outside of the U.S.) is a brand of lemon-lime flavored, non-caffeinated soft drink. The
rights to the brand are held by Dr Pepper Snapple Group in the United States, and PepsiCo (or its
licensees) in the rest of the world. The U.S. version of the 7 Up logo includes a red cherry between the
"7" and "Up"; this red cherry has been animated and used as a mascot for the brand as Cool Spot.

Frooti

Frooti is the largest-selling mango flavored drink in India. It is the flagship product of and the
most successful drink offered by Parle Agro India Pvt. Ltd. in India and Parle Agro Nepal Pvt.
Ltd. in Nepal. Frooti was launched in 1985 in TetraPak packages. It is also now available in PET
bottles and rectangular shaped packs. Frooti is exported to the United States, Canada, the United
Kingdom, the United Arab Emirates, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand,
New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan,
Ireland, etc. Frooti is currently endorsed by Shah Rukh Khan, in India.

Maa Mango Drink

Our mango juice, part of the Maa juice range, boasts of the unmatched taste
of fresh mangoes. India’s favorites summer fruit can now be enjoyed anytime, anywhere. Select
exotic mangoes ensure an authentic flavor and an unparalleled drinking experience. It’s a great
thirst quencher in any season and satisfies
every mango lover’s cravings. Available in 2 convenient pack formats, Tetra Pack – 200ml
PET – 250ml, 500ml and 1000ml

Slice

Slice is a line of fruit-flavored soft drinks manufactured by PepsiCo and introduced in 1984.
Slice was launched in India in 1993 as a mango flavored drink and quickly went on to become a
leading player in the category, In India,

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 CHAPTER 3

REVIEW OF LITERATURE

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 However a number of studies have been conducted in the form of surveys and
research work done on .Consumption pattern and brand preference towards soft drink product.
An attempt has been made to understand and acknowledge the work of various researchers in the
field of consumption pattern and brand preference of soft drink.

In their studies soft drink industry is one of the most competitive with many international and
domestic players operating in the market. However with the re-entry of MNC players like pepsin
1991 and coca cola 1993 the market took a decisive shift in favors of these MNCs and over the
years coca cola and Pepsi have become the prominent players in the market.

William R.george(1999) revealspurpose of study of factor responsible for brand preference in

soft drink industry, increasing competition more, due to the globalization is motivating many
companies to base their strategies almost entirely on building brands. Brand preference means to
compare the different brands and opt for the most preferred brand. This brandpreference is
influenced by various factors. In identification of factors affecting the brand preference. It was
concluded that brand persona is the most effective factors that affects the brand preference. This
brand persona deal with the personality aspect or the external attributes of brand, thus it can be
said that consumer prefer any brand by looking at the external attributes of a brand.

Mita Sujan (1990) aimed to investigate the degree of brand awareness of various soft drink
products in relation to background and education of the house hold, the consumption pattern of
various soft drink products consumed by respondents in the light of their areas, income level and
education , a sample of 200 respondent comprising 100 form rural area and 100 from urban area
were taken. The finding of the study revels that there is low degree of brand awareness in rural
areas. Where as there is a moderate degree of brand awareness in urban area. The highly
educated raural and urban respondent have high degree of brand awareness for soft drink
product, and the less educated rural and urban respondent have low degree of brand awareness
for soft drink.

Banumathy and Hemameena (2006), while studying consumer brand preference with respect
to soft drinks, found that after globalization most of the consumers like the international brands

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such as Pepsi and coco-cola. Consumers preferred a certain brand or a particular drink mainly
because of its taste and refreshing ability.

Gluckman (1986) studied the factors influencing consumption and preference for wine. The
explicit factors identified were, the familiarity with brand name, the price of wine, quality or the
mouth feel of the liquid, taste with regards to its sweetness or dryness and the suitability for all
tastes. Some of the implicit factors identified through extensive questioning were, colour and
appearance. Most consumers seemed to prefer white wine to red. Packaging, appearance, colour,
ornateness, use of foreign language and graphics were taken as important clues for quality and
price. Consumers preferred French or German made wines to Spanish or Yugoslavian wines.

Manoj Patwardhan (2007), they aims at improving business performance through an

understanding of customer's preferences and desires. In today's world of growing competition
where there are numerous brands selling the same products, consumers have an abundant number
of choices and many diverse factors influence their buying behavior. In such a scenario, this
analysis can help in structuring and formulating different strategies for maximizing profit. This
study made an attempt to find the factors affecting consumer's buying behavior, with the focus
on two commonly used products (soaps and chocolates). These factors are based on certain
variables used in the survey. These variables were aimed at identifying the secondary factors that
influenced the choice of soaps/chocolates at the point of purchase or due to other contextual
reasons. The variables include packaging, cost, availability, ingredients, product popularity, etc.,
that influence the choice of a brand from among those in the consideration list, but may not be
the most important and primary determinants for short listing brands. The study is useful to the
marketers as they can create various marketing programs that they believe will be of interest to
the consumers. It can also boost their marketing strategy.

Shanmuga sundaram (1990) studied about soft drink preference in Vellore town of north Arcot
district in Tamil Nadu. The study revealed that, the most preferred soft drink among respondents
as Gold Spot (26%), followed by Limca (24.80%). It was found that taste was the main factor for
preference of particular brand and among the media; television played a vital role in influencing
consumer to go for particular brand. Because of convenience in carrying, tetra pack was most
preferred one studied factors influencing consumer preferences for milk. They were milk quality,
convenient availability, supply in quantity desired, flavor, color, freshness and mode of payment

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showed higher levels of consumer satisfaction. But packaging and labeling are not as important
for winning over consumers, according to findings published in the journal Food Quality and
Preference, The study involved consumers at different stages of development and highlights the
importance of adopting a “sensory marketing approach,” said the researchers from French
research organization.

Adriant.Beverly (1998) said that the relative contributions of taste and healthconsiderations on
consumer liking and purchase intent of cola drink. Eight types of commercial cola drinks were
evaluated by 305 adult consumers who also completed a brief questionnaire on food habits. Data
were analyzed using factor analysis. These data suggest that in spite of current concern about
reducing dietary fat, health remainssecondary to taste in the selection of cola drinks for
consumers in this population

Stephen daniells (2008) said these four were identification for theformulation: four colour
intensities), three flavourings, two label types (soft versus hard), and qualitative (focus group)
approaches, the researchers found that “the main factor which drive consumer preference for this
concept are colour intensity and flavoring” indeed colour intensity accounted for 43% and
flavours 32%of the consumers’ overall linking. “ pack size and lable type are taken into account
by the consumer to a lesser.

Donnelly (1995) said intensity of colour and the flavours are the key drivers behind consumer
acceptance of soft drinks. But packaging and labelling are not as important for winning over
consumers, according to findings published in the journal Food Quality and Preference, The
study involved consumers at different stages of development and highlights the importance of
adopting a “sensory marketing approach,” said the researchers from French research organisation
Adriant, the University of Rennes. “Companies need to continuously innovate to maintain
market leadership,” wrote the researchers. “When the market is overloaded the challenge consists
in creating innovative products able to attract and satisfy consumers.”“This experiment showed
the feasibility of the proposed multi-sensory design method based on mixed qualitative and
quantitative approaches.” The study also demonstrates the importance of flavour and colour
selection for new products. The global flavors market was been valued at some US$18bn in 2006
(Business Insights). Meanwhile, the value of the international colourings market was estimated at
around $1.15bn in 2010, up 2.5% from $1.07bn in 2007, according to Leatherhead Food

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International (LFI). Natural colours now make up 31 per cent of the colourings market,
compared with 40 per cent for synthetics, according to LFI.
Stephen Daniells (2008) said these four factors were identified for the formulation: four colour
intensities), three flavorings’, two label types (soft versus hard), and two pack sizes (standard
versus oversize). By using both quantitative (hedonic testing) and qualitative (focus groups)
approaches, the researchers found that “the main factors which drive consumer preference for
this concept are colour intensity and flavorings”. Indeed, colour intensity accounted for 43% and
flavor 32% of the consumers’ overall liking. “Pack size and label type are taken into account by
the consumer to a lesser extent,” they added. “This methodology of a qualitative screening
associated to a conjoint analysis on relevant sensory attributes has shown good performances to
fit consumers’ expectation: it has now to be reproduced, as every brand, concept and product is a
unique combination designed for a specific consumer group,” concluded the researchers.
Beverly J. Tepper (1998) examined the relative contributions of taste and health considerations
on consumer liking and purchase intent of cola drinks. Eight types of commercial cola drinks
were evaluated by 305 adult consumers who also completed a brief questionnaire on soft drink
consumption habits. Data were analyzed using factor analysis. Results revealed that purchase
intent of cola drinks was strongly related to degree of liking and to several key sensory attributes
including saltiness, drinks flavor and greasiness. These variables emerged as the first factor in
the analysis, suggesting that consumers perceive these characteristics as being most important in
their choice of cola drinks. Second described a health dimension and was related to respondents'
attitudes toward fat in the diet. Third factor comprised two remaining sensory attributes (color
and crunchiness), which apparently were of minor importance to the respondents. These data
suggest that in spite of current concern about reducing dietary fat, health remains secondary t o
taste in the selection of cola drinks for consumers

23 | P a g e
 CHAPTER 4
A STUDY ON SOFT DRINK CONSUMPTION AMONG YOUTH

24 | P a g e
 Table No: 1:CLASSIFICATION BASED ON AGE

AGE OF THE NO. OF RESPODENT PERCENTAGE

RESPONDENT
15-20 24 48%
21-25 12 24%
26-30 8 16%
31-35 6 12%
TOTAL 50 100%
(Source of primary data)

FIGURE No.1: CLASSIFICATION BASED ON AGE

CLASSIFICATION BASED ON AGE

30

25

20
No Of Respondent
percentage of respontant
15

10

0
15-20 21-25 26-30 31-35

Interpretation

The analysis based on age profile shows that the consumption of soft drink is using more in the
age group of 15-20 about 48% of the respondent are belongs to this group.

25 | P a g e
 Table No.2- CLASSIFICATION BASED ON OCCUPATION

OCCUPAATION NO.OF RESPONDENT PERCENTAGE

Employed person 10 20%
student 35 70%
House wife 5 10%
total 50 100%
(Source of primary data)

FIGURE No.2-CLASSIFICATION BASED ON OCCUPATION

CLASSIFICATION BASED ON OCCUPATION

Employed person
student
house wife

Interpretation

In this analysis the majority of soft drink consumers are students between the age 15-25About
70% of respondents belongs to this group. Only 10% (house wife)are used the product.

26 | P a g e
 Table No.3 CONSUMPTION OF SOFT DRINK

RESPONDS PERCENTAGE
YES 100%
NO 0%
(Source of Primary Data)

FIGURE No.3-CONSUMPTION OF SOFT DRINK

PRESENT CONSUMER OF SOFT DRINK

100%
90%
80%
70% %
60%
50%
40%
30%
20%
10%
0%
Yes No

Interpretation

The above table shows that 100 % of respondents are using soft drinks.

27 | P a g e
 Table No.4-FREQUENCY OF SHOPPING

SL.NO PARTICULAR NO.OF PECENTAGE OF

RESPONDENT RESPONDENT
1 Once in a day 20 40%
2 Once in a week 19 38%
3 Once in a month 11 22%
4 Other 0 0%
total 50 100%
(Source of primary data)

FIGUR No.4-FREQENCY OF SHOPPING

40

35

30

25

20 no of respondent
pecentage of respondent
15

10

0
once in aday once in a week once in amonth other

Interpretation

In this analysis the above figure shows out of 50 consumers, where 40% of respondent are
purchase the soft drink once in a day, 38% were once in week, 22% were once in a month. In this
analysis we can find the majority of respondent are doing daily and weekly purchase.

28 | P a g e
 Table No.5- PLACE OF PURCHASE

SL.NO PARTICULAR NO.OF PERCENTAGE OF

RESPONDENT RESPONDENT
1 Retail shop 26 52%
2 Super market 4 8%
3 Bakery 19 38%
4 other 1 2%
total 50 100%

Figure No.5-PLACE OF PURCHASE

PLACE OF PURCHASE

Retail shop
super market
bakery
other

Interpretation

Out of 50 consumers, 58% of respondent are buying soft drink in retail shop, 38% were in
bakery, 8% were in super market and 2% were choose to buy other place. In this analysis the
majority(58%)respondents buy soft drinks at retail shops and 38% at bakeries. Minority
(8%,2%)Respondents are buy soft drink at super market and other places.

Table No.6- NATUREOF PURCHASE

29 | P a g e
 SL.NO PARTICULAR No. of Percentage of respondent
respondent
1 Planned purchase 38 76%
2 Impulse purchase 12 24%
total 50 100
(source of primary data)

FigureNo.6- NATURE OF PURCHASE

NATURE OF PURCHASE

Planned purchase
Impluse purchase

Interpretation

In this figure show out of 50 consumers, 76% of respondent are doing planned purchase and
24%respondents are doing impulse purchase.

30 | P a g e
 Table No.7- OCCATION PATTERN

SL.NO PARTICULAR NO.OF PERCENTAGE OF

RESPONDENT RESPONDENT
1 Festivals 3 6%
2 Offers 14 28%
3 Parties 8 16%
4 No. specific reason 25 50%
total 50 100%
(source of primary data)

FIGURE No7- OCCATION PATTERN

50

45

40

35

30

25 NO OF RESONDENT
PERCENRAGE OF RESPONDENT
20

15

10

0
festivals offers parties no specific reson

Interpretation

In this analysis the figure show 50%of respondent are buy the soft drink without any reason
28%of respondent are purchase at the time of offers, 16% were at the time of parties and least
(6%) at the time of festival.

Table No.8 –CONSUMPTION OFDIFFRENT SOFTDRINK

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 SL.NO PARTICULAR NO.OFRESPONDENT PERCENTAGEOF
RESPONDENT
1 MANGO DRINK 15 40%
2 ORANGEDRINK 5 0
3 COLA DRINK 28 60%
4 LEMON DRINK 0 0%
TOTAL 50 100
(Source of primary data)

FIGURE No.8- CONSUMPTION OF DIFFRENT SOFT DRINK

60

50

40

30 no.of respondent
percentage of respondent

20

10

0
mango drink orange drink cola drink lemon drink
Interp
retation

Majority of respondent (56%) are consume the cola drink.30%% are consume mango drink.10%
of the respondent are consume orange drink. Least4% are consuming lemon drink.

Table No.9- CONSUMER HABIT OF BUYING THE SAME BRAND

32 | P a g e
 SL.NO USE OF BRAND No.of respondent Percentage of
respondent
1 YES 29 58%
2 NO 21 42%
total 50 100
(Source of primary data)

FIGURE No.10 CONSUMER HABIT OF BUYING THE SAME BRAND

BUYING BEHAVIOUR

continuous use
occasional use

Interpretation

From the above figure it is clear that the majority of respondent (58%)were using the same brand
continuously and some others are occasional users.

33 | P a g e
 Table No.10-SOURCES OF AWERNESS

SL.NO PARTICULAR NO.OF PERSENTAGE

RESPONDENTS OF
RESPONDENT
1 Newspaper 2 4%
2 Television 28 56%
3 Magazine 0 0%
4 Word of mouth 20 40%
total 50 100%

FIGURE No.16- SOURCES OF AWERNESS

30

25

20

15 no of respondent
percentage of respondent

10

0
news paper telivision magazine word of mouth

Interpretation

In this analysis out of 50 respondents the majority of the respondents (56%) are aware the
availability of the product from television advertisement and 40% of respondents are aware from
word of mouth. Least of respondent are aware about the soft drink product from the newspaper
and magazine

34 | P a g e
 Table No.11- INFLUENCE OF PURCHASE

SL.NO PARTICULAR NO. OF PERCENTAGE

RESPONDENT OF
RESPONDENT
1 Price 0
2 Taste 40
3 Offer 2
4 Brand 5
5 availability 2
total 50 100%

FIGURE No.11-INFLUENCE OF PURCHASE

50
45
40
35
30
25
20 no of respondent
15 percentage of respondent
10
5
0
percentage of respondent
no of respondent

Interpretation
Out of 50 consumers, 25% of respondent are influence to buy the product on the basis of brand
of the product. Offers are influence by the 30% of respondent. Remaining 10% of respondents
are buy the product on the basis of taste, price, and availability

35 | P a g e
 12. BRAND PREFERENCE

12.1.COLA DRINK

Table No.12.1

S.NO PARTICULAR Percentage of

respondent
1 Coca cola 0
2 Pepsi 40%
3 7up 52%
4 Thums up 8%
total 100%

FIGURE NO.12.1

60%

50%

40%

30% PERCENTAGE OF RESPONDENT

20%

10%

0%
Coca cola pepsi 7 up thums up

Interpretation

Out of 50 consumers, Majority of the respondent are (52%) preferred 7 up ,40% respondent are
preferred pepsi,8% respondent preferred thumps up and least preferred coca cola.

12.2-Mango drink

Table No.12.2

36 | P a g e
 S.NO PARTICULAR PERCENTAFE OF
RESPONDENT
1 Frooti 70%
2 Slice 18%
3 Maa 12%
4 maza 0%
total 100%

FIGURE.12.2

70%

60%

50%

40%
percentage of respondent
30%

20%

10%

0%
frooti slice maa maza

Interpretation

Out of 50 respondents,70%of respondents preferred frooti,18% preferred slice, 12% preferred

maa and least preferred maaza

Table No.13- QUANTITY OF PURCHASE

SL.NO PARTICULAR NO.OF PERCENTAGE

RESPONDENT OF
RESPONDENT
1 100ml-250ml 28 56%
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2 250ml-500ml 8 16%
3 500ml-1liter 14 28%
4 More than 1liter 0 0%
total 50 100
 FIGURE No. 13- QUANTITY OF PURCHASE

60

50

40

30 no of respondent
percentage of respondent

20

10

0
100ml-250ml 250ml-500ml 500ml-1liter more than 1liter

Interpretation

In this figure show out of 50 respondents, majority of respondent(56%) consume 100ml-250ml

bottle of soft drink.28% of respondent are consume 500ml-1liter bottle. No one can purchase
more than 1liter in their use.

14.1 coca cola

Table No.14.1

SL.NO PARTICULAR NO.OF.RESPONDENT PERCENTAGE

OF
RESPONDENT

38 | P a g e
 1 Very good 0 0%
2 Good 5 10%
3 Neutral 30 60%
4 Bad 5 10%
5 Very bad 10 20%

FIGURE No.14.1

70

60

50

40
no.of respondent
30 percentage of respondent

20

10

0
very good good neutral bad very bad

Interpretation

Majority of the respondent (60%)are saying neutral for the taste of cocacola.10%of respondents
are saying coca cola is good and bad.20% are saying it is very bad.

39 | P a g e
 14.2. Thums-Up

Table No.14.2-Thums Up

SL.NO PARTICULAR NO.OF.RESPONDENT PERCENTAGE

OF
RESPONDENT
1 Very good 0 0%
2 Good 10 20%
3 Neutral 32 64%
4 Bad 8 16%
5 Very bad 0 0%
total 50 100%

FIGURE No.14.2

70

60

50

40
no.of respondent
30 percentage of respondent

20

10

0
very good good neutral bad very bad

Interpretation

Majority of the respondents (64%) saying neutral for the taste of Tumps-Up,20% says its good

16% of respondent are saying it is bad.

40 | P a g e
 14.3-7Up

Table No.14.3

SL.NO PARTICULAR NO.OF.RESPONDENT PERCENTAGE

OF
RESPONDENT
1 Very good 20 40%
2 Good 18 36%
3 Neutral 2 4%
4 Bad 8 16%
5 Very bad 2 4%
total 50 100%

FIGURE No.14.3

45

40

35

30

25
no of the respondent
20 percentage of respondent Interpretation
15
Majority of the respondent
10

5
(40%) are saying very

0 good for the taste of 7Up,

very good good neutral bad very bad
36% says good, 2% are
says very bad and another
2% says neutral.8% of respondent are saying the bad for the taste of the 7Up.

14.4.Pepsi

Table.No.14.4

SL.NO PARTICULAR NO.OF.RESPONDENT PERCENTAGE

OF
RESPONDENT
1 Very good 30 60%
2 Good 19 38%
41 | P a g e 3 Neutral 0 0%
4 Bad 1 2%
5 Very bad 0 0%
total 50 100%
 FIGURE No.14.4

70

60

50

40
no of respondent
30 percentage of respondent

20

10

0
very good good neutral bad very bad

Interpretation

Majority of the respondent(60%) are saying very good for the taste of the pepsi,38% of respondent are
saying good,1% are saying bad. least of respondent are saying its very bad.

14.5-FROOTI

Table No. 14.5

SL.NO PARTICULAR NO.OF.RESPONDENT PERCENTAGE

OF
RESPONDENT

42 | P a g e
 1 Very good 39 78%
2 Good 10 20%
3 Neutral 0 0%
4 Bad 1 2%
5 Very bad 0 0%
total 50 100%

FIGURE No.14.5

90

80

70

60

50
no of respondent
40 percentage of respondent

30

20

10

0
very good good neutral bad very bad

Interpretation

Majority of respondents (72%) says very good for the taste of the Frooti, 20%says good, 1%says bad and
least of respondent says it is very bad.

14.6-FANTA

Table No.14.6

SL.NO PARTICULAR NO.OF.RESPONDENT PERCENTAGE

OF
RESPONDENT
1 Very good 0 0%
2 Good 0 0%

43 | P a g e
 3 Neutral 50 100
4 Bad 0 0%
5 Very bad 0 0%
total 50 100%

FIGURE No.14.6

60

50

40

30 no of respondent
percentage of respondent

20

10

0
very good good neutral bad very bad

Interpretation

Majority of the respondent (100%) are saying nutrel for the taste of the fanta.

14.7-SLICE

Table No.14.7

SL.NO PARTICULAR NO.OF.RESPONDENT PERCENTAGE

OF
RESPONDENT
1 Very good 28 56%
2 Good 22 44%
3 Neutral 0 0
4 Bad 0 0
5 Very bad 0 0

44 | P a g e
 total 50 100%

FIGURE No.14.7

60

50

40

30 no of respondent
percentage of respondent

20

10

0
very good good neutral bad very bad

Interpretation

Majority of the respondent (56%) are saying very good on the taste of slice.44%of respondent are says
good.

14.8-MAA

Table No.14.8

SL.NO PARTICULAR NO.OF.RESPONDENT PERCENTAGE

OF
RESPONDENT
1 Very good 10 20%
2 Good 33 66%
3 Neutral 2 4%
4 Bad 5 10%
5 Very bad 0 0%
total 50 100%

FIGURE No.14.8

45 | P a g e
 70

60

50

40
no.of respondent
30 percentage of respondent

20

10

0
very good good neutral bad very bad

Interpretation

Majority of the respondent (66%) are saying good on the taste of the maa, 20% says very good,10% says
its taste is bad 4% says its taste is neutral.

46 | P a g e
 14.9-SPRITE

Table No.14.9

SL.NO PARTICULAR NO.OF.RESPONDENT PERCENTAGE

OF
RESPONDENT
1 Very good 0 0%
2 Good 2 4%
3 Neutral 5 10%
4 Bad 25 50%
5 Very bad 18 36%
total 50 100%

FIGURE No.14.9

60

50

40

30 no of respondent
percentage of respondent

20

10

0
verygood good neutral bad very bad

Interpretation

Majority of the respondent(50%) saying bad on the taste of the sprite.36% says very bad,4%says good
and 10% says its taste is neutral.

47 | P a g e
 14.10-MIRINDA

Table.No.14.10

SL.NO PARTICULAR NO.OF.RESPONDENT PERCENTAGE

OF
RESPONDENT
1 Very good 0 0%
2 Good 38 76%
3 Neutral 11 22%
4 Bad 1 2%
5 Very bad 0 0%
total 50 100%

FIGURE No.14.10

80

70

60

50

40 no of respondant
percentage of respondent
30

20

10

0
very good good neutral bad very bad

Interpretation

majority of the respondent(76%) are saying good on the taste of the mirinda.22% says
neutral,2% says bad.

14.11-NIMBOOS

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 Table No.14.11

SL.NO PARTICULAR NO.OF.RESPONDENT PERCENTAGE

OF
RESPONDENT
1 Very good 0 0%
2 Good 0 0%
3 Neutral 0 0%
4 Bad 0 0%
5 Very bad 50 100%
total 50 100%

FIGURE No.14.11

120

100

80

60 no of respondent
percentage of respondent

40

20

0
very good good neutral bad very bad

Interpretation

100% of respondents are saying very bad on the taste of nimboos

14.12-MAAZA

Table No.14.12

49 | P a g e
 SL.NO PARTICULAR NO.OF.RESPONDEN PERCENTAGE
T OF
RESPONDENT
1 Very good 0 0%
2 Good 25 50%
3 Neutral 20 40%
4 Bad 5 10%
5 Very bad 0 0%
total 50 100%

FIGURE No.14.11

60

50

40

30 no of respondent
percentage of respondant

20

10

0
very good good neutral bad very bad

Interpretation

Majority of respondent(50%) are saying good on the taste of the mazaa, 40% says neutral, 10%
says bad on the taste of the mazaa

TABLE NORESPONENTS VIEW ON PRICE OF SOFT DRINK

Sl.no particular No of the respondent Percentage of

respondent
1 Costly 1 2%

50 | P a g e
 2 Affordable 47 94%
3 cheap 2 4%
total 50 100%

FIGURE NORESPONENTS VIEW ON PRICE OF SOFT DRINK

100

90

80

70

60
no of respondent
50
percentage of respondent
40

30

20

10

0
costly affordable cheap

Interpretation

Majority(94%) of respondents view the price of the soft drinks are affordable.4%says its price is
cheap and 2% says its price is costly.

Table No.17- VIEW OF THE REAPONDENT

SL.NO PARTICULAR NO OF PERCENTAGE

RESPONDENT OG
RESPONDENT
1 As a health 0 0%
drink

51 | P a g e
 2 As a aid to put 48 96%
off thirst
3 As a status 0 0%
symbol
4 other 2 4%

FIGURE No 17-VIEW OF THE RESPONDENT

other

as a status symbol

percentage of respondent
no of rspondent
as a aid to put off thirst

as a health drink

0 20 40 60 80 100 120

Interpretation

Above figure show out of 50 respondents, majority of respondents (96%)are view of the soft drink as a
aid to put off thirst.

52 | P a g e
 FINDINGS

1. The majority of the respondents are belonging to the age of 15-25.Students are main
consumers of soft drink
2. 100% respondents are using soft drink product.the respondents are doing their shopping
by daily purchase.
3. The majority of the respondents are purchase soft drink from retail shop.
4. The majority of the respondents are doing planned purchase.but majority respondents
(50%) are buy soft drink product without any reason.
5. The majority of respondent are consuming cola drink and mango drink.
6. Majority of the respondents buy the same brand continuously.
7. The majority of the respondents are looking taste while buying soft drink.
8. Majority of respondent are preferred 7up in cola drink category and frooti in mango
drink category.
9. The majority of the respondent are purchase soft drink product 100ml-250ml bottle
10. The majority of respondents view taste of cola drink (7up,pepsi) and mango
drink(frooti,slice,maa) are good.
11. Majority of the respondents view price of all soft drink products are affordable
12. Television and word of mouth is one of the effective communication media to become
soft drink product more popular among the youth. respondents view soft drink as aid to
put off thirst.

53 | P a g e
 SUGGESTIONS

 The taste of lemon product like Nimboos and Sprite was perceived poor by consumer;
hence the company should consider improving the taste of these product.
 The company can must creating awareness for Sprite, Nimboos, Thumps- up, Fanta
which are not preferred by young consumers.

54 | P a g e
CONCLUTIONS

As stated in the objective this study is aimed at consumption of soft drink among the
youth.100% of young consumers is consuming soft drink. The major part of soft drink
consumers are in 15-20 age groups. Majority of the consumer prefer cola drink and mango drink.
Taste is influencing in consumers purchasing decision. Major part of the consumer s view about
soft drink is as an aid to put off thirst.

Soft drink consumption is no good for health there are so many disease incur through soft
drink consumption but our changes in life styles soft drinks consumption is an important product
item in modern society both urban and rural and becoming more popular in the consumer world.
At present soft drink market is one of the most competitive markets in the world.  

55 | P a g e
 BIBILOGRAPHY
 www.shodhganga.com
 www.googlescholar.com
 www.wekipedia.com

56 | P a g e
 APPENDIX
QUESTIONNAIRE
Dear respondent,

I kindly request you to fill this questionnaire sincerely and honestly. The answer will be strictly
used for the project only.

1. Name: …………………………………..
2. Place: …………………………………...
3. Age: 15-20 21-25: 26-30: 31-35:
4. Gender status: Male: Female:
5. Whether a student / employed persons/house wife?
6. Are you consuming the soft drink?
Yes: No:
7. What is the frequency of your consumption?
Once in a day
Once in a week
Once in a month
Any other
8. Where do you purchase the soft drink?
Super market
Retail shop
Bakery
Other
9. What kind of purchase is it usually?
Planned purchase
Impulse purchase
10. Specify your buying pattern?
Festivals
Parties
Offers
No specific reason

57 | P a g e
 11. Which of the following soft drink do you consume?
Cola drink
Orange drink
Mango drink
Lemon drink
Other (specify): ………………………
12. Are you using the same brand continuously?
Yes No
13. What do you look for when you buy a soft drink?
Price
Taste
Offer
Brand
Availability
14. Specify your preference for the following brand in the each category?

1. Most preferred brand 5. Least preferred brand

Cola Ranking Orange Ranking Lemon Ranking Mango ranking
Coca Mirinda Sprite Frooti
cola
Thumps Fanta Nimboos slice
up
Pepsi maaza
7 up Maa

Other (specify): ……………………..

15. How much quantity do you preferred to buy?
100ml-250ml
250ml-500ml
500ml-1 liter
More than 1liter

16. What is your view on taste of following soft drink products?

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 Very good Good Neutral Bad Very bad
Coca cola
Tumps up
7 up
Pepsi
Mirinda
Fanta
Sprite
Nimboos
Frooti
Maa
Maaza
Slice

17. How do you view the price of the following soft drink?

Costly Affordable Cheap

Coca cola
Tumps up
7 up
Pepsi
Mirinda
Fanta
Sprite
Nimboos
Frooti
Maa
Maaza
Slice

18. Which of the following media helped you to know about the soft drink product?
Newspaper
Television
Magazine
Word of mouth
19. How do you view soft drink?
As a health drink
As a aid to put off thirst
As a status symbol

59 | P a g e
 Other
20. Do you have any suggestions and recommendation for the use of soft drink product?
………………………………………………………………………………………………
………………………………………………………………………………………………
……………………………………………………………………………………………

Signature

Thank you for your kind co-operation

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