Ridson NR Project Final PDF

“A STUDY ON EMPIRICAL ANALYSIS OF THE PERCEPTION OF
MANAGEMENT STUDENTS ABOUT THEIR CAREER LIFE”
At SAHRDAYA COLLEGE OF ADVANCED STUDIES, KODAKARA
Submitted in partial fulfillment of the requirement for the award of degree of
BACHELOR OF BUSINESS ADMINISTRATION
Of
Calicut University
By
RIDSON N R
(EKARBBAR08)
Under the guidance of

Asst . Professor
Ms.Sneha Sasidharan
DEPARTMENT OF MANAGEMENT STUDIES

SAHRDAYA COLLEGE OF ADVANCED STUDIES
KODAKARA, THRISSUR
THE PERCEPTION OF MANAGEMWENT STUDENTS ABOUT THEIR CAREER LIFE
DECLARATION
I, hereby declare that the report on”An Empirical analysis of the perception of
management students about their career life” is a record of project work carried out by
me under the guidance of Ms. SnehaSasidharan. I also declare that this study report is of my
BBA curriculum and similar work has not been submitted earlier to the University of any
other Institution for the fulfillment of the requirement of a course of study.
Place : Kodakara
Date : RIDSON NR
Sahrdaya College of Advanced Studies

ACKNOWLEDGEMENT
I wish to express my sincere gratitude towards the management, Principal and all faculty
members of Sahrdaya College of Advanced Studies, Kodakara for guiding me throughout
these years and especially in the context of Project study.
I extend my sincere thanks toMrs. .SnehaSasidharan, for her timely guidance throughout the
course of this project work.
Last but not the least, I express my whole hearted thanks to my parents, friends and all my
teachers for giving me support and care in completing the project on time.
Acknowledging all your generous assistance
RIDSON N R

TABLE OF CONTENT
CHAPTERS TITLE PAGE NUMBER
CHAPTER – 1 INTRODUCTION 1
PROFILE OF THE 2-3

ORGANIZATION
RESEARCH PROBLEM 4
OBJECTIVES OF THE 5
STUDY
RESEARCH 6-7
METHODOLOGY
CHAPTER – 2 LITERATURE REVIEW 11-13
THEORITICAL 14-18
FRAMEWORK OF THE
STUDY
CHAPTER – 3 DATA ANALYSIS AND 19-52
INTERPRETATION
CHAPTER – 4 FINDINGS 53
SUGGESTIONS 54
CONCLUSIONS 55

LIST OF TABLES
SL. PAGE NO.
TITLE OF TABLE
NO
1. INFLUENCES OF SELECTING CAREER DECISION 17
2. INSPIRING FACTOR TO SELECT BBA 18

3. WHETHER BBA IS ONE OF THE BEST PROFESSIONAL 19
DEGREE THAT ADDRESS THE CORE FUNCTION OF
BUSINESS
4. WHETHER BBA PROGRAM PROVIDES INDUSTRY 20
EXPOSURE TO STUDENTS
5. WHETHER BBA COURSE HELPS TO UNDERSTAND AND 21
DEVELOP THE BUSINESS SKILL
6. OPINION ABOUT DECISION MAKING KNOWLEDGE AND 22
SKILL DEVELOPMENT EFFICIENCY OF BBA STUDENT
7. CAREER PORTAL HELPED A LOT FOR CAREER 23
RELATED EXPLORATIONS
8. AVAILABILITY OF SCHOLARSHIP FOR MANAGEMENT 24
STUDY
9. PARTICIPATION IN MANAGEMENT FEST 25
10. PLACE LIKE TO BUILD CAREER 26
11. PREFERENCE OF B.SCHOOL 27
12. EXPECTED COURSE FEE FOR THE P.G PROGRAM 28
13. CAREER PATH WOULD YOU PURSUE AFTER YOUR 29

STUDIES
14. SOURCES OF INFORMATION DO YOU RELY UPON FOR 30
GETTING INFORMATION REGARDING CAREER
OPPORTUNITIES AT LARGE
15. FACTOR WHICH YOU THE BEST WHEN YOU OPT FOR A 31
PARTICULAR JOB PROLIFE
16. SATISFACTION REGARDING THE COURSE STRUCTURE 32
OF BBA
17. SATISFACTION WITH INFRASTRUCTURE FACILITIES 33
18 WHETHER B SCHOOLS HAVE MAJOR ROLE IN 34

PROVIDING PLACEMENTS TO THEIR STUDENTS

LIST OF FIGURES
SL
TITLE OF FIGURES PAGE NO.
NO
17
1.B INFLUENCES OF SELECTING CAREER DECISION
18
2.B INSPIRING FACTOR TO SELECT BBA
WHETHER BBA IS ONE OF THE BEST PROFESSIONAL 19
3.B DEGREE THAT ADDRESS THE CORE FUNCTION OF
BUSINESS
WHETHER BBA PROGRAM PROVIDES INDUSTRY 20
4.B
EXPOSURE TO STUDENTS
WHETHER BBA COURSE HELPS TO UNDERSTAND 21
5.B
AND DEVELOP THE BUSINESS SKILL
OPINION ABOUT DECISION MAKING KNOWLEDGE 22
6.B AND SKILL DEVELOPMENT EFFICIENCY OF BBA
STUDENT
CAREER PORTAL HELPED A LOT FOR CAREER 23
7.B
RELATED EXPLORATIONS
AVAILABILITY OF SCHOLARSHIP FOR 24
8.B
MANAGEMENT STUDY
25
9.B PARTICIPATION IN MANAGEMENT FEST
26
10.B EXPECTED COURSE FEE FOR THE P.G PROGRAM
27
11.B PREFERENCE OF B.SCHOOL
28
12.B EXPECTED COURSE FEE FOR THE P.G PROGRAM
CAREER PATH WOULD YOU PURSUE AFTER YOUR 29

13.B
STUDIES
SOURCES OF INFORMATION DO YOU RELY UPON 30
14.B FOR GETTING INFORMATION REGARDING CAREER
OPPORTUNITIES AT LARGE
FACTOR WHICH YOU THE BEST WHEN YOU OPT FOR 31
15.B
A PARTICULAR JOB PROLIFE
SATISFACTION REGARDING THE COURSE 32
16.B
STRUCTURE OF BBA
33
17.B SATISFACTION WITH INFRASTRUCTURE FACILITIES
WHETHER B SCHOOLS HAVE MAJOR ROLE IN 34

18.B
PROVIDING PLACEMENTS TO THEIR STUDENTS

CERTIFICATE
This is to certify that the project report entitled “A study on THE PERCEPTION OF
MANAGEMWENT STUDENTS ABOUT THEIR CAREER LIFE is a bona-fide project-work done by

RIDSON N R, BBA student of Sahrdaya College of Advanced Studies, Kodakara and
submitted in the partial fulfillment for the award of degree of Bachelor of Business
Administration for 3 weeks in December 2019.
Sign and seal of College

CHAPTER – 1
INTRODUCTION

INTRODUCTION
Education is gaining prime importance in todays competitive scenario. BBA is the common
abbreviation used for Bachelor of Business Administration. MBA is one of the most common
career choices amongst the youth in India today. This is purely because of the benefits that
the course offers. More and more MBA schools and management institutes are coming up in
India. There are more than thousand institutes all across the country that offers full time
residential mbas. Distance learning MBA, online MBA and part time executive mbas are also
gaining momentum. With the growing needs of the industry for world class managers, the
institutes offering mbas has also gone up in the last few years.The present study is an
empirical analysis designed to measure the BBA students perception and satisfaction level
towards the BBA programme they study. Study undertaken with sample of 30 students.
While selecting this institute, placement, activities done by the institute, computer lab facility,
suggestion from friends and family, career goal of the student, positive word of mouth,
experience of the faculty, guidance from the counselor ,specialization offered and course
provided by the institute, brand name of the institute and environment location are mostly
considered by the students . Today more and more students who are opting management
degree are very conscious regarding the selection of the institutions. After selecting such
institute, it becomes important for them to have complete satisfaction at positive perception
towards the course they have studied. Hence this study was carried out objective of the study
is to about the students perception and satisfaction level towards BBA program, to examine
the knowledge and skills of students in business field and to analyze level of students
awareness towards Management program. The study revealed that the students are satisfied
with the factors like fee, infrastructural facilities, teaching qualities etc
1
1.2. PROFILE OF ORGANISATION

Sahrdaya college of advanced studies is yet another prestigious undertaking of Irinjalakuda
Diocesan Educational Trust(IDET) managed by syro-Malabar Catholic Diocesan Educational
Trust (IDET) managed by Syro-malabar catholic diocese of Irinjalakuda. It has Mar Pauly
Kannookadan, Bishop of the Diocese as its Chairman, and functions with the blessings of the
founder Chairman Mar james Pazhayattil , premier Bishop of the Diocese of Irinjalakuda.
BBA (3-year, Full time) programme at Sahrdaya college of Advanced Studies is affiliated by
Calicut University, Kerala. This programme provides rigorous training in Business
Management encompassing areas such as General Management, Marketing, Human Resource
Management, and Finance. The emphasis is on contemporary issues affecting business and
problem solving, such as management of change within an increasingly dynamic environment
and the development of business skills across organizations and sectors.
 HISTORY OF THE INSTITUTION

Sahrdaya College of Advanced Studies was formally inaugurated on Saturday 31 December,
2011 by Honourable Chief Minister of Kerala Shri. Oommen Chandy and presided over by
Mar Pauly Kannookkadan, the Bishop of the Diocese of Irinjalakuda and Chairman of
Sahrdaya Group of Institutions; in the presence of Bishop Mar James Pazhayattil, the
Founder Chairman; Shri K. M. Mani, Minister for Finance, Govt. of Kerala; Shri. Thomas
Unniyadan, MLA of the Constituency of Irinjalakuda; K.P. Dhanapalan, MP of the
Constituency of Chalakudy; Shri B.D. Devassy, MLA of the Constituency of Chalakudy and
Msgr. Sebastian Maliekkal, the Vicar General of the Diocese.
2
1.3.RESEARCH PROBLEM
“An empirical analysis of the perception of management students about their career life
Today more and more students who are opting BBA degree are very conscious regarding the
selection of the institutions. As most of the students prefer premium institutes having
reputation in the education field, we want to find out the perception and satisfaction level of
the students evaluated while selecting an institute. Management education is the most sought-
after field for people all across the world. Most of the best and bright minds pursue
management education because it is a sure way to highly paid jobs with great prospects for
career advancement. Consequently, B-schools in India give a lot of importance to the student
placements. When placement is most important, we need to address the serious employment
challenges prevalent in the current market scenario. In this context, it was imperative to
understand as to why students prefer one job offer over another. This study was an attempt to
capture the perception of the students to identify the relative importance of certain parameters
while evaluating their job offers..
3
1.4 OBJECTIVES OF THE STUDY
PRIMARY OBJECTIVE
1. To study the students perception and satisfaction level of BBA program
SECONDARY OBJECTIVES
 To examine the knowledge and skills of students in business field.
 To analyze level of student’s awareness towards MBA program.
 To study the factors which affecting the satisfaction level of students
4
1.5.RESEARCH METHODOLOGY
Research methodology is the process used to collect information and data for the purpose of
making business decisions. The methodology may include publication research, interviews,
surveys and other research techniques, and could include both present and historical
information. Research methodology is the specific procedures or techniques used to identify,
select, process and analyze information about a topic. In a research paper, the methodology
section allows the reader to critically evaluate a study’s overall validity and reliability. The
methodology section answers two main questions: How was the data collected or generated?
How was it analyzed? The methodology may include publication research, interviews,
surveys and other research techniques, and could include both present and historical
information
RESEARCH DESIGN
Research design is defined as a framework of methods and techniques chosen by a researcher
to combine various components of research in a reasonably logical manner so that the
research problem is efficiently handled. In this study the design used by the researcher is
Case study method. Case study is a method of exploring and analyzing the life of a social
unit, the social unit may be a person or a family or an institution or an organization or even a
community. A fairly exhaustive study of a person or group is called a case study. Through a
case study one can know precisely the factors and causes of a particular phenomenon. The
researcher in this study tries to find out the perception of management students about their
career life.
POPULATION
A research Population refers to a large collection of individuals or objects that is the main
focus of a scientific query. In this study, researcher selects the BBA students of SAHRDAYA
COLLEGE OF AADVANCED STUDY, as the population. Total strength of BBA students
are 146. So the population is finite
SAMPLING
Sampling refers to the process used in statistical analysis in which a predetermined number of
observations are taken from a larger population. In this study, sampling is adopted for further
processes .In this study the population is finite. So here the method used is probability
sampling. In probability sampling the researcher uses simple random sampling method.
5
Here, the sampling method is adopted to assess the perception of management students about
their career life
SAMPLE SIZE
A sample size is a part of the population chosen for a survey or experiment. In this study, the
sample size is 30 students from total students of BBA
DATA USED
Researcher can collect his information from two sources namely primary and secondary.
Research data is defined as recorded factual material commonly retained by and accepted in
the scientific community as necessary to validate research findings. Data can be classified
into two
PRIMARY DATA
Primary data refers to the data collected by researcher from first hand sources like surveys,
interviews, questionnaire, etc.The primary data for this research is collected using
questionnaire method by taking a sample size from the total population and interview method
. Through interview method, researcher knows the views and ideas of students about their
career life
SECONDARY DATA
Secondary data refers to the data which have been collected by collected by some other
person for his purpose and published. Common sources of secondary data in this research
include information collected from reports and publications of similar work and the data that
was originally collected for other research purposes.
VARIABLES
A variable is a concept which can different quantitative values. Variables are those aspects of
a theory which can change or cause effect to the results of a study. The two types of variables
under study are:
DEPENDENT VARIABLES
Dependent variables are the variables a researcher is interested in.. The dependent variable
under this study is
 perception of management students about their career life
6
INDEPENDENT VARIABLES
Independent variables are the variables believed to affect the dependent variable. This is the
variable that the researcher will manipulate to see if it makes the dependent variable change.
The independent variables under this study are:
 Independent variables
 Influences
 Inspiration
 Influence of core function of business
 Industry exposure
 Skills
 Decision making knowledge and skill development efficiency
 Career portal helped
 Scholarship
 Participation in management fest
 Place of career building
 B.school preferred
 Expected course fee
 Career path
 Sources of information
 Motivation
 Course structure
 Infrastructure facility
 Placement
PERIOD OF STUDY
The study was conducted for a period of 3 weeks.
LIMITATION
 Lack of sufficient time.
7
CHAPTER – II
LITERATURE REVIEW AND THEORETICAL CONCEPTS
8
2.1 REVIEW OF LITERATURE

Yoganandan, G., &Vignesh, T. (2017). Entrepreneurship Skill Development in Various Business
Sectors in Tamilnadu. Internatioanl Journal of Research in Commerce,IT& Management, 07 (09), 36-
39. 19.
Yoganandan, G., &Vignesh, T. (2017). Expectations and Effectiveness of MBA Students Among
Educational Institution in Salem District of TamilNadu. Asia Pacific Journal of Research, 1 (55), 151-
164.
Rajendhiran .N, Kousalya Devi. M, 2015, A study on marketing strategies among agricultural
entrepreneurs with special references to Salem district, Nehru Journal of Management Research, Vol:
1, Issue: 10, ISSN: 2230-7974, P.No:161-170 16.
Rajendhiran .N, Kousalya Devi.M, 2015. Insurance regulatory and development authority Act,1999
(IRDA), ADROIT-2015, ISBN: 978-93- 80530-89- 5,
Alshwaih (2009) as well as reported that the students‟ attitudes and investigated the effects
of a proposed blended learning towards the English language when teaching medical
vocabulary to pre-med students in Arabian Gulf University. The findings did not show
statistically significant differences regarding achievement or demonstrated a high degree of
satisfaction with online unit. Some studies contacted with the viewpoints of students
regarding blended learning.
Joseph SiaKee Ming (2010).has prepared a research paper on title, “Institutional Factors
Influencing Students‟ College Choice Decision in Malaysia: A Conceptual Framework”
Intense competition in the higher education sector in Malaysia has forced many universities
to become “entrepreneurs” and implement marketing strategies in recruiting students both
locally and abroad.
Enwistle (2003), is that a student‟s motivation to learn is a key influence on how that student
learns overall. The second assumption is that there is a relationship between the type and
level of motivation to learn of a student and their expectations of that learning experience.
Lewis and Airey (2001) investigated secondary school students‟ perceptions towards
tourismcareers in Trinidad and Tobago.
DeBacker& Nelson (1999) who suggest that these expectations of learning will have a
number of different dimensions. In making the link between motivations and expectationsthis
paper considers motivation across two dimensions: Intrinsic motivation and extrinsic
motivation.
9
2.2THEORETICAL FRAME WORK:-

Career development theory is the study of career paths, success and behaviour. It aims to
explain why a person might be a good fit for a certain career and provide advice on how to
attain a promising trajectory. It also focuses on identifying common career stages when
education, guidance and other interventions are necessary.
Career Development theories come from four main areas of study:
 Differential psychology
 Personality
 Sociology
 Developmental psychology
Frank Parsons pioneered career development theory with the release of his trait and factor
theory in the early 1900s. Since then, the study of career development has produced various
theories and captured much public interest. In the following sections, we examine five of the
most influential career development theories.
Frank Parsons’ trait and factor theory:
Trait and factor theory entails three actions. First, examine the personality traits of the person
whose career is being planned. Second, inventory the character traits of the job. Third,
measure the personality traits of the individual against the traits of the job.
The trait and factor theory is used in a number of aptitude tests including:
 Interest-Kuder Career Search (KCS)

 Aptitude-Differential Aptitude Tests (DAT)
 General Aptitude Test Battery (GATB)
Holland theory of vocational types:
The Holland theory of vocational types focuses on personality types as the main factor in
career choice and development. John L. Holland developed his theory on the idea that career
choice is based on personality. He believed that a person’s work satisfaction is linked to
similarities between their personality and job environment.
Holland’s theory has six personality types, sometimes call the Holland Codes or Holland
Occupational Themes:
 Realistic (R): Also called “Doers,” people in this type solve problems by taking action
rather than discussing it. Realistic types are interested in work that requires skill and
10
strength. Carpenters, chefs and personal trainers all fit into the realistic personality
type.
 Investigative (I): Also called “Thinkers,” people in this type like to work with
information. Investigative types enjoy working by themselves rather than with a group.
Actuaries, lawyers and doctors all fit into the investigative personality type.
 Artistic (A): Also called “Creators,” people in this type are creative, inventive and
typically more emotionally aware than other Holland Types. Artistic types are
independent but enjoy working with other people. Graphic Designers, writers and
musicians all fit in the investigative personality type.
 Social (S): Also called “Helpers,” people in this type enjoy teaching or helping others.
Social types value working with others and creating relationships. Teachers,
counselors and human resource professionals all fit in the social personality type.
 Enterprising (E): Also called “Persuaders,” people in this type enjoy working with
people and information. Enterprising types of value status and security. Entrepreneurs,
stockbrokers and salespeople all fit in the enterprising personality type.
 Conventional (C): Also called “Organizers,” people in this type enjoy rules and
regulations. Like enterprising types, they put a value on status and money. However,
they have a dislike for unclear or unstructured work. COOs, personal financial
planners and economists fit in the conventional personality type
11
Meaning of Perception:
Different individuals have different thinking styles, beliefs, feelings and objectives etc. and
almost every individual behave accordingly. Just because of these factors different people
take different meaning for the same things.
For some, a particular thing is right where as for some it is totally wrong. It is all because
how you take things, what is your point of view, how you look at things. This is perception.
Stephen P. Robbins defines perception as:

“Perception may be defined as a process by which individuals organize and interpret their
sensory impressions in order to give meaning to their environment.”
Features of Perception:
1. Intellectual process through which a person selects the data from the environment
organizes it and obtains meaning from it.
2. Basic cognitive or psychological process. People’s actions, emotions, thoughts or
feelings are triggered by the percep-tion of their surroundings.
3. A subjective process.
Elements of Perceptual Process:

 Perceptual Inputs:
This is the first stage in the perception process where the perceiver comes across various
information in the formal objects, events, people etc. All these factors exist in the
environment itself. These factors provide stimuli to the per-ceiver. When the perceiver
interacts with a stimulus, sensa-tion takes place which starts perception process.
Stimuli may be in the form of-
i. Objects
ii. Events
iii. People
 Perceptual Mechanism:
This involves three elements:
(a) Selection of Stimuli:
12
Various forms of stimuli exist in the environment. As human being is also a part of the
environment he receives the stimuli from it. There are basically two types of factors in the
environment. One is internal factor, which relates to the perceiver. Second is external factor
which is related to stimuli.
(b) Organization of Stimuli:

Arranging stimuli in some form so as to make sense. Various forms of organizing stimuli are-
 Figure Ground:
This is one of the principles of collect-ing information. This principle is known as
figure ground principle. Here, while collecting information, two things are kept in
mind, first is focus and second is background.
Decision is made on the basis of the focus keeping in consideration the background of
the matter. E.g. in most of the organizations, good performance is taken as the focus
for promotions and their relations with the supe-riors are taken as background,
whereas it is just the opposite in some organizations where relations with the
superiors are taken as the focus whereas the perfor-mance is taken as the background.
This varies from organization to organization.
 Perceptual Grouping:
On the basis of the proximity and similarities various stimuli are grouped together
into recognizable patterns. This grouping of stimuli helps the individuals in perceiving
things in a proper manner or in a manner in which they want to perceive. Grouping is
also done by them accordingly.
 Simplification:
Every person tries to decrease the burden whenever he is overloaded. Here we are
talk-ing of overload of information. In order to reduce this load, people try to simplify
the process or contents of the matter. This they do by eliminating the less impor-tant
or less required information and concentrating upon the important information. This
decreases their work load and helps them in understanding things in a better manner.
13
 Closure:
This is known as the winding up of the mat-ter or filling the gap to make things
meaningful or un-derstandable. This is followed whenever the manager realizes that
there is some gap in the information which he has received or when he finds the
information in-complete. So through his own experience, past history and analysis he
fills the gap of incomplete information and makes the information complete.
(c) Interpretation of Stimuli:
After selecting and organizing stimuli the next step is interpretation. Here the perceiver
interprets things according to his thinking styles, state of mind, envi-ronment, circumstances,
objectives, beliefs etc. This is done by making assumption about people, by using past
experi-ence etc.
 Perceptual Output:
These outputs may be in the form of covert action like development of attitudes, opinions,
beliefs, impressions etc. about the stimuli.
Factors Influencing Perception:
The factors which affect perceptual mechanism are of three kinds:
1. Characteristics of the Perceiver
2. Characteristics of the Perceived or target, and
3. Characteristic of the Situation
1. Characteristics of the Perceiver (Internal Factors):
These are the personal characteristics of the individuals:
(i) Needs & Motives:
(ii) Self Concept:
(iii) Beliefs
(iv) Past Experience:
(v) Current Psychological State:
According to Daniel Katz:
a. An individual self-censors his intake of communications so as to shield his beliefs and
practices from attack.
b. An individual seeks out communication which support his beliefs and practices
c. The latter is particularly true when the beliefs and prac-tices in question have undergone
attack.
(vi) Expectations:
2.Characteristics of the Perceived or Target:
14
(i) Size- The bigger is the size of the perceived stimulus, the greater the possibility that it is
perceived & vice versa. People tend to understand things better when it is explained in a
clearer manner and they understand the same accordingly.
(ii) Intensity- More intense the external stimulus is, the more likely it is to be perceived e.g. a
loud sound, bright color etc. is more likely to attract attention than a soft sound or relatively
dull color.
(iii) Frequency- The greater the frequency of repetition of things, the greater will be the
perceptual selectivity. This is also in accordance with the repetitive theory of learning.
(iv) Status- Perception is also influenced by the status of the perceiver. High status people can
have greater influence on perception of an employee as compared to low status people.
(v) Contrast – The stimulus which is in contrast with the sur-rounding environment attracts
more attention as compared to the stimuli that blends in.
Perceptual Selectivity:
i. Perception is a selective process as people can sense only limited amount of information in
the environment. They are characteristically selective.
ii. By selection certain aspects of stimuli are screened out and others are admitted.
iii.Such a selectivity in perception can be brought about by different factors which can be
broadly classified as external and internal factors.
 External Factors in Perceptual Selectivity:
External factors are in the form of the characteristics of perceptual input or stimuli.
Impact of external factors on the perceptual selectivity.
(1) Size:
May affect the perceptual selectivity by affecting the attraction of the perceiver.
Usually bigger is the size of per-ceived stimulus, higher is the probability that it
attracts the – attention of the perceiver and he may select it for percep-tion.
(2) Intensity:
More intense the external stimulus is, the more likely it is to be perceived
(3) Repetition:
Repeated external stimulus is more attention getting than a single one.
15
CHAPTER – III
ANALYSIS AND INTERPRETATION
16
1).Influences of selecting career decision

Opinion No Of Respondents Percentage
Parents 6 20%
Siblings 1 3%
Peer
1 3%
group
Self 19 64%
Teachers 3 10%
TOTAL 30 100%
10% 20% Parents

3%
3% Siblings
Peer group
64% Self
Teachers
INTERPRETATION:
Majority of the students have self-opinion to choose BBA. Only few students chose BBA as
the compulsion from parents
17
2).Inspiring factor to select BBA

Exposure 2 7%
Future 17 57%
Growth 4 13%
Market 4 13%
Salary 3 10%
TOTAL 30 100%
10% 7%
13% Exposure
Future
13%
Growth
57%
Market
Salary
INTERPRETATION:
Future scope of Career growth is the major reason for opting BBA
18
3). Whether BBA is one of the best professional degree that address the
core function of business
Strongly agree 3 10%
Agree 12 40%
Neutral 15 50%
Disagree 0 0%
Strongly disagree 0 0%
TOTAL 30 100%
0%
0%
10% Strongly agree
50% Agree
40% Neutral
Disagree
Strongly disagree
INTERPRETATION:
Majority of the respondents have the opinion that BBA is one of the best professional degree
that address the core function of business
19
4).Whether BBA program provides industry exposure to students

Agree 15 50%
Neutral 12 40%
Disagree 0 0%
Strongly disagree 0 0%
TOTAL 30 100%
0%
0%
10%
Strongly agree
40%
Agree
Neutral
50%
Disagree
Strongly disagree
INTERPRETATION:
Respondents have the opinion regarding BBA is one of best degree to exposure the industry
20
5).Whether BBA course helps to understand and develop the business skill
Opinion No Of Percentage
Respondents
Yes 30 100%
No 0 0%
TOTAL 30 100%
0%
YES
NO
100%
INTERPRETATION:
All of them have respond that BBA course helps them to develop the business skill
21
6).opinion about decision making knowledge and skill development

efficiency of BBA student
Excellent 11 37%
Good 19 63%
Poor 0 0%
Total 30 100%
0%
37%
Excellent
63% Good
Poor
INTERPRETATION:
All of them have respond that BBA course helps them to improve decision making
22
7).Career portal helped a lot for career related explorations

Linked in 5 17%
Naukri.com 15 50%
Times jobs.com 9 30%
Moster.com 1 3%
Indeed.com 0 0%
TOTAL 30 100%
3% 0%
17%
30% Linked in
Naukri.com
Times jobs.com
50% Moster.com
Indeed.com
INTERPRETATIONS
Career portal helped a lot for career related explorations. Majority of them used naukri.
23
8).Availability of scholarship for management study

YES 19 63%
NO 11 37%
TOTAL 30 100%
37%
YES
63%
NO
INTERPRETATIONS:
Some of the respondents enjoyed scholarship benefits. Some of them have to face lots of
problems to obtain scholarship
24
9). Participation in management fest

Respondents
YES 8 27%
NO 22 73%
TOTAL 30 100%
27%
YES
73% NO
INTERPRETATION:
Respondents have not enough opportunities to attend management fest.
25
10).Place like to build career

Respondents
Inside Kerala 3 10%
Outside 7 23%
Kerala
Outside India 20 67%
TOTAL 30 100%
10%
23% Inside Kerala
67% Outside Kerala

Outside India
INTERPRETATION:
Majority of the respondents wishes to build their career outside India
26
11).Preference of B.SCHOOL
Respondents
IIM 24 80%
Private college 4 13%
Other 2 7%
TOTAL 30 100%
7%
13%
IIM
Private college
80%
Other
INTERPRETATION
Respondents preferred IIM as the best B school.
27
12).Expected course fee for the P.G program

Respondents
>500000 4 13%
500000 to 7 23%
1000000
<500000 19 64%
TOTAL 30 100%
13%
23% >500000
64% 500000 to 1000000
<500000
INTERPRETATION:
Respondents have to expect below 5 lakh as course fee
28
13).Career path would you pursue after your studies

Respondents
Family business 2 7%
Own entrepreneurial 21 70%
venture
Employment 3 10%
Consulting 4 13%
/freelancing
Other 0 0%
TOTAL 30 100%
0% Family business
13% 7%
Own entrepreneurial
10% venture
Employmen
70%
Consulting /freelancing
Other
INTERPRETATION
Respondent have their own wishes to build their career. The main reason to chose the management
program to start their own businesses
29
14).Sources of information do you rely upon for getting information

regarding career opportunities at large
Respondents
Employment magazines 1 3%
Professors and academic 17 57%
Career websites 3 10%
Professional bodies 6 20%
Career 3 10%
Total 30 100%
3%
10%
Employment magazines
20%
Professors and academic
10% 57% Career websites

Professional bodies
Career
INTERPRETATION
The main source of information for building the career of the respondents was the guidance from their
professors
30
15). Factor which you the best when you opt for a particular job prolife
Respondents
Fancy designation 4 13%
Hand some remuneration 9 30%
Responsibilities &accountabilities 15 50%
The opportunity itself 2 7%
Career progression blueprint 0 0%
TOTAL 30 100%
Fancy designation
0%
7% 13%
Hand some remuneration
30% Responsibilities
50% &accountabilities
The opportunity itself
Career progression
blueprint
INTERPRETATION:
Majority of the respondents preferred responsibilities and accountabilities of work. They also
preferred the good remuneration package of job.
31
16. Satisfaction with the course structure of BBA

Respondents
Highly satisfied 3 10%
Satisfied 11 37%
neutral 15 50%
Highly unsatisfied 1 3%
unsatisfied 0 0%
TOTAL 30 100%
0%
3%
10%
Highly satisfied
Satisfied
50% 37%
neutral
Highly unsatisfied
unsatisfied
INTERPRETATION:
Respondents are not fully satisfied with the course structure of BBA. They need more
interactive and prcatial knowledge to improve their managerial skills
32
17. SATISFACTION WITH INFRASTRUCTURE FACILITIES
Respondents
Highly satisfied 10 34%
Satisfied 16 53%
Neutral 0 0%
Highly 3 10%
unsatisfied
unsatisfied 1 3%
TOTAL 30 100%
Highly satisfied
10% 3%
Satisfied
0%
34%
Neutral
53%
Highly
unsatisfied
unsatisfied
(source: primary data)
INTERPRETATION:
Respondents are fully satisfied with infrastructure facility provided by the institutions
33
18. WHETHER B SCHOOLS HAVE MAJOR ROLE IN PROVIDING

PLACEMENTS TO THEIR STUDENTS
Respondents
Agree 10 50%
Neutral 5 40%
Disagree 0 0%
Strongly 0 0%
disagree
TOTAL 30 100%
0%
17% 0%
Strongly agree
50% Agree
33% Neutral
Disagree
Strongly disagree
(source: primary data)
INTERPRETATION:
Respondents have the opinion that b-schools have major role in providing placements to their
students
34
CHAPTER – IV
FINDINGS, SUGGESTIONS AND CONCLUSIONS
35
4.1FINDINGS:
 Respondents have not enough knowledge about the scope of business field.
 They have decision making skill in various fields
 They face different types of problems for obtaining scholarship
 Respondents have awareness towards MBA program.
 Some of the respondents opt BBA due to the compulsion from parents
 Many of them have preferred to build their career outside India
 Students are not fully satisfied the course structure of BBA
 Majority of them satisfied with the infrastructure facilities provided by the institution
 Respondents have the opinion that placements have the major role in selection of b-
school
36
4.2 SUGGESTIONS
 Institutions have to provide more interactive sessions to improve the knowledge of

business field
 More opportunities have to be provide d for participating in management fest conducted
by reputed institutions
 Proper training should be given to increase the technical, conceptual and, interpersonal
management skills.
 They have to explore maximum information before opting the course
 Practical sessions and interactive games should be add along with their course
programme.
37
4.3.CONCLUSION
This research helps the researcher to understand the satisfaction level of BBA students . Most of the
students prepared to pursue MBA due to ample facilities and opportunities available in various
institutions. Students expect more job opportunities from MNC‟s such as INFOSYS, WIPRO, TCS,
HCL etc., industrial visits outside Tamilnadu, internships, project funding from organization. Apart
from syllabus, importance must be given to improve technical skills and practical knowledge among
students. The students need the teachers to be their advisors when they have problems with their
studies.
38
BIBLIOGRAPHY
INTERNET
Indianjournalofmanagement.com/index.php/pijom/article/view/131613
https://www.researchgate.net/publication/330180936_THE_PERCEPTION_OF_MANAGE
MENT_STUDENTS_TOWARDS_MANAGEMENT_EDUCATION_PROGRAMME_IN_T
HE_FACULTY_OF_BUSINESS_STUDIES_EDUCATIONAL_COLLEGE_OF_TECHNO
LOGY_EDUCATION_GHANA
https://en.wikipedia.org/wiki/perception theories
BOOKS
Kothari, C.R., Research Methodology Method and Techniques, New age international (p)
Ltd., New Delhi, 2007.
JOURNAL
Ravindran, S. D., & Kalpana, M. (2012). Student's expectation, perception and satisfaction
towards the management educational institutions. Procedia Economics and Finance, 2, 401-
410.
39
ANNEXURE
NAME
…………………………..
GENDER
☐MALE
☐FEMALE
1. Who influences on the most when it comes to your career decision?
☐Parents ☐Siblings ☐Peer group ☐Self ☐Teachers
2. Which is the most inspiring factor to select BBA
☐Exposure ☐Future ☐Growth ☐Market ☐Salary
3. Do you agree that BBA is one of the best professional degree that address the core function
of business
☐Strongly agree ☐Agree ☐Neutral☐Disagree ☐Strongly disagree
4. Do you agree BBA program provides industry exposure to students?
☐Strongly agree ☐Agree ☐Neutral☐Disagree ☐Strongly disagree
5. Do you think BBA course helps to understand and development of business skill such as
leadership, communication skill, critical thinking and decision making?
☐YES☐No
6. What is your opinion about decision making knowledge and skill development efficiency
of BBA student?
☐Excellent☐ good ☐ poor
7. Which career portal helped a lot for your career related explorations?
☐Linked in☐ Naukri.com☐ Times jobs.com☐ Monster.com ☐ Indeed.com
8. Did you get any scholarship for management study?
☐YES☐ NO
40
9. Do you participate in “management fest” conducted by college?
☐YES☐NO
10. Where do you like to build your career?
☐Inside Kerala ☐Outside Kerala ☐ Outside India
11. Which type of B. School you preferred for higher education?
☐IIM ☐Private college ☐Other
12. What is your expected course fee for the P.G programmer?
☐>500000☐500000 to 1000000 ☐<500000
13. Which career path would you pursue after your studies?
☐Family business ☐Own entrepreneurial venture ☐Employ men ☐Consulting/freelancing
14. What sources of information do you rely upon for getting information regarding career
opportunities at large?
☐Employment magazines ☐Professors and academic ☐Career websites.
☐Professional bodies’ ☐career
15. What motivates you the best when you option for a particular job prolife?
☐Fancy designation ☐Handsome remuneration ☐Responsibilities & accountabilities
☐The opportunity itself ☐Career progression blueprint
16. Are you satisfied with the course structure of BBA?
☐Highly satisfied☐Satisfied ☐Neutral ☐Highly unsatisfied ☐Unsatisfied
17. Are you satisfied with the infrastructure facilities provided by the institution?
☐Highly satisfied☐Satisfied ☐Neutral ☐Highly unsatisfied ☐Unsatisfied
18. Do you agree b schools have major role in providing sufficient placements to their
students?
☐Strongly agree ☐Agree ☐Neutral ☐Disagree ☐Strongly disagree
41
42
43
44

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“A STUDY ON EMPIRICAL ANALYSIS OF THE PERCEPTION OF

MANAGEMENT STUDENTS ABOUT THEIR CAREER LIFE”

At SAHRDAYA COLLEGE OF ADVANCED STUDIES, KODAKARA

Submitted in partial fulfillment of the requirement for the award of degree of

BACHELOR OF BUSINESS ADMINISTRATION

Under the guidance of

DEPARTMENT OF MANAGEMENT STUDIES

Sahrdaya College of Advanced Studies

Acknowledging all your generous assistance

Sahrdaya College of Advanced Studies

PROFILE OF THE 2-3

Sahrdaya College of Advanced Studies

2. INSPIRING FACTOR TO SELECT BBA 18

10. PLACE LIKE TO BUILD CAREER 26

11. PREFERENCE OF B.SCHOOL 27

12. EXPECTED COURSE FEE FOR THE P.G PROGRAM 28

13. CAREER PATH WOULD YOU PURSUE AFTER YOUR 29

18 WHETHER B SCHOOLS HAVE MAJOR ROLE IN 34

Sahrdaya College of Advanced Studies

CAREER PATH WOULD YOU PURSUE AFTER YOUR 29

WHETHER B SCHOOLS HAVE MAJOR ROLE IN 34

Sahrdaya College of Advanced Studies

MANAGEMWENT STUDENTS ABOUT THEIR CAREER LIFE is a bona-fide project-work done by

Sign and seal of College

Sahrdaya College of Advanced Studies

Sahrdaya College of Advanced Studies

1.2. PROFILE OF ORGANISATION

 HISTORY OF THE INSTITUTION

1.4 OBJECTIVES OF THE STUDY

 perception of management students about their career life

LITERATURE REVIEW AND THEORETICAL CONCEPTS

2.1 REVIEW OF LITERATURE

2.2THEORETICAL FRAME WORK:-

 Interest-Kuder Career Search (KCS)

Holland theory of vocational types:

Stephen P. Robbins defines perception as:

Elements of Perceptual Process:

(b) Organization of Stimuli:

1).Influences of selecting career decision

10% 20% Parents

2).Inspiring factor to select BBA

4).Whether BBA program provides industry exposure to students

6).opinion about decision making knowledge and skill development

7).Career portal helped a lot for career related explorations

Opinion No Of Respondents Percentage

8).Availability of scholarship for management study

9). Participation in management fest

10).Place like to build career

23% Inside Kerala

67% Outside Kerala

12).Expected course fee for the P.G program

13).Career path would you pursue after your studies

14).Sources of information do you rely upon for getting information

10% 57% Career websites

16. Satisfaction with the course structure of BBA

17. SATISFACTION WITH INFRASTRUCTURE FACILITIES

(source: primary data)

18. WHETHER B SCHOOLS HAVE MAJOR ROLE IN PROVIDING

(source: primary data)

 Institutions have to provide more interactive sessions to improve the knowledge of

☐Parents ☐Siblings ☐Peer group ☐Self ☐Teachers

2. Which is the most inspiring factor to select BBA

☐Exposure ☐Future ☐Growth ☐Market ☐Salary