QUESTIONNAIRE:

“Marketing, coverage area and financial strategy of Samsung”

Dear sir/ Mam

I am a student of Department of Management Studies, Jai Narain Vyas

University, Jodhpur. I am conducting the survey on Marketing analysis and
Strategy of Samsung. As part of my study I am analyzing consumer
awareness, preferences regarding the policies and strategies of Samsung
Company price, services and many other types of customer care services.

If you could spare a few minutes to complete the survey then it would be
greatly appreciated and it would be a new outcome regarding the preferences
of the customers. you are also required to fill a few information.

1. Name ---------------------------------------------------------------------

2. Occupation ---------------------------------------------------------------------

3. Income ---------------------------------------------------------------------

4. Contact no. ---------------------------------------------------------------------

5. Email – ID ---------------------------------------------------------------------

6. Gender A. Male B. Female

7. Age – group A. under 20 B. 20 – 30 C. 30 – 40 D. 40 – 50

SR.NO. QUESTIONS  PUT THE TICK

MARK ON YOUR
CHOICE AS AN
ANSWER
1. Do you know the Samsung? A. Yes B. No
  PUT THE TICK MARK ON YOUR CHOICE AS AN
QUE ANSWER
STIONS
A B C D E

STRONGLY AGREE NEUTRAL DISAGREE STRONGLY

AGREE DISAGREE

1. Samsung is the best

electronics service
provider.

2. Samsung provides the

best offers occasionally
to its customers.

3. Samsung has the best

customer care services.

4. Samsung is the
cheapest service
provider in electronics
industry.

5. Samsung provides the

information about each
of services such as
information regarding
new product lunch,
price, feature etc.

6. Samsung is attractive
in selling the
electronics item.

7. Samsung provides the

best feature in
electronics industry.
8. Samsung would be
No.1 service provider
in the electronics
industry.

SR. QUESTI  PUT THE TICK MARK ON YOUR CHOICE AS AN

NO. ONS ANSWER
A B C D E
9. When you buy the Service feature price brand Availability
electronics item of quality
any company then
what do you have in
your mind or what
you see?

10.. To whom you see as LG SONY VIDEOCON NOKIA ANY

the biggest OTHER
competitor of
Samsung?

11. According to you To To add the To To provide each To be

which would be the retain its new compete type of services innovative
biggest threat for the customers customers with the new very much
Samsung in the in the future company’s
future? price
strategy
12. According to you LG SONY VIDEOCON NOKIA SAMSUNG
which company
provides maximum
profit to its retailers?

13. According to you SERVICE NEW LOW AVAILABILITY ANY

Samsung is best in QUALITY FEATURE PRICE OTHER
providing?

14. If you get the SAMSUNG LG SONY VEDIOCON ANY

opportunity to be the OTHER
investor of any
company then which
company’s investor
you would like to be?

Question no.15: What would you like to say that how should Samsung deal in the market
in Order to retain and attract more and more customers?
Answer no.15:
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