Professional Documents
Culture Documents
Assessment Results
Assessment 1
Knowledge Questions SatisfactoryNot Satisfactory
Assessment 2
Practical Part Satisfactory Not Satisfactory
Assessment 3
Practical Part Satisfactory Not Satisfactory
Unit Final Assessment Outcome:
Competent Not Yet Competent
Assessor Declaration
I confirm this assessment was conducted in a true, fair and accurate manner.
Signature: Date:
Student Name:
Unit of Competency: BSBMGT517 Manage Operational Plan
Assessor:
Assessment Date:
Student Comments:
Student Declaration
I agree/disagree that this assessment was conducted in a true, fair and accurate manner
and I agree /disagree with the outcome
I intend/do not intend to lodge an appeal
Signature: Date:
Knowledge Evidence:
To complete the unit requirements safely and effectively, the individual must:
Performance Evidence:
Evidence of the ability to:
Evidence Assignment 1 Assignment 2 Assignment
3
1.Develop and implement an operational plan using a Question.1,3,4,5 Question. 1.A, Question. 1
variety of information sources and consultation (including 1.B,
using specialist advice if required) which includes:
-Resource requirements
-Key performance indicators
-Monitoring processes
-Contingency plans
2.Communicate effectively with relevant stakeholders to Question. Question.2 Question. 4,
explain the plan and supporting information, seek 2,3,6,13 5
approvals, negotiate variations and engage work teams
3.Develop and implement strategies to achieve the Question. 3,7,12 Question. 3A, Question. 1,
operational plan within the organisation’s policies, 3C 2, 3, 4, 5
practices and procedures including:
-Recruiting, inducting and developing personnel
-Acquiring physical resources and services
-Protecting intellectual property
=Making variations to the plan
-Monitoring and documenting performance.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
Mapping:
Foundation Skills:
Assessment Assessme Assessmen
1 nt 2 t3
Reading 1.1, 1.5, - Identifies and extracts relevant Question. 1, Question. Question.1,
2.1, 2.2, information from a range of complex 7,8,9,10,11, 1.A,3.B, 2,3,4,6
3.1, 3.2, texts 12,14
3.3, 3.4, 3.6 - Gathers, interprets and analyses
workplace documentation to
determine requirements for the
operational plan
Writing 1.1-1.5, - Develops and documents a range of Question. Question. Question.1,
2.1, 2.2, detailed texts relating to the 1,2,3,4,5,7,8, 1.A,1.B,2, 2,3,4,5,6
3.1-3.6 management of an operational plan 9,10,11,12,1 3.A,3.B,
according to organisational 3,14
requirements
- Ensures the vocabulary,
grammatical structures and
conventions are appropriate for the
context and target audience
Oral 1.1, 1.2, - Presents information to a range of Question.1,2 Question. Question.3,
Communi 1.5, 1.6, audiences using appropriate register, ,6,12,13, 1.A, 2 5
cation 3.4, 3.5 vocabulary and paralinguistic
features
- Listens and comprehends
information from a variety of spoken
exchanges with clients, co-workers
and other stakeholders
- Confirms understanding through
questioning and active listening
Numerac 1.1, 1.3, - Selects and uses mathematical Question.1,2 Question. Question.
y 1.4, 3.1-3.4 problem-solving strategies to ,3,4,5,9,10, 1.A, 1.B 1,2,3,4
organise resource requirements, 11,12
performance benchmarks and
financial viability of the operational
plan
Navigate 2.1, 2.2, - Monitors adherence to Question.7,8 Question. Question.
the world 3.4, 3.6 organisational policies, procedures ,12,14 3A,3.B,1. Q.3,6
of work and considers own role in terms of A
its contribution to broader goals of
the work environment
BSBMGT517 Assessment Tool Page 5 of 82Version 4: February 2018
Australian Techno Management College Pty Limited
8/8-10 Hunter Street, Parramatta NSW 2150
ABN 33 609 216 757
RTO Code: 45335
CRICOS Code: 03672B
Email:australian.tmc@gmail.com | Web: www.atmccollege.com
Assessment Conditions:
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent
performance of typical activities experienced in the management and leadership field of work and include
access to:
Evidence Assessment 1 Assessment 2 Assessment 3
1.Relevant legislation X X X
and regulations
2.Workplace X X X
documentation and
resources
3.Case studies and, X X X
where possible, real
situations
4.Interaction with X X X
others.
Student to Complete
Unit of Competency: BSBMGT517 Manage Operational Plan
Course BSB51915 Diploma of Leadership and Management
Student Name
Student ID Number
Student Email
Student Phone
Date of Submission:
Student Declaration:
I declare that:
No part of this assessment has been copied from another person’s work, except where
document or work is listed/ referenced.
No part of this assessment has been written for me by another person.
Signed: Date:
Assessment instructions:
Assessment system of Australian Techno Management College ensures that assessment:
Is conducted in accordance with the Rules of Evidence, the Principles of Assessment and conducted in
line with the requirements of the Training Package.
Requires the student to demonstrate all of the skills and knowledge outlined in the components of the
relevant unit of competency or module.
Requires the student to demonstrate the ability to perform tasks in a variety of situations, adapt to
different contexts and environments and perform tasks to an appropriate level expected by a
workplace.
Considers’ the students’ dimensions of competency when making all assessment decisions.
Dimensions of Competency refer to the types of skills a person must have to perform effectively in a
broad capacity. The dimensions of competency ensure the person being assessed has the skills to
perform competently in variety of different circumstances.
To ensure no students are disadvantaged, where required assessors will make Reasonable
Adjustments to assessment tasks or processes to accommodate individual needs and record these
adjustments.
Principles of Assessment means assessment decisions are based on the principles of fairness, flexibility,
validity and reliability, which definitions of each of these as outlined below:
Fairness - The individual learner’s needs are considered in the assessment process. Where appropriate,
reasonable adjustments are applied by the RTO to take into account the individual learner’s needs. The
Australian Techno Management College informs the learner about the assessment process, and provides the
learner with the opportunity to challenge the result of the assessment and be reassessed if necessary.
Flexibility - Assessment is flexible to the individual learner by reflecting the learner’s needs, assessing
competencies held by the learner no matter how or where they have been acquired and drawing from a range
of assessment methods and using those that are appropriate to the context, the unit of competency and
associated assessment requirements, and the individual.
Validity - Any assessment decision of the RTO is justified, based on the evidence of performance of the
individual learner. Validity requires assessment against the unit(s) of competency and the associated
assessment requirements covers the broad range of skills and knowledge that are essential to competent
performance. It also requires assessment of knowledge and skills is integrated with their practical application
and the assessment tasks to be based on evidence that demonstrates that a learner could demonstrate these
skills and knowledge in other similar situations. Additionally it requires judgement of competence is based on
evidence of learner performance that is aligned to the unit/s of competency and associated assessment
requirements.
Reliability - Evidence presented for assessment is consistently interpreted and assessment results are
comparable irrespective of the assessor conducting the assessment.
Rules of Evidence meansthat the evidence on which an assessment decision is based is valid, sufficient,
authentic and current, with definitions for each as outlined below:
Validity - The assessor is assured that the learner has the skills, knowledge and attributes as described in the
module or unit of competency and associated assessment requirements.
Sufficiency - The assessor is assured that the quality, quantity and relevance of the assessment evidence
enable a judgment to be made of a learner’s competency.
Authenticity - The assessor is assured that the evidence presented for assessment is the learner’s own work.
Currency - The assessor is assured that the assessment evidence demonstrates current competency. This
requires the assessment evidence to be from the present or the very recent past.
Reasonable adjustment means a modification made to the learning environment, training or assessment
methods used to enable students with a disability to access and participate in training on the same basis as
those without a disability.The adjustment must be ‘reasonable’ in that it must not impose unjustifiable
hardship on the person or Australian Techno Management College.
Student plagiarism, cheating and collusion - Students are expected to complete all assessments ethically:
without plagiarism, collusion or cheating. Any students suspected of unethical behavior will be managed
through the disciplinary procedures which may require the student to attend disciplinary meetings, submit
their assessment again, or for repeated acts may be asked to withdraw from the course.
Submission, feedback and re-assessment - Students must submit each task with a completed and signed
Assessment Task Cover Sheet within timelines specified by you assessor. Written and theoretical tasks will be
assessed within 2 weeks of submission. Each task will be marked as Satisfactory or Not Satisfactory. A unit or
module will be marked as Competent once all tasks for the unit or module have been marked as Satisfactory.
Where a task is marked as Not Satisfactory, the student will be provided with feedback and be given the
opportunity to resubmit/re-attempt the task. Students will receive detailed feedback for each task either in
written or verbal form from their assessor.
You are required to undertake all questions and obtain satisfactory result for each question to obtain a
competent result for Assessment 1. If the students notifyAustralian Techno Management College that
they can-not undertake a written assessment for extenuating circumstances, these questions can be
undertaken as an oral assessment. Students obtaining not yet competent for Assessment 1 will be required
to redo the assessment. Students have the right to make an appeal against an assessment decision.
Whenever starts any Restaurants and Café’s management always make sure to make a plan and
strategy, towards their business. It helps management to attract customers and gain profit and
reputation on market (Mishra 2013).
Some following examples of how and what to needed when establishing any operational plan
are:
1. Right Menu: Always first priorities of manager of any restaurant and cafés to check menu
and mentioned all valuable and attractive dishes in menu’s. Which customers are likely to eat
most on that particular place.
2. Necessary Staffing Requirements: Well in Café’s there will be not much staffs were
available, but at least that much so they can manage, kitchen and on floor also.
2. Consider the Café Paradisp – Mountain Glen, NSW simulated business or any business/workplace you are
familiar with. While developing operational plan, there are various personnel, colleagues and specialist
resource managers who need to be consulted. Discuss the types of people who you may need to consult.
Justify you response with proper explanation(150 words) (P.C. 1.1, P.E. 2).
For developing an Operational Plan means to divide or distribute roles to peoples like, who, what
and how of their daily operations over course of next year. It defines that how human, financial
and physical resources will be assign, to achieve short-term goals that gave some uphold their
larger strategic objectives.
Focus on your most important goals: Café’s likeParadisp- Mountain Glen, NSW are needs
some plans to run their business in this field.
Start with your strategic plan: Some strategies help them to handle or work under pressure.
3. Explain the integral components of an operational plan (150 words) (P.C. 1.3, P.E.1, 2, 3, K.E. 1).
To Improve an Operational Plan an Organization needs to take some serious steps towards their
business.
Clear Objectives: To start a business our objectives have to be very clear, so we got to know
on what circumstances we should take actions and how to face that hurdles (Hinton 2012).
Activities to be delivered: When atask is given to bunch of people but there is more work
than people, things were always messed up and peoples get frustrated also, it will be better if
activities should be delivered to all same.
4. Define the term ‘KPI’. How KPT can help to assess progress of operational plan(150 words). (P.C. 1.3, P.E.
1, K.E. 1, 2)
Key Performance Indicator (KPI) this is a quantifiable value that denote how a company is working
on whole year and how much they achieve in key business. Organizations use this method to know
how constructively they achieve their target. Key Performance Indicator can help to assess progress
of operational plan in many ways like increasing sponsorship revenue, measuring the actual result
of strategies and by making comparisons between desired results and actual results.
5. Explain three situations where you may have to implement a contingency plan(150 words) (P.C 1.4, P.E.
1, K.E.4)
Contingency Plans are the plan that are developed to deal with high risk unpredictable events,
situations or circumstances that can be a disaster or like a disaster for an organization, to ensure the
safety of people’s lives of and minimize losses (Mische & Wilkerson 2016). The three situations in
which the need to implement contingency plan may arise are:
6. When implementing an operational plan you may need to work through a consultation process to
communication information. Give an example of how this could be carried out.(150 words) (P.C. 1.2, P.E.
2)
Communication is the key to unlock any door. Without the exchange of information and ideas and
passing the information from one person to another, operational plan cannot be implemented. For
Example: When Senior management explains key aspects of the operational plan to the staff or the
team and deal with the questions that staff raise about the plan. This consultation process would be
like a training for them in which they may better understand their roles, tasks and responsibilities
and that’s how overall achievement of operational plan may take place.
7. Ensuring of recruiting suitable employees is important in the success of an organisation. Give an example
of a policy, practice and/or procedure that may have an impact on how employees are recruited an
inducted (150 words) (P.C. 2.1, P.E.3, K.E. 6)
Policy of gender equality is one of the example that will have a strong impact on the recruitment of
employees. It is the policy concerned with justice and equality.
8. When implementing operational plans it is important to do so within the organisation’s policies, practices
and procedures and in consultation with relevant personnel. Justify the scenario with sufficient explanation
(150 words) (P.C. 1.2,2.2, K.E. 6)
It is quite obvious that the implementation of an operational plan should be in accordance with the
organization’s practices and procedures and it is also important that it should be relevant. No policy
or procedure should be ignored or avoided or it may lead to negative consequences. Policies and
procedures are the guidelines that set standards about how an operational plan should be
implemented. They include all the dos and don’ts.
9. Formal processes are used within organisations to measure performance. Give two (2) examples of
these that can be used to assess progress in achieving plans and targets(150 words) (P.C 3.1):
BSBMGT517 Assessment Tool Page 12 of 82Version 4: February 2018
Australian Techno Management College Pty Limited
8/8-10 Hunter Street, Parramatta NSW 2150
ABN 33 609 216 757
RTO Code: 45335
CRICOS Code: 03672B
Email:australian.tmc@gmail.com | Web: www.atmccollege.com
Decision Making Process and Behavioral Process are the two examples of the processes used
within organizations. These two processes definitely helps in the progress and plays a vital role.
- Decision Making Process is the process of choosing the best alternative from among the
various alternatives available. Decision Making Process focuses on the decisions being taken
within the organization for the betterment of organization. Right decision will lead towards rise
and success and wrong decision will lead towards the downfall or failure.
- Behavioral process is the process that focuses on values, beliefs, learning and
motivation of all the people associated with the organization for the achievement of a common
goal or objective. Its concern is to keep them motivated for the smooth functioning and
achieving plans and targets.
11. Discuss the role of organisational policies when unsatisfactory performance of employee is
identified(150 words) (P.C. 3.3, K.E.2).
Budget and financial information plays a vital role in maintaining all the incomes and expenses
of an organization. All the cash inflows and outflows of an organization should be maintained
and recorded for the purpose of effective and efficient financial management of the company.
12
12. When monitoring operational performance, a manager must be able to provide mentoring, coaching
and supervision to support employees to use resources effectively, economically and safely. Justify the
scenario with sufficient explanation.(150 words) (P.C. 3.4, P.E. 3)
Just like the saying, “With great power comes great responsibility.” Manager has responsibilities
of mentoring, coaching and supervising to support employees for optimum utilization of
resources. It is very necessary for a manager to act as mentor, coach and a friend with the
employees while monitoring operational performance. The success of operations and operational
plans depend on the supervision being provided to the employees who are the main performers.
A manager should be friendly and approachable.
13. During the monitoring stages, there may need to be variations made to the operational plans. In
order to implement these, approval needs to be given by certain people within the organisation. Give
an example of a designated person or group of people who may need to approve of a change to an
organisational plan (150 words) (P.C. 3.5, P.E. 2).
Level
evel
LLev el
Exe cutiv e
Top
Mi
Low dd le
er or
- Top level management people are the leaders of the organization such as
Chairperson of the Board, President, Vice president, corporate head, Chief Executive
Officer (CEO), Chief Financial Officer (CFO), Chief Operational Officer (COO), Chief
Information Officer (CIO). They are the main authorities who set goals and objectives for
the organization and make decisions affecting the entirety of the firm. It is on them to take
the major decisions. No changes can be made in any plan without their approval. Their
approval is required to approve any change in any organizational plan.
14. Give an example of a system, procedure and/or record that is associated with performance (150
words) (P.C. 3.6, K.E. 6)
Performance Management System, for example: 360 degree appraisal system helps to
evaluate performance of employees. It includes self-appraisal, peer review and review by
superiors. It is based upon the Key Performance Indicators set for each employee in the
beginning of the performance year. It is a transparent system which helps the employees to
understand their tasks, roles and responsibilities clearly. They are thus aligned with the
Company’s goals and can perform as per the expectations of the company. Thus, the
functioning of the company becomes effective and efficient. The Rewards and Recognitions
BSBMGT517 Assessment Tool Page 15 of 82Version 4: February 2018
Australian Techno Management College Pty Limited
8/8-10 Hunter Street, Parramatta NSW 2150
ABN 33 609 216 757
RTO Code: 45335
CRICOS Code: 03672B
Email:australian.tmc@gmail.com | Web: www.atmccollege.com
given to the employees can be fair and justified and prove to be more acceptable to the
employee. Thus, a positive work-culture is established in the organization. The training needs
and requirements of the workers are also easily identified and this helps them learn and grow.
The organization is thus on a positive growth path. The whole system must be well structured
for it to work.
ASSESSOR TO COMPLETE
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
-------------
Assessors’ Name:
operational plan
-Consider the simulated business Café Paradiso – Mountain Glen, NSW given in
appendix or any workplace you are familiar with.
2. While developing operational plan, there are various personnel, colleagues and
specialist resource managers who need to be consulted. Discuss the types of people
who you may need to consult. Justify you response with proper explanation
-Consider the Café Paradisp – Mountain Glen, NSW simulated business or any
business/workplace you are familiar with.
3. Explain the integral components of an operational plan
4. Define the term ‘KPI’. How KPT can help to assess progress of operational plan.
5. Explain three situations where you may have to implement a contingency plan
6. When implementing an operational plan you may need to work through a
consultation process to communication information. Give an example of how this
could be carried out.
7. Ensuring of recruiting suitable employees is important in the success of an
organisation. Give an example of a policy, practice and/or procedure that may have
an impact on how employees are recruited an inducted
8. When implementing operational plans it is important to do so within the
organisation’s policies, practices and procedures and in consultation with relevant
personnel. Justify the scenario with sufficient explanation
9. Formal processes are used within organisations to measure performance. Give two
(2) examples of these that can be used to assess progress in achieving plans and
targets
10. Discuss the use of budget and financial information
11. Discuss the role of organisational policies when unsatisfactory performance of
employee is identified
12. When monitoring operational performance, a manager must be able to provide
mentoring, coaching and supervision to support employees to use resources
effectively, economically and safely. Justify the scenario with sufficient explanation.
13. During the monitoring stages, there may need to be variations made to the
operational plans. In order to implement these, approval needs to be given by
certain people within the organisation.
Give an example of a designated person or group of people who may need to
approve of a change to an organisational plan
14. Give an example of a system, procedure and/or record that is associated with
performance
Student Number
Course Name
Postal Address:
Date of Submission:
Student Declaration:
I declare that:
No part of this assessment has been copied from another person’s work, except
where document or work is listed/ referenced.
No part of this assessment has been written for me by another person.
Signed: Date:
Assessment 2
Participant Name: Date:
Trainer/Assessor Name:
Unit Code and Name:
BSBMGT517 Assessment Tool Page 19 of 82Version 4: February 2018
Australian Techno Management College Pty Limited
8/8-10 Hunter Street, Parramatta NSW 2150
ABN 33 609 216 757
RTO Code: 45335
CRICOS Code: 03672B
Email:australian.tmc@gmail.com | Web: www.atmccollege.com
Assessment instructions:
Assessment system of Australian Techno Management College ensures that assessment:
Is conducted in accordance with the Rules of Evidence, the Principles of Assessment and conducted in
line with the requirements of the Training Package.
Requires the student to demonstrate all of the skills and knowledge outlined in the components of the
relevant unit of competency or module.
Requires the student to demonstrate the ability to perform tasks in a variety of situations, adapt to
different contexts and environments and perform tasks to an appropriate level expected by a
workplace.
Considers’ the students’ dimensions of competency when making all assessment decisions.
Dimensions of Competency refer to the types of skills a person must have to perform effectively in a
broad capacity. The dimensions of competency ensure the person being assessed has the skills to
perform competently in variety of different circumstances.
To ensure no students are disadvantaged, where required assessors will make Reasonable
Adjustments to assessment tasks or processes to accommodate individual needs and record these
adjustments.
Principles of Assessment means assessment decisions are based on the principles of fairness, flexibility,
validity and reliability, which definitions of each of these as outlined below:
Fairness - The individual learner’s needs are considered in the assessment process. Where appropriate,
reasonable adjustments are applied by the RTO to take into account the individual learner’s needs. The
Australian Techno Management College informs the learner about the assessment process, and provides the
learner with the opportunity to challenge the result of the assessment and be reassessed if necessary.
Flexibility - Assessment is flexible to the individual learner by reflecting the learner’s needs, assessing
competencies held by the learner no matter how or where they have been acquired and drawing from a range
of assessment methods and using those that are appropriate to the context, the unit of competency and
associated assessment requirements, and the individual.
Validity - Any assessment decision of the RTO is justified, based on the evidence of performance of the
individual learner. Validity requires assessment against the unit(s) of competency and the associated
assessment requirements covers the broad range of skills and knowledge that are essential to competent
performance. It also requires assessment of knowledge and skills is integrated with their practical application
and the assessment tasks to be based on evidence that demonstrates that a learner could demonstrate these
skills and knowledge in other similar situations. Additionally it requires judgement of competence is based on
evidence of learner performance that is aligned to the unit/s of competency and associated assessment
requirements.
Reliability - Evidence presented for assessment is consistently interpreted and assessment results are
comparable irrespective of the assessor conducting the assessment.
Rules of Evidence meansthat the evidence on which an assessment decision is based is valid, sufficient,
authentic and current, with definitions for each as outlined below:
Validity - The assessor is assured that the learner has the skills, knowledge and attributes as described in the
module or unit of competency and associated assessment requirements.
Sufficiency - The assessor is assured that the quality, quantity and relevance of the assessment evidence
enable a judgment to be made of a learner’s competency.
Authenticity - The assessor is assured that the evidence presented for assessment is the learner’s own work.
Currency - The assessor is assured that the assessment evidence demonstrates current competency. This
requires the assessment evidence to be from the present or the very recent past.
Reasonable adjustment means a modification made to the learning environment, training or assessment
methods used to enable students with a disability to access and participate in training on the same basis as
those without a disability.The adjustment must be ‘reasonable’ in that it must not impose unjustifiable
hardship on the person or Australian Techno Management College.
Student plagiarism, cheating and collusion - Students are expected to complete all assessments ethically:
without plagiarism, collusion or cheating. Any students suspected of unethical behaviour will be managed
through the disciplinary procedures which may require the student to attend disciplinary meetings, submit
their assessment again, or for repeated acts may be asked to withdraw from the course.
Submission, feedback and re-assessment - Students must submit each task with a completed and signed
Assessment Task Cover Sheet within timelines specified by you assessor. Written and theoretical tasks will be
assessed within 2 weeks of submission. Each task will be marked as Satisfactory or Not Satisfactory. A unit or
module will be marked as Competent once all tasks for the unit or module have been marked as Satisfactory.
Where a task is marked as Not Satisfactory, the student will be provided with feedback and be given the
opportunity to resubmit/re-attempt the task. Students will receive detailed feedback for each task either in
written or verbal form from their assessor.
You are required to undertake all the tasks given in assessment 2 and obtain satisfactory result for each
individual to obtain a competent result for Assessment 2. Students obtaining not yet competent for
Assessment 2 will be required to redo the assessment. Students have the right to make an appeal against an
assessment decision.
Scenario
1. You work for Café Paradiso – Mountain Glen, NSW- newly established Café located in Sydney NSW
2. You have been recently employed as the Operations Manager. You report directly to the CEO, whilst with
regards to all operations management issues – all staff report directly to you.
3. You are responsible to develop and monitor the implementation of the 2017-2018 Operational Plan. In this
regard your operational objectives are as follows:
ASSESSMENT TASKS
Read the simulated business information given in the appendixwhere you have been recently employed as
Operations Manager. In the simulated workplace you report directly to the CEO, whilst with regards to all
operations management issues – all staff directly report to you.CEO of the Café expects you to prepare a new
operational plan for the Café. Alternatively you can consider you own workplace or any workplace you are
familiar with.You are required to complete the following tasks according to instruction given in each part of
the following questions by reading the information provided in the appendix and also conducting your
research.Please follow the following information as guidelines to conduct your research:
In the development of your draft operations plan only use reliable information sources. These include mainly
government,
authority,
professional
Café Paradiso falls within the category of commercial food and beverage and as such must comply with the
requirements of the Australian and NSW Hospitality and Food Handling Industry legislation, regulations,
standards and codes.
The Café Paradiso CEO has provided you with a list of compliance requirements and these are provided in
Assessment 2 Support Material. Whilst you are a business manager your expertise is NOT the resourcing
requirements (under legislation) for a commercial food handling operation. In this case you must evidence that
you have consulted, through research this specialist advice. As an evidence of your research you must quote
all information sources as traceable addresses.
As the CEO of the Café expects you to prepare a new operational plan for the Café, firstly prepare a draft
operational plan. Use the Café Paradiso Operations Plan Template as provided bellow (P.C. 3.6). Also read
theCafé Paradiso Business Plan given in appendix.In the operational plan template bellow the objective are
already mentioned as a guide for you to continue.
Prepare a draft operational plan by completing the following table(P.C. 1.1, 1.3, P.E. 1). The operational plan
objectives are already included in the table.To identify performance measure and tasks for each objective you
are required to read simulated business and research different models and methods for developing your draft
operational plans. You are also required to write you reference you have used. (P.E. 1.K.E.1)
Objectives Performance measure Tasks
Engaging with customers through The performance is The café has developed
market research and personalised measured by evaluating questionnaire and other
serves methods and modes to methods to get the views
reach more customers. of customers.
Building reputation for quality This measured by The productivity and
products and services feedback given by quality is ensured by
customers. café.
Supporting people through training This can be measured by The café has established
and performance management the working of staff and performance appraisal
quality of food that is activities to increase the
provided buy staff. efficiency.
Increase sales revenue This can be measured by By providing activities to
monitoring progress of change product or service
such café. mix.
Reduce direct and indirect cost of This can be reduces by This can be achieve by
operation embrace new technology providing cost effective
or by identifying activities.
inefficiencies.
1. B.
Now identify at least three risks to the implementation of the operational plan and develop a contingency plan
for each risk (you may use the contingency plan template provided in Appendix 4). Risks must include: (P.C.
1.4, P.E.1, K.E. 4)
I.one risk due to employee underperformance
Ii.one risk related to management of intellectual property (IP)
Iii.one risk due to breach of health and safety compliance responsibilities.
If employees are under performing then the risk is related to this is biased performance rating.
Intellectual property is too essential for an organization or café. The risk related to IP that it can harm
reputation of brand of that café or organization.
If employees are following healthy and safety compliances then fine and penalties can be imposed on
such entity.
Contingent plan
productivity.
1. C. Outline of the legislative and regulatory context that is relevant to Café Paradiso operational plan (K.E.5)
The organization is not meeting the fundamental needs then legislative actions can be taken. If the café
is compromising with the health and safety measures then penalties can be imposed. There are some of
risks that are involved in this operational plan. If there is any contingency to breach or anything against
law then law can be enforced. These are some ISO standards that needs to be fulfilled (Moyle, et, al.,
2014).
After you have developed your draft operations plan, you are required to discuss your draft plan, as an integral
part of the operational planning process, with Café Paradiso relevant personnel, CEO, Café Chef, colleagues
and front side manager/ specialist resource managers. (P.C. 1.2, 1.6, P.E.2, K.E.1, 2)
The purpose of the consultation is
Communicate effectively with these relevant stakeholders to explain the plan and supporting
information, seek approvals, negotiate variations and assign work teams
To consult on strategies to achieve the operational plan within policy, practices and procedures
To provide stakeholder initial training into the operations plan i.e. explain the plan.
Simulated Role Play Meeting:
Stage 1 (10 minutes):You are required to conduct 10 minutes role play with the support service staff/ support
trainer in simulated meeting room. Here the support service staff /support trainer will be considered as Café
CEO to gain approval (signed off by CEO) of your completed operational plan. CEO also has got compliance
responsibilities and will be able to approve your completed operational plan.
Stage -2 (10 mins):The support service staff/ support trainer nowwill play the role of Café work team mate/
assistance Café manager. You are to train your assistance café manager on completed approved operational
plan.
The support service staff/support trainer will be given the student guide book, unit training slides, detailed
documents of Café Paradiso (appendix) , observation checklist so that the support service staff/support trainer
will be familiar with the scenario and will be able to support the student. The support service staff later will
give all the evidence to trainer and assessor.
Note:
CEO (also the Compliance Manager): The CEO is considered as relevant stakeholder to discuss and approve
operational plan. He also has the compliance responsibilities. The CEO’s function is to represent the interests
of CaffeParadiso the company, brand name and market position and growth prospects. The CEO is to be
familiar with all aspects of the business, including compliance, financials and with HR and position
requirements. The CEO is to ask in-depth questions requiring the Operations Manager to provide factual and
analytical responses covering all aspects of the operations plan as it complies with all requirements. Emphasis
is to be placed on ensure the correct key performance indicators have been developed to measure
organisational performance.
Operations Manager -Role played by Student (being assessed). The operation manager has to represent the
Operations Management function for Café Paradiso, to present and discuss the operations plan and to answer
all questions, enter into professional consultation, reach agreements and obtain stakeholder approval for the
plan.
Café assistance manager / specialist resource manager – Here the Café assistance manager needs to get
training on approved operational plan. The Operational manager needs to train the Café assistance manager.
The operational plan of organization is prepared. The stakeholder consultation is conducted to give
information about the operational plan (Bal, et, al., 2013). This includes all the related parties and
colleagues.
Stage first
Meeting Minutes:
Meeting Notes: CEO, café chief, colleagues, font side manager and
specialist resource manager are relevant parties for this consultants meet.
The agenda is mentioned below.
Date 23/11/2019
Time 10 am
Training
Requirements
Stage second
Training session
According to the operational plan the assistance manager of café needs training. The training is
required to make it in operation all the matters related to operational plan. The training is to be
provided to meet better efficiency.
Date 23/11/2019
Time 12pm
Location Workshop
Topic:
Content:
3. A.Based on the information provided in the simulated business (appendix), they need to recruit 2 Café staff now (one
for front side and the other for food preparation). Also their job description for those positions is still under review. As an
operation manager of the organisation developa job analysis, job specificationsfor the front side staff so that job
description for the position can be finalised. Use the job analysis and job specification templates given by the organisation
in appendix.Develop recruitment action plan. Also develop a structured induction program for the Café. (P.C. 2.1, P.E. 3)
Job analysis:
Job title:2 café staff (one for front side and other for food preparation)
Duties and responsibilities: The duty of front side employee is to attend customers. The
duty of other is to prepare food.
Relationships:
Working conditions: The staff is required at café on the opening time of café till closing
time. The workers will be recruited on full day payment basis.
Jon specifications:
Qualifications: The person should be graduate and for food preparation person should be
with cooking degrees as a chef.
Experience: The person should have minimum 6 months experience. Freshers can also
apply.
Skills: The person should be skilled in leadership, time management and team management
etc.
Knowledge: the person should have all knowledge related to their filed.
Personality: the person must be presentable and good orator. The person should be calm in
nature with additional skills. The person should be strong at both levels skilled
Develop communication plan for start and Communicatio 21/11/2019 This will be
end of search n manager start soon.
Induction program
Induction program is a process that develops to make employees more familiar with the environment
of workplace (Mabaso 2012). This also include information related to organization. This provides
employees a facility to meet the culture and values of that organization. This includes following plans:
The evaluation of success of that organization should be done before making such program.
The selection of suppliers is too important for any café or restaurant. The supplier’sshould be selected
on some criteria’s (Mukherjee 2014). These should be effective for that entity or business. These are as
follows:
Cost effective: in a café there is a need of variety of foods and beverages. These are to be met
with the help of suppliers. Suppliers should be cost effective so that café will not have the burden of
increased cost.
Quality and safety: the supplier should be one who can provide quality of all products and
safety needs according to café.
Effective Service: the service of supplier should be effective and on time. All the orders given
to such supplier should be provided as per the time.
Convenience: The supplier should provide services with the ease and convenience of café.
Risk: in the terms of supplier there is a risk that is included. This should be completed
accordingly.
3. C -Read the simulated business information. Explain the risk management strategy needed to protect the Cafes’
Intellectual Properties given in appendix. Also describe the IP requirements for Human Resource acquisition to ensure
trade secrets and confidentialinformation is protected theft, misuse and unauthorised distribution. (P.C. 2.3, P.E.3, K.E.6)
Priority
Likeliho
Descriptio
Impact
Priority
Likeliho
Risk Preventative Action Contingency
od
Descriptio
IP is an essential part of business of any organization. This is a plan to move forward to the goals of
business. The process is as follows:
Business and IP analysis: The business should understand the need of IP according to the
nature of business.
IP execution:third is to communicate the strategy in the business so that goals can be achieved.
List of documents:
agreements.
Obtained signed off as an approval of the operational plan from CEO
Stage-2 (10 minutes):
Submitted a training plan using the template provided by the Café Paradiso
Conducted the training session
Observation for training session:
Training content is relevant to operational plan
Communicated effectively
Listened actively any questions raised by assistance manager
Answered any question raised by assistance manager
Marking Sheet:
Assessment 3
Assessment instructions:
Assessment system of Australian Techno Management College ensures that assessment:
Is conducted in accordance with the Rules of Evidence, the Principles of Assessment and conducted in
line with the requirements of the Training Package.
Requires the student to demonstrate all of the skills and knowledge outlined in the components of the
relevant unit of competency or module.
Requires the student to demonstrate the ability to perform tasks in a variety of situations, adapt to
different contexts and environments and perform tasks to an appropriate level expected by a
workplace.
Considers’ the students’ dimensions of competency when making all assessment decisions.
Dimensions of Competency refer to the types of skills a person must have to perform effectively in a
broad capacity. The dimensions of competency ensure the person being assessed has the skills to
perform competently in variety of different circumstances.
To ensure no students are disadvantaged, where required assessors will make Reasonable
Adjustments to assessment tasks or processes to accommodate individual needs and record these
adjustments.
Principles of Assessment means assessment decisions are based on the principles of fairness, flexibility,
validity and reliability, which definitions of each of these as outlined below:
Fairness - The individual learner’s needs are considered in the assessment process. Where appropriate,
reasonable adjustments are applied by the RTO to take into account the individual learner’s needs. The
Australian Techno Management College informs the learner about the assessment process, and provides the
learner with the opportunity to challenge the result of the assessment and be reassessed if necessary.
Flexibility - Assessment is flexible to the individual learner by reflecting the learner’s needs, assessing
competencies held by the learner no matter how or where they have been acquired and drawing from a range
of assessment methods and using those that are appropriate to the context, the unit of competency and
associated assessment requirements, and the individual.
Validity - Any assessment decision of the RTO is justified, based on the evidence of performance of the
individual learner. Validity requires assessment against the unit(s) of competency and the associated
assessment requirements covers the broad range of skills and knowledge that are essential to competent
performance. It also requires assessment of knowledge and skills is integrated with their practical application
and the assessment tasks to be based on evidence that demonstrates that a learner could demonstrate these
skills and knowledge in other similar situations. Additionally it requires judgement of competence is based on
evidence of learner performance that is aligned to the unit/s of competency and associated assessment
requirements.
Reliability - Evidence presented for assessment is consistently interpreted and assessment results are
comparable irrespective of the assessor conducting the assessment.
Rules of Evidence meansthat the evidence on which an assessment decision is based is valid, sufficient,
authentic and current, with definitions for each as outlined below:
Validity - The assessor is assured that the learner has the skills, knowledge and attributes as described in the
module or unit of competency and associated assessment requirements.
Sufficiency - The assessor is assured that the quality, quantity and relevance of the assessment evidence
enable a judgment to be made of a learner’s competency.
Authenticity - The assessor is assured that the evidence presented for assessment is the learner’s own work.
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Currency - The assessor is assured that the assessment evidence demonstrates current competency. This
requires the assessment evidence to be from the present or the very recent past.
Reasonable adjustment means a modification made to the learning environment, training or assessment
methods used to enable students with a disability to access and participate in training on the same basis as
those without a disability.The adjustment must be ‘reasonable’ in that it must not impose unjustifiable
hardship on the person or Australian Techno Management College.
Student plagiarism, cheating and collusion - Students are expected to complete all assessments ethically:
without plagiarism, collusion or cheating. Any students suspected of unethical behavior will be managed
through the disciplinary procedures which may require the student to attend disciplinary meetings, submit
their assessment again, or for repeated acts may be asked to withdraw from the course.
Submission, feedback and re-assessment - Students must submit each task with a completed and signed
Assessment Task Cover Sheet within timelines specified by you assessor. Written and theoretical tasks will be
assessed within 2 weeks of submission. Each task will be marked as Satisfactory or Not Satisfactory. A unit or
module will be marked as Competent once all tasks for the unit or module have been marked as Satisfactory.
Where a task is marked as Not Satisfactory, the student will be provided with feedback and be given the
opportunity to resubmit/re-attempt the task. Students will receive detailed feedback for each task either in
written or verbal form from their assessor.
You are required to undertake all questions and obtain satisfactory result for each question to obtain a
competent result for Assessment 3.If the students notify Australian Techno Management College that they
can-not undertake a written assessment for extenuating circumstances, these questions can be undertaken as
an oral assessment. Students obtaining notyet competent for Assessment 3 will be required to redo the
assessment. Students have the right to make an appeal against an assessment decision.
Student to Complete
Unit of Competency: BSBMGT517 Manage Operational Plan
Course BSB51915 Diploma of Leadership and Management
Student Name
Student ID Number
Student Email
Student Phone
Date of Submission:
Student Declaration:
I declare that:
No part of this assessment has been copied from another person’s work, except where
document or work is listed/ referenced.
No part of this assessment has been written for me by another person.
Signed: Date:
Assignment 3
Read the simulated business information of Café Paradiso–Mountain Glen, NSW provided in appendix. Your
position in this business is operation manager. You report directly to the CEO, whilst with regards to all
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operations management issues – all staff report directly to you.You are responsible to monitor and review
operational performance of the 2017-2018 Operational Plan. Alternatively you can consider you own
workplace or any workplace you are familiar with.
1. Prepare a plan for monitoring performance from the starting of implementation to the end of the financial
year. Use the action plan template given by the Café in appendix. In your plan include the
monitoring/documenting following areas.(P.C. 3.1, P.E.3)
-budgetary and financial performance
-productivity performance
-employee performance in line with performance management policy
-milestone achievement and performance against targets
-dates for monitoring activities in line with the scenario
-resources for monitoring
-progress report at the end of each quarter to the operational general manager
-regular performance management of staff
dates for monitoring activities in line with the scenario 31/11/2019 Data supervisor
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progress report at the end of each quarter to the operational 26/11/2019 Operation
general manager manager
2. As operational manger of the Café, you found that the customers had some issues with the new front side
employees recruited. Employee mentioned that customers did not mention few items during the ordering. On
the other hand customers are not happy to accept it. Moreover they do not like to wait extra time again. Also
the employee’s performance data has been recorded and given in new recruit employee performance data.
Based on the information provided above and new recruit (front side) employee data, identify areas of the
employees’ underperformance and determine possible remedial actions to prepare managing performance of
underperforming employees.(P.C. 3.3, P.E.3)
Ineffective on boarding system: The employees needs an environment that invests quality induction
activities and pre training programs. If an organization is not providing then it is the cause of
underperformance of employees.
Less interest: The employees should be interested in the work that are they doing at the work place. If
they are not interested then this is a cause of underperformance.
Lack of inspiration: Employees needs inspiration to work harder and maintain their performance.
This is also a cause for underperformance of employees (Demo, et, al., 2012).
Lack of incentives: Employees should be provided incentives. To make their performance better
incentives should be provided.
Disengaged management: The efforts of management should be like that motivates employees. Then
this is a reason of underperformance.
Deal with under performance as soon as possible: The underperforming employees should be provided
guidelines as soon as possible. This is to be done early stage so that cannot affect the working of that
organization (Kotola 2016).
Make them feel comfortable at workplace: employees should be provided good working environment
so that it can motivate them for better working.
Give appropriate training: the employees should be provided appropriate training so that they can work
with full knowledge and ability. This can enhance their performance.
3. Follow your contingency plan and Café performance management policy to coach and manage an
underperforming employee.(P.C. 3.4, P.E. 1, 3, K.E. 4)
Hold a coaching role play (10 mins) meeting with the staff to help the team member reach his performance
targets and to determine what steps the team member should undertake. Complete the coaching session
template given by the Café in appendix.
Questions
Goal The goal of such session is to provide new employees training. The goal of this is
to make them more effective t workplace. This helps them to convert their
underperformance to effective performance.
Reality The employees are not working sufficiently. Their performance is not worthy.
The customers are not satisfied with their performance and giving negative
feedbacks.
Options They should give a change to make their performance better. If they are not able
to make their performance better than they should be terminated. On their place
new high efficient workers should be recruited.
The employees are not performing according to the term they are recruited. They are not giving
satisfactory services. The details id giving to team member to recover the gap of performance.
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Employee’s performance is truly organizations performance. If employee is performing well then that
organization will also perform good. The target of performance are set (Elnaga & Imran 2013). They
should follow the guidelines and make their performance better. Appropriate activities should be
comnduct6ed to make their performance better.
It is now 1 August 2017 and the Cafe operations are expected to be underway by 1August 2018.
Current progress of the implementation of operational plan tracked against the following key performance
indicators (KPIs):
One of the new recruits’ (front side) performance - Front staffs
1. Quality of sales and service is measured in: % of mistakes made by a customer service employee when
providing information or making an order. The target is 1%. Currently the rate of mistakes made is 10%.
2. Speed of online sales and service is measured in average time to resolve a customer enquiry. The target
is <10 minutes. Currently, the average time to complete an enquiry is 20 minutes.
Financial performance (Information Chief Financial Officer)
1. Revenue success is measured in the amount of revenue generated in dollars. The target is $300,000 in
sales per quarter, which would make an $80,000 profit per quarter. In the second quarter this financial
year, the Cafe generated $250,000 in revenue, providing a profit of $40,000.
Red- is highly problematic and failure either has occurred or is very likely to occur
● adhere to budget
● Adhere to timelines.
an analysis of milestone achievement and Green At this stage the café is on the
performance against targets path of achieving milestone.
5. Now it is time to meet with CEO (role play -10 mins) to present your report and negotiate recommendations includes –
change of plans,implementation plan, budgets etc. Seek approval for implantation of recommendations. (P.C. 3.5, P.E. 2,
3)
The CEO is the highest authority in the company ranking that is responsible for all major and
corporate decisions. The CEO is the main core point and main mode of communication between
boards of director (Bandiera, et, al., 2017).
The time line of café’s operational plan is in implementation by 1 October 2017. At the present the
implementation is continuously and on track. The high risk is identified in the café. This needed an
immediate action. The training that is provided is inefficient in the context of goals and objectives. The
training session is held for too short time that is not adequate for employees to make their performance
better. The staff is suffering from the problem of lack of support by the higher authority. The
employees are not provided sufficient training and coaching.
Report on budget
In the context of budget these are the approved activities that are undertaken by the café. The budget
is suffering from the problem of overrun. At the current stage there is an overrun of 10%. The target is
300,000$ in sales per quarter. This makes a profit of 80,000$ per quarter. In the second quarter café
generated 250,000$ providing profit 40000$. The reasons for overrun are as follows:
The employees are suffering from the problem of overtime because of long interaction between
customers.
I need an approval to make changes according to the recommendation. All the relevant detail and
information is provided in the report. There is a need to make change in the plan and implementation. I
need an approval. I request you to consider this report so that effective changes can be implemented.
Income:
Sales $11,000,000
Expenses:
Marketing $920,000
Training $62,187
6. Submit all the implementation documentations as outlines by CEO. Please find the outline of the documentations
bellow in students marketing criteria. (P.C. 3.6)
Candidate’s Name:
Unit: BSBMGT517
Assessor’s Name:
Assessment Date:
Please provide us some feedback on your assessment process.
Information provided on this form is used for evaluation of our assessment systems and processes.
This information is confidential and is not released to any external parties without your written
consent.
References
Bal, M., Bryde, D., Fearon, D., & Ochieng, E. (2013). Stakeholder engagement: Achieving
sustainability in the construction sector. Sustainability, 5(2), 695-710.
Bandiera, O., Hansen, S., Prat, A., & Sadun, R. (2017). Ceo behavior and firm
performance (No. w23248). National Bureau of Economic Research
Demo, G., Neiva, E. R., Nunes, I., & Rozzett, K. (2012). Human resources management
policies and practices scale (HRMPPS): Exploratory and confirmatory factor analysis. BAR-Brazilian
Administration Review, 9(4), 395-420.
Elnaga, A., & Imran, A. (2013). The effect of training on employee performance. European
Journal of Business and Management, 5(4), 137-147.
Hinton, K. E. (2012). A practical guide to strategic planning in higher education. Ann Arbor,
MI: Society for College and University Planning.
Mische, S., & Wilkerson, A. (2016). Disaster and contingency planning for scientific shared
resource cores. Journal of biomolecular techniques: JBT, 27(1), 4.
Mishra, A. (2013). Business model for indian retail sector: The café coffee day case: In
conversation with VG Siddhartha, Chairman, Coffee Day. IIMB Management Review, 25(3), 160-170.
Moyle, B., Kennelly, M., & Lamont, M. (2014). Risk management and contingency planning in
events: Participants’ reactions to the cancellation of Ironman New Zealand 2012. International Journal
of Event Management Research, 8(1), 94-106.
Mukherjee, K. (2014). Supplier selection criteria and methods: past, present and future.
Plan your IP strategy (2019). Process of making IP strategy. [online] Plan your IP strategy.
Available at: https://www.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/wr04563.html. [assessed
at: 23 November]
Role play by CEO (2019). Role play meet with CEO[online] Role play by CEO. Available at :
https://www.researchgate.net/figure/Role-play-by-the-CEO-and-the-HRM-Function_fig3_228527849.
[Accessed at: 22 November 2019]
References:
https://www.scribd.com/document/216082707/Cafe-Paradiso-Sample-Business-Plan
CMI Books, 9April 2015, Managing Operations, Your Guide to get it right, Profile Books Ltd, Great
Britain
Operations Management, 8th Edition,24th June 2016, Alistair Brandon-Jones, Nigel Slack, Robert
Johnston
Operations Management, Peter Jones and Peter Ribinson, 22 March 2012, Oxford University Press
Appendix:
Support materials
CaféParadiso–MountainGlen,NSW
2017-2018BusinessPlan
1.1 Business Opportunity
Brendan and Margaret Elliott have entered into negotiations to purchase a café business, called Café
Paradiso, because of its great location in the Mountain Glen, NSW Shopping Centre with the highest
number of passing shoppers which is supported by a large and growing local population. There are a
limited number of cafés within the centre and with both Brendan’s and Margaret’s experience with
having successfully operated and owned a number of cafes in Australia and overseas they will be able
to increase their market share from 35% to 40% in 12 months.
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CRICOS Code: 03672B
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The Café is open from 8:00am to 5:00pm Monday to Saturday and from 8:00am until midday on
Sunday. The café comfortably seats 36 persons.
The mission of the business is to satisfy customers’ needs and wants for high quality coffee, delicious
nutritious meals and excellent service. Our main point of differentiation from other cafes and coffee
shops in the Centre is that one of the business owners is an internationally trained chef who will be
able to produce fresh, light and healthy meals each day as well as develop new menu items to meet
the changing needs and tastes of people who care about what they eat. The high quality coffee will
target staff and shoppers in the Shopping Centre who enjoy good coffee that simply offers good value
for money at highly competitive prices
Brendan and Margaret will work full-time in the business, retain two key staff from the previous
owner to maintain the continuity of relationships with customers during the transition, and will
employ an additional four staff. Two of those staff will work on a part-time basis. As Brandan is
experienced in cooking , he will become the Café Chef. Based on Margerets’ experience she will take
the responsibility of CEO.
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8/8-10 Hunter Street, Parramatta NSW 2150
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RTO Code: 45335
CRICOS Code: 03672B
Email:australian.tmc@gmail.com | Web: www.atmccollege.com
The purchase price of the business is $170,000. Total start-up cost has been calculated at $209,810
and is to be funded by way of a $104,905 bank loan and equity injection of $104,905 from Brendan
and Margaret. It is proposed that the loan be paid back over a two year period from cash flow.
The business is ideally located for a Café, being situated on the main mall with a high
passing trade due to its close proximity to two national supermarket chains and a number
of well known retail fashion clothing chains. There are a limited number of cafes within
the centre and Café Paradiso has the best location, with the highest number of passing
shoppers.
Café Parisdo’s primary customers are shoppers and staff within the Shopping Centre who
take a break from their shopping or work and enjoy fine coffee or other beverages as well
as for people wanting a light, quick and healthy meal that provide a good alternative to
the fast food options. The success of the business is based on its excellent location, quality
of management and staff, great ‘value for money’ coffee and meals and superior service.
Mission - The mission of the business is to satisfy customers’ needs and wants for high
quality coffee, delicious nutritious meals and excellent service.
Brendan and Margaret Elliott, owners of Seaview Pty Ltd are both experienced Café
owners/managers having successfully operated a number of cafes in Australia and
overseas. Brendan is a qualified chef and has previously worked for the Hilton and the
Sofitel groups before owning his own café. Margaret has a degree in Business
Management (Hospitality) and she too has worked for the Hilton group of companies
and for the Rydges group.
Brendan and Margaret will work full-time in the business and will employ an additional
four staff. Two of those staff will work on a part-time basis.
There are three key success factors in the café industry that are essential for the business to do
well in order to be competitive. These factors are based on the positioning of the business as well
as its’ place and physical appearance:
Location of café in terms of:
o Proximity to surrounding attractions
o Short distance to consumers
o Convenience and accessibility
Our competitors have no history of discounting and whilst the number of cafés within the centre is
capped, pricing should remain very stable. The following tables outline an analysis of the café’s
Café Paradiso will need to maintain current marketing activities and a high level of service and product
quality to ensure its competitiveness. It needs to have a clear market position to target and promote the
quality and value for money of products and services.
There is substantial population growth in the area as residential development continues and
commercial development commences. The master planned community attracts a high socio-economic
demographic with high employment and higher than average per capita income.
Café Paradiso customers are the passing shoppers and shopping centre staff of all ages who enjoy a fine
coffee (dine-in, or take away) and a healthy, value-for-money meal. The majority of the general public
consulted in the shopping centre were families and young singles. The cafe will make it particularly
easy for a young family to enjoy a meal by providing a range of children’s meals and activities. Our take
away beverages will also appeal to this group and the segments made up largely of singles between the
ages of 18 – 40 who shop or work within the shopping centre precinct. They tend to have moderate
incomes with high discretionary spending.
The majority of customers who purchase coffee from Café Paradiso are ‘social drinkers’, followed by
customers who want their daily fix or a pick me up. They are wanting a convenient, friendly and
relaxing environment to ‘recharge their batteries’ or socialise over a fine coffee, choice of beverages
and quality fresh, light and healthy meals that provide an alternative to fast food options. The market
need being satisfied is based on convenience, quality and value for the coffee drinkers as well the
health conscious consumer who is concerned about what they eat.
Our second competitive advantage is the quality and value of the wide variety of light and healthy
meals offered by the business that cannot be matched by other businesses in the centre. In addition,
one of the owners is an International Chef who can create new menu items overnight which gives the
business the flexibility to sell products to meet the changing preferences of customers.
Our third competitive advantage is the industry experience and expertise of both owners running
successful café and restaurant businesses in the past.
These competitive advantages form the basis of our unique selling proposition with the slogan of
“Paradiso’s – convenient, light and healthy” and will also include widely promoting the culinary skills of
our International Chef.
To be reviewed in 6 months.
The café will provide the relaxed and friendly environment that our customers seek when searching for
a ‘dine in’ meals, beverages and cakes and desserts that offers excellent value for money, but do
recognise that this is not unique as shown in table 4 below:
PRICE
We propose to offer high quality food and service at a price comparative to our major competitors – we
will meet the market on price to retain market share if we need to. Our clientele have a medium to high
disposable income and seek high quality products and good service, pricing will reflect the value of our
products and services.
The shopping centre has a ‘captive market’ and given the limited number of cafés in the centre, prices
have not been discounted in the market. There is no intention to discount to buy market share as Café
Paradiso currently holds the largest market share of approximately 35% and we intend to take it to
40%, whilst maintaining existing margins.
It is situated on the main mall, near the major (national) supermarkets and retail fashion clothing
When the proposed commercial development goes ahead, the businesses located there are potential
customers for a catering business. The business plan will be revisited at this time.
PROMOTION
In conjunction with Mountain Glen NSW Centre Management we will be undertaking a range of
promotions when we take over the cafe promoting the new ownership of the café. These promotions
will include offers of discounted meals and coffee, but they will only run for two weeks. We estimate
that this will be sufficient time to allow a smooth transition to ourselves as new owners.
Our regular advertising will consist of shopfront A-frame advertising boards, weekly newspaper
advertising and a three monthly flyer drop in local mail boxes. As most of our business will be passing
trade, shop front signage will be bright and appealing. We will develop and offer a loyalty card scheme
to increase repeat business.
Word of mouth advertising is very important and the best advertising we will be providing is the quality
of our products and service.
PEOPLE
Both Brendan and Margaret Elliott have been successful owners and managers of cafés. Brendan is a
French trained chef and his skills will be used new product lines to meet the changing needs and
preferences of consumers which will be a point of differentiation for the business Margaret with her
business and hospitality background will be responsible for the day to day operations of the Café.
Two key staff member who worked with the previous owner will be retained to help with the continuity
of existing relationships with customers.
PROCESS
Major processes are flow-charted in the café’s procedure manual that are geared to providing quality
and responsive services to clients as well as efficient and effective operations of the cafe. This includes
sufficient numbers of staff are working during the peak periods to make sure customers are served in a
timely manner. Further information about the processes in place are detailed in section 8 of this
business plan.
PHYSICAL EVIDENCE
The café is fully fitted out with table, chairs and décor that projects the desire image of quality and
value as well as aligns with the USP of ‘Light and Healthy – Café Paradiso’. This also applies to uniforms
for the staff. The cleanliness of the premise, tables and chairs will be maintained to a consistently high
standard at all times.
Our regular advertising will consist of shopfront A-frame advertising boards, weekly newspaper
advertising and a three monthly flyer drop in local mail boxes. As most of our business will be passing
trade, shop front signage will be bright and appealing. We will develop and offer a loyalty card scheme
to increase repeat business.
Word of mouth advertising is very important and the best advertising we will be providing is the quality
of our products and service. In this area will be training the staff in customer service skills
When the proposed commercial development goes ahead, the businesses located there are potential
customers for a catering business. The marketing plan will be revisited at this time.
The Business Name Café Paradiso is an existing registered business name that is being acquired by
Seaview Pty Ltd.
BN. xxxxxxx
Expires. September 2008
Priority
dLikelihoo
Impact
Risk
Contingency
Descriptio Preventative Action
Plans
n
Fire – loss M H H Installation of smoke Immediate access
of alarms and sprinkler to personal
property/l system, fire resources to
ife extinguishers installed rebuild shop and
and regularly checked, business quickly
regular staff training in whilst waiting for
emergency fire insurance
procedures including payments
evacuation plans (shop
& centre), Ensure
insurances including
fire, public liability and
business interruption
are adequate and in
place
Change in M M M Maintain good Utilise alternative
suppliers relationships with suppliers or
terms suppliers and maintain increase working
access to personal cash capital (from
reserves personal cash
reserves)
Food VL V H Use quality products, Develop a
poisoning H correct storage of food complaint
stuffs, train staff in handling process.
hygiene principles as Investigate source
part of a Quality Control of food poisoning
Process and remediate
Supplier L M M Arrange alternative Purchase from
unable to suppliers, evaluate alternative
supply substitute products suppliers or use
suitable substitute
products
Major L M H Ensure formal lease Engage lawyer for
dispute agreement is in order. advice
with Develop and maintain a
centre sound working
owner relationship with the
Centre Manager.
Loss of VL M M Take out key person Short term
key insurance, effect contract for
person knowledge and skill suitable
transfer to other staff replacement (until
permanent staff
can do the job).
Impact
Risk
Contingency
Descriptio Preventative Action
Plans
n
Call up insurance
policy
6.5 Insurances
The business package will include public liability, fire, theft, burglary and
business interruption insurance. The above is based on quotes obtained from
our Insurance Broker. Insurances will be finalised once the contract has been
signed.Brendan and Margaret have life insurance and income protection
policies already in place.
The management of the business comprises Brendan and Margaret Elliott who between
them have significant experience in the hospitality industry. Brendan is a qualified chef
and has successfully managed a number of restaurants both here and overseas. Margaret
(assistance manager) has experience in the ‘front’ and ‘back’ offices of resort hotels and
The maximum staff requirement (including the owners) is estimated at 6 employees. Two
of the employees will be employed on a part-time basis. The main skill sets required are
food preparation, sales, customer service, front counter, stock control and management.
It is planned to retain two staff members from the previous ownership and recruit
twofull time and two part time qualified staff. We will be taking them through our in-
house induction program prior to opening.
Salaries and wages in the first year are estimated at $182,000 and $200,000 in the
second year of operation.
Owners/CEO
Margaret Elliott will work as CEO. Brendan Elliott (Chef) will be responsible for the food
preparation and the kitchen.
Operations manager will have primary responsibility for supporting assistant manager,
chef and account. Also he/she will be responsible for marketing, HR and managing the
operation of the Café. Chef will be responsible for stock control, the kitchen and food
preparation. Assistant manager will be responsibly as a team leader to support the entire
front and back staff.
The skills and competencies are largely covered by Brendan and Margaret and professional
expertise will be provided by our external lawyer and accountant.
The workplace health and safety plan is based on the advice and guidance provided by
Workplace Health and Safety fact sheets for the restaurant and café industry.
8.0 Operations
There is no need for a separate operating location at this point in time. There is an opportunity
to roast coffee beans and manufacture the café’s own blends at a later date. If this occurs, it
may be necessary to acquire operating premises to implement the idea.
Description of Number required Cost and how financed Ongoing costs and
Plant / Equipment Maintenance
Item
Quality coffee maker 1 Included in the Under warranty
purchase price.
Small commercial 1 Included in the Annual maintenance
kitchen purchase price. check
In most instances local alternative suppliers exist. Where local alternative suppliers do not
exist, we have identified alternative suppliers from nearby regions who have the capacity to
meet the café’s needs in a timely manner at a reasonable cost.
The Café require determining best value of money while choosing supplier. It requires to
establish rating for each suppliers’ company performance with price to final choose and gain
approval by CEO. It needs to consider operational requirements and priorities.
Compliance requirements:
Café Paradiso falls within the category of commercial food and beverage and as such must
comply with the requirements of the Australian and NSW Hospitality and Food Handling
Industry legislation, regulations, standards and codes.
As a Pty Ltd company handling food in Australia and in NSW – there are a wide range of
applicable compliance requirements
Insurance
Workers Comp
Products
Business Assets
Public
Staff Training
Food Handling
Council
Operating hours
Capacity
Noise
Sewage
Parking
Occupancy Certificate
DA Approval
Licenses
Environmental Sustainability
o Waste
o Waste disposal
Meeting Notes
Date
Time
Location
Attendees
Agenda
Discussions,
Agreements,
Actions, Assigned
Responsibilities
Training
Requirements
Date
Time
Location
Staff under Name Position
training
Trainer Name Position
Training Details Method:
Topic:
Content:
Support Material
provided
Trainer Notes
Job analysis:
Job title:
Duties and responsibilities:
Relationships:
Working conditions:
Jon specifications:
Qualifications:
Experience:
Skills:
Knowledge:
Abilities:
Personality:
Café Paradiso Operational Plan (with strategic objectives, measures and tasks)
● ●
Objective 1
Objective 2
Objective 4
Objective 5
Employee:
Coach/Manager:
Date of session:
Questions
Goal
Reality
Options
Will
Risk update
Risk Contingency Comments
1.
2.
3.
4.
General comments