Strategic marketing

Amazon eyes online sales boost through fire

smartphone .

1: What is driving Amazon’s entry into the smartphone market? is it an ego trip.
Ans: Amazon is a largest selling online company in the world, they are selling more of
everything to their customers, Amazon is controlling Samsung, Apple, Nokia,
Motorola etc. Amazon launching another product Amazon Prime, membership
charges of this product is $ 99 this membership includes free shipping, catalog of
digital music & television shows and amazon cloud etc.
The prime users are more loyal with Amazon, millions of customer’s trust
attached with Amazon by purchasing from Amazon, smart phone is a running
item, this is a good decision the amazon selling and market their own
manufactured smart phone. I think this is not an ego but this is a great strategy to
promote their business.

Q2: How does it fit in amazons vision to be earths most customer centric company
to build a place where people can come to find and discover anathing they
might want to buy onlne?
Ans: This product is match with Amazon vision (as stated in the question), association
millions of Loyal customers and coverage in 17 countries, this is most power full
to like manufacturing their own smart phone or any other products for sell online
to their trusted customers.
Q3: what is strategic focus does the move signify?
Ans: Product differentiation, 3d display, four cameras, pivot games and map & largest
commercial cloud storage. Due to these valuable features and services Amazon
have no any need to making partnership with any old and well known
smartphone company.

Q4: What alternatives are open to amazon and how could amazon pursue them?
Ans: Amazon selling their smart phone with 2 year contract on $ 199 otherwise it costs
$ 649, data storage, gaming, maps, digital videos and these are very helpful to
sell many other services to their smartphone customer. Amazon cloud is also a
good and sometime easy to sell product because every small large and medium
size organization need a cloud server for storage and secure their data.