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AUGUST 2, 2019
BY AMANDA
MESSENGER CHATBOT
EDIT
Social media marketing and online shopping are now growing. Before,
industries were shaken by applications and infographics. Nowadays,
something has already stolen the spotlight— business bots.
Moreover, bot business is not only used for communicating with costumers
and answering their inquiries. Most users create their bots for other business
tasks such as a collection of costumers’ information, reducing overhead
costs, and organizing meetings. Marketing is now expanding, and more
population are now engaging in more online activities. This is the reason why
the numbers of people who are using bots are now increasing.
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2. Brings in more costumers
Upselling is also one of the functions bots can do. Shopping is like an
addiction, and after a person bought something, they are more likely to
crave for something more. This is an excellent opportunity for upselling to
take place and recommend more products to the customer. Furthermore, it
can also do predictive analytics. It collects data and information about the
liked and bought items of the customer. It would then analyze the products
the consumer is likely to buy next. According to McKinsey, a report says that
35% of Amazon’s consumer purchases came from product recommendations
based on algorithms.
3. Smart Messaging
Online chatbots use smart messaging to save time and efforts by automating
customer support. According to Gartner, by 2020, over 85% of customer
interactions would be handled without a human. Furthermore, costumers find
bots more convenient. Companies were able to answer their inquiries much
faster with it. By inputting complete brand and product information, pages
and sites were also able to clear misunderstanding much better.
Moreover, they can update costumers about the status of their accounts and
the new promos available. Bank companies also use bots to automatically
warn their clients about issues and dangers in their bank accounts.
Personalization also helps businesses a lot. According to an Accenture report,
consumers are 75% more likely to buy from a retailer that recognizes them
by name or recommends options based on past purchases.
Moreover, this saves the company effort and time that they can use for other
things like creating more products or planning more diverse promotions.
4. Human Relations
Human Relations is one of the important factors that companies must always
consider. However, most HR employees are having problems in maintaining
a high level of engagement of employees. These days, business bots are now
on their way of improving HR in companies as much as possible. They help
the employees’ engagement in their work. It also decreases HR headcounts,
costs, and efficiency.
Believe it or not, your bot business won’t survive without customer service.
Customer agents are the ones who manage your customers from their
requests to complaints. Hiring full-time or groups of full-time customer
service agents are too costly. They are being paid monthly in return for their
hard work. Therefore, without chatbots serve as an alternative customer
service agent, expect a continuous operational cost.
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2. Slow Marketing and Sales Progress
Pleasing our customers is indeed a tough challenge for business owners. All
their demands are continually changing and becoming more demanding as
days go by. Therefore, chatbots, which can send efficient and immediate
responses to their customers, are what you need to gain high-satisfactory
remarks from your customers. Nowadays, most of them demand instant
action, which is quite difficult for real-human customer service agents to
provide.
There are some similar tasks that you have to do at least every day. Some of
these operations could make you feel dull eventually from doing it again and
again. However, chatbots have one feature that addresses this business
issue. Chatbots introduces automation to the world of business. With this,
some daily operation, like sending updates, business reporting, and other
related tasks, can benefit a lot from automation. Just imagine your business
day-to-day business operations without chatbots; your days in the office
would be relatively the same.